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March 9th, 2006
Tomorrow’s Home Environment: Evolving Product Design & Technology Platforms
Responding to a New Generation of Home Healthcare Needs & Consumers
TIAX LLC15 Acorn Park
Cambridge, MA02140-2390
www.TIAXLLC.com
© 2006 TIAX LLC
Presentation to:
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There are many forces in place that are driving the shift of healthcare from a clinical (“Professional”) setting to the home (“Consumer”) setting
Next Generation Home Healthcare Needs & Consumers
Safety and Security
Concerns
Social Connectedness (“Wired” Home)
WellnessConcerns
Leisure(Time Poor)
Convenience(Attention Poor)
Mobile - Wireless
Tech
Decreasingnumber of
nurses
AgingPopulation
Increasing Trend of Earlier Discharge
Obesity “disease” Epidemic
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The scope of the existing consumer impact is vast and growing:
• ~ 22.4 million US households (23%) care for a spouse, relative, or other person older than age 501.
• ~ $192 Billion in “free” care is delivered each year - about double the size of the medical device market in 2004. Many caregivers report performing these jobs poorly.
• ~ 82% of mid-life and older Americans prefer not to move from home if they need help caring for themselves2
1 1997 National Family Caregiver Survey
2 AARP survey
Next Generation Home Healthcare Needs & Consumers
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Hypothesis: Success in the home healthcare market will require a blend of two different worlds.
Next Generation Home Healthcare Needs & Consumers
Professional … Consumer …
• Devices require training of skilled professionals
• Time and training pressures demand intuitiveintuitive operation
• Costs are dictated by reimbursement
• Self-pay dictates clear consumer consumer valuevalue to motivate purchase & use
• Cost drivers require leverageleverage• Special purpose devices
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Leverage: Cost drivers can be addressed by leveraging existing infrastructure
Next Generation Home Healthcare Needs & Consumers
Example: Entertainment for kids that encourages aerobic activity
• Physiological monitoring• Encourages aerobic
activity• Physical rehabilitation
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Intuitive Use: Consumers have little tolerance for new products that don’t naturally adapt into an existing life pattern
Next Generation Home Healthcare Needs & Consumers
Technologies must seamlessly integrate with existing residential infrastructure
• Entertainment• Reliability• Convenience• Functionality• Ease of Use
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Consumer Value: To ensure compliance and therefore consumer benefit, integration opportunities should be incorporated into everyday activities
Next Generation Home Healthcare Needs & Consumers
• Monitoring Monitoring physiological physiological behavior behavior
• Providing Providing feedback to the feedback to the individual and individual and professionalprofessional
• Impacting the Impacting the “living environ.”“living environ.”
Create value while Create value while also:also:
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How will a “Professionally” oriented organization evolve to meet the demands of consumers better than “Consumer Product” companies”?
Know Consumers & Professionals: Consider the capabilities and limitations of consumers in the context of their homes along with clinical need
– Age
– Chronic conditions
– Training
Leverage the existing consumer infrastructure: “Fitting in” ,not “Adding on”
– Communications
– Entertainment
– Household systems (Kitchen, bathroom, etc.)
Develop an intuitive product: Understand the context of the home environment and the consumer mindset
– Create intuitive interfaces to ensure convenience and use/compliance
– Understand user expectations to drive technical requirements
– Gain consumer insight into the needs for reliability, functionality and usability (ie value vs liability)
Next Generation Home Healthcare Needs & Consumers
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Next Generation Home Healthcare Needs & Consumers
Thank You
TIAX LLC
15 Acorn Park
Cambridge, MA 02140
John Collins, Ph.D.President
617-498-5854
