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Prof, Respectfully submitting my Special Report on Go Negosyo. Thank you.
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MBAH Entrepreneurship Special ReportProf. Jorge SaguinsinBy Anna Noreen Antoinette P. Tamayo
1. Non-stock, non-profit ORGANIZATION2. advocates for a CHANGE in MINDSET and ATTITUDE. 3. provides LINKS to our partner entrepreneurs' businesses, to business opportunities, to entrepreneurship-related training programs, and to funding sources.
What is Go Negosyo?
Why was it formed?
ENABLE Filipinos to address poverty in the country by engaging in entrepreneurship and developing an optimistic, passionate, creative and innovative, resourceful, diligent and persevering character.
• ENABLE Filipinos to take charge and make the most of their resources and abilities by utilizing and transforming these into viable enterprises.
• Demystify entrepreneurial success and popularize entrepreneurship as an alternative to unemployment, job-seeking or migration.
What is The Dream?
To create an ENTREPRENEURIAL CLIMATE for the Philippines: one that would lead to a country of ENTERPRISING AND PROGRESSIVE FILIPINOS who are optimistic and empowered, and who don't rely on dole-outs and are in control of their destinies.
To forge a country of smart, innovative and value-adding entrepreneurs by INSPIRING and by teaching.
What is the Motto?
To "teach a nation how to fish, and feed the nation many lifetimes".
The statement represents the collective effort of all their partners to foster a culture of enterprise and promote innovation and the best business practices in the country.
How did they get started?
After being appointed by President Gloria Macapagal-Arroyo as the Presidential Consultant for Entrepreneurship, Joey Concepcion envisioned a movement that would advocate for a positive and enterprising attitude among Filipinos -- a mindset that would help them move up in life. With the help of like-minded trustees, Go Negosyo was born. (2005)
Who is Joey Concepcion?
• Joey Concepcion III is the Chairman and Chief Executive Officer of RFM Corporation• Presidential Consultant on Entrepreneurship
• One of the founders of the Philippine Center for Entrepreneurship
• He leads the RFM Corporation, the second largest food and beverage conglomerate in the Philippines generated P10 billion in net sales for the year 2001.
• He also bought the brands Selecta and Cosmos .
• He considers business not only as a way of making money but as well as a way to show love for the country. He wants to help others, already-entrepreneurs and budding entrepreneurs alike, that, together with other eight colleagues, they founded Philippine Center for Entrepreneurship. They aim to encourage and mentor entrepreneurs.
21 Board of Trustees
TRUSTEES
Founding Trustee
Jose Ma. A Concepcion IIICEO and PresidentRFM Corporation
Board of Trustees
Felix R. AngPresidentCATS Motors
Tony Tan CaktiongPresidentJollibee Foods
Joselito Campos, Jr.Chairman and CEONutriAsia
Carla S. LimcaocoExecutive Managing DirectorPhilippine Transmarine Carriers Inc.
Ramon M. LopezExecutive DirectorPhilippine Center for Entrepreneurship
Socorro C. RamosGeneral ManagerNational Bookstore
Edgar "Injap" Sia IIFounder and PresidentInjap Investments, Inc.
Harley T. SyExecutive Vice PresidentSM Prime Holdings, Inc.
Vivienne TanFounderEntrepreneurs School of Asia
Corazon D. OngFounderCDO Foodsphere, Inc.
Dr. Ricarte "Ray" A. GapuzPresidentR.A. Gapuz Review Center
Prudencio S. GarciaPresidentMekeni Foods Corporation
Atty. Felipe GozonPresident and CEOGMA Network
Dr. Rolando HortalezaChairman and CEOSplash Corporation
Justin S. UyPresidentProfood International Corporation
Gov. Luis Raymond "Lray" VillafuerteFounder and CEOLara's Gifts and Decors
Esther A. VibalPresidentVibal Publishing House, Inc.
Myla VillanuevaManaging DirectorMDI Group Holdings, Inc.
