MANAGERIAL ECONOMICS MINI-PROJECT

A STUDY ON

“SPENDING ON CELEBRATIONS”

SUBMITTED IN PARTIAL FULFILMENT OF REQUIREMENTS FOR THE AWARD IN

MASTER OF BUSINESS ADMINISTRATION

OF

MAHATMA GANDHI UNIVERSITY

SUBMITTED BY

ASNA MOL T A

UNDER THE GUIDANCE OF

MS. LEKHA. H

(ASSISTANT PROFESSOR, DEPT. OF MANAGEMENT STUDIES)

ASIETADI SHANKARA INSTITUTE OF ENGINEERING AND TECHNOLOGY,

MATTOOR

KALADY-683574

TABLE OF CONTENTS

chapter TITLE PAGE NO.

1. INTRODUCTION

2. RESEARCH METHODOLOGY

2.1 RESEARCH DESIGN

2.2 OBJECTIVES

2.3 SAMPLING METHOD

2.4 SAMPLE SIZE

2.5 PRIMARY DATA

2.6 SECONDARY DATA

2.7 LIMITATIONS

3. DATA ANALYSIS AND INTERPRETATION

4. FINDINGS AND SUGGESTIONS

5. CONCLUSION

BIBLIOGRAPHY

ANNEXURE: QUESTIONNAIRE

DECLARATION

We, Asna Mol T A and Divya P J, do hereby declare that this dissertation entitled “SPENDING ON CELEBRATIONS’’ is a bonafide record of work done by us under the guidance of Mrs. Lekha H, Asst. Professor, Department of MBA, Adi Shankara Business School, Kalady. We further declare that this study has not been submitted to any other university or institution for any purpose.

KALADY ASNA MOL T A

ACKNOWLEDGEMENT

It is my proud privilege to release the feelings of my gratitude primarily to the almighty and to several persons who directly and indirectly helped us to conduct this mini project work. I express my heartful indebtness and owe a deep sense of gratitude to my faculty guide, Mrs. Lekha H, for her sincere guidance and inspiration in completing this project on time.

We also thank all our friends who have more or less contributed to the preparation of the project work. I will always be indebted to them for their valuable support.

The study has indeed helped us to explore more knowledgeable avenues related to our topic and we are sure that it will be helpful in future.

ASNA MOL T A

CHAPTER – 1INTRODUCTION

INTRODUCTION

Ever since early man discovered fire and cheered an end to raw meat, celebrations have united human communities in honoring momentous events, rites of passage, religious observances and more. Celebrating as a group bestows a sense of belonging, something crucial to human fulfillment. From birthdays to funerals, there is no end to the celebrations of who we are, where we came from, what we’ve done, what we worship and even who or what we’ve lost.

In the modern world, celebration has become a part of one’s life. There are many celebrations all over the world. Some of them are funny and interesting, some are traditional or religious. No matter what they are; without celebrations we can’t enjoy our life fully. There is something deep inside humanity that loves to celebrate the best things in life. We love to celebrate the occasions that mark special holidays or family traditions.

There are many important things in life. Learning, growing, loving, and exploring are all things that each person should take time for. Celebration is another important thing for this list as it adds excitement and a lot of fun to life.

Celebrations make life more enjoyable and interesting. Celebrations are the occasion where we express our love and affection towards a person. It reminds the people of important days or great time in the year. It gives a chance to know the unknown persons in our family, to meet the old friends, to meet new people, etc…

People miss no opportunity to set mundane matters aside and join with family, friends, neighbors and strangers alike to feast and have fun, to renew the home and the heart. A celebration in a family gives pleasure to all the members of the family. Friends and relatives also attend the occasion and share the pleasure.

Celebrations are perhaps more impressive and varied from different religions, different areas of people, communities, etc... Every celebration is centered on the rituals of prayer, seeking blessings, exchanging goodwill, decorating houses, wearing new clothes, music and dance, and feasting.

Food and beverages are must in nowadays occasions. Alcohol or liquor is an unavoidable aspect of every celebration. Irrespective of age and

gender, all are involved in enjoying alcohol during the special events. Taking dress materials, distributing gifts to near & dears, renovation & painting of house,

jewellery purchase, arrangements of decorations, meeting of family members, relatives and friends, night party reception, music, dance, DJ party, etc. are also very important in celebrating special events.

