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Protein Trends & Technologies SeminarMay 21, 2019

Managing Innovation Panel

22Managing Innovation: Entrepreneurial Start-ups to Going Mainstream

Kara NielsenVice President, Trends & Marketing CCD Helmsman

Moderator

33Innovation Descends from Trend Hierarchy

Culinary Trends

Consumer Needs & Wants

Evolving Consumer Values

Macro Societal Trends

44Innovation Around Plant-based Meals

Culinary Trends: Plant-based Meals

Consumer Wants: Nutrition from Plants

Consumer Values: Control Health, Animal Welfare

Macro Societal Trends: Health Issues, Meat Production Issues

55Innovation Drivers: Consumer Value Streams

• Sustainability

• Eco-consciousness

• Authenticity, real, true

Four Consumer Value Streams illustrate the consumer values, wants and needs that drive trend adoption.

• Health

• Wellness

• Food as medicine

• My Comfort

• Indulgence

• Personalization

• Prestige

• Sensory adventure

• Celebrating global food culture

• Kitchen arts & techniques

66Consumer Drivers for Protein Innovation

77The Trend Map®

1. Foodservice2. Packaged Food Retail 3. Media & Society 4. Health & Wellness

CCD Helmsman’s proven five-stage, multi-dimensional Trend Map® illustrates trend maturity and trend movement over time, tracking foodservice, packaged food retail, media and broader societal trendsimpacting the foodscape.

1 2 3 4 5

Four dimensions of exploration

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1 2 3 4 5

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EggLife Wraps –Gluten-free, low-carb, high-protein wrap option

Lesser Evil Egg White Curls – 6g protein, cage-free eggs, Flavors: Egg & Cheese, Himalayan Pink Salt, Huevos Rancheros

Starbucks Sous-Vide Egg Bites –Copied at home and in the marketplace

Jimmy Dean’s Simple Scrambles

Sweet Potato & Egg Muffin Nest –Proper Food, S.F.

Trend Map®: 2019 Trend Egg Power

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Egg Power Innovation | Packaging & Tech

Ore Ida Just Crack An Egg

Cup with the makings for a single-serve egg scramble, with pre-cooked potatoes, cheese and vegetables. Add an egg, stir and microwave.

Scramblers Omelet Bar

Innovative retort technology for shelf-stable omelet “bars” inspired by meat bars. Created by Matt Tolnick, head of Deliciously Different in Boulder. Kickstarter campaign used for funds. The keto-friendly bars are made with free-range organic eggs and have 12g protein.

Flavors: Bacon, Egg & Cheese; Spinach & Feta; Spicy Chicken Sausage

Quevos Egg White Chips

Kraft Heinz (owner of Ore Ida) is incubating start-up egg white chip brand, Quevos. Chips are made with avocado oil, chia seeds and prebiotic fiber.

Flavors: Quevos Rancheros, Cracked Black Pepper, Barbecue

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Portable Protein: Another Innovation Pathway

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Panel Members

Anthony BrahimshaPrommus

Mark HaasCCD Helmsman

Scott MandellCannabistry Labs

Didier ToubiaAleph Farms

Umaima MerchantPremier Nutrition

1212Panel’s Products Respond to Consumer Drivers

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CCD Helmsman

415.693.8900 | CCDHelmsman.com

Thank You