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Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
THE GROWING THE GROWING IMPORTANCE IMPORTANCE
OF HR IN THE NEW OF HR IN THE NEW KNOWLEDGE ECONOMYKNOWLEDGE ECONOMY
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
ABSTRACT: WHY GROWING ABSTRACT: WHY GROWING IMPORTANCE OF HR ?IMPORTANCE OF HR ?
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
WHY GROWING WHY GROWING IMPORTANCE ?IMPORTANCE ?• In the industrial economy, capital and In the industrial economy, capital and
technolgy are really crucial.technolgy are really crucial.• Human resources (HR) are important, Human resources (HR) are important,
but it works also and better with but it works also and better with robots.robots.
• HR is not really crucial.HR is not really crucial.• HR is squeezed between 2 logics :HR is squeezed between 2 logics :
– Caring for the humanCaring for the human– Cutting the costs = less employment !Cutting the costs = less employment !
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
WHY GROWING WHY GROWING IMPORTANCE ?IMPORTANCE ?• In the post industrial « knowledge In the post industrial « knowledge
economy » in which we are entering economy » in which we are entering full speed, HR becomes totally central.full speed, HR becomes totally central.
• Because, the NEW value creation Because, the NEW value creation process is process is appication of knowledge to appication of knowledge to knowledge in order to create new knowledge in order to create new knowledge.knowledge.
• But this can be done only But this can be done only by humansby humans..
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
WHY GROWING WHY GROWING IMPORTANCE ?IMPORTANCE ?• Hence in the «knowledge economy » Hence in the «knowledge economy »
humans become of crucial importance.humans become of crucial importance.• This is the reason why companies begin This is the reason why companies begin
to speak about « human capital ».to speak about « human capital ».• Indeed Human capital is the new « Tool Indeed Human capital is the new « Tool
of production».of production».• Hence the new importance of HR Hence the new importance of HR
becausebecause it cares for the new tool of it cares for the new tool of production !!production !!
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
HR IN INDUSTRIAL & HR IN INDUSTRIAL & KNOWLEDGE ECONOMIESKNOWLEDGE ECONOMIES
• INDUSTRIAL Econ.INDUSTRIAL Econ.• Tool of production = Tool of production =
capital + capital + technologytechnology
• Humans are Humans are second, AFTER second, AFTER machines & robotsmachines & robots
• HR is secondHR is second and and squeezedsqueezed
• KNOWLEDGE Econ.KNOWLEDGE Econ.• Tool of production Tool of production
is Human person= is Human person= able to create new able to create new Knowl.Knowl.
• Humans are before Humans are before machine & robotsmachine & robots
• HR is central.HR is central.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
WHY GROWING WHY GROWING IMPORTANCE ?IMPORTANCE ?• This means that any HR manager has This means that any HR manager has
to have sense of humour…to have sense of humour…• Because on one side (S)he has to Because on one side (S)he has to
manage an industrial role. (Squeezed).manage an industrial role. (Squeezed).• And on the other side it has to become And on the other side it has to become
a leader in the new « knowledge a leader in the new « knowledge economy »economy »
• And (S)he has to explain this to the And (S)he has to explain this to the General Manager!!General Manager!!
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
CHAPTER 1CHAPTER 1::
BUSINESS IN A TIME BUSINESS IN A TIME OF DEEP TRANSFORMATIONOF DEEP TRANSFORMATION
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
P. Drucker: P. Drucker: TransformationTransformation
Every few hundred years in Western History there Every few hundred years in Western History there occurs a sharp transformation. occurs a sharp transformation.
Within a few short decades, society rearranges itself Within a few short decades, society rearranges itself : its worldview (paradigm), its basic values, its : its worldview (paradigm), its basic values, its social and political structures, its arts, its key social and political structures, its arts, its key institutions. institutions.
Fifty years later there is a new world.”Fifty years later there is a new world.”
Peter DRUCKER: Peter DRUCKER: “Post Capitalist Society”.“Post Capitalist Society”. Butterworth Heinemann, 1993, 2001, Butterworth Heinemann, 1993, 2001, p.1.p.1.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
One of the most One of the most fundamental shiftsfundamental shifts
• ““We are living through one of the most We are living through one of the most fundamental shifts in History: a change in the fundamental shifts in History: a change in the actual belief structure of Western Society. No actual belief structure of Western Society. No economics, political or military power can compare economics, political or military power can compare with the power of a change of mind. By with the power of a change of mind. By deliberately changing their images of reality, deliberately changing their images of reality, people are changing the world.” people are changing the world.”
