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DC

BA

DLess Marketing

opportunities in shelvesC

Retailer’s preference to

stock fastest moving SKU

BConsumer Propensity to

switch is HighALimited Retailer Shelf

Space

Challenge: To increase sales of all Variants

• Portable Avatar shelves

• Low Hanging Avatars

• All in for Less• More for Less

• B. A . A . P -Bundled Awesome Avatar packs

• Awesome Twosome• Bring back the

Charm

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Team : Glory HuntersAashis R –IIMK

Ankur Shrimali- MDI GHarsh C -IIMC

Saraansh Rai -XLRI

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• A simple wire and hook system

that can be used as an

alternative to the retailer shelf

space

• Can be put at the front of the

store – results in increased

visibility

• Can be used for marketing other Set Wet products

• Creativity is the key to

success in the future

• A plastic combo pack

containing all the four variants

at some discount

• Increases the sales of all four

variants

• Aesthetically beautiful packs

attract more consumers

• Portable, lightweight Styrofoam shelf

• Can be kept anywhere regardless of the layout of the retail

• Can be used for marketing other Set Wet products

• Increases excusive shelf space at no cost to the retailer

Portable Avatar Shelfs Low Hanging Avatars Bundled Awesome Avatar Packs(BAAP)

Tackling the limited shelf space constraint of retailers and increasing the range sell-in of all four variants through innovative display mechanisms

Ways to increase Range Sell-in

Travel Packs• Smaller bottles of the variants can be made into travel friendly smaller

SKU’s

• Smaller canisters will allow customers to experiment on all the variants

without burning a hole in their pocket

• Allows retailers to Stock more variants of each

Creative Bundling• Retailers buying the entire range of Set Wet Deos in a single PO become

eligible for a cash back• Monetary incentives for retailers to ensure all varieties are stocked

Double Trouble Bundling• Buying any two variants of Set Wet Deo in a single purchase

makes the customer is eligible for a discount• Locking the customer with Set Wet for longer period-> Reducing

customer propensity to switch

Recycling of Canisters• Customers returning the used canister eligible for monetary

discount on new product• Channel to engage and retain existing customers• Recycling and Reuse of canisters- Adds to triple bottom

line of Marico

More for Less

All in for Less

Awesome

Twosome

Bring Back the

Charm

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