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SYNOPSIS

1. Industry Profile

2. Company Profileo Company Overviewo Key Factso Historyo Vision, Mission & Quality Policyo Key Employeeso Organisation Structureo Major Products & Serviceso SWOT Analysiso Top Competitorso Location & Subsidiarieso Future Growth and Prospects

INDUSTRY PROFILE

Fast Moving Consumer Goods (FMCG) Industry in India - Overview

Fast Moving Consumer Goods (FMCG) Industry in India is one of the fastest developing sectors in the Indian economy. At present the FMCG Industry is worth US$ 13.1 billion and it is the 4th largest in the Indian Economy. These products have very fast turnaround rate, i.e. the time from production to the revenue from the sell of the product is very less. In the present economic scenario, time is regarded as money, so the FMCG companies have to be very fast in manufacturing and supplying these goods.

FAST MOVING CONSUMER GOODS (FMCG) INDUSTRY IN INDIA - MAJOR PLAYERS

Britannia India ltd Dabur India ltd. Marico Nirma ltd. Cadbury India ltd Nestle Cargill Coca-cola Colgate-Palmolive India Heinz co. Unilever

Nestle Pepsi co. Jyothy Laboratories Procter & Gamble Samsung LG Haier Sony Whirlpool IFB TCL Electrolux Videocon  

COMPANY PROFILE

Marico Limited (Marico) is a consumer product and service company which operates in the beautyand wellness space.

The company is engaged in the manufacturing, sales and distribution of consumerproducts and services such as hair care, skin care and healthy foods.

The company's products andservices reach out to more than 25 countries across Asia and the African continent.

The companyoperates in India, Egypt, Bangladesh, South Africa, Vietnam, Singapore, Malaysia, and the UAE. Itis headquartered in Mumbai, India and employs around 1,080 people.

KEY FACTSHead Office Marico Limited

Rang Sharda Krishnachandra MargBandra ReclamationBandra WestMumbai 400 050MaharashtraIND

Phone 91 22 6648 0480

Fax 91 22 6649 0114

Web Address http://www.marico.com

Revenue / turnover 40,082.8 (INR Mn)

Financial Year End March

Employees 1,080

Bombay Stock Exchange Ticker

531642

National Stock Exchange of India Ticker

MARICO

BUSINESS DISCRIMINATION

Marico Limited (Marico) is an India-based company, engaged in offering a range of fast moving consumer goods (FMCG) such as hair care, skin care, healthy foods, hair oils for pre-wash and post-wash hair conditioning, nourishment and grooming needs in the branded hair oils market.

Marico markets its products in India, South East Asia, the Middle East and North Africa.

The company operates through two business segments: consumer products and others.

Marico’s consumer product segment offers coconut oils, other edible oils, hair oils and other hair care products, male grooming products, fabric care products, healthy foods, soaps, health care products, and female beauty care products.

HISTORY

Marico was incorporated in 1988. In 1990, the company took over an old consumer products

business of The Bombay Oil Industries Limited. In 1996, the company was listed on the National Stock

Exchange of India and Bombay Stock Exchange. In 2007, the company reorganized its operations, three operating units were created, namely

Consumer Products Business, Kaya Business and International Business. In the same year, the Marico Group (Marico) entered into a strategic alliance with the Cairo-based Pyramids Group for the hair care brand Hair Code. In February 2011, Marico acquired 85% equity in International Consumer Products Corporation (ICP), Vietnamese FMCG Company.

Vision, Mission

Vision / Mission The Marico Innovation Foundation’s mission is

to provide the nation with first: a belief that Innovation is possible and is the way to leapfrog India into the center stage of global business leadership, and second: a framework to leverage innovation for quantum growth.

The foundation is steered by a governing council that oversees both its vision and direction.

KEY EMPLOYEES

Name Job Title Board

Harsh Mariwala Chairman and Managing Director Executive Board

Rajen Mariwala Director Non Executive Board Rajeev Bakshi Independent Director Non Executive

Board Atul Choksey Independent Director Non Executive Board Nikhil Khattau Independent Director Non Executive Board Hema Ravichandar Independent Director Non Executive Board Anand Kripalu Independent Director Non Executive Board B S Nagesh Independent Director Non Executive Board

ORGANISATION STRUCTURE

A Flat Structure : Marico has a flat organizational structure, with just five levels between the Managing Director and the shop floor operator. At Marico, everyone is a member and not an employee. As a member, each individual is empowered..

Profit Centers: This division manufactures & markets Marico's 10 leading

consumer product brands like Parachute, Saffola, Kaya Skin Clinics under the banner of Kaya Skin Care Ltd. All the above profit centers have theirdedicated marketing teams, distribution channels, sales force.

MAJOR PRODUCTS AND SERVICES

Marico Limited (Marico) is a fast moving consumer products and services company, which is operating

in the beauty and wellness space. The company's products and brands include the following:

Products: Coconut oil Edible oils Hair oils Fabric care products Healthy foods Soaps Male grooming products Baby care products Female beauty care products

Brands Parachute Saffola Hair & Care Nihar Shanti Mediker Revive Manjal Setwet Zatak Livon Kaya

SWOT Analysis

Strength• Brand and regular packaging innovation.•Ability to create new niche categories for growth.

Weakness• restricted to gulf and saarc

Opportunity• Brand extension.• Increase market share.• Target all age all categories consumer.

Threats• Entrance of competitor

Top Competitors

The following companies are the major competitors of Marico Limited

Agro Tech Foods Limited Dabur India Limited Godrej Consumer Products Limited Britannia Industries Limited

Location & Subsidiaries

Head Office Marico Limited Rang Sharda Krishnachandra Marg Bandra Reclamation Bandra West Mumbai 400 050 Maharashtra IND P:91 22 6648 0480 F:91 22 6649 0114 http://www.marico.com

FUTURE GROWTH

Expand Markets where we have dominant share Parachute coconut oil in India and Bangladesh Saffola – Premium healthy refined edible oil Tapping Rural growth

Increase Share in other categories Hair Oils in India Hair creams & gels in the Middle East

Introduce new products – larger size than in the past Saffola Arise and Oats (for example)

Geographic Expansion South East Asia, other parts of Africa New Product introduction in IBG Markets

Hold margins in a band – focus on growth

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CONCLUSION

Company Marico has strong and long term association with the retailer's in rural area's .

Parachute is the most satisfied Brand/product, followed by Saffola, Silk & Shine Hair & Care, and Sweekar Edible Oil & after Shower Gel.