Willis HARMAN Stanford Research Institute (+1997)Willis HARMAN Stanford Research Institute (+1997), , Founder of the Founder of the “World Business Academy”“World Business Academy”
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
Transmodern Business
Knowledge SocietyTRANSMODERN
Danger
Industrial leftovers who have not grasped the changeAgrarian
premodern
Agrarianleftovers
Culturalcreatives
IndustrialMODERN
Sept. 11, 2001?
New Women-Men Partnership Society
End ofPatriarchal Society
Transmodern Business
Knowledge SocietyTRANSMODERN
Danger
Industrial leftovers who have not grasped the changeAgrarian
premodern
Agrarianleftovers
Culturalcreatives
IndustrialMODERN
Sept. 11, 2001?
New Women-Men Partnership Society
End ofPatriarchal Society
Transition to Transmodern
Death ?
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
KNOWLEDGE SOCIETY:KNOWLEDGE SOCIETY:FIVE LEVELS OF CHANGEFIVE LEVELS OF CHANGE
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
Transformation’s five Transformation’s five levelslevels1.1. Humanity is in danger of collective Humanity is in danger of collective death death
2.2. Knowledge society is the End of the Patriarchal Knowledge society is the End of the Patriarchal values (CCC)values (CCC)
3.3. Knowledge Society is the end of modernity. It is Knowledge Society is the end of modernity. It is tansmodern. (post secular, flat, tolerant, new tansmodern. (post secular, flat, tolerant, new level of responsibility and consciousness).level of responsibility and consciousness).
4.4. Knowledge society is also a new economic logic.Knowledge society is also a new economic logic.
5.5. Knowledge society is potentially a new political Knowledge society is potentially a new political concept of non violence between States. (like concept of non violence between States. (like EU)EU)
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
The Iceberg of The Iceberg of TRANSMODERNITYTRANSMODERNITY
Level 2 : End of Patriarchal myths, sacred and Level 2 : End of Patriarchal myths, sacred and valuesvalues
Level 3: End of Modernity: REASON Only Truth, Science, Violence, Level 3: End of Modernity: REASON Only Truth, Science, Violence, Pyramids, ControlPyramids, Control
Level 4 : The knowledge society : post-capitalist society Level 4 : The knowledge society : post-capitalist society ((DruckerDrucker))
Level 5 : Credibility gap of all Institutions is increasing Level 5 : Credibility gap of all Institutions is increasing
Level 1 : Danger of Collective Level 1 : Danger of Collective DeathDeath
dramaticallydramatically……
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
LEVEL 1: LEVEL 1: HUMANITY IS IN DANGER OF HUMANITY IS IN DANGER OF
COLLAPSECOLLAPSE
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
WorldWatch Institute WorldWatch Institute Washington Washington
• ““Our global economy is outgrowing the Our global economy is outgrowing the capacity of the earth to support it, moving us capacity of the earth to support it, moving us ever closer to decline and possible ever closer to decline and possible collapse….collapse….
• ““We have the technologies needed to build We have the technologies needed to build the new economy…”the new economy…”
• Lester BROWN: “Lester BROWN: “Plan B 2.0” Norton NY, Plan B 2.0” Norton NY, LondonLondon
• 2006. Presentation text on the cover.2006. Presentation text on the cover.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
UNESCO : War against UNESCO : War against naturenature• Koichiro MATSUURAKoichiro MATSUURA, Director of , Director of
UNESCO in Paris has declared that UNESCO in Paris has declared that “we “we must end this war against nature, must end this war against nature, which is in fact a war against ourselves, which is in fact a war against ourselves, and against the future generations.”and against the future generations.”
• ““We must conclude an armistice, a new We must conclude an armistice, a new “natural pact” of co-development with “natural pact” of co-development with nature.”nature.” (“Le Figaro” Jan 11, 2007.) (“Le Figaro” Jan 11, 2007.)
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
WHY?WHY?
• It is a question of It is a question of SurvivalSurvival for for HUMANIY.HUMANIY.
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Level 2: Level 2:
KNOWLEDGE SOCIETY =KNOWLEDGE SOCIETY =END OF PATRIARCHAL END OF PATRIARCHAL
VALUESVALUES
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
From Matrilinear to From Matrilinear to PatriarchalPatriarchal
• MATRILINEAR(-3500)MATRILINEAR(-3500)
• Woman= Goddess, Woman= Goddess,
• snake = her powersnake = her power
• SACRED = LIFE tree, SACRED = LIFE tree, blood, birth…blood, birth…
• Sexuality + PleasureSexuality + Pleasure
• Power = life givingPower = life giving
• Beauty + art Beauty + art CreativityCreativity
• PATRIARCHAL PATRIARCHAL
• God the Father God the Father
• women infer + sin.women infer + sin.
