Bachelor of Science in Hotel and Tourism ManagementNYU School of Professional Studies

Preston Robert Tisch Center for Hospitality and Tourism

SYLLABUS

Management of Private Clubs and ResortsTCTM1-UC 3640.01 Fall 20145, 3 units

Professor: Charles D. DornCydna Bougae, Ph.D., CCME-mail: cydna.bougae@nyu.educdd4@nyu.edu

Phone: (914212) 921-3150998-9108

Please Note: Calls and E-Mails will be returned within 48 Business HoursOffice hours: Monday, 11:00pm- 3:00pm or by appointment Tuesday, 11:00am- 2:00pm, 5:00pm-6:00pm or by appointment

By AppointmentCourse schedule: Mondays, Sept. 814 – Dec. 140, 20145 – 3:30PM – 6:10PMLocation:Location: Waverly Room 369 25 West 4th, C – 13

EXAM WEEK: December 15th, 2014

COURSE DESCRIPTIONAn exploration of the managerial challenges involved in operating clubs and resorts. Topics to be covered include: customer service, current consumer trends, industry developments, selecting and training staff, budgeting, departmental communication, expense control, revenue strategies, fee structures, geographical influences, governmental regulations, long term growth, and strategic management. Special attention is given to recreational programming, sporting activities, food and beverage operations, social events, educational activities, private parties and profit oriented vs. not-for-profit enterprises.

Prerequisite: TCHT1-DC 1000 Tourism Impacts and Issues and TCHT1-DC 1070 Lodging Industry Structures and Strategies

COURSE LEARNING GOALSLearning Objectives:By the end of the semester, students should be able to:

1. Diagram the organizational chart of a range of membership clubs, sporting clubs, city clubs, and clubs with residential facilities.

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2. Analyze the programming of a resort or club in terms of customer desires, facility use, and staffing patterns.

3. Compare the operation of tennis, golf, yachting, and swimming clubs.4. Compare the role of a general manager in a hotel and a club or resort manager.5. Analyze the human resource challenges in club organizations.6. Analyze the marketing and service challenges unique to membership operations.

READING

Required: Joe Perdue, Joe. and Jason Koenigsfeld, Contemporary Club Management. 3rd

Edition. Lansing, Michigan: American Hotel & Lodging Educational Institute, 2013. Print ISBN 978-0-86612-408-9 $79.00

(Note – Edition 3 is newly released and a new textbook for this class. Previous editions are not acceptable)

Robert Christie Mill. Resorts Management and Operations. Hoboken, 3rd Edition. New Jersey: Wiley, 2012. Print ISBN 978-1-118-07182-3, $89.95

(Note – Edition 3 is newly released as well.)

Please sign up for the following free newsletters:

Club and Resort Business Magazine:http://clubandresortbusiness.us1.list-manage1.com/subscribe?u=63de773ab80359dfc00d36219&id=882e143a91

National Club Association:http://www.nationalclub.org/forms/email_sign_up/

Other club resources and materials available through the Club Managers Association of America at www.cmaa.org

COURSE POLICIES Please turn off all smart phones, cell phones, and other hardware prior to class and keep them off during class. You may use laptops to take notes, refer to the reading or course materials. If you chose to use your computer during class you will be expected to sit in the front rows of the class. If you are found to be using your computer for anything but for taking notes and referring to the class materials, you will be asked to turn off your computer.

Missed assignments will lower the student’s grade based on the percentage of the grade allocated to it. No late assignments will be accepted unless student has an excused absence (extraordinary conditions, illness with physicians note, or in case of an emergency situation which is documented. Any documentation must be provided to me within 24 hours). Late assignments are permitted only with advance notice to, and permission from, the professor.

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Please do not schedule mid semester or end of semester travel that conflicts with the course schedule. Absences because of travel during the exams or assignments due will not be excused and special exam or submission times for assignments will not be arranged. Unexcused absences will be reflected in the final grade.

If a student anticipates missing a class., the student is expected to inform the instructor in advance. SPS policies require students to attend all classes, with stated exceptions. Students are to be prepared to start the class session on time. Being absent from class (more than two classes) may result in a reduction of your grade for the course. If a student misses a class for any reason, it is the responsibility of the student to be informed of the materials covered during the class.

