Managing Multimedia

The Client, The User, The Developer, The Content Creator

The Client

• Department Head • Company Employee

– From whom can you research info?

• Contract Work– Developer– Pitching ideas– Setting up something unique (creativity)– Making it manageable

Creative Ideas

• Vladimir Propp & Joseph Campbell

• IVES

• What Ifs– More later

• Songwriter, Scriptwriter

• Familiar but not cliché

The Hero’s Journeyby Joseph Campbell

Joseph Campbell (1904-1987) is best known for his work in comparative mythology and comparative religion.

George Lucas used Campbell’s ideas toWrite the Star Wars story...http://moongadget.com/origins/myth.html

Telling the Story

• Lucas had already written two drafts of Star Wars

• Rediscovered Joseph Campbell's The Hero With a Thousand Faces in 1975 (having read it years before in college).

• This blueprint for "The Hero's Journey" gave Lucas the focus he needed to draw his sprawling imaginary universe into a single story.

The User• “Target Audience” / appeals• ‘Brick & Mortar’ businesses vs. Internet

Businesses• Web site usability• User connection / loyalty• Functional uses of the site• Extending the site:

– Apps– Social media

• Apps vs. web site

Site examples: car rental

• Thrifty

• Budget

• Enterprise

• Fox

Site examples: airlines

• Southwest

• American

• United

• China Airlines

Site examples: Hotel chains

• Motel 6

• Marriott

What makes a site good?

• Look

• Design

• Functionality

• Ease of navigation

• Meets needs of client

• Meets needs of user

The Developer

• Phillip Slaughter: Texas Back Institute

• Shoot/edit/direct web video

• Manage all of the social networking

• Shoot/edit photos for the company

• Some website editing, but not much

The Independent Developer

• Production company gets jobs how?

• Web Site Developer gets jobs how?

• Your first job in this environment: what would it be?– Apply your current writing, performance,

production, sales skills– What job would you do?– Interactive media design vs. soclal media

Old Media

• Radio Station

• TV Station

• Corporate Media

• Network

• Production House

New Media

• Radio Group – iHeart Radio• TV station / local multicasting• Production House• Traditional Media’s new media presence

– Especially something like newspapers

• Corporate Media’s new media presence– Social Media– Texas Back Institute

Conceptualizing

• Creativity (IVES, ‘what if...’ brainstorming, but also...

• Artistic design skills -- what makes a particular visual shot work or not work?

• What makes a particular still image award winning?– (photo awards)

You have to have an eye...

• Imagine a movie from start to end• Imagine a radio commercial that

conveys stark lonliness and depair• Imagine a TV commercial that takes

place on Pluto and is for Burger King• Imagine a photograph that includes

Niagara Falls, a woman and a parrot that represents ‘miscommunication’

Imagine...

• A web site that is used to rent a car, book airfare, or make a hotel reservation

• A web site that sells books

• A web site that sells shoes

• A web site that sells practically any electronics you might want

Getting Started

• Who is the client?

• Define your audience

• Define your goals

• Define your tools

• Set a launch date

• Find resources– And who are you competing against?

Getting the job

• How do you pitch?

• How do you impress?

• How much spec content do you need to present?

• How many ideas do you pitch to a client?

Making money

• You’re running a company that creates and manages multimedia web sites for clients

• How much is it worth? (ROI)

• Who does the work / what do they cost?

• How much can you live on?

• See rates cards on course outline

So what’s next?

• Skills and understanding in traditional production (pre, prod, post)

• Skills and understanding in multimedia– HTML, CSS– Javascript, etc.– Not computer science programming

• Understanding of apps and ‘what’s next’

So What’s Next?• No need to invent the wheel

• But maybe build a better mousetrap

• Look at good and bad examples

• Come up with a look and content that has usability and aesthetic appeal

• Develop concept & treatment, the wireframe, then mock-up, then prototype

So what’s next?• You’re creating a bit of specific content

for your ‘client’ (images, audio, video)

• You each have the same ‘client’—but you each create your own design and content

• “Communication and Journalism”– East Texan, ManeMedia, KKOM– Online and traditional media

Context: Comm & Journalism

• Lit & Lang – LLC?

• Media Arts, Mass Communication, etc.

• Journalism (traditional and digital media), Public Relations, Media Production, Communication Studies

• Setting up and creating visual content

• Image, and projection, not reality– Setting up images example

Getting started

• Audio production – Audacity / Audition

• Video shooting– Tape camera ($3 tape), SD card

• Video editing– Final Cut Pro X

• Training sessions– Online tutorials (Lynda.com) ###