• SACRED= Violent SACRED= Violent DEATH, blood, cross…DEATH, blood, cross…
• Sex pleasure impureSex pleasure impure
• Power = to killPower = to kill
• Ascetism is better Ascetism is better
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
KNOWLEDGE SOCIETY = KNOWLEDGE SOCIETY = END OF COMMAND AND END OF COMMAND AND CONTROLCONTROL• Every LEADER will have to shift his Every LEADER will have to shift his
approach, and the political structures approach, and the political structures towards post patriarchal values: towards post patriarchal values: – respect for the environment, respect for the environment, – Importance of human relationsImportance of human relations– Fostering the joy of creation,Fostering the joy of creation,– contact with nature, link with the cosmos,contact with nature, link with the cosmos,– Interiority, spiritual dimensionInteriority, spiritual dimension
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
A NEW WOMAN-MAN A NEW WOMAN-MAN RELATIONRELATION
• In every couple around the world, we see a In every couple around the world, we see a hidden transformation of the relation. hidden transformation of the relation. Hence... some new conflicts! Hence... some new conflicts!
• This means that women This means that women and and men are men are obliged to redefine their roles and obliged to redefine their roles and behaviours.behaviours.
• Few structures are able to help couples in Few structures are able to help couples in this unexplained transition. SILENCE.this unexplained transition. SILENCE.
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
LEVEL 3: LEVEL 3:
KNWOLEDGE SOCIETY = KNWOLEDGE SOCIETY = END OF MODERNITYEND OF MODERNITY
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
Multi level changes...Multi level changes...
1.1. Structures: From pyramids to void circleStructures: From pyramids to void circle
2.2. Status of rational thinkingStatus of rational thinking
3.3. Status of Spiritual aspiration (religion) in public.Status of Spiritual aspiration (religion) in public.
4.4. Status of truth: real tolerance.Status of truth: real tolerance.
5.5. Status of Science and tech.Status of Science and tech.
6.6. Status of political violence: beyond warStatus of political violence: beyond war
7.7. Status of body, intuition, ethics, esthetics...Status of body, intuition, ethics, esthetics...
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
0. Pre-Modern to Modern : 0. Pre-Modern to Modern : Pyramid to PyramidPyramid to Pyramid
PRE-MODERNPRE-MODERN MODERNMODERN
COSMOS = objectCOSMOS = object
GODGOD
ClergyClergy
GovernmentGovernment
MenMen
WomenWomen
REASONREASON
EconomistEconomist
GovernmentGovernment
MenMen
WomenWomen
COSMOS = sacredCOSMOS = sacred
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
1. From Modern to 1. From Modern to Transmodern: Transmodern:
From Pyramid to void cercle From Pyramid to void cercle MODERNMODERN TRANSMODERNTRANSMODERN
CulturesCultures
Centre is Centre is emptyempty
Men part of Men part of COSMOSCOSMOS
Men ‘above’ the Men ‘above’ the COSMOSCOSMOS
REASONREASON
EconomistEconomist
GovernmentGovernment
MenMen
WomenWomen
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
2. STATUS OF RATIONAL 2. STATUS OF RATIONAL THINKINGTHINKING
• ““Modern” rational thinking has been a liberation Modern” rational thinking has been a liberation struggle against medieval obscurantism.struggle against medieval obscurantism.
• It has become now, like a mental prison.It has become now, like a mental prison.
• Rationality is loosing its Rationality is loosing its divine status divine status given by given by “modernity”. And it is only “modernity”. And it is only one wayone way to think. to think.
• Other ways of thinking like intuition, connection Other ways of thinking like intuition, connection to the cosmos, gain credibility, because we need to the cosmos, gain credibility, because we need them, to create knowledge !!them, to create knowledge !!
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
3. STATUS OF SPIRITUAL 3. STATUS OF SPIRITUAL ASPIRATION IN PUBLICASPIRATION IN PUBLIC
• For evident reasons modernity has taken For evident reasons modernity has taken distance from religions.distance from religions.
• But in doing this, it has progressively But in doing this, it has progressively marginalized religions and spiritual aspiration marginalized religions and spiritual aspiration as outdated.as outdated.
• This negation of such an important human This negation of such an important human dimension is in crisis.dimension is in crisis.
