Marianne Chan Knowledge & Community

Information & Communication Committee

2011 ASME Leadership Training ConferenceHyatt Regency DFW

Dallas, TX

1

Unit Communication BOOTCAMP

Mel Torre Director of Corporate Communications

ASME Staff

Bootcamp

2

What you will learn at

WHO WHAT

HOW CHECK

Let’s start with your plan

Who is your audience?What is your message?How are you going to get your

message across?How are you going to get

feedback? What are you going to do if it didn’t work?

New TeamMembersEngineering studentsCorporate non membersK-12 studentsPromote engineering

Step 1: Who is your audience?

Step 2: What are you saying? When do you need to say it?

IMECE SPDC

ASME’s Strategic Focus

Workforce DevelopmentWorkforce Development

EnergyEnergy

Step 3: How will you communicate?

New TeamFace to Face

meetings-monthly

Teleconference calls

Online collaboration

Step 3: How will you communicate?MembershipUpdated

Website!Digital

Newsletter (monthly or quarterly)

Group

ASME Web-Pages

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ASME Newsletters

10 http://www.asme.org/Governance/Volunteer/Section_Newsletter_Templates.cfm

Ways to Get Involved

2012!2012!

E4CASME.orgASME.org

ASME Staff Resources

• Public Information– Annual Report– ASME at a Glance– Fact Sheets

• Media Assistance– Creating a Press Release– Media Inquiries

• Creative Services– Logos– Design Ideas– Images

Step 4: Getting Feedback

Step 4: Evaluate

Staff Support

Media Relations

Mel Torre

torrem@asme.org

Social Media

Christina Perakis

perakisc@asme.org

Website Design

Denny Wall

walld@asme.org

Newsletters

Wil Haywood

haywoodw@asme.org

BOOTCampWhat I learned at

WHO is my audience?

WHAT is my message?

HOW do I get my message out?

CHECK if my plan is working

Contact Information

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Marianne Chan Knowledge & CommunityInformation & Communications Committee Chairperson chanm@asme.org

Mel TorreDirector, Corporate CommunicationsASME Stafftorrem@asme.org