Marina Bay Sands Halls A & B, 3 - 6 July 2014

Post Event Report Sheet

Organizer Conference & Exhibition Management Services Pte Ltd

Supported by

The Gem & Jewellery Export Promotion Council

Hong Kong Jewellery & Jade Manufacturers Association

Myanmar Gems and Jewellery Entrepreneurs Association

Ministry of Commerce, Cambodia

Italian Trade Agency (ITA)

Italian Chamber of Commerce (ICCS)

Official Bank Standard Chartered Bank

Official Tax Refund Agent Premier Tax Free

In Conjunction with The Great Singapore Sale

Strategic Conference Partner GIA Thailand

Exhibition Statistics Total Gross Area: 7000sqm Total Build-Up Area: 3000sqm

Total no of Exhibitors, Principal Companies, Agents, Representative Offices, Media Partners

207 172 Foreign Companies (83%) 35 Local Companies (17%)

Countries/Regions 20

Country Pavilions India, Italy, Cambodia

Estimated Sales and Orders SGD$30 million

Media Coverage SGD$ 6.5 million as of 11 July 2014

Visitorship

SIJE 2014 - Attendees Country Breakdown

Overseas 2,561 23%

Local 8,765 77%

Total Visitors: 11,326 from 59 countries Visitors from: AFGHANISTAN, AUSTRALIA, AUSTRIA, AZERBAIJAN, BAHRAIN, BANGLADESH, BELGIUM, BRAZIL, BRUNEI DARUSSALAM, CAMBODIA, CANADA, CHINA, COLOMBIA, CYPRUS, DENMARK, ESTONIA, FINLAND, FRANCE, GABON, GERMANY, GREECE, HAITI, HONG KONG, INDIA, INDONESIA, ISRAEL, ITALY, JAPAN, KOREA, DEMOCRATIC PEOPLE'S REPUBLIC OF, KOREA, REPUBLIC OF MACAU, MALAYSIA, MAURITIUS, MEXICO, MONGOLIA, MONTSERRAT, MYANMAR, NEPAL, NETHERLANDS, NEW ZEALAND, PAKISTAN, PHILIPPINES, POLAND, RUSSIAN FEDERATION, SAUDI ARABIA, SERBIA AND MONTENEGRO, SINGAPORE, SOUTH AFRICA, SRI LANKA, SWAZILAND, SWITZERLAND, TAIWAN, THAILAND, UKRAINE, UNITED ARAB EMIRATES, UNITED KINGDOM, UNITED STATES, VIET NAM, ZAMBIA

21.11%

15.49%

11.86%10.82%

9.68% 9.16%8.41% 7.89%

2.83% 2.74%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

CHINA INDIA MALAYSIA PHILIPPINES INDONESIA MYANMAR THAILAND HONG KONG UNITED STATES UNITEDKINGDOM

SIJE 2014 - Top Ten Visiting Country Breakdown

Advertising & Promotions Media Exposure Media exposure was in print, broadcast and online, as well as marketing collaterals used to promote the show. Supporting Media Partners Eliterate EuPlus Exquisite Magazine Global Sources Publication (Global Jewelry Special, Global Diamond & Pearl) Hong Kong Jewellery Magazine Indonesia Jewellery Fair Jewelry Fair Korea Luxury Life Magazine Malaysia International Jewellery Fair Palakiss Vicenza Oriental Publishing (Solitaire Magazine) Top Club Above-the-line Media Advertising This included print, broadcast and online. Print The Star (Malaysia) The Straits Times Life! The Straits Times Urban The Straits Times Lianhe Zaobao Lianhe Zaobao Now Lianhe Wanbao Shin Min Daily News

Radio Capital 958 FM Class 95 FM Live 938 FM Media Coverage The 4 day event garnered a lot of interest from the mass media in Singapore and in the region. Social Media Coverage The event was well documented in the social media platform, including Instagram, blogs, YouTube, and forums. Below-the-line Advertising The organizer had a comprehensive below-the-line advertising campaign, which included: Sales brochure Trade visitor invite flyer Consumer Postcard (for general public) Consumer Postcard (for exhibitors’ clients) VIP Invite Opening Ceremony Invite EDMs (Electronic Direct Mailers) E-invite (for exhibitors’ clientele) Mail Drops (Special Buy Flyer) A1 promotion board A5 flyer invite Ruby lounge refreshment coupon

Marketing Collaterals Sales brochure Trade visitor invite flyer Consumer Postcard VIP Invite Opening Ceremony Invite EDMs (Electronic Direct Mailers) Mail Drops (Special Buy Flyer) A1 promotion board A5 flyer invite Ruby lounge refreshment coupon

Official Opening

The opening ceremony was officiated by Dr Lily Neo - Member of Parliament for Tanjong Pagar GRC.

Concurrent Activities These included fashion show on the opening day, and on the 3rd day of the show.

Opening Day Fashion Show

1st Prize 2nd Prize

Lucky Draws

SIJE Opening Day Grand Draw - 3 July Pendant with black and white diamonds worth S$8,650 sponsored by Fozailoff Jewelry $500 SIJE Cash Voucher

Friday Grand Draw - 4 July 1st Prize Jewelry worth S$9,000 sponsored by Yuli 2nd Prize $500 SIJE Cash Voucher

Saturday Grand Draw – 5 July 1st Prize 38 x 46cm Artwork - Poetry of Flowers and Jewelry acrylic on canvas worth S$3,000 sponsored by Thomas Armonia

SIJE Sunday Grand Draw – 6 July

1st Prize Ruby & Diamond Pendant with White Gold worth S$10,000 sponsored by Degem Prestige

2nd Prize Long White & Black Diamond Earrings worth S$8,000 sponsored by Zydo Italy

3rd Prize Unheated Pink Spinel Lace Earrings worth S$4,800

sponsored by Simone Jewels

Daily Stage Program Day 1 1. Mr Gautam D Goradia - CEO/MD ‘COM-SUR’ Safety Enhanced – Crime Solved faster with software COM-SUR 2. Opening Ceremony cum Fashion Show 3. SIJE Opening Day Grand Draw Day 2 1. Mr Gautam D Goradia - CEO/MD ‘COM-SUR’ Safety Enhanced – Crime Solved faster with software COM-SU 2. Dr. Ahmadjan Abduriyim, GIA - Gemological Observation of Ruby and Sapphire Heat Treatment 3. Friday Grand Draw Day 3 1. Alex Zupancich, JDMIS - New Technologies in Jewellery Design and Fabrication 2. Dr. Ahmadjan Abduriyim, GIA - Corundum gem mining activities in South East Asia 3. Fashion Show 4. Saturday Grand Draw Day 4 1. Alex Zupancich, JDMIS - New Technologies in Jewellery Design and Fabrication 2. Master Lim Eng Cheong - Feng Shui & Jewellery By Chang Consultancy 3. SIJE Sunday Grand Draw

Event Highlights The highlight of SIJE this year was a 50.55 carat white diamond dubbed “The White Fire”. Billed as a show stopper, the almost flawless diamond was a whopping US$10million (S$12.5million). For Show Enquiries: For Media Enquiries: Conference & Exhibition Management Services Pte Ltd Contact Person: Ms Judy Lee judy@cems.com.sg Contact Person: Ms Gina Lim gina@cems.com.sg Tel: (65) 6278 8666 Fax: (65) 6278 4077

Integrated Marketing Solutions Group IMSG Contact Person: Ms Nalini Naidu Email: nalini.naidu@imsg.sg Tel: (65) 6479 3733 Fax: (65) 6479 3633