March 20 - 22, 2017 The Peabody Memphis€¦ · BPAC list not shared outside of the 3 ... • Check presentation at Balser Symposium in front of 200+ advisors. ... 22, 2017 The Peabody

March 20 - 22, 2017 The Peabody Memphiswww.adnetconference.org

March 20 - 22, 2017 The Peabody Memphis

www.adnetconference.org


Cultivating Professional Advisors: A New Model for Collaboration


Founded:

1951 Founded as

The Metropolitan Foundation of Atlanta

Atlanta

’s 4

Larg

est

Banks a. Citizens and

Southern

b. First National Bank of Atlanta

c. Fulton National Bank

d. Trust Company of Georgia

1977 Metropolitan

Atlanta Community Foundation created, $7 million in Assets

CFGA: Organization History


• Renamed The Community Foundation for Greater Atlanta (CFGA)

1997

• 23 Counties surrounding metropolitan Atlanta serving nearly 6 million residents

Regional Foundation

• Clayton County

• Morgan County

• Newton County

3 Local Funds

CFGA: Organization History cont’d

2015 Assets •Approx. $900 million

2015 Grantmaking

•$139 million


History of the Community Foundation’s Professional Advisor Engagement

• Engaged the Boston Consulting Group in 1999 for comprehensive organizational assessment, and one result of the study pointed to professional advisors as major potential pipeline for new donors

• Reorganized development and donor relations into Philanthropic Services Department, including gift planning and donor relationship management


History of the Community Foundation’s Professional

Advisor Engagement• Began 15 year process of identifying key professional advisors (financial advisors, T&E attorneys, CPAs and other financial professionals) and cultivating relationships through gift planning that could lead to client referrals as prospective donors to The Community Foundation


One-on-one meetings with

advisors in community

Firm Presentations

Speaking Engagements

to broad variety of groups

Reference Source for

professional advisors for their clients

Manage Assets

Planned Giving Design

Center –licensee for

Georgia

History of CFGA’s Professional Advisor Engagement

How we engage:


Individually-Managed Funds

• Donors may recommend an external investment advisor to manage the assets of their funds

• The Foundation retains the donor-recommended external investment advisor as long as the external investment advisor is qualified, follows the Foundation’s investment policy, and meets the Foundation’s due diligence criteria

• $450 Million of CFGA’s assets are individually managed• 125 external managers• 200 Funds• Fastest growing part of the business• Any size fund for a minimum fee


History of the Community Foundation’s Professional

Advisor Engagement

Special Programs:

• Leverage other Foundation and community events (e.g. piggyback extra professional advisor event when speakers are brought in for donor events, or for other organizations)

• PALI (Professional Advisor Leadership Institute)

• Volunteer opportunities (e.g. the Foundation’s Planned Giving Advisory Board or Philanthropic Services Committee)


Collaborative History

The Balser Symposium:

• Fund set up in 2006 by retired professional advisor to promote planned giving through collaboration between The Community Foundation for Greater Atlanta, the Jewish Federation of Greater Atlanta and United Way of Greater Atlanta

• Annual Balser Symposium created, an all-morning event with two speakers on charitable planning, held in 1st Quarter (approximately 400 attendees annually) – 10 held to date

• Steering Committee of professional advisors and the three organizations solicit sponsorship dollars and charge a registration fee for the event (always generates surplus)


Additional collaboration spearheaded by CFGA with Jewish Federation begun in

2007

Year long program (5 sessions) about

philanthropy- not technical aspects

20-25 participants per class-evenly divided amongst FAs,

CPAs, T&E attorneys & insurance professionals


PALI (Professional Advisor Leadership Institute)


Application process is competitive

Recently completed 7th class

(over 150 participants to

date)

Began exploring PALI alumni

programming in 2014

Initially held every other year, but

popularity caused PALI to move to

annual basis

PALI (Professional Advisor Leadership Institute)



BPAC O

rigin

•Launched in January 2015

•Building on existing collaborative experiences

BPAC O

rigin • Believing that

rising tide lifts all ships

BPAC O

rigin • Understanding

that partnering both shares the load and creates deeper relationships between organizations and with professional advisors

Balser Professional Advisors Council (BPAC)


The Balser Professional Advisors Council

BPAC Purpose

• Create formal structure to teach professional advisors about philanthropy through partnership with the Community Foundation, Jewish Federation and United Way, while growing philanthropic dollars across each organization


