How  to  Market  Your  Business  

GoNegosyo  

What  is  Marke7ng?  

•  It  is  the  act  of  a"rac%ng  your  target  market  to  buy  your  product  or  service  as  oAen  as  possible  

•  It  involves  research,  strategies,                                        tac7cs  and  ac7vi7es  

•  It  is  like  “buying”  your  customers  so  that  they  will  “buy”  from  you  

Aim  at  the  Target  •  You  cannot  aim  at  everybody!  •  Define  your  target  segment  •  How  do  they  think?  •  Where  do  they  work?  •  Describe  their  lifestyle  •  How  do  they  buy?  •  What  is  the  age  range?  •  Would  they  love  your  product?  •  Is  price  more  important  for  them  or  quality?  •  Is  it  about  the  place?  

What’s  the  Difference?  •  Be  aware  of  the  compe77on  – Direct  rivals    – Subs7tutes  – New  entrants  

•  Do  you  plan  to  compete  head  on?    •  What  are  the  consequences  of  doing  so?  •  Do  you  plan  to  differen7ate?  •  What  are  the  advantages?  •  What  do  most  business  gurus  and  coaches  recommend?  

Sure  Failure:  few  customers  with  many  

compe7tors  

Unique  business  but  few  customers  

Many  customers  but  many  compe7tors  

High  Chance  of  Success:  unique  

business  with  many  customers  

Differen7a7on  

 Dem

and  

LOW  

HIGH  

HIGH  

Magne7ze  

•  Posi7oning:  a  mind  and  emo7onal  game  •  Strengthen  your  brand  •  Hard  sell  does  not  always  work!  •  Effec7ve  Marke7ng  magne7zes                                                    the  customers.  

•  Use  Guerrilla  Marke7ng    

Magne7ze    Word  of  Mouth  

FREE  

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Be  Passionate  

•  Be  passionate  about  your  product  or  service  •  Be  passionate  about  serving  your  customers  

•  Be  passionate  about  improving  your  product  or  service  

•  Be  passionate  about  having  fana7c  customers.