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Marianne Chan Knowledge & Community
Information & Communication Committee
2011 ASME Leadership Training ConferenceHyatt Regency DFW
Dallas, TX
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Unit Communication BOOTCAMP
Mel Torre Director of Corporate Communications
ASME Staff
Bootcamp
2
What you will learn at
WHO WHAT
HOW CHECK
Let’s start with your plan
Who is your audience?What is your message?How are you going to get your
message across?How are you going to get
feedback? What are you going to do if it didn’t work?
New TeamMembersEngineering studentsCorporate non membersK-12 studentsPromote engineering
Step 1: Who is your audience?
Step 2: What are you saying? When do you need to say it?
IMECE
SPDC
ASME’s Strategic Focus
Workforce DevelopmentWorkforce Development
EnergyEnergy
Step 3: How will you communicate?
New TeamFace to Face
meetings-monthly
Teleconference calls
Online collaboration
Step 3: How will you communicate?
MembershipUpdated
Website!Digital
Newsletter (monthly or quarterly)
Group
ASME Web-Pages
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ASME Newsletters
10 http://www.asme.org/Governance/Volunteer/Section_Newsletter_Templates.cfm
Ways to Get Involved
2012!2012!
E4CE4CASME.orgASME.org
ASME Staff Resources
• Public Information– Annual Report
– ASME at a Glance
– Fact Sheets
• Media Assistance– Creating a Press Release
– Media Inquiries
• Creative Services– Logos
– Design Ideas
– Images
Step 4: Getting Feedback
Step 4: Evaluate
Staff Support
Media Relations
Mel Torre
Social Media
Christina Perakis
Website Design
Denny Wall
Newsletters
Wil Haywood
BOOTCamp
What I learned at
WHO is my audience?
WHAT is my message?
HOW do I get my message out?
CHECK if my plan is working
Contact Information
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Marianne Chan Knowledge & CommunityInformation & Communications Committee Chairperson [email protected]
Mel TorreDirector, Corporate CommunicationsASME [email protected]