• We go probably towards : We go probably towards : distinctiondistinction but not but not anymore separation.anymore separation.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
4. STATUS OF TRUTH4. STATUS OF TRUTH
MODERNMODERN
• PyramidalPyramidal
• IntolerantIntolerant
• Rational = truthRational = truth
• Secular (France)Secular (France)
• DisenchantedDisenchanted
• NOT ResponsibleNOT Responsible
• No conscious of No conscious of wholewhole
TRANSMODERNTRANSMODERN
• Round table + HoleRound table + Hole
• Radical toleranceRadical tolerance
• Truth exist=“void”Truth exist=“void”
• Post secularPost secular
• Re-enchantedRe-enchanted
• Collective Collective responsibilityresponsibility
• New level of New level of consciousnessconsciousness
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
5. NEW ROLE OF SCIENCE & 5. NEW ROLE OF SCIENCE & TEC.TEC.
• Science & Technology had received in “modern” Science & Technology had received in “modern” times a “times a “divine” divine” status, because they were rational status, because they were rational thus truethus true. Now they have to be at the service of our . Now they have to be at the service of our survival in a sustainable future.survival in a sustainable future.
• Science was above ethics, Science was above ethics, value free ! value free ! Now ethics is Now ethics is back and citizens ask questions to science.back and citizens ask questions to science.
• Science was functioning in a Science was functioning in a offer economyoffer economy (please (please consume what we invent !). consume what we invent !).
• Now science HAS to function in a Now science HAS to function in a demand demand economyeconomy (please be part of the solution !). (please be part of the solution !).
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
5. SCIENCE5. SCIENCE
• And science is reinventing itself at full And science is reinventing itself at full speed.speed.
• And this happens through hard paradigm And this happens through hard paradigm conflicts (Thomas Kuhn, Harvard)conflicts (Thomas Kuhn, Harvard)
• Back to a “poetic” approach to nature... Back to a “poetic” approach to nature... (Ilya Prigogine, Nobel prize 1977).(Ilya Prigogine, Nobel prize 1977).
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
6. STATUS OF POLITICAL 6. STATUS OF POLITICAL VIOLENCEVIOLENCE
• Modernity has created the State as Modernity has created the State as zone of zone of internal NON-violence inside.internal NON-violence inside. But outside the But outside the borders, citizens are obliged to kill. borders, citizens are obliged to kill.
• Transmodernity has invented structures of Transmodernity has invented structures of non-violence between States: non-violence between States: The EU is the The EU is the first success.first success.
• But European Governments “sell” the EU as But European Governments “sell” the EU as a market... They should sell EU as the a market... They should sell EU as the first first political avantgarde of the Knowledge political avantgarde of the Knowledge societysociety ! !
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
7. STATUS OF INTUITION, 7. STATUS OF INTUITION, ETHICS, BODY, SACRED, ETHICS, BODY, SACRED,
DEATH... DEATH...
• Many things are changingMany things are changing• We see that intuition, ethics, esthetics, are really We see that intuition, ethics, esthetics, are really
becoming important again in the knowledge becoming important again in the knowledge society.society.
• The very concept of sacred has transformed more The very concept of sacred has transformed more in 40 years than in 2000 years!in 40 years than in 2000 years!
• The way we see death and life after death is also The way we see death and life after death is also changing completely...changing completely...
• We see a reconnexion of body, mind, soul, We see a reconnexion of body, mind, soul, intelligence...Towards Reenchantment ?intelligence...Towards Reenchantment ?
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
CONSEQUENCE: CONSEQUENCE: POLITICAL CHOICES (I)POLITICAL CHOICES (I)
• EU should be presented as the EU should be presented as the First First political structure of the Knowledge political structure of the Knowledge SocietySociety in the XXI° century. in the XXI° century.
• Politicians should dear to say that we are Politicians should dear to say that we are like at the beginning of a new Renaissance...like at the beginning of a new Renaissance...
• They should call people to reflect worldwide They should call people to reflect worldwide on the new sustainable structures of the on the new sustainable structures of the future Knowledge Society.future Knowledge Society.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
CONSEQUENCE: CONSEQUENCE: ECONOMIC CHOICES (I)ECONOMIC CHOICES (I)
• Politicians and economist should have the Politicians and economist should have the courage to say that we are not anymore in courage to say that we are not anymore in the industrial capitalist period.the industrial capitalist period.
• We are already in the knowledge We are already in the knowledge economy/society which is post capitalist economy/society which is post capitalist (Drucker).(Drucker).
• But nobody dears to say the truth to the But nobody dears to say the truth to the citizens. And they know it .... citizens. And they know it .... subconsciously.subconsciously.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
WHAT IS LISBON WHAT IS LISBON STRATEGY ?STRATEGY ?• In March 2000, the Head of the 15 States, In March 2000, the Head of the 15 States,
which are Members of the European Union, which are Members of the European Union, met in Lisbon for one of their official met in Lisbon for one of their official meetings called « European Council ».meetings called « European Council ».