Rosalind L. WeeFounder and DirectorMarine Resources Development Corporation
Vicente Andres ZaragosaChairman and CEOPentium Group
The Team
COMMUNICATIONS
Monica Dianne RamirezCommunications and Special Projects Officer
Maria Angelica ReyesCommunications and Special Projects Officer
Jose Ma. Concepcion IIIFounding Trustee
Ramon M. LopezExecutive Director
PROGRAMS DEVELOPMENT
Stephanie Jane Dy TiapcoPrograms Development Manager
John Paul UmingaPrograms Development Officer
Rose PeraltaPrograms Development Assistant
MARKETING
Carie BabasaMarketing Officer
MEDIA
Thermina Ann AkramMedia and Communications Officer
Ann Margaret AntonioHead Writer
Serge del Valle IISegment Producer
Jimico EsquivelSegment Producer
Eleonor RafolTV Program Manager
ADMINISTRATION AND FINANCE
Sophia RamosFinance and Administrative Manager
Lea AfableAccountant
Lissa LeeAdmin Assistant
How they got started?
Established Linkages to increase Access to Negosyo Support System for Nationwide Coverage
• Local Government Units
• Business corporations
• Entrepreneurs• Academic institutions
• Non-government Institutions (chambers and professional organizations)
• Microfinance Institutions
• Government Agencies
How do they function?
Improve entrepreneurship EDUCATION
Provides a marketplace of IDEAS
Driver of INNOVATION
Introduction of BUSINESS MODELS
Teacher of BEST PRACTICES in business
“We provide links to our partner entrepreneurs' businesses, to business opportunities, to entrepreneurship-related training programs, and to funding sources .”
What are the TOOLS?
Caravans & Summits
Negosems
Multi Media Campaigns
(TV, Newspaper, & Internet)
Books
Tools:Caravans & Summits
Caravans and Summi ts se rve as Go Negosyo ’ s venue to i n sp i re a t t i tude change , to present entrepreneursh ip as an at ta inab le career cho ice and means of l iv ing , and to teach bas ic concepts in start ing and running a successfu l bus iness . He ld f o r one day , Caravans and Summi ts a re f ree o f cha rge and open to a l l i nd iv idua l s who want to s ta r t the i r own bus iness .
TOOLS: Caravans & Seminars
ACTIVITIES:
• Awarding of respected and accomplished entrepreneurs from the local area or sector, to serve as role models and icons
• Talks and Forums featuring established entrepreneurs and business experts, to inspire and provide knowhow in starting a business
• Exhibits/Exhibitions of various products and services, to provide examples of business models and stimulate innovative thinking
• Breakaway Seminars on special topics of interest, to help spur more ideas for business opportunities
TOOLS: Negosems
Go Negosyo conducts forums and expos in key cities around the country. Our Caravans allow for interaction via forums and mentoring sessions between participants and our Go Negosyo entrepreneurs. We have also started offering Negosyo Seminars or Negosems for those who wish to learn about the basics of starting a business. You can also learn by watching our TV show and reading our books.
Go Negosyo conducts forums and expos in key cities around the country.They have also started offering Negosyo Seminars or Negosems for those who wish to learn about the basics of starting a business.
TOOLS: Negosyo Caravan: Destinations
TOOLS: NeGosyo Caravan: Tips
STARTING A BUSINESSMaterials and Useful LINKS that can help you kick-off the business of your dreams.
NEGOSYO OPPORTUNITIESEnumerates LINKS and resources about potential negosyos and franchises..BUSINESS REGISTRATIONBusiness Registration rules and requirements.
MARKETING, PRODUCT DEVELOPMENT, TECHNOLOGYHow to improve your product and reach more customers.
FINANCINGList of Financing Organizations that can help you start, grow, and expand your business.
TOOLS: Multimedia Campaigns
GO NEGOSYO AVP . 2008 GO NEGOSYO KAYA MO TV SHOW . 2012
TOOLS: YouTube: Go Negosyo AVP 2008
<iframe width="560" height="315" src="http://www.youtube.com/embed/sZzZ3ciqBfc?list=PL47E093469B6FF064" frameborder="0" allowfullscreen></iframe>
TOOLS: Multi-media Campaign:
Kaya Mo TV ShowEvery Saturday and Sunday, 8:00 – 8:30 AM at QTV Channel 11 with replays every Sunday, 8:00 PM at NBN 4
Broadcasted in GMA’s international channels GMA Pinoy TV and GMA Life TV
TOOLS: Multi-media Campaign:
Kaya Mo TV ShowThe show features successful entrepreneurs and business gurus who share their experiences and business knowhow.
It gives budding and established negosyantes their weekly dose of practical business advice and the latest negosyo news and happenings.