You are expected to check the email and NYU classes for the course daily. The instructor may post additional readings, revisions to this Syllabus, and course announcements on NYU classes.

Papers should be submitted on hard copy, following MLA format, the standard for the Tisch Center. As graduate students you are expected to write in a scholarly manner. Your grade on course work will reflect in the quality of your writing skills. If you need assistance, please use the resources available at the NYU Writing Center.

There will be at least two club visits during the semester. All students are expected to attend and an exercise will be assigned around the club visit. If for any reason you do not attend a club visit (except with an excused absence- emergency, illness with doctors note or emergency situation which can be documented), you will forfeit that part of your grade.

Incompletes and an IP or F may be granted by the professor under extenuating circumstances. A student seeking an incomplete grade must make a request to the faculty prior to the end of the semester and must complete at least 50% of the course.Incompletes:

IP or F may be granted by the professor under extraordinary extenuating circumstances. A student seeking an incomplete grade must make a request to the faculty prior to the end of the semester, and must complete at least 50% of the course.

ACADEMIC INTEGRITYNo work for this course may be all or part assignments prepared for or used in previous or current courses. No potential or actual economic benefit, including discussion of internship or employment opportunities, may be gained through work completed for this course during the course.

Plagiarism involves borrowing or using information from other sources without proper and full credit. Students are expected to demonstrate how what they have learned incorporates an understanding of the research and expertise of scholars and other appropriate experts; and thus recognizing others’ published work or teachings – whether that of authors, lecturers, or one’s peers – is a required practice in all academic projects.” Students will be asked to submit their assignments and final paper using

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Turnitin under the Assignments tab in NYU classes. The full policy on academic integrity is located at: http://www.scps.nyu.edu/academics/academic-policies-and-procedures.html. Please go to this web site and review this policy as it will be strictly enforced.

Moses Center StatementStudent with a disability who is requesting accommodations, please contact New York University’s Moses Center for Students with Disabilities (CSD), at mosescsd@nyu.edu or (212) 998-4980. You must be registered with CSD to receive accommodations. Information about the Moses Center and how to register can be found at www.nyu.edu/csd.

Course Requirements

ExaminationsThere will be two examinations testing the understanding of the textbook readings and classroom discussions.

Exercises There will be two exercises assigned during the course. These exercises will support the concepts and materials in class. Details of the exercises will be explained in class and posted on NYU classes.

AssignmentsThere will be twothree assignments as described below. Additional information will be provided in class regarding the assignments.

Current events in the club and resort industryEach student will receive emails from Club & Resort Magazine and NCA after signing up for the free service. You will be asked to pick a story which interests you and write a five- six page research paper on the subject matter. A minimum of three peer-reviewed academic journals or three additional trade publications must be used and properly cited. Topics and stories will be approved by me prior to beginning work. Due: 9/28/15.

Examination of the Club IndustryYou will be given eight current scenarios in private club management. You will chose one of the eight scenarios in: club service, membership marketing, strategic planning, club human resources, club marketing, club history and governance, club events or club food and beverage. You will write an 8-10 page paper on how you would manage the given “scenario” within the club. Through this project, you will apply the various concepts and approached discussed in class to the real world. Details of the assignment will be explained in class and posted on NYU classes. You will provide me with an outline of your paper and it must be approved prior to beginning your paper. Due- 10/19/15

Final Paper and PresentationEach student will choose a Club or Resort from within the industry and interview the General Manager. Write a ten to twelve page paper about the property. This report will involve researching, characterizing, and analyzing the property. Present a brief history of the club or resort and discuss what changes the club or resort has made through its

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history and what the future might hold. You should answer questions such as why the club or resort is or is not successful. You must cite your reasoning as to how you determined the success or failure. What are the industry trends, opportunities and challenges that this property might face? What is the reason a member might join the club or a customer would visit the resort. Include an organizational chart in your presentation. Discuss what you would differently if you were in the General Manager’s position or would you continue to manage the club or resort as it is now?

One of the challenges of this assignment will be identifying persons in the club and resort industry that you want to interview, making arrangements for an interview, developing a list of questions to ask, conducting research about conducting the interview, taking notes or recording (with permission), sending thank you notes and preparing a paper reporting your insights from the interview and your outside reading about the club and resort industry and this property.