There are cultural, religious as well as traditional celebrations in the world. Today, all are celebrating each and every moment irrespective of their religion and customs. Nowadays, unfortunately, a festival means people get a holiday, and we’ll wake up only at twelve noon and eat a lot and go for a movie or watch television at home. It wasn’t like that earlier. A celebration meant the whole town would gather in a place and there would be a big merriment.

Celebrations allow us to relax and unwind in the midst of our mundane lives. We use them as an excuse to gather with the friends and family that mean most to us. As we celebrate, we allow the stresses of life to fall behind, energizing and recharging with the change of mood.

Celebration can happen for a variety of formal or informal reasons. Probably most people have gone to a celebration in honor of someone’s birthday, wedding, or the birth of a new baby. There is something deep inside humanity that loves to celebrate the best things in life. Celebration doesn’t have to be reserved for the biggest events or holidays of the year though. Because the majority of our days are spent doing trivial tasks like working or cleaning our homes, we all need things to look forward to.

As India is a secular country, full of diversity in the religions, languages, cultures and castes, it is always crowded with the people involved in celebrations. Celebrations highlight various aspects of a society. We love to celebrate New Year, birthdays, Valentine ’s Day, festivals, Onam, Diwali (festival of lights), Eid, Christmas, Holi, accomplishments, achievements, acquirements, deaths, weddings, anniversary, acceptance into schools, winning the game, scoring the most points, getting the trophy, making it to the top, moving into a new apartment, buying a new pair of shoes, etc…

There is something about a great celebration that reminds us of the purpose of our life and of the power of our closest relationships. By celebrating the completion of every small step, we leverage the powerful energies

of gratitude and momentum. Thomas Edison taught us that “even each mistake along the way is cause for celebration”.

Life is all about the journey, and that means that every step, as well as reaching our destination, is part of our journey. Celebrating at every juncture is recognition of a life well lived and well worked. Celebration builds self-respect and helps to keep respect to others too.

Celebrations are meant to rejoice special moments and emotions in our lives with our loved ones. They play an important role to add structure to our social lives, and connect us with our families and backgrounds. They give us a distraction from our day to day, exhausting routine of life, and give us some inspiration to remember the important things and moments in life.

CHAPTER – 2RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

The methodology followed in conducting the project has been described. Details regarding the research design, data collection questionnaires, sampling plan, area of study and statistical data have been given.

RESEARCH DESIGN:

A research design is an arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure.

In this project, we follow descriptive research design.

Descriptive research is a study designed to depict the participants in an accurate way. More simply put, descriptive research is all about describing people who take part in the study.

OBJECTIVES:

1. To find on which celebration does the money is spend more.

2. To know whether the people are demonstrating celebrations from films.

3. To analyze whether celebration increases consumption of alcohol/liquor.

4. To identify whether celebration strengthens family relationships.

SAMPLING METHOD:

In this project we followed convenience sampling method. Convenience sampling is a non-probability sampling technique where subjects are selected because of their convenient accessibility and proximity to the researcher.

SAMPLE SIZE:

The sampling size of the project is limited to 20 students of ADI SHANKARA BUSINESS SCHOOL, KALADY.

PRIMARY DATA:

Primary data is the data collected about the topic from original source in first hand. Information has been directly acquired through involving opinion of the students. Primary data was collected by providing questionnaire to 20 students. The questions are printed in a defined order in the form of a schedule. The schedule contains 20 questions like multiple choice and objective types.

SECONDARY DATA:

Secondary data is the data that have been already collected by and readily available from other sources. It is collected in order to obtain some more detailed information through internet, books of famous authors, magazines, websites etc...

LIMITATIONS:

1. The scope of the study was limited to the 20 students of ADI SHANKARA BUSINESS SCHOOL.

2. The secondary data collected was not much informative and reliable.3. The accuracy of the study depends upon the response of the students.

CHAPTER – 3DATA ANALYSIS AND

INTERPRETATION

DATA ANALYSIS AND INTERPRETATION

Table No. 1

Table showing age group of the respondents.

Age No. of respondents Percentage

15-20 2 10

20-30 18 90

30-40 0 0

Above 50 0 0

Total 20 100

Chart No. 1

No. of respondents

15-2020-3030-40Above 50Total

Interpretation

Most of the respondents were from age group of 20-30 and only a very few from 15-20.

Table No. 2

Table showing the sex of respondents.

Sex No. of respondents Percentage

Male 13 65

Female 7 35

Total 20 100

Chart No. 2

Chart exhibiting the sex of the respondents.

