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Maritime Innovation Driving Developments in Human Capital -The impact of moving from e-mail to Internet on board.
Morten Lind-Olsen, CEO Dualog
Today
Introduction to Dualog Maritime Internet User behavior – actual experiences The “C-level” factor Summary
Scenic update from the North
August
The iPad lucky draw company – also today
Dualog Connection Suite – Multiple IT Services
Business Services Crew Services Security & Control Services
Core: Ship & Shore Software | Least Cost Routing | Compression | Configuration Replication | dualog.net | 24/7 Support etc.
Dualog Connection Suite - Overview
Secondary Communication System e.g. Inmarsat FB, Iridium Pilot Inmarsat Fleet, Iridium Classic etc.
Primary Communication System e.g. VSAT
Dualog Data Centre
A diversified customer fleet of 2500
Maritime Broadband via satellites
Higher freguency gives more capacity, but is more sensitive to weather
Traditional understanding
Inmarsat/Iridium
VSAT
Higher freguency gives more capacity, but is more sensitive to weather
Common established understanding 2014
The maritime dilemma
Kilobits per second
The gap between terestrial and maritime bandwidth is large - and has increased
Mobile data usage growth
Anything (really) new ?
High Throughput Satellites – definition and technology – more wiki
High throughput satellites (HTS) is a classification for communications satellites that provide at least twice, though usually by a factor of 20 or more, the total throughput of a classic FSS satellite for the same amount of allocated orbital spectrum thus significantly reducing cost-per-bit. [Source: Wikipedia]
Major benefits Internet access service in regions unserved or underserved by terrestrial
technolgies Substantially reduced cost per bit per second
– From over 100 mill USD per Gbit/s for FSS to app 3 mill USD per Gbit/s for HTS
Technology High level frequency re-use Spot beams Ka-band (majority, but some also in Ku-band) Regional teleports
O3b Networks - HTS
Coverage - between 45° N and 45° South Low cost
– Depends
Low latency – App. 180 ms vs app 340 ms for geostationary satellites
High speed – Up to 350 Mbit/s download (to the ship) and 150 Mbit/s upload (from the ship)
O3B – 8/8 satellites launched, service operational 2014 – MEO: Ka-band
O3b Maritime – RCCL cruise ship
Cruise ship with
Other Upcoming Maritime HTS Systems
Inmarsat Global Xpress® - 1/3 satellites launched • Next 2 satellites to
be launched 2015 • GEO: Ka-band + L-
band
Intelsat EpicNG – 2017 - 0/2+ launch start second half 2015 • GEO: C-band, Ku-and Ka
bands, wide beams, spot beams
Telenor Thor-7 – 1/1 launch autumn 2014, postponed to 2015 • GEO: Ku-and Ka bands
Iridium
May new tech/new systems/terrestrial systems bridge the gap?
Ban
dwid
th
Year
What is the average available bandwidth on a merchant ship in 2020?
2015
?
Are we approaching a consumer market ?
Landmass area: 30% People: 7 Billions
Ocean area: 70% People: 1,5-2 Millions (Seafarers)
Cold water in the blood ?
User behavior – actual experience #1 - practical
To open Startpage To open Inbox
Mail provider Size Time Size Time
Outlook.com (Microsoft) 0,6 MB 20 Sec 2,9 MB 90 Sec
Yahoomail.com (Yahoo) 0,4 MB 12 Sec 1,9 MB 59 Sec
Gmail.com (Google) 0,15 MB 5 Sec 3,0 MB 93 Sec
256 kbits/sec Scenario (VSAT or FB)
User behavior – actual experience #2 – cost sharing
Company Strategic decision to: – Provide paid Internet access to crew – Free crew email
Dualog Quota Management Used to control crew Internet access – Manage Data Volume (Free or chargeable)
Low volume data packages (2-6 GB)
– Charge crew for usage
Airtime (per month/vessel):
Before
200 MB
750 USD
After
2048 MB
1700 USD
Overall goal: maintain same cost of communication
Charge the Crew - Findings
Internet access at 0,5 USD / MB
Revenue from the crew after 3 months
= USD 320
Charge the Crew - Cost
175 90 55
1525 1610 1645
0
200
400
600
800
1000
1200
1400
1600
1800
MARCH APRIL MAY
Monthly Cost March - May
Crew Cost
1700 USD
750 USD
362 223 122 85 93 102
447 316
224 0
500
1000
1500
2000
MARCH APRIL MAY
Monthly Data Usage (MB)
Internet Email Total
2048 MB
200 MB
Custome experience #2 summary
Very hard to get crew to cover for the communication cost – The crew will not pay for Internet surfing access – Crew e-mail is an option to “stay in touch”
Quota Control of total usage
– Effective tool to reduce data usage – Gives flexibility, easy to adjust
Bandwidth control and management gave the most benefit from
company point of view, not the cost sharing
Fair usage among the Crew – Illegal stuff gone – “Big spenders reduced”
The “C-level” Factor
Improved Internet Experience On Board
Capt. Filip Svensson, Vice President Marine Operations, Wilh. Wilhelmsen ASA
How Wilhelmsen met the challenge to maximize Business and Crew Welfare at the same time with maritime Broadband (VSAT)
The “C-level” Factor
The Traditional Service Combo
Business Services Crew Services
Business E-Mail, Crew e-Mail, Automatic File Transfer and Anti-Virus:
Security & Control Services
New Internet Service Combo C-level impact
Business Services Crew Services Security & Control Services
Secured Internet Access and Optimisation + Anti-Virus Distribution:
Summary
Internet is here to stay – also on board – Business Integration – Crew Welfare
Crew can not - and will not - share the cost C-level people enters the arena for the strategic reasons For the next decade: think smarter – do the best out of your limited
bandwidth and budget
Maritime Innovation driving the ICT focus
The new CIO focus
