MANDATORY ASSIGNMENT 02

In this assignment we were to design a chocolate brand called “Delight”.We were to make a logo which was simple and easily recognizable. The logo should be timeless and we were not to use more than 2-3 colours.We were to pick between two markets, either young people or women in their thirties. I chose to design a logo for young people because I thought that would be more of a challenge as I noticed fewer students picked this marketing group, and as so I would be more likely to create something different. I thought for quite a while what young people liked and then I designed my product in a way that I think fits today’s young-sters.We were also to research the success of other chocolate brands such as Freia, Anthon Berg, Cadbury and Lindt. In this report I will talk about my research.

As I chose to design a product for teenagers I found it important to realize how teen-agers thing. I think teenagers relate to being rebellious and wanting to live life. A slogan I find fitting for teenagers is “Live your life, do what you want to do and what makes you happy. Have Delight”.Typography which I believe fits teenagers is thick letters because graffiti is thick and I connect teenagers with graffiti. I decided to make a lightning beneath the letters be-cause the meaning behind lightning are power, energy and life and teenagers are quite energetic. They want something happening around them all the time or else they feel like they are missing something. Teenagers want to be popular, powerful and many of them want to see the world and become rich later on.

I had a look at a logo for Mars Inc. which is the largest multinational confectionery company in the world. The chocolate which they produce is for example Snickers and Twix and I noticed that their design is simple and they don’t use more than 2 or 3 co-lours. All the chocolate brands that Mars Inc. has use thick letters, same with Kit Kat which Nestle produces, another successful chocolate brand.I looked over the history of Cadbury which is the largest candy company in the world. The logo for Cadbury is old timey with a signature by William Cadbury (1867-1957). The logo is now a classic, much like Coca Cola.

EXAMPLE OF CONTENT

INTRODUCTION

RESEARCH AND WORK PROCESS CREATIVE METHODS

INSPIRATION METHODS

My research showed that it was important to follow the instructions of the assignment; successful logos have few colors and are simple.

ANALYSIS

SKETCHES – SCANNED IDEA DEVELOPMENT AND DIGITAL SKETCHES

MOODBOARDS

I found it important to design a logo brand which teenagers thought was cool, that’s why I picked the Jokerman font for the letter “g”. I think it looks good with this font and then I used Eras Bold ITC except for the other letters. I wanted to have the let-ters thick like graffiti so I put some shadow which is angled down as graffiti is often 3D letters with a downward shadow. The lightning below the letters is simple and I didn’t want to make it too complicated because I wanted the entire logo to look cool.

I decided to use colours which fit the brand of Cadbury because I misunderstood the assignment at first and thought I was supposed to use a pre-existing company. Cadbury uses purple for thir products. I still decided to keep the colour as I find it good looking and lively.

I designed the logo in illustrator and the lettering is Eras Bold ITC except the “g” where I use Jokerman. What I mostly learned this assignment is to keep logos sim-ple.

https://www.youtube.com/watch?v=zOPA0NaeTBkhttps://www.youtube.com/watch?v=Vmilq3KDJiohttps://www.youtube.com/watch?v=hH446lgDrW8http://en.wikipedia.org/wiki/Mars,_Incorporatedhttps://www.cadbury.co.uk/the-storyhttp://en.wikipedia.org/wiki/History_of_Cadburyhttp://en.wikipedia.org/wiki/Nestl%C3%A9

DESIGN

STYLE/GENRE

COLOURS

COMPOSITION, LAYOUT, GRID

SOURCES AND REFERENCES

Delight