Go Negosyo, Kaya Mo! Tagumpay Mula sa Kahirapan is a 30-minute two-part tele-magazine show produced by Go Negosyo
TOOLS: Multi Media Campaign: Philippine Star News Column
News Columns which talks about recent events in the entrepreneurship community, as well as moving life stories of successful business personas, in the eyes of Mr. Go Negosyo himself, Mr. Joey Concepcion.
Ask Go Negosyo – appears every Thursday at the Business Section
Tagumpay – appears bi-monthly, on Mondays, at the Business Lifestyle Section
TOOLS: Multi Media Campaign: Website
TOOLS: Multi Media Campaign:
Social Networking Site
Go Negosyo continuously rides with this time of Technology making its presence in popular social networking sites like Twitter and Facebook.
TOOLS: Multi media Campaign: Books
With inspiration come great possibilities. Go Negosyo continues to inspire and enable negosyantes and wannabes alike, with its bestselling books on inspiring stories of entrepreneurs.
Books: GO NEGOSYO: Joey Concepcion's 50 Inspiring Entrepreneurial Stories
Price: Php 250
The first book, GO NEGOSYO: Joey Concepcion's 50 Inspiring Entrepreneurial Stories, features stories of accomplished and remarkable entrepreneurs and business personalities such as Tony Tan Caktiong, Socorro Ramos, and Henry Sy. It instantly became the number one non-fiction bestseller in National Bookstore.
Books: GO NEGOSYO: Joey Concepcion's 55 Inspiring Stories of Women Entrepreneurs
Price: Php 200
Behind every successful woman is a story. Go Negosyo: Joey Concepcion's 55 Inspiring Stories of Women Entrepreneurs shares the stories of successful "womenpreneurs" such as Zenaida Tantoco of Rustan's, Milagros Yee and Clarita Go of Goldilocks, Elizabeth Lee of Universal Motors Corporation, Myrna Yao of Richwell Trading Corp., and Vivian Sarabia of Sarabia Optical. The book was edited by Philippine Star Columnist and People Asia Editor-in-Chief Joanne Ramirez, and photography was provided by celebrity-photographer Sara Black.
Books: GO NEGOSYO: 21 Steps on How to Start Your Own Business
Price: Php 200
This book contains tried-and-tested formulas in starting, sustaining, and succeeding in a business. Just like the previous books, this book inspires and induces a fist-pumping "I-can-do-it-too" moment from its readers. But this book goes a step further and answers the question: "Now what do I do next?" Dean Pax Lapid of the Entrepreneurs School of Asia, and self-help guru and motivational speaker Ping Sotto combine their vast experiences and share the formula to business success in this user-friendly workbook.
Books: GO NEGOSYO: Joey Concepcion's 100 Inspiring Stories of Small
Entrepreneurs
Price: Php 180
The fifth Go Negosyo book celebrates the success of all small entrepreneurs who have succeeded in beating poverty. Hats off to this country's micro, small and medium negosyantes! They may be simple and ordinary people, but they remain negosyo heroes worthy of respect and emulation.
Books: 8 Simple Secrets to Raising Entrepreneurial Kids
Price: Php 200
All parents dream of raising their children to be successful. We try our best to give children opportunities we never had, work hard to give them a good education, and pray that their future will be much better than ours. Written by Mary Joy Canon-Abaquin, the founding directress of the Multiple Intelligence International School in the country, the 8 Simple Secrets aim to share with parents the secret in making their kids successful, by being smarter about money so that they won't go through what parents had been to.
Books: GO NEGOSYO: 50 Inspiring Stories of Young
EntrepreneursPrice: Php 250
Be inspired by the 50 trailblazing entrepreneurs featured in this latest publication of Go Negosyo, who have proven that being young should not prevent you from pursuing your dream to make a profit not just for yourself but also for others. Like them, you too can make a living out of your passion. Read their stories, learn their lessons, and share their belief that entrepreneurship can make the Philippines a better and more prosperous nation.
Go Negosyo: Joey Concepcion's 50 Inspiring Stories of Entrepreneurs
(Celebrity Edition)
With lessons of entrepreneurship by Vivienne Tan and photography, of course, by Jun de Leon.
With this book, we hope to inspire more Filipinos to develop an optimistic and entrepreneurial mindset through the success of famous people.
Who supports the idea:?LINK LIST:
Franchise Institutions
FRANCHISES Association of Filipino Franchisers, Inc.