• They decided that « They decided that « the EU should become the EU should become the most competitive world actor in the the most competitive world actor in the Knowledge society before 2010, and this in Knowledge society before 2010, and this in full respect of sustainability and social full respect of sustainability and social inclusion. »inclusion. »
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
CONSEQUENCE: CONSEQUENCE: ECONOMIC CHOICES (II)ECONOMIC CHOICES (II)
• And this “knowledege Society” (Lisbon Strategy of And this “knowledege Society” (Lisbon Strategy of the EU 2000-2010), has to be oriented towards full the EU 2000-2010), has to be oriented towards full sustainability and social inclusion. sustainability and social inclusion.
• It IS Possible. A debate is urgent and needed. It IS Possible. A debate is urgent and needed.
• But this presupposes that the economists and But this presupposes that the economists and politicians admit that we are - for 60%- not anymore politicians admit that we are - for 60%- not anymore in the industrial “free trade” economy, which is in the industrial “free trade” economy, which is unable to lead to a sustainable world.unable to lead to a sustainable world.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
THE DINOSAUR THE DINOSAUR SYNDROM !SYNDROM !
• We are in a time of rapid change. We are in a time of rapid change.
• Many structures will become dinosaurs, if Many structures will become dinosaurs, if they are unable to transform...they are unable to transform...
• Better create new structures without fighting Better create new structures without fighting the old ones. the old ones.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
Conclusion Conclusion
• Where are you personally? Are you feeling Where are you personally? Are you feeling this transition?this transition?
• Where are Macedonian young business Where are Macedonian young business leaders? In which paradigm are they ?leaders? In which paradigm are they ?
• What is the future of Macedonia? Knowledge What is the future of Macedonia? Knowledge economy?economy?
• Macedonia could perhaps leapfrog the Macedonia could perhaps leapfrog the industrial phase and perform in the new industrial phase and perform in the new economy? economy?
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
CHAPTER 2:CHAPTER 2:
WHAT IS KNOWLEDGE WHAT IS KNOWLEDGE ECONOMICS?ECONOMICS?
((Level 4! )Level 4! )
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
DEFINITIONSDEFINITIONS
• Data:Data: what is on the web, unorganised what is on the web, unorganised
• Information:Information: is already sorted by « Google ». is already sorted by « Google ». Overabundance.Overabundance.
• Knowledge:Knowledge: is digested by is digested by human brain.human brain. LessLess
• Human brain and networks are the Human brain and networks are the NEW TOOLS of PRODUCTIONNEW TOOLS of PRODUCTION
• WisdomWisdom, Knowledge are , Knowledge are rare. Not enough. rare. Not enough.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
A new world...A new world...
1.1. New tool of productionNew tool of production : : human brainhuman brain2.2. New CEONew CEO: Enabling creativity and sharing, Caring for : Enabling creativity and sharing, Caring for
humans = new humans = new human-centeredhuman-centered management management3.3. New value creation process : New value creation process : adding K to K.adding K to K.4.4. New TradeNew Trade: from : from Free TradeFree Trade to to Free SharingFree Sharing5.5. New measurementsNew measurements = = qualitative “qualitative “intangibles”intangibles” 6.6. New strategyNew strategy: beyond war: : beyond war: win-win win-win not win-loosenot win-loose7.7. New definition of ProgressNew definition of Progress = qualitative = qualitative8.8. Beyond patentingBeyond patenting towards towards “Open Source”“Open Source”9.9. Beyond pyramidsBeyond pyramids towards towards networksnetworks10.10. Capitalizing on Capitalizing on cultural cultural capital + capital + gendergender capital capital
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
1. NEW TOOL OF 1. NEW TOOL OF PRODUCTION PRODUCTION
The tool of production is not anymore The tool of production is not anymore machine + technol.+ capital (€).machine + technol.+ capital (€).
New tool of production is human brain + New tool of production is human brain + sharing knowledge in Networks in order to sharing knowledge in Networks in order to create new K. create new K.
This This new tool of productionnew tool of production is more is more important than important than capitalcapital and and technoltechnol. . Humans are ABOVE machines and Capital. Humans are ABOVE machines and Capital.
Hence Post capitalist society!Hence Post capitalist society!
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
22.. NEW CEO FUNCTION NEW CEO FUNCTION
• Old CEO: command, control, conquerOld CEO: command, control, conquer
• New CEO: New CEO: – Enables the creativity of his “human capital”= Enables the creativity of his “human capital”=
tool of Productiontool of Production– Enables and creates networks around his team. Enables and creates networks around his team.
