Marketing Advice for ���Start Ups���

By Cecilia Ödman���Science Park Jönköping���

Pick a name�Protect it�

Give your customer a name�

Create the pitch �

Think: part friend-finder, part social city-guide, part social-game. X is a mobile application that helps you keep up with your friends while using game mechanics to encourage and reward users for experiencing new things.

X helps you find the perfect places to go with friends. Discover the best food, nightlife and entertainment in your area.

Get ready for the spotlight�

Be visible�

Spread the word�

CTA�

Buy ���

Sign up for …���

Download …���

Subscribe …���

CTA�

Buy ���

Sign up for …���

Download …���

Subscribe …���

Don’t say it all�at once�

Content Calendar�

Make it easy to write about you�

Do things that don’t scale�

Name the customer�Create the pitch�Spread the word