Marketing Avenues for

MS-CIT batch Jan 2010

Presented by Mr.Avinash Sadaphule

Dated Nov 12 2009

Target market

Target market 1: Students from the age group 16-22

Target market 2: Housewives, elder people, parents of students currently enrolled for MS-CIT course

World literacy day :DEC 2

Ask current students to invite friends, family & neighbors to the ALC

Free training for 1-2 days covering only basics like internet browsing (Teaser)

This is to catch the prospects attention as internet is more exciting. i.e. application/usage should be shown before theory.

World literacy day :DEC 2

Distribute badges of IT Literacy day embedded with MKCL/MS-CIT logo. Or with a slogan “ I am an IT Literate, are you?”

We could also have a cutouts, standees at resp .ALC’s

November 14 - Children's Day

Organize fun events with children from 7th – 10th std revolving around IT

Contests to be arranged on Children day or World literacy day at the ALC

The winners will be awarded ‘add-on sessions’* after enrolling for MS-CIT course

* No free courses/ discounts to be given as anything free tends to loose value and people perceive it to be a lower quality.

Christmas -25 December & New year Promotional material revolving around

Christmas & new year This is basically a “happy period”, so we can

catch on people's sentiments Esp .New year. Advt “MAKE A RESOLUTION TO BE IT-

LITERATE THIS NEW YEAR”

January festivals

14 Jan - Makar Sankranti, Pongal Distribute ‘tilgul’ to all enrolled students in a

pouch with logo or pamphlet. 26 Jan - Republic Day – distribute badges With a Indian flag saying “ Proud to be an IT-

literate Indian”

Promotional tools

Prepare a monthly newsletter and distribute it to all the learning centers

Banner Advertising – at all ALC’s Advertorials in newspapers Use Merchandising like CD’s,Caps,pens,T

shirts etc

Surveys

Survey of your locality to get the database of non IT literate people so that they can be targeted.

Eg: On Dec 2 IT Literacy day, students can go and provide information about IT and distribute pamphlets of the nearby ALC.

Internet & Social networking sites Majority of the students are on social

networking sites like orkut,facebook etc We can exploit the same to promote MS-CIT

using online forums apart from our MKCL website

Also, pointers/ads on newspapers websites will work good.

eg: E-sakal

Thank you