Because (S)He cannot control networks!Because (S)He cannot control networks!– Cares for the intangible assets = brandCares for the intangible assets = brand
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
2. HR AND NEW 2. HR AND NEW MANAGEMENTMANAGEMENT
• Human capital Human capital and HR become and HR become central central because because they arethey are caring for the tool of caring for the tool of production: Please come backproduction: Please come back tomorrow tomorrow! !
• Thus Thus Management : shifts 180° towards Management : shifts 180° towards human centeredness = more creativity-human centeredness = more creativity-centred, gender & culture – centred.centred, gender & culture – centred.
• HR Becomes absolutely central.HR Becomes absolutely central.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
HR AND NEW HR AND NEW MANAGEMENTMANAGEMENT
• The EU economy is at least 50% in this new The EU economy is at least 50% in this new knowledge economy. Thus HR is really knowledge economy. Thus HR is really becoming more important everyday.becoming more important everyday.
• But many enterprises are not understanding But many enterprises are not understanding the change. And keep HR devalued !the change. And keep HR devalued !
• Most CEO’s do not understand... It is too Most CEO’s do not understand... It is too quick!quick!
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
HR AND NEW HR AND NEW MANAGEMENTMANAGEMENT• And so the HR managers have a difficult And so the HR managers have a difficult
task to convince their top managers. task to convince their top managers.
• Meanwhile people under them push for Meanwhile people under them push for change, because they feel the need.change, because they feel the need.
• It is important for HR managers to It is important for HR managers to understand that their problems are understand that their problems are worldwide the same. The transformation is worldwide the same. The transformation is too quick!too quick!
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
3. 3. NEW VALUE CREATION NEW VALUE CREATION PROCESPROCES
• INDUSTRIAL SOC.INDUSTRIAL SOC.
• Add value to objectAdd value to object
• From steel to car !From steel to car !
• Tool is MachineTool is Machine
• Humans are costHumans are cost
• Management is Management is machine-centeredmachine-centered
• Machine is centralMachine is central
• KNOWLEDGE SOC.KNOWLEDGE SOC.• Create new K Create new K • From data, info to KFrom data, info to K• Tool is Human brain Tool is Human brain
in Networksin Networks• Humans are capitalHumans are capital• Management is Management is
Human-centeredHuman-centered• Machine is at Machine is at
serviceservice
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
4. 4. BEYOND TRADE BEYOND TRADE : win-: win-winwin(I)(I)
• If I exchange an object against money, I If I exchange an object against money, I loose the object. This is “trade”: I win and I loose the object. This is “trade”: I win and I loose. “Win-Loose” logicloose. “Win-Loose” logic
• If I exchange knowledge, If I exchange knowledge, I do not loose my I do not loose my knowledge. knowledge. I win and you win. I am not I win and you win. I am not trading anymore. I share. This is a “trading anymore. I share. This is a “win-win win-win logic” of sharing.logic” of sharing.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
4. 4. BEYOND TRADE (II)BEYOND TRADE (II)
• ININDUSTRIALDUSTRIAL SOC. SOC.
• Free trade Free trade of objectsof objects
• Industrial structureIndustrial structure
• PyramidsPyramids
• UnemploymentUnemployment
• PollutionPollution
• Quantitative growthQuantitative growth
• KNOWLEDGE SOC.KNOWLEDGE SOC.
• Free sharing of knowl.Free sharing of knowl.
• PoPost-industrialst-industrial--capitalistcapitalist. .
• Network =value Network =value creationcreation
• SSelf-creation of elf-creation of my my jobjob
• Immaterialization of Immaterialization of prod.prod.
• Qualitative growthQualitative growth
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
5.5. AA NEW NEW SYSTEM SYSTEM OF MEASUREMENTSOF MEASUREMENTS
• « Intangible assets » is a new concept « Intangible assets » is a new concept invented by Karl Erik SVEIBY (Sweden)invented by Karl Erik SVEIBY (Sweden)
• They are becoming more and more They are becoming more and more important in the knowledge societyimportant in the knowledge society
• BecauseBecause the knowledge society is about the knowledge society is about knowledge which is knowledge which is immaterial, immaterial, intangible intangible and qualitative.and qualitative.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
5. 5. AA NEW NEW SYSTEM OF SYSTEM OF MEASUREMEASUREMENT:MENT:
INTANGIINTANGIBLE ASSETS (I)BLE ASSETS (I)
• Intangibles assets = Intangibles assets = – Know how, Know how, – Reputation, Trust in the company, Reputation, Trust in the company, – Structure of the company, Structure of the company, and and Strategy Strategy
(balanced scorecards)(balanced scorecards)– Relations with personnel, Relations with personnel, – Relations with clients,Relations with clients,
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
5. 5. AA NEW NEW SYSTEM OF SYSTEM OF MEASUREMEASURE.. INTANGIINTANGIBLE BLE
ASSETS (II)ASSETS (II)• Relation with civil societyRelation with civil society
• Relation to environment Relation to environment
• Relation to our collective Future and Relation to our collective Future and sustainabilitysustainability
• But also But also quality of the Networksquality of the Networks
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
5. 5. INTANGIBLE ASSETS INTANGIBLE ASSETS IN IN STOCK MARKETSSTOCK MARKETS
• Stock exchange measurements are still looking at Stock exchange measurements are still looking at financial “tangible” assets (quantitative) but they financial “tangible” assets (quantitative) but they increasingly look at “intangible” assets (qualitative). increasingly look at “intangible” assets (qualitative).