Philippine Franchise Association
They help you make sure that the franchise being offered is legitimate. It would also be advisable to attend events on responsible franchising and to read books.
Who supports the idea:?LINK LIST:
Government AgenciesDTI - Philippine Trade and Training Center (DTI-PTTC)
Compendium of 2010 HRD and Entrepreneurship Training Programs for MSMEs (PDF) – Compiled by the DTI-PTTC, this Compendium is a list of all the training programs and coures offered by government training institutions on Business Technology and Livelihood Skills, Entrepreneurship, Finance, General Management, Human Resource, Information Technology, Marketing, and Production, Quality and Productivity.
DOST - Technology Resource Center (DOST-TRC)Business and Livelihood Trainings -- DOST-TRC conducts in-house trainings as part of its thrust to promote technology-based products and services for livelihood and enterprise development. They also sell videos and instructional materials on that teach the utilization of technologies step-by-step.
Technical Education and Skills Development Authority (TESDA)
UP Institute of Small Scale Industries
Who supports the idea?LINK LIST:
Private Organizations & Schools
PRIVATE ORGANIZATIONSABS-CBN Bayan Foundation -- Through its Bayan Academy, the ABS-CBN Bayan Foundation offers entrepreneurship and livelihood trainings, as well as seminars for microfinance institutions and members of the social development sector.Nego-skwelaBusinessCoach
SCHOOLSEntrepreneurs School of Asia offer undergraduate and graduate courses for students and aspiring entrepreneurs alike who truly want to pursue a more thorough, practical and systematic understanding of entrepreneurship.
Ateneo’s Center for Continuing Education offers certification, diploma, and business excellence courses for aspiring and existing entrepreneurs alike.
Who supports the idea?GLOBAL ENTREPRENEURSHIP
MONITOR
• Conducted by the Philippine Center for Entrepreneurship With the help of the Presidential Social Fund and the National Livelihood Support Fund
• The FIRST “POPULATION-BASED” entrepreneurial survey of 2,000 adult Filipinos nationwide
• A brainchild of Babson College and the London Business School
• Profiles the entrepreneurial landscape of a country using a defined set of measurements and aims to uncover factors leading to appropriate levels of entrepreneurship.
Positive and encouraging results as four out of 10 Filipinos now have businesses and many are looking at business opportunities as the way to go. Results also revealed that Filipinos are clearly also bullish about entrepreneurship.
What is Go Negosyo Today?
already reached more than 230,000 Filipinos
21 trustees, 31 Angelpreneurs (mentors) or “angels to entrepreneurs” and entrepreneurship enablers
special Negosems for the sector of persons with disabilities, the inmates of the New Bilibid Prison and the beneficiaries of Gawad Kalinga
200,000 weekly viewers of the Go Negonesyo: Kaya Mo! TV show
two columns in The Philippine Star—Ask Go Negosyo and Tagumpay. almost 300 columns.
This advocacy also proves that the government and private sectors can indeed work together towards a goal for a better Philippines
What is Go Negosyo Today?
conducted more than a hundred caravans, summits, book tours and Negosems (Negosyo Seminars) nationwide
700 Go Negosyo Entrepreneurs
first international Negosem in Italy
sold 100,000 copies of our five bestselling Go Negosyo books
sixth book — the Go Negosyo: 8 Simple Secrets to Raising Entrepreneurs by Mary Joy Canon-Abaquin
Who are the Partners?
PLDT SME Nation, Smart, RFM Corp. and BPI Family Bank
LBC, Condura, Avon, Unilever and Microsoft
Department of Trade and Industry, Philippine Franchise Association, Association of Filipino Franchisers Inc., Philippine Chamber of Commerce and Industry
To end: A few more words of wisdom from Joey Concepcion….
Business opportunities can be found by looking at one’s SURROUNDINGS, at the current TECHNOLOGIES that are available, and, the most apparent, at one’s PASSIONS AND INTERESTS.
All business ventures require passion.
Aspiring entrepreneurs must match their interests with what is in demand in the market.
Go Negosyo AVP 2008
<iframe width="560" height="315" src="http://www.youtube.com/embed/sZzZ3ciqBfc?list=PL47E093469B6FF064" frameborder="0" allowfullscreen></iframe>
Acknowledgement:
www.gonegosyo.net
www.facebook.com/gonegosyoofficial
www.philstar.com/business-life/2012-12-31/go-negosyo-201