Manajemen Pemasaran - Kotler Amstrong

8/3/2019 Manajemen Pemasaran - Kotler Amstrong

1/63

!7385!7385!7385!7385!$#!$#!73.50841,7093!73.50841,7093

//

!54907

,77289743

!#%#!#%#


2/63

!#%#

!02,8,7,3/,,2:3,,3

$0/,307:-, 03/0138,3502,8,7,3/,3203/8:8,3

4380539502,8,7,3

03/0138,32,3,0203502,8,7,3/,3203:-,,2,3,502,8,7203,9:7507239,,3/,3202-,3:3:-:3,3/03,350,3,3,3203:39:3,3

02-,3/3,302,1,8,1,2,3,0203502,8,7,3

03,3,889,39,3,39,39,3,3:9,2,,3/,/,5502,8,75,/,,-,/203/,9,3


3/63

!#%#

4380539!02,8,7,3


4/63

!#%#

$8902!02,8,7,3$0/07,3,


5/63

!#%#

!0,:/,30:,9,3:9,2,

/,,288902502,8,7,324/073


6/63

!#%#

!07-0/,,3,39,7,43805

503:,,3/,3502,8,7,3


7/63

!#%#

%,5027,3,320,3/,843805

502,8,7,3-07,,8,3848,


8/63

!#%#

!0703.,3,,3$97,908/,3

!74808!02,8,7,3 030,8,350703.,3,,3897,908507:8,,,3-07:9

025,9,3,,3,3,

02-,,8-,,2,3,207,3.,354794144-838/,3897,905079:2-:,33,

030,8,3897,9050703.,3,,31:3843,8079,

203,507,3502,8,7,3/,,250703.,3,,3897,908

03,2-,7,3574808502,8,7,38079,0:,9,3,3202503,7:3,

03:7,,31:382,3,0203502,8,7,39072,8:

:38:7:38:7/,78:,9:50703.,3,,3502,8,7,3


9/63

!#%#

,3,,3,/,,2

50703.,3,,3897,908 03/0138,328507:8,,,3

0309,5,39::,3/,38,8,7,3507:8,,,3

07,3.,354794144-838

0703.,3,,3202,8,7,3/,3897,90

1:3843,,3,3


10/63

!#%#

,97!079:2-:,3!,38,

!,8,7


11/63

!#%#

8850703.,3,,3-838

897,9080307,0.97.


12/63

!#%#

/0391,850:,35,8,7

20,:93,9507:,8,3574/:5,8,7


13/63

!#%#

,9471,947,3

202503,7:897,90

502,8,7,3507:8,,,3


14/63

!#%#

25,9!-,:7,3502,8,7,3


15/63

!#%#

:-:3,3,39,7,,3,8850703.,3,,3

2502039,8/,350303/,,3


16/63

!#%#

!7480850303/,,3


17/63

!#%#

3:3,3!02,8,7,34-,

030-:9,30:,9,30:,9,33:3,3,3202503,7:02,25:,3507:8,,,320,,350,3,33,

030,8,3-,,2,3,507:-,,3507:-,,33:3,3/0247,18/,304342202503,7:05:9:8,305:9:8,3502,8,7,3

03/0391,897039703:9,2,/,,23:3,3,,2,/,390344507:8,,,3

030,8,3507:-,,3:9,2,/,,23:3,3549/,30-:/,,,3

03/8:8,3-,,2,3,507:8,,,3/,5,9-070,85,/,3:3,3502,8,7,3


18/63

!#%#

3:3,339073,507:8,,,3


19/63

!#%#

%509505,8,750,3,3


20/63

!#%#

%509502,8,7,,9


21/63

!#%#

0:,9,30:,9,3:9,2,/,,2

3:3,32,74507:8,,,3


22/63

!#%#

#809!02,8,7,3/,3

$890231472,8 030,8,3503933,31472,8-,507:8,,,3

03/0138,38890231472,8502,8,7,3/,3

203/8:8,3-,,3-,,33, 03,2-,7,30025,9,3,/,,25748087809

502,8,7,3

02-,3/3,30:39:3,3/,307:,3/,7-07-,,

2094/,503:25:,331472,8,3,/,

03/8:8,394594550393,3/,/,550309

502,8,7,39072,8:0-,,35:-/,32,8,,09,


23/63

!#%#

$890231472,8502,8,7,3


24/63

!#%#

!748087809502,8,7,3


25/63

!#%#

!,8,7438:203/,3!07,:

02-0438:203 03/0138,35,8,7438:203/,3202-:,9

24/080/07,3,507,:202-0438:203

030-:9,3025,91,947:9,2,,3202503,7:507,:202-0438:203

03:7,,3/,3202,,29,,59,,5/,,2

574808502-0,3438:203

03:7,,3574808,/458/,3/1:8574/:

574/:-,7:


26/63

!#%#

4/0507,:502-0


27/63

!#%#

,9471,947,3202503,7:

507,:438:203


28/63

!#%#

,81,8,,/:5'$


29/63

!#%#

7,70-:9:,3,84


30/63

!#%#

25,9950507,:202-0


31/63

!#%#

!7480805:9:8,3502-0


32/63

!#%#

!0304254,3503,/458

-07/,8,7,3,9:70,91

203,/4588:,9:34;,8


33/63

!#%#

!,8,7$0947838/,3!07,:

!02-0838 03/0138,35,8,780947-838/,32030,8,3

507-0/,,33,/03,35,8,7438:203

03/0391,8,31,9471,947:9,2,,3202503,7:507,:502-0-838

030-:9,3/,3203/0138,39,,59,,5574808

503,2-,305:9:8,3/,,2502-0,3-838

02-,3/3,35,8,73899:843,/,35,8,7

5020739,/,32030,8,3-,,2,3,502-0

3899:843,/,3502-05020739,203,2-

05:9:8,3/,,2502-0,32070,


34/63

!#%#

4/0507,:502-0-838


35/63

!#%#

!03,7:503,7:-08,75,/,

507,:502-0,3-838


36/63

!#%#

$02039,8!,8,7!03,709,3/,3

!489433:39:0:3:,3078,3

030,8,309,9,,5/,7502,8,7,39,709802039,85,8,7503,709,35,8,754894335,8,7

03:7,,3/,3202-,,893,9,3:9,2,

802039,85,8,7/,3/,8,7:39:203802039,85,8,7438:203/,3-838

030,8,3-,,2,3,507:8,,,3203/0391,8802035,8,7,3203,7/,3202897,90505:9,35,8,7

030,8,3-,,2,3,507:8,,,3/,5,92025488,3574/::39:202,82,,30:3:,3-078,3/5,8,7


37/63

!#%#

%,,5,3/,,2802039,8

503,709,3/,354894335,8,7


38/63

!#%#

%3,9,3802039,8

502,8,7,3


39/63

!#%#

!03:3,-07,9/,373,3

574/:438:28:2:2


40/63

!#%#

%,

,9073,91

897,90505:9,3

5,8,7


41/63

!#%#

$97,90!74/:/,3,8,$97,90!74/:/,3,8,

03/0138,3574/:/,3,81,8:9,2,574/:/,3,8,

03,2-,7,3507,3502-07,3207050302,8,3

50309,5,3,-0574/:/,3,8,8079,,8,503/::3574/:

0307,3,3-07-,,05:9:8,3,3/-:,9507:8,,,309,20302-,3,33/,3-,:7,3574/:

03/0391,8025,9,7,90789,3202503,7:502,8,7,3,8,

02-,,850792-,3,3502,8,7,39,2-,,3,3/-:9:,3,8,


42/63

!#%#

%,93,9,3574/:


43/63

!#%#

05:9:8,3574/:3/;/:


44/63

!#%#

05:9:8,3502-07,32070

,3:9,2,


45/63

!#%#

25,9897,902070


46/63

!#%#

05:9:8,32025075,3,33

574/:


47/63

!#%#

25,9,7,907,8,


48/63

!#%#

%,038502,8,7,3/,,2

3/:897,8,


49/63

!#%#

!0302-,3,3!74/:,7:/,3!0302-,3,3!74/:,7:/,3

$97,90,:7/:5!74/:$97,90,:7/:5!74/: 030,8,3-,,2,3,507:8,,,320302:,3

/,320302-,3,3,,8,3574/:-,7:

03:7,,3/,3203/0138,3-07-,,,3,/,,257480850302-,3,3574/:-,7:

03,2-,,7,3-07-,,9,,5/,78:8

/:5574/: 03,2-,7,3-,,2,3,897,90502,8,7,3

203,,2507:-,,380,2,8:8/:5574/:


50/63

!#%#

,3,,3,:9/,2,/,,2

50302-,3,3574/:-,7:


51/63

!#%#

!03:,,3/,3,-,80,2,/:5574/:/,7

02,5,3,33,02,9,33,


52/63

!#%#

,,24/0/,324/0


53/63

!#%#

!0309,5,3,7,!74/:!0792-,3,3!0309,5,3,7,!74/:!0792-,3,3

/,3!03/0,9,3!0309,5,3,7,/,3!03/0,9,3!0309,5,3,7,

0303,/,320309,5,31,9471,94739073,

,3202503,7:05:89:8,350309,5,3,7,

8:,9:507:8,,,3 0303,/,320309,5,31,9471,94709073,

,3202503,7:05:9:8,350309,5,3,7,

9072,8:,-,95078058438:2035,/,,7,

/,33, 02-,3/3,309,503/0,9,3,3:2:2

/,,220309,5,3,7,


54/63

!#%#

,9471,947,3

202503,7:50309,5,3,7,


55/63

!#%#

,,507:395,/,93,9

574/:8,3-07-0/,5075074/0


56/63

!#%#

,,507:3980-,,1:38,:2:,8

574/:8:7;,!03,,2,3


57/63

!#%#

:7;,507239,,3


58/63

!#%#

!0792-,3,3:9,2,/,,2

20309,5,3,7,


59/63

!#%#

,,39925,8:39:

203039:,3,7,8,8,7,3


60/63

!#%#

!0309,5,3,7,-07/,8,7,3-,,;8

50309,5,3,7,-07/,8,7,33,


61/63

!#%#

!0309,5,3,7,!74/:!0309,5,3,7,!74/:

$97,90!0309,5,3,7,$97,90!0309,5,3,7, 030,8,3897,90:9,2,:39:50309,5,3,7,

574/:29,8/,3574/:-,7:

030,8,3.,7,.,7,507:8,,,320302:,38:8:3,3

,7,,3202,82,,30:39:3,3/,7949,-,:7,3

574/:

02-,,8-,,2,3,507:8,,,320308:,,3,7,

2070,/03,32025079:3,395050,3,3/,3

89:,8,3-07-0/,

02-,,82,8,,:3.,3-07:-:3,3/03,3

202:,/,3203,3,5507:-,,3,7,


62/63

!#%#

$97,90,7,:9:


63/63

!#%#

03,/,3-070,8907,/,5

507:-,,3,7,508,3

Documents

Manajemen Pemasaran - Kotler Amstrong