• Today a company is measured more and more by Today a company is measured more and more by its intangible assets : Minimum 50% . its intangible assets : Minimum 50% .
• Example: “Example: “Men’s WearMen’s Wear” USA. & “” USA. & “World Business World Business Academy”, “Spirit in Business”.Academy”, “Spirit in Business”.
• See also Neskey: See also Neskey: www.neskey.comwww.neskey.com
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
5. Intangible indicators 5. Intangible indicators growgrow
Tra
nsp
are
ncy
ICT Proliferation
Financial indicators remain important
Non-financia
l indica
tors
grow in im
portance
Potential for greaterparticipation and
wider accountability
1990 2006 2015
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
5. 5. GROWING IMPORTANCE OF GROWING IMPORTANCE OF INTANGIBLE ASSETS (II)INTANGIBLE ASSETS (II)
0%
10%
20%
30%
40%
50%
60%
70%
80%
1980 2006 2010 2020
Tangible
Intangible
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
6. NEW BUSINESS 6. NEW BUSINESS STRATEGY WIN-WINSTRATEGY WIN-WIN
• Old business strategy is warlike. Battlefield Old business strategy is warlike. Battlefield images are frequent. Patriarchal values images are frequent. Patriarchal values dominate: “win-loose” strategies.dominate: “win-loose” strategies.
• New business strategy: much less violent, New business strategy: much less violent, “competition through collaboration” is the “competition through collaboration” is the new motto (post patriarchal).new motto (post patriarchal).
• Knowledge behaves like love! Knowledge behaves like love! Chocking Chocking ideaidea for the industrial capitalist economy. for the industrial capitalist economy.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
7. NEW DEFINTION OF 7. NEW DEFINTION OF PROGRESSPROGRESS
• The industrial & modern definition of The industrial & modern definition of progress is quantitative. More is better.progress is quantitative. More is better.
• This definition is UNSUSTAINABLEThis definition is UNSUSTAINABLE
• The knowledge society implies a The knowledge society implies a qualitative qualitative definition of progress.definition of progress.
• Good news: this allows a reorientation of our Good news: this allows a reorientation of our societies towards sustainability!!societies towards sustainability!!
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
8. BEYOND PATENTING8. BEYOND PATENTING
• The whole of the industrial production The whole of the industrial production system is based on secrecy and patenting. system is based on secrecy and patenting. I have this technology and you have not. I have this technology and you have not. So I win!So I win!
• ““Information and knowledge always leak”Information and knowledge always leak”
• In the knowledge economy we will NOT be In the knowledge economy we will NOT be able to maintain secrecy, neither able to maintain secrecy, neither patenting. patenting.
• See generic medecines, I-Pod music etc,.See generic medecines, I-Pod music etc,.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
9. BEYOND PYRAMIDS 9. BEYOND PYRAMIDS TOWARDS TOWARDS NETWORKS NETWORKS
Pyramids are the « normal » structure of Pyramids are the « normal » structure of all industrial organizations.all industrial organizations.
But knowledge is created only in networks. But knowledge is created only in networks. This is the form that will prevail in the This is the form that will prevail in the XXIst century.XXIst century.
