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MANAGING CREATIVITY & INNOVATION

By:

Febriana Danti

Murlinah

Usep Sugiana

Vina Yuthadiana

Sources: Managing Creativity & Innovation, HBS 2003

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Introduction

3M Company

Initially produces sandpaper products

In 1920s, 3M researcher Dick Drews innovation on masking tape which

has generated revenues for 3M over seven decades

Currently 3M produces more than 700 specialize products for medical,

electrical, home and industrial applications.

By 2001 3M had grown into global enterprise with over $16 billion in

annual revenues and leading positions in a diversified set of markets.

Innovation had fuelled that growth over decades, due to William

McKnight goal: Create a climate and structure within which innovation

is encouraged, facil i tated, and rewarded.

Innovation drives grow th of 3Ms business............

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Introduction

INNOVATION

ROLE IN

ENTERPRISES

Creator &

SustainorDestroy

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IntroductionINNOVATION PROCESS

Idea GenerationOpportunity

Recognition

Idea

Evaluation

Development Commercialization

Idea generation: develops an insight about something new, sometimes takes the form of

the technical insight with no apparent commercial application

Opportunity recognition: creating value for our customers and our shareholder subject

to the invention of the idea/insightIdea evaluation: evaluate new idea by decision makers to answers about how will the

idea works, technical know how, value for customers, fitness with company strategy and

cost perspective

Development: develop the idea works well

Commercialization: the idea benefits for the customers and shareholder, make the ideasaleable

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Types of Innovation

Definitions

Berasal dari bahasa latin Nova ; Baru

Prof Ed Robert (MIT) Innovation = Invention + exploitation

Innovation: Embodiment, combination or sytesis of knowledge in original,

relevant, valued new products, process or services

Innovation: something original, new, and important -in whatever field- that

breaks in to (or obtains a foothold in) a market or society. Source: Journal of

High Technology Management Research Vol 20 No 1 pp40-51 2009

Innovation differs from invention in that innovation refers to the use of better

and ,as a result, novel idea or method, whereas invention refers more directly tothe creation of the idea or the method itself.

Innovation differs from improvement in that innovation refers to the notion of

doing something different rather than doing the same thing better

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Types of Innovation

Types of Innovation

INNOVATION

Incremental Radical

Exploit existing forms/technology Something new to the world & a

departure from existing

technology/method

Pentium III Pentium IV Vacuum Tube transistorsemiconductor

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Types of Innovation

Characteristics of Radical Innovation

An entirely new set of performance features Improvement in known performance features of 5 times or greater

A 30% or greater reduction in cost

Radical innovation

time

Performance/

cost improvements