THE COMPANY WE KEEP

CLIENTS

The Confidential team works with some of the

most prestigious and recognizable brands in the UK. They turn to us to help build customer loyalty & engagement

among our ABC1 readers, who treat us a

trusted brand.

Who Are We Talking To?

59.2% female 41.8% male

• 81% ABC1 professionals • 97% Employed • 68% Employed in private sector • 84% aged 22-44 years

Our readers have disposable

income, and look to us to tell

them where to eat, shop and

where to spend their money.

Confidential Key Stats

Liverpool

Manchester Leeds

20,540 Unique Monthly

Visitors

124,825 Unique Monthly

Visitors

1,906 Unique Monthly

Visitors

14,904 Email list

48,345 Page views

108,284 Email list

465,443 Page Views

2,652 Email list

3,299 Page views

Confidential enjoys a loyal and steadily growing readership. We only work with brands who fit the

demographic of our readership to ensure a good ROI on your investment.

ADDITIONAL SITE READERSHIP

32,342 UNIQUE MONTHLY

VISITORS

75,208 PAGE VIEWS

44,535 EMAIL LIST

13,888 UNIQUE MONTHLY

VISITORS

27,446 PAGE VIEWS

9,287 EMAIL LIST

7,398 UNIQUES

13,846 PAGE VIEWS

1,830 ,UNIQUES

3,330 PAGE VIEWS

Fashion

& beauty

site

Parenting

& family

site

Newest

city

lifestyle

site

Travel

& leisure

site

Media Package Components

Dedicated Account Manager

Assists with day to day project management

Ensure creative and branding satisfaction

Statistic collation when your campaign finished

Give performance advice if results are not satisfactory

No matter which options you decide on, you are assigned a dedicated account manager to help:

Landing Page / Microsite

The landing page serves as the anchor point for your campaign, which

contains pertinent brand and offer details. There

are multiple access

points across site and via emails to the page, and it serves as the point of data capture for your CDE (client database

email) list

Email Inclusions

Minimum of 4 times per

month, with a 12%

average open rate

MONTH

EMAIL INCLUSIONS ARE

SENT AS PART OF

NEWSLETTER TO OUR

DATABASE OF READERS

Email banner

clicks through

to microsite

Offers Page Inclusion

Our Offers page is

the most visited page on site. A

reader can link to your landing by clicking on the

‘teaser’ message,

which is designed to encourage

readers find out more about your

offer

Competition Page Inclusion

Competitions are

a popular draw for capturing the

attention of our readership, and all

advertisers are encouraged to

engage our loyal followers with their brand or business.

Competitions awareness is

driven on site with

email inclusions and social media.

Competition/Promotional Event

Helps build

‘CDE’ email database, it

also Accelerates

viral awareness by

encouraging readers to share the

competition on social

media

Promotional events are a

call to action for

our readers to visit your

location, making it an

excellent footfall driver

Competition CDE

This email is sent to

entrants of your competition about the

winner status. It can

also contain another call to action offer,

which helps to drives brand awareness on very cost effective

basis. They also have

very high open rates as the subject line will

refer to their status in your competition

CDE Mailer

From your offers and competitions, you will build up your CDE list. These are hot leads that you can market

to by sending out occasional emails with special offers. It is designed to

help improve customer loyalty

Standalone Email

With the highest open rates of all

email options, our stand-alone

mailer contains

only your message, and is not shared with

other advertisers. It provides intensified

exposure for your brand

Wrapped Email

Email wraps provide high

impact brand positioning.

And since we

naturally read from left to right, the

positioning provides

improved dwell

time on your message

Site Banners

Our banners are

designed to

prompt readers

to your micro-

site. But more

importantly, it

provides

awareness of

your brand

across the site

for non-email

subscriber

MPU

BANNER

LEADERBOARD

BANNER

Premium Banner Options

A splash page is a pop-up mini-

page as you first arrive onsite,

providing automatic full

readership exposure

After the splash page

deactivates, the nag button

provides primary advertising

space on the home page.

NAG

BUTTON

SPLASH

PAGE

Facebook and Twitter

23,000+

followers

2,000

monthly

active users

Amplifies

key message

Encourages

viral activity

TESTIMONIALS:

• ‘Manchester Confidential want to work with you on what suits your business.... All

our promotions have been a great success and I would highly recommend working

with the team at Planet Confidential.’ Helen Hipkiss, PR & Marketing Manager, The

Lowry Hotel

• ‘I can’t express how happy I am with our campaigns with Manchester Confidential, we

have had 5 sales as a result, working out at an average of £150,000 per plot, it has

resulted in a massive £750,000 worth of business’ Hollie Reynolds, Senior Sales &

Marketing Manager

• ‘Manchester Confidential works brilliantly for us for three main reasons: There's a very

quick turnaround on promotions, if we need to push a certain production last minute,

it's never a problem; the take up on the offers is always excellent - it goes to the right

people at the right time and we always get a good return; and finally, the promotions

are backed up with intelligent editorial content, which is interested and supportive of

Manchester and its arts scene.’ Vanessa Walters, Marketing Manager, Royal

Exchange Theatre

WHAT OUR CLIENTS HAVE TO SAY

TESTIMONIALS:

• ‘Working with Manchester Confidential gives us three crucial opportunities:

1. Affective PR over different network formats speaking to thousands of

people

2. Access to a new high spending customer base who dine out a lot

3. Association with a successful brand that promotes all that is good and

great about Manchester’ Jon Grieves, Proprietor, Choice Bar & Restaurant

• ‘We are thrilled with our campaign with Manchester Confidential, it has resulted in almost

3000 people through the turnstiles in a month and a half.’ Sharon Hardy, Marketing

Manager, Belle Vue Dogs

• ‘Thanks for all the help with the North Pole project, it was a great success. Roll on next

year.’ Harriet Taggart, Project Manager, Ear to the Ground

WHAT OUR CLIENTS HAVE TO SAY