Balser Professional Advisors Council

BPAC General Structure

• BPAC is staffed by one representative from each of the three participating organizations (these are the only nonprofit members)

• BPAC participants form an exclusive group of professional advisors with demonstrated interest in philanthropy and willingness to partner with the Jewish Federation, The Community Foundation and United Way

• Mostly drawn from PALI alumni and extremely established professional advisors



BPAC Steering Committee Responsibilities:

• Provides counsel on BPAC events

• Reviews and helps select PALI participants from applicant pool annually

• Recommends speakers for Balser Symposium and assists in Balser Symposium sponsorship efforts


• Graduates of PALI are automatically included

1.

• Organizational Representatives may invite professional advisors to join BPAC, with unanimous agreement from all 3 organization reps

2.

• BPAC Steering Committee can nominate professional advisors to participate, And there must be unanimous approval by the 3 participating organization reps

3.

Participants are selected in one of three ways:

BPAC



BPAC Funding

• Jewish Federation houses BPAC Fund assets

• Charge for Balser Symposium

• PALI program fee is $750 to be paid by each individual PALI participant or their employer

• Net proceeds are placed in the BPAC Fund at the Jewish Federation

• Staff reps’ time provided pro bono



BPAC Programs

• Balser Symposium (Jewish Federation staff leads)

• PALI (CFGA staff leads)

• Giving Circle (CFGA staff leads)


Highlight BPAC members on all 3 organizations’ websites

All 3 organizations’ logos on all communications

CFGA ManagesPredominantly

electronic (email)

BPAC list not shared outside of

the 3 organizations

Includes announcements,

invitations, reminders & RSVPs

BPAC: Communications


Expanding cohort of philanthropically knowledgeable professional advisors able to tap into the expertise of the 3 preeminent charitable organizations in

the Greater Atlanta region

Network of advisors dedicated to philanthropy in their own lives and in

lives of their clients

Multi-disciplinary network of advisors from legal, accounting, financial services, insurance and valuation

fields with whom knowledge in their respective areas of expertise can be

shared

BPAC


BPAC O

UTCO

MES F

OR 3

Part

icip

ating O

rganiz

ations:

Growth in successful referrals of clients by philanthropically

knowledgeable professional advisors to all 3 organizations

Growing cohort of professional advisors perceiving the 3

organizations as the experts in charitable planning

Growing cohort of professional advisors wanting to associate with the 3 organizations, both through

BPAC & direct relationships with each

BPAC


The Dilemma

What do we do with PALI alumni?

How do we keep them connected?

Didn’t want social events

The idea: Continue the exploration of philanthropy

Led to the formation of a Giving Circle

The Community Foundation for Greater Atlanta leads

Four session program across 8 months


Inaugural Giving Circle- 201650 participants, $250/vote, $25,000 grant

• Through exercises led by community experts, the class decided to invest in the issue of the equality gap in Atlanta

• Six nonprofits were presented to the group and three were selected as finalists• Nonprofits were trained by a consultant on story-telling and how to pitch • Each presented to BPAC with a $25,000 ask• The majority selected a nonprofit, Our House, that provides shelter to

homeless families with young children• Check presentation at Balser Symposium in front of 200+ advisors


Mailchimp Community College

Engage MailChimp employees through a unique learning experience that examines the Atlanta

community and non-profit ecosystem, and equips employees to effectively pursue

philanthropy as individuals and on behalf of the company.


Aligned Interests

• Activate company resources to help make

Atlanta:

• Better, Weirder, and More Human

• Engage and retain employees

• Promote informed philanthropy

• Leverage CFGA expertise and

network to address the needs of the Atlanta region

• Connect donor passion with non-

profit purpose


Provide insight & perspective on the issues affecting our city and the organizations working to address them

Allow employees to contextualize & internalize MailChimp’sphilanthropic (sponsorship) perspective and relationship to the Atlanta non-profit community

Give employees tools to peruse personal philanthropy/ community action with more clarity

Program Objectives


Questions?


Christy Eckoff, J.D., LL.M, CAPDirector of Gift [email protected]

Ali Gant, MPAGift Planning [email protected]

Documents

March 20 - 22, 2017 The Peabody Memphis€¦ · BPAC list not shared outside of the 3 ... • Check presentation at Balser Symposium in front of 200+ advisors. ... 22, 2017 The Peabody