You will provide the name of the club or resort, a list of your interview questions and an outline of your paper prior to starting the paper. A presentation of this report will be required and is part of your grade. Due 12/14/15

Final Grade-

Two “Club Tours” have been scheduled. All students are required to attend. If for ANY reason you do not attend either tour, your grade will be reduced one level (For example - An “A” will be reduced to an “A-“.) A medical note must be provided in cases ofClass Preparation

[1.] It is expected that each student will be prepared to participate in lively, intelligent and professional discussion.

[2.] Actively listen and support and respect the development of classroom discussions, dialogue, debate, and the interaction of the group including both classmates and the instructor.

[3.] Reading assignments and homework must be done prior to attending class so that everyone will benefit from discussion of the issues.

[4.] Assignments must be submitted when due. All assignments must be typewritten, double-spaced, and use MLA style. The assignment will be graded for content, grammar, and clarity. Papers presented with errors will be graded accordingly. The NYU Writing Center is available to help you with any questions or writing problems prior to submitting your work. Call and schedule an appointment at 998-8866.

[5.] Students are expected to wear business attire if required to visit a hotel, restaurant or club. Business attire for men is dress pants and sport jacket along with a dress shirt and tie. Hats and body piercing jewelry are not appropriate. Business dress for women includes a suit, with either pants or a skirt, and blouse. If you have a question as to what is appropriate, contact me to avoid an embarrassing situation.

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[6.] There will be no eating in the classroom, beverages are permitted, and attire in the classroom should be neat and clean. Baseball caps, ski hats and other headwear are not permitted.

[7.] All cell phones, PDAs, and computers will be turned off prior to class. If you are caught using any of these devices, you will be asked to leave the class and will forfeit credit for any activities. Any student who wishes to use his or her computer to take notes during class or students with officially documented disabilities needing computers will be required to sit in the front of the classroom.

Attendance Students are required to attend every class. This is critical to the success of the

course. SCPS policies require students to attend all classes, with stated exceptions.

Students are to be prepared to start the class session on time. Punctual arrival to class is imperative. If for some reason you are unable to attend class, you are expected to inform me at least three hours prior to class. Three unreported or unexcused absences or incidents of lateness will result in an automatic half grade reduction

If you miss a class for any reason, it is your responsibility to be informed of the materials covered during the class. Each student is encouraged to find a “class buddy” who can share information, handouts, and assignments.

Two “Club Tours” have been scheduled. All students are required to attend. If for ANY reason you do not attend either tour, your grade will be reduced one level (For example - An “A” will be reduced to an “A-“.) A medical note must be provided in cases of illness

Exams

There will be one mid-term exam in addition to the final exam testing the student’s understanding of the textbook readings and classroom discussions.

Quizzes

Quizzes are designed to help students master the concepts and material taught in class. There will be quizzes throughout the semester based on the reading assignments which are required for the class. As part of the course learning, students are expected to participate in the review of the homework assignments and in the in-class quizzes, which are designed to aid in understanding concepts and to enhance the student’s ability to apply the concepts to real-world or hypothetical situations.

Quizzes will be evaluated on an “A-F” basis. This evaluation will be based on the student’s ability to answer the question(s) concisely and show a thorough knowledge of the subject matter. Quiz grades will be averaged throughout the semester and the lowest score received will be removed.

AssignmentsThere will be two assignments as described below. Additional information will be

provided in class regarding the assignments.

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Written Assignment #1: Each student will receive emails from Club & Resort Magazine and NCA

after signing up for the free service. You will be asked to pick a story which interests you and write a five (5) page research paper on the subject matter. A minimum of three peer-reviewed academic journals or three additional trade publications must be used and properly cited. Topics and stories will be approved by me prior to beginning work. Due 9/29/14

Written Assignment # 2: Each student will choose a Club or Resort from within the industry and interview the

Manager or General Manager. Write a seven (7) page paper about the property, why it is or is not successful citing your reasoning as to how you determined the success or failure. Include an organizational chart in your presentation. Present a brief history of the major changes the Club has made through its history and what the future might hold. Discuss what you would differently if you were in the General Manager’s position. Were you in charge and the decision maker, would you follow the direction the property is going or follow another track? Explain your reasoning. Due 12/8/14

Final ExamThe final exam will involve the application of all concepts learned in class through

the analysis and application of information gained in the classroom and will include an essay to synthesize the objectives of the class. Students will be given two and one-half hour to complete the cumulative exam based on course readings, assignments, exercises and lectures. The exam will be completed in class without the assistance of notes, dictionaries or any other sources.

