Vistaprint’s Manager Development ProgramTake Your Success to the Next Level

• Wendy Cebula & Austin Cooke

Company Confidential – Vistaprint © 2007 1

2

We Help Small Businesses Market Their Business

• Superior value propositiono Turnkey marketing solutionso Broadest product portfolio, including

creative tools and serviceso Market leading prices, ease of use,

convenience, and customer serviceo “Right for me” product quantities

• Rising awareness driving revenues

o Rapidly acquiring customers with low, stable per-customer acquisition costs

o 8 million unique customers last fiscal year

• Large and underserved market in North America and Europe

• Favorable competitive landscape

04/10/2023 3Company Confidential © 2009

Full Spectrum Turnkey Marketing Solution for Small Businesses

Business cards

Postcards

BrochuresFoldersLetterhead Envelopes

MagnetsStamps

Custom apparel

Promotional gifts

WebsitesEmail marketing

Holiday cards

Photo calendars

Photo cards

Invitations/Announcements

Photo books

Cards

…and home and family

Market-Defining Product and Service Breadth

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Business Cards

Holiday Cards

Mailing Services

Other Online Services

Custom Apparel

Websites

Signage

Including Email Marketing

Relative SpendSmall

Business Marketing

(Overall market,not just

Vistaprint)

Promotional Gifts

Brochures, Flyers

Letterhead, Envelopes

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History of Strong Results

FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009

$35$59

$91

$152

$256

$401

$516

FY2003 FY2004 FY2005*

FY2006 FY2007 FY2008 FY2009

$1

$19

$27

$40

$56

$3$5

$23

$36

$55

$76

GAAP Net Income

Non-GAAP Adjusted Net Income

Millions, fiscal year ending June 30

*Fiscal 2005 results exclude a contract termination payment of $21mmNon-GAAP adjusted net income for all periods presented excludes share-based compensation expense and its

related tax effect. Please see reconciliation to GAAP net income at the end of this presentation.

04/10/2023 6Company Confidential © 2009

Strong Organic Growth

$-

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

$140,000,000 Non-US US

The Challenge…• 62% growth year over year• Young, capable, highly intelligent workforce• Rapid promotion cycles• No resources for managers other than their own

manager

“I was promoted internally to be a manager and have been managing for just over a year with zero training other than what I’ve

experienced from my manager.”- Vistaprint Manager

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Q2 Q3 Q4 Q1

Participants

Managers of Participants

Measurement

Gathering Metrics

Time Commitment:~ 11-12 Hours

Time Commitment:~ 11-12 days

1 Hour

MDPOrientati

on

1 HourPhase II Check-In

½ DayGraduation

Ongoing : Conversations, Measurement, Debriefs

2 Days

Phase I

2 Days

Phase II

12 Vista Impact Sessions

12 Vista Impact Sessions

½ Day

Graduation

Ongoing : Reinforcement through E-Learning

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Manager Development Program At A Glance

Vista Impact Session Discussions360° Survey

Feedback

Vista Impact Session

Discussions360° Survey

Feedback

Q2

High Level Learning Topics:

• The Work of Managerso Mental Modelso Ladder of Inferenceo Advocacy & Inquiry

• Planning and Prioritizingo Important vs. Urgent

• Goal Settingo SMART Goals

• Delegating to Build Talento Skill vs. Will

• Providing Direct and Actionable Feedback

• Results Stories• Coaching to Drive Results

o What’s in Your Toolbox?

• Strategy Implementationo Creating a Clear Line of Sight

• Managing the Challenges of Change

o Asking the Critical Questionso Agility & Resilience

• Utilizing Communication Process Skills

o Stakeholders & Triggerso Developing a Plan

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Phase I Phase II

Vista Impact Session - Sample Agenda

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Timing Topic: “The Benefits and Applications of Understanding Learning Styles”

15 min. Announcements

15 min. Application Stories from Last Session’s Topic

15 min. Discussion of Pre-work - Learning Styles Self-Assessment

40 min. Exercise/application & discussionParticipants with the same learning styles form small groups to determine what motivation methods are most appropriate to use when working with someone with their learning style. They then create a list of the most effective methods for their group to share with the larger group.

5 min. Final discussion & assignment of the homework for the next session

Early Results…“MDP has changed the way I think.  I am more impactful as a manager now that I have a new framework for work throughput, allocation, and organizational efficiency.  Specifically, MDP has helped me sort out “who’s doing what” on my team and how to manage the people and workloads.”

- Pilot Participant

“I feel more confident in my ability to manage others, especially other managers.  I feel that I am truly building a strong team, which helps me, them and the business.” - Pilot Participant

“I definitely think getting these core skills will allow me to become a stronger manager and drive value for the team and Vistaprint.” 

- Class A Participant

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Appendix

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How We Got HereLast fall we conducted a Needs Analysis in order to determine the learning & development requirements of managers and the rank order of priorities for each of the following groups:• Senior Business Leaders• Managers• Those Being Managed

Data Collection Methods• 31 one-hour interviews with key business leaders• 5 Focus Groups with 36 managers total• 5-6 question survey sent to 524 employees with a 50.76%

return rate

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What We’re Striving For…Vistaprint’s challenge is to create an environment that promotes the value of management & our commitment to develop management talent. The ideal environment embeds the belief that strategic management of talent is a competitive advantage. We demonstrate that by:• Devoting time and attention to it• Using our understanding of what people need to learn and

how they learn to provide opportunities for them• Integrating “business” and “human” strategies• Managing trade-offs between performance, learning, and

development• Proactively providing learning opportunities and resources• Creating space {time & autonomy} for both the act of

managing and for employees to improve their management skills

• Communicating & demonstrating the value of high quality management through both investment & incentives

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Vista Impact Session Topics• Session I - What’s Working – What Needs Work

• Session 2- The Art of One-on-Ones

• Session 3 - Conducting Effective Performance Management Conversations

• Session 4 – Time Management Tips & Tricks

• Session 5 - Motivating Others

• Session 6 – Learning Styles

• Session 7 – Setting Expectations: How to Work Together

• Session 8 - Managing your Manager

• Session 9 - The Stages of Team Development

• Session 10 - Gaining Buy-In/Commitment

• Session 11 - Influencing Others

• Session 12 - The Power of Story Telling

Phase II (Order TBD)

• Rewards & Recognition

• Difficult Conversations

• Dealing with Poor Performance

• When Coaching Isn’t Enough: Bringing in HR

• Emotional Intelligence

• Providing Continuous Feedback

• MBTI – What is My Style

• Respecting Work/Life Balance

• Building Trust & Credibility

• Effective Listening

• Managing Across Generations

• Intercultural Awareness