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Marketing Advice for Newbies. Sustainable Marketing. Presentation Goals. Define Sustainable Marketing C-Rec Website Redesign Feed Burner – RSS Feeds Online Registration Job Tracker Sustainable Marketing Events Activity: Take ideas of sustainable marketing to your campus. - PowerPoint PPT Presentation
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Marketing Advice for Newbies
Sustainable Marketing
Presentation Goals1. Define Sustainable Marketing2. C-Rec Website Redesign3. Feed Burner – RSS Feeds4. Online Registration5. Job Tracker6. Sustainable Marketing Events7. Activity: Take ideas of
sustainable marketing to your campus
What Is Sustainability?
Vanderbilt University (http://www.vanderbilt.edu/sustainvu/sustainability.php)
Sustainability:“Meeting the needs of the present generation without compromising the ability of future generations to meet their own needs.”
in Campus RecreationPromote Programs
1. Cohesive Identity – Branding2. Updated Websites3. Online Registration4. Campus Events
Sustainable Marketing
Upgrade C-Rec Website
Google AnalyticsComparison FY 2010 and FY 2011• 50,000 unique visits• 4% increase in page views• 15% increase in time on site• 10% increase in new visits
Google AnalyticsBrowser Profile FY 2010 and FY 2011Total Visits Comparison• 57% decrease Internet Explorer• 69% increase Safari• 160% increase Chrome
Google AnalyticsContent Overview FY 2010 and FY 2011Page Views• 20% decrease Facility Hrs.• 101% increase Informal• 158% increase Fitness• 100% Hours and Events
Google AnalyticsVisits FY 2010 and FY 2011• 54% returning visitors• 46% new visitors• 15% increase Avg. Time on Site• 9% increase % New Visits
Scroll thru banners
Program Icon Bar
Facebook, Twitter & YouTube
Facility Hours
Feed Burner News (RSS)
Feed Burner and RSS
News
News Feed with RSSNews from C-Rec Website• Log-in to News site• Fill out form• Publishes on C-Rec homepage, Facebook, and Twitter simultaneously• RSS feeds allow for “Socializing” (Google term, used to be “Podcasting” in 2004)
Google Feeds
Google Feeds – Free!• Log-in with Campus Recreation acct• Choose a program• “Socialize” Fitness News (see next slide)• Follow stats on each program area • Page foot traffic• Demogfx stats
Fitness Socialize
Fitness Socialize• Choose Twitter account and Facebook to include in the News feed• Include Hash Tags and additional text• Include how many news items to post at a time • Preview post before sending it out
Online Registration
Program Offerings• Sport Clubs Waivers• Adventure Trips sign-ups• RockWall release forms• Safety Classes sign ups
Sign-up Online
Sustainable Marketing
• Create a website with all online registrations and forms in one central location
• Signature is your PLID log in• Student, faculty, & staff
• Non TXST community can sign via an email verification
• Reduce paper use
Play Greener Website
Sustainable Marketing
• Create a website to showcase our department wide efforts
• Promote Campus Recreation efforts at campus community events and tabling
Marketing Job Tracker
Sustainable Marketing
Events
Calories to Kilowatts 2009• Largest Human Power
Plant• First collge in Texas• Retrofit 30 ellipticals• ReRev Technology• Dec. 2009
Sustainable Marketing•Press Release•TV, Radio, Newspaper, Websites•Local and National Coverage
Calories to Kilowatts 2009
http://www.youtube.com/watch_popup?v=ee5D66lTwSs&vq=medium
Take Back the Tap 2010• 1,000 Aluminum Bottles• At the Quad, 10am• Partnered w/Student
Orgs• Recycle Plastic Bottles
Take Back the Tap 2010Sustainable Marketing• Facebook Event – 237 Members• College Newspaper & Radio• Campus Recreation Volunteers
Green Fest – Sept. 2010• Part of Discover Texas
State• Family Weekend• Free Fair and Giveaways• Austin, New Braunfels
and San Marcos Orgs
Sustainable Marketing• Campus Recreation Tabling• Sustainability Efforts Poster• Distribute Flyers• Sustainability Commitment
No Impact Week• Every Day a Different
Theme• SRC Tours: ReRev
Ellipticals• Based on Colin Beavan’s
book No Impact Man
Sustainable Marketing• Facebook Event• TRACS Updates• Volunteers to Lead Tours• Campus Websites
All Student Staff Kick Off• Mandatory
Training on Campus Recreation Sustainability
Sustainable Marketing•Sustainability Video•Free Water Bottles w/Logo•IM Chat on Projector
Group Thinking: 5 minutesWhat are you already doing in
Recreation that is Sustainable?What can you bring back to
campus?Share your ideas: 10 minutes
Group Project
Thank You!Graciela Sandoval
Marketing GACampus Recreation
Texas State University – San MarcosEmail: [email protected]
Jordan GrayMarketing Lead Designer
Campus RecreationTexas State University – San Marcos
Email: [email protected]