Male Female Total0

20

40

60

80

100

120

No. of respondentsPercentage

Interpretation

Majority of the respondents were males and only 35 % were females.

Table No. 3

Table showing the religion of the respondents.

Religion No. of respondents Percentage

Hindu 14 70

Muslim 3 15

Christian 3 15

Others 0 0

Total 20 100

Chart No. 3

Chart showing the religion of the respondents

HinduMuslimChristianOthersTotal

Interpretation

Most of the respondents were from Hindu community and 3% from both Muslim and Christian communities.

Table No. 4

Table exhibiting the events celebrated mostly by the respondents.

Celebrations No. of respondents Percentage

Onam 12 60

Christmas 3 15

Eid 3 15

Birthday 1 5

Marriage 1 5

Others 0 0

Total 20 100

Chart No. 4

Chart showing the events celebrated mostly by the respondents.

Onam Christmas Eid Birthday Marriage Others Total0

20

40

60

80

100

120

PercentageNo. of respondents

Interpretation

Majority celebrates Onam, 3% celebrate both Christmas and Eid, 1% celebrate both birthday and marriage.

Table No. 5

Table showing money spends on each celebration.

Amount No. of respondents Percentage

Below 10000 16 80

10000-50000 3 15

50000-100000 1 5

Above 100000 0 0

Total 20 100

Chart No. 5

Chart exhibiting amount spends on each celebration.

No. of respondents

Below 1000010000-5000050000-100000Above 100000Total

Interpretation

Most of the respondents spend below 10000 on celebrations and none of them spend above 100000.

Table No. 6

Table showing whether alcohol consumption is unavoidable during the occasions.

Opinion No. of respondents Percentage

Yes 8 40

No 10 50

Almost 2 10

Somewhat 0 0

Total 20 100

Chart No. 6

Chart showing whether alcohol consumption is unavoidable during the occasions.

Yes No Almost Somewhat Total0

20

40

60

80

100

120


Interpretation

Most of the respondent says that alcohol consumption is not must during celebrations and 40% agrees that it is unavoidable during occasions.

Table No. 7

Table exhibiting the people who consume alcohol more.

Community No. of respondents Percentage

Youth 14 70

Middle-aged 4 20

Old 2 10

Total 20 100

Chart No. 7

Chart showing the people who consume alcohol more.

No. of respondents

YouthMiddle-agedOldTotal

Interpretation

Majority has the opinion that youth is consuming alcohol more than middle-aged and old.

Table No. 8

Table showing is decoration must for celebrations.


Yes 5 25

No 10 50

Not always 5 25

Total 20 100

Chart No. 8

Chart exhibiting is decoration must for celebrations.

Yes

No

Not always

Total

0 20 40 60 80 100 120 140


Interpretation

25% has the opinion that decorations are must for celebration but another 25% says that it is not always must. In contrary, 50% says that it is not required for celebration.

Table No. 9

Table showing the expenses on decorations.

Expenses No. of respondents Percentage

Below 10000 16 80

10000-50000 2 10

50000-100000 2 10

Total 20 100

Chart No. 9

Chart showing the expenses on decorations.

Below 10000

10000-50000

50000-100000

Total0

20

40

60

80

100

120


Interpretation

80% of the respondents spend below 10000. 10% spends between 10000-50000 and 50000-100000.

Table No. 10

Table showing whether all family member/relatives visit the events.


Yes 10 50

No 3 15

Sometimes 7 35

Total 20 100

Chart No. 10

Chart exhibiting whether all family member/relatives visit the events.

No. of respondents

YesNoSometimesTotal

Interpretation

Majority assures that all family members visit the events conducted, 35% is doubtful on the same and only 15% contradicts to others opinion.

Table No. 11

Table showing whether the respondents attend all the functions conducted in the family.


Yes 16 80

No 2 10

Not always 2 10

Total 20 100

Chart No. 11

Chart showing whether the respondents attend all the functions conducted in the family.

Yes

No

Not always

Total

0 20 40 60 80 100 120


Interpretation

80% of the respondents attend all the functions conducted in the family, 10% does not attend the functions and another 10% not always attend the same.

Table No. 12

Table exhibiting with whom the respondent chooses to celebrate.


Friends 8 40

Family/ relatives 10 50

Colleagues 2 10

Total 20 100

Chart No. 12

Chart showing with whom the respondent chooses to celebrate.