Thus Pyramids are in crisis everywhere. In Thus Pyramids are in crisis everywhere. In Governments, Military, Churches, NGO etc.Governments, Military, Churches, NGO etc.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
10. CAPITALIZING ON 10. CAPITALIZING ON CULTURAL AND GENDER CULTURAL AND GENDER
CAPITALCAPITAL
• Paradoxically culture and gender diversity Paradoxically culture and gender diversity becomes important as they feed creativitybecomes important as they feed creativity
• The knowledge management is thus The knowledge management is thus potentially socially / gender inclusive potentially socially / gender inclusive and sustainableand sustainable
• The Lisbon strategy was thus an excellent The Lisbon strategy was thus an excellent choice and much forward looking.choice and much forward looking.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
CONCLUSION CONCLUSION : : NEW NEW VALUES…VALUES…
• Underlying values needed in the industrial Underlying values needed in the industrial capitalist society are freedom, initiative, capitalist society are freedom, initiative, ceativity…ceativity…
• NEW Values are needed: NEW Values are needed: – Freedom (of sharing)Freedom (of sharing)– Solidarity, Caring, RespectSolidarity, Caring, Respect– TransparencyTransparency– Concern for the Common GoodConcern for the Common Good
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
BUSINESS AND VIOLENCEBUSINESS AND VIOLENCE
• Because of Because of – the danger of collective death, the danger of collective death, – because of the end of patriarchy, because of the end of patriarchy, – because of the end of modernity, because of the end of modernity, – because of the knowledge economy,...because of the knowledge economy,...
• The relation of Business to violence is The relation of Business to violence is shifting 180°. shifting 180°.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
MOREMORE FEMININE FEMININE VALUES…VALUES…
• VValues needed in the industrial alues needed in the industrial capitalist society are freedom, capitalist society are freedom, initiative, ceativity…initiative, ceativity…
• More feminine vMore feminine values are needed: alues are needed: – Freedom of sharingFreedom of sharing– Solidarity, Caring, RespectSolidarity, Caring, Respect– TransparencyTransparency– Concern for the Common GoodConcern for the Common Good and and
future generationsfuture generations
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
WOMEN ARE DOING VERY WOMEN ARE DOING VERY WELLWELL
• Women are doing very well in Women are doing very well in leadership leadership positions in this knowledge positions in this knowledge economy.economy.
• Because they have no problems to Because they have no problems to push for new feminine values.push for new feminine values.
• They have – usually- no problems to They have – usually- no problems to work in networks...work in networks...
• Men have usually to ulearn first...Men have usually to ulearn first...
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
HR WOMEN HAVE A HR WOMEN HAVE A MISSIONMISSION
• HR Women have a mission: Help this HR Women have a mission: Help this new society and this new non-violent new society and this new non-violent logic to come to life !logic to come to life !
• Are they sufficiently conscious of Are they sufficiently conscious of their important mission?their important mission?
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
HR MANAGERS ARE HR MANAGERS ARE CRUCIALCRUCIAL• HR managers have a crucial role in HR managers have a crucial role in
helping the trasition towards the helping the trasition towards the Knowledge society.Knowledge society.
• They have to help the birth of this They have to help the birth of this new society…, and the very survival new society…, and the very survival of the company !of the company !
• It is a fascinating job. But they are It is a fascinating job. But they are squeezed between the two logics.squeezed between the two logics.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
Some good Books…Some good Books…
• Peter DRUCKER: “Peter DRUCKER: “Post capitalist societyPost capitalist society”, Harper ”, Harper Business, New York, 1993.Business, New York, 1993.
• Verna ALLEE: “Verna ALLEE: “The future of knowledge” The future of knowledge” Elsevier Elsevier Science, 2003, USA.Science, 2003, USA.
• Marc LUYCKX GHISI:Marc LUYCKX GHISI: "A win–win strategy for the "A win–win strategy for the European Union in the knowledge society"European Union in the knowledge society" published in the "European Visions for the published in the "European Visions for the knowledge age: a quest for a New Horizon in the knowledge age: a quest for a New Horizon in the information society". Paul KIDD(Ed.) Cheshire information society". Paul KIDD(Ed.) Cheshire Henbury, 2007.Henbury, 2007.
• Harvard Business Review on Knowledge Harvard Business Review on Knowledge management. 2006. Book with 8 articles.management. 2006. Book with 8 articles.
Skopje, Macedonia, Sept 2Skopje, Macedonia, Sept 28, 2007 8, 2007
Marc Luyckx Ghisi CBA Dean, experMarc Luyckx Ghisi CBA Dean, expert European Commissiont European Commission
Good Books (II)Good Books (II)
• Jeremy RIFKIN: “Jeremy RIFKIN: “The European Dream: The European Dream: when Europe’s vision of the future is when Europe’s vision of the future is silently eclipsing the American dream” silently eclipsing the American dream” Penguin 2004.Penguin 2004.
• Ray ANDERSON: “Ray ANDERSON: “Mid Course correctionMid Course correction” ” 1998. 1998. www.chelseagreen.comwww.chelseagreen.com (Interface) (Interface)
• World Business Academy: World Business Academy: www.worldbusiness.orgwww.worldbusiness.org
• ““Neskey” on intangible measurements : Neskey” on intangible measurements : www.neskey.comwww.neskey.com