Please do not make travel arrangements until the date of the final examination is confirmed. Exams will not be administered before the final examination date.

Final Grade

The percentage breakdown of the final grade is as follows:

Item Percentage of Grade

Assignment 1Exercises 2 @ 5% each 210%Assignment 2Current Events in Clubs and Resorts

20%

Midterm ExamExamination of the Club Industry

20%

QuizzesFinal paper and presentation 20%Final Exams 2@ 15% each 230%Total 100%

Note: Missed Exams or Assignments may not be made up. In the case of emergencies, documentation must be provided to me within 24 hours.

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EVALUATION Grading Components (see calendar for dates)

Letter Grade

Percentage

Letter Grade

Percentage

A 93 – 100 % C + 77 – 79 %A – 90 – 92 % C 73 – 76 %B + 87 – 89 % C - 70 – 72 %B 83 – 86 % D + 65 – 69 %B - 80 – 82 % D 60 – 64 %

F Below 59 %

The grading criteria to be used to demonstrate achievement of the course learning goals are:

GRADING RUBRIC  Participation/Exercises Quizzes Group Project Final Exam

Consistent, active, voluntary participation that contributes exceptional insight to the analysis or raises questions that show deep insight into management implications of the calculations; work that is error-free

Shows strong understanding of calculations and concepts; able to apply them without errors; draws insightful conclusions based on analysis

Beyond addressing the questions asked, draws relevant and exceptional conclusions based on the analysis

No errors

Excellent:

A-

Consistent, active, voluntary participation that contributes strong insight to the analysis or raises questions that show deep insight into management implications of the calculations; work that is nearly error-free

Shows strong understanding of calculations and concepts; able to apply them with a rare  minor error; draws insightful conclusions based on analysis

Beyond addressing the questions asked, draws relevant and important conclusions based on analysis

No errors

Very Good:

B+

Consistent, active, voluntary participation that occasionally contributes an insight to the analysis or shows an understanding of the implications of the calculations; work that contains occasional minor errors

Shows basic understanding of calculations and course concepts; can apply them adequately with occasional minor errors; draws insightful conclusions based on analysis

Addresses the questions asked; draws relevant and general conclusions based on analysis

Occasional minor errors

Good:

B

Actively and voluntarily involved in class; helps to keep discussion going; can apply calculations to discussions of management implications

Shows basic understanding of calculations and course concepts; applies them with frequent minor errors; able to draw some conclusions based on

Addresses the questions asked and presents some basic conclusions drawn from the analysis

Frequent minor errors

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analysisMeets Standards:

B-

Requires encouragement to contribute to class discussions but is able to provide basic insight into questions asked

Understands basic concepts and calculations, but makes frequent errors applying them; conclusions are based on observation and not based on analysis 

Addresses the questions asked; no conclusions drawn from the analysis

Frequent minor errors; one major error

Requires Slight Improvement:

C+

Requires encouragement to contribute to class discussions; is sometimes able to provide basic insight into questions asked

Unable to show consistent understanding of concepts and calculations; major and minor errors; conclusions based on observation and not on analysis

Addresses most of the questions asked; no conclusions drawn from the analysis

Frequent minor errors and some major errors

Requires moderate Improvement: C

Does not willingly contribute to class discussions; not able to provide basic insights into questions asked

Unable to show consistent understanding of concepts and calculations; frequent minor and major errors; incorrect conclusions

Addresses some of the questions asked; no conclusions drawn from the analysis, or incorrect conclusions

Frequent major errors

Requires significant improvement: C-

No contribution to class discussions; not willing to answer questions or participate in class work; can answer some questions if called upon

Unable to show understanding of concepts and calculations; consistent errors; few/no conclusions

Addresses few of the questions asked; no conclusions drawn from the analysis, or incorrect conclusions

Consistent major and minor errