A profile & credentials presentation

Market Pulse- Retail Metrics - Brand Research - Market Reports

November 2011Delhi/ NCR

An introduction

A fast growing market research and analytics company

Headquartered in Delhi witb a pan India coverage and international survey capabilities

Recognized for pioneering work in market assessment of new technologies, productsand services and distribution research

A strong management team with hands-on research experience

Portfolio of proprietary research frameworks to enable ‘go to market’ strategies,cost savings and reliable market information

Enjoys an enviable client retention ratio of more than 90%!

Market Pulse is an emerging leader…

Leaders in customized retail performance tracking

Ranked no 3 in syndicated retail audits operating in sunrise sectors including DTH, building electricals and mobile telephony

We conduct the largest syndicated consumer research in the mobile market

Have added 25 clients alone in the last 1 year

Are the only MR firm to have adopted zero tolerance quality processes in data collection and analysis

Market Pulse delivers strategic value…

Our 5 year forecast for mid-size cars in India was within 10% of reality

Our unique research report on hospitality industry based on a sample survey was found to be rated close to the national Economic Census

Our distribution performance tracking is used by 4 leading mobile service companies and 5 majors in building electricals products in India

Our research reports are being used by leading MNCs for planning their entry strategies for India – e.g., LG Chemicals Korea;

Daiken Japan; Katun Singapore; Affinity Spain….

The all important issue…

What makes us ‘different? What is the value proposition that we bring to the

fore for esteemed clients like you?

# 1.We work on sunrise projects…

Microsoft evaluated Oxigen’s strengths

& weaknesses with the help of Market Pulse.

(December 2008)

PVR’s chain of multiplex theatres was built on the foundation of research

inputs from Market Pulse (June, 1997)

Beam – a mobile payments company, has developed research based business

strategy with Market Pulse (December 2008 - 10)

Easy Bill commissioned Market Pulse to formulate a business strategy for India’s

foremost bill payments solutions

(June, 1997)

# 2.We work on large scale projects…Ministry of Tourism’s

5-year plan for the expansionof hotel managementinstitutes is based onour strategic report.

(Since 2003)

Jaypee Group trusted Market Pulse

for market guidance on their Rs.10,000 crore

township. (January 2007)

Hyundai’s capacity expansion was based

on demand forecast of Market Pulse(April, 2005)

India Post’s 5 year plan was based on our strategic research

document. (April, 2006)

# 3. We have forged key strategic partnerships

Tata Teleservices maintained their position in Maharashtra

including Mumbai with the help of distribution

inputs from Market Pulse since 2006.

Spice Mobile maintained their leadership in

Punjab on the basis of distribution

inputs from Market Pulse. (2002 – 2009)

Nestle trusts Market Pulse

for tracking the market for infant foods.

(Since May 2010)

Hindustan Unilever is using Market Pulse

retail track report on water purifiers

as a strategic input. (Since September 2010)

# 4. We are an innovative firm with many firsts…

Devised a method for demand forecasting in data scarce environments

Pioneered customized retail audits

Introduced a syndicated retail audit for building electricals, DTH and home appliances

Pioneered the concept of zero tolerance quality in market research

First to develop a brand performance tracking framework for services brands

Only firm to offer an integrated 360 degree view in research-based business strategy

18 15 54 2000Years ofexperience

Field offices

Employees Projects

Fastest growing mid- sized MR firm

in India

Helped companies set up new businesses in the liberalization era.

Provided brand performance tracking in the Indian environment.

Pioneered customized retail auditsEmerged as the third ranked firm in syndicated audits

A. Unique strategic diversity in addressing client needs

D. Return on engagement (ROE)

C. National reach and access for large scale projects

B. Zero Tolerance Quality Processes

# a. Unique strategic diversity

Retail metrics(Channel Mgmt Tracks)

CATI Online

F2F

Market TrackMarket Profiles

Brand IQConsumer/

brand specificresearch

DTH SmallAppliances

InfantProducts

Building Electricals Cement Telecom

iConsumer Personal Accessories CFL

Mobiles ElectricalSwitches

# b. Zero tolerance quality …

All questionnaires are pre-tested thru a pilot survey

Questionnaires are translated into regional languages

100% scrutiny is done to check for internal consistency & gaps in questionnaire administration

Back checks are maintained at a minimum of 40%

Field back checks are supported by PCO receipts also

Monthly audit on fieldwork is conducted to ensure quality

Data entry and processing are also checked to ensure 99% accuracy

Delhi

Mumbai

Bangalore

Kanpur

PatnaKolkata

Ranchi

Hyderabad

Chennai

Chandigarh

Lucknow

Jaipur

AhmedabadBhopal

Indore

Kochi

Branches

Fieldreach

# c. National Reach

Strategic planning

Monitoring & controlwith transparencyUpcountry & pan India

survey efficiencies

Integrated research solutions

# d. Return on engagement

The cumulative effect

A market intelligence and

consumer insights company that influences

business strategy better

Our client portfolio: select brands

Client speak (1)

“Market Pulse has been providing valuable insights in understanding

both market trends as well as consumer satisfaction benchmarks.

This, needless to add, has proved extremely useful in our marketing

plans, particularly in the domain of competitive brand mapping and

understanding of consumer triggers”

Sachin Narang, GM – MarketingReliance Communications

“I have been using the services of Market Pulse for more than 5 years now for both qualitative & quantitative research. Market Pulse has been a very responsive partner, ever willing to stretch the extra mile, delivering incisive, high quality research work. What strikes me is their ability to quickly understand client’s needs and come up with quick solutions that are strategic and very actionable, while meeting demanding deadlines!”

Unnikrishnan Nair, CMOSpice Digital

Client speak (2)

“Market Pulse has been providing Marketing Research &

Consultancy, and Econometric forecasting & assessment services to us

on a regular basis. We value their services due to their ability to assimilate

the brief, the incisiveness of the methodologies proposed, their

quantitative skills and their habit of adhering to tight deadlines.”

Honda SIEL

“Research reports from Market Pulse are accurate, comprehensive

and useful for strategic decision making. The research team has exhibited a high level of service

too”.

INAPEX

Media monitor

4Ps ranking of MR agencies(Nov, 2010)

Media monitor (2)

MR Agency ranking (Nov, 2010)

Ranked 6th on credibility

Ranked 4th on tools and techniques

Ranked 5th on transparency

Ranked 5th on quality of analysis

Please contact us at

Market Pulse C - 11, Sector 6,Noida 201301, U.P.,INDIA.

T: +91 120 407 6500 , 407 8500 F: +91 120 4541157

E: business@marketpulseindia.com W: www.marketpulseindia.com