FriendsFamily/ relativesColleaguesTotal

Interpretation

Majority choose to celebrate the events with their family, 40% with friends and only 10% with their colleagues.

Table No. 13

Table showing the kinds of celebration respondents wish to choose.

Kind of celebration No. of respondents Percentage

Normal 12 60

Luxurious 6 30

Extremely luxurious 2 10

Total 20 100

Chart No. 13

Chart showing the kinds of celebration respondents wish to choose.

Normal Luxurious Extremely luxurious

Total0

20

40

60

80

100

120


Interpretation

Most of the respondents wish to choose normal kind of celebration, 30% choose luxurious and only a few wish to choose extremely luxurious celebration.

Table No. 14

Table exhibiting whether films influence the mode of celebration.


Exactly 4 20

Never 7 35

Somehow 9 45

Total 20 100

Chart No. 14

Chart exhibiting whether films influence the mode of celebration.

Exactly Never Somehow Total0

20

40

60

80

100

120


Interpretation

Majority says that films somehow influence the mode of celebration, 35% says that it never influenced and 20% doubtfully agrees the influence of films on the same.

Table No. 15

Table showing whether celebrations are demonstrated from films or TV shows.


Yes 6 30

No 10 50

Somehow 4 20

Total 20 100

Chart No. 15

Chart exhibiting whether celebrations are demonstrated from films or TV shows.

Yes No Somehow Total0

20

40

60

80

100

120

140


Interpretation

Majority has the opinion that celebrations are not demonstrated from films or TV shows, 30% says that celebrations are demonstrated from films or TV shows.

Table No. 16

Table showing amount spend more on which item.

Items No. of respondents Percentage

Textiles 4 20

Jewellery 12 60

Food & beverages 4 20

Total 20 100

Chart No. 16

Chart showing amount spend more on which item.

No. of respondents

TextilesJewelleryFood & beveragesTotal

Interpretation

Most of the respondents spend more money on jewellery, 20% spend on both textiles and food & beverages.

Table No. 17

Table showing expense on reception and night parties.

Expense No. of respondents Percentage

Below 50000 15 75

50000-100000 3 15

Above 100000 2 10

Total 20 100

Chart No. 17

Chart showing expense on reception and night parties.

Below 50000

50000-100000

Above 100000

Total

0 20 40 60 80 100 120


Interpretation

70% shows expense below 50000 on reception and night parties, 15% spend between 50000-100000 and 10% spend above 100000.

Table No. 18

Table exhibiting whether celebration helps in strengthening relationships.


Yes 17 85

No 0 0

Somehow 3 15

Total 20 100

Chart No. 18

Chart exhibiting whether celebration helps in strengthening relationships.

No. of respondents

YesNoSomehowTotal

Interpretation

Majority assures that celebrations help in strengthening relationships, other 15% says that it somehow helps in the same.

Table No. 19

Table showing the impact of celebration in making relation between people.


Positive 17 85

Negative 0 0

Reasonable 3 15

Total 20 100

Chart No. 19

Chart showing the impact of celebration in making relation between people.

Positive Negative Reasonable Total0

20

40

60

80

100

120


Interpretation

Majority has positive opinion on the impact of celebration in relationship making between people, 15% says it is reasonable and nobody responds negatively to the same.

CHAPTER – 5FINDINGS AND SUGGESTIONS

FINDINGS

The survey was conducted to find out the results of our objectives.

1. Most of the respondents to the survey were of the age group 20-30.2. Majority of the respondents were male (65%).3. 70% of the respondents were from the Hindu community (70%).4. As most of them were from Hindu community, best part of the respondent

celebrates Onam (60%).5. 80% expends below 10000 for celebrating the events and none spend

1, 00,000/-.6. Majority agrees that alcohol is avoidable during the occasions (50%).7. 70% had the opinion that alcohol consumption is more among the youth.8. Most of them shared that decorations are not must for celebrations (50%).9. Majority of the respondents spend only below 10000 (80%).10.Majority (50%) responded that all the family members/relatives visit the

events.11.Most of the respondents attend all the functions conducted in the family

(80%).12.Majority chose family members/relatives to celebrate the functions (50%)

and the next majority prefers friends (40%).13. 60% of respondents prefer normal kind of celebration.14.Majority (45%) says that somehow films influence the mode of celebration.15.Only 30% demonstrate celebrations from films and TV shows but majority

(50%) says that they are not demonstrating the same.16.Most of the respondents spend more on jewellery items during the

occasions (60%).17.75% expend below 50000 on reception and night parties.18.Most of the respondents assure that celebration helps in strengthening the

relationships (85%).19. Major part of the respondents guarantee that celebrations have a positive

impact on making relation between people (85%).

SUGGESTIONS1. The gifts provided must be something which will be useful to them in life.

For e.g. books of famous authors. 2. Organize a taste of cultural events instead of spoiling the celebrations with

DJ party.3. Celebration can be made healthier and happier by providing charity to

charitable organizations or to the people who are required in need of meeting their livelihood.

4. Avoid the consumption of alcohol or liquor as it is injurious to the health and the body.

5. Make the celebrations as normal and simple as possible.

CHAPTER – 5CONCLUSION

CONCLUSIONToday the life style and standard of living has totally changed. Celebrations have become one of the routine habits of everyone’s life. Celebrations have a very special part in our daily life and human spend a lot of money on various occasions. They are expending a lot mainly for the preparation, decorations, jewellery, textiles, food and beverage, etc… Today, people celebrate each and every moment irrespective of religion, communities, tradition and custom. Celebrations are markers in our lives just as rites of passages are. Celebrations have a very crucial role in building and maintaining of healthy and positive relationships.

Celebrations are the occasions where people relax their mind and body and forget their busy life and routines for sometime or a day or more than that. The families are nuclear today and celebrating events will make the young generations to know about their unknown relatives and meet the old ones also. It further helps them to maintain affection, love and care with all of them. Celebrations have become very luxurious nowadays. The young generation is fond of celebrating even a single incident happen in their life. Most of the new gens are demonstrating the celebrations from films, TV shows, etc… They are so much influenced by the DJ parties and beverages consumed by the celebrities in films.

In contrast of all of these, we all have to remember one thing; there are a lot of people who are unable to eat, drink, or even do not have clothes to wear. We are celebrating each and every incident in our life, wasting a lot of food, spending lavish money especially on dress, food and beverages, jewelers, gifts, etc… But the poor ones are not enjoying any of the luxury available in the earth. So, let’s celebrate along with the poor one’s to make them happy and to see the smile on their faces.

BIBLIOGRAPHY

BIBLIOGRAPHY

Reference

Books: The Hindu – Newspaper (dated on 26/7/2014) Ceremonies and Celebrations (First Nations) – CM Magazines

Websites: http://www.merinews.com/article/the-importance-of-celebrations/

15785574.shtml&cp http://www.lifecelebrations.co.nz/html http://www.merinews.com/article/the-importance-of-celebrations/

15785574.shtml&cp

http://www.merinews.com/article/the-importance-of-celebrations/15785574.shtml&cp


http://www.lifecelebrations.co.nz/html



ANNEXURE

QUESTIONNAIRE

TOPIC: SPENDING ON CELEBRATIONS

1. Name : ________________

2. Age15-20 20-30 30-50 Above 50

3. Sex Male Female

4. ReligionHindu Muslim Christian Others

5. Events celebrated mostly?

Onam Christmas Eid Birthday

Marriage Others

6. How much is spend on each celebration?

Below 10000 10000 – 50000 50000-100000

Above 100000

7. Is alcohol/ liquor consumption is unavoidable during the Occasions?

Yes No Almost Somewhat

8. Which people consume alcohol more?

Youth Middle - aged Old

9. Are decorations must for all the celebrations?

Yes No Not always

10. How much is append for decorations?

Below 10000 10000-50000 Above 50000

11. Did all the family members/relatives visit the events?

Yes No Sometimes

12. Did you attend all the celebrations conducted in the family?

Yes No Not always

13. With whom do you to choose to celebrate various events?

Friends Family/Relatives Colleagues

14. Which kind of celebration do you wish to choose?

Normal Luxurious Extremely luxurious

15. Did films have any influence on the modes of celebrations?

Exactly Never Somehow

16. Did you demonstrate celebrations in films or TV shows?

Yes No Somehow

17. For celebrations, the money is spending more on?

Textiles Jewellery Food &beverages others

18. How much is expend on reception and night parties?

Below 50000 50000-100000 Above 100000

19. Do celebration helps in strengthening relationship?

Yes No Somehow

20. What is the impact of celebration in relation between people?

Positive Negative Reasonable

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MANAGERIAL ECONOMICS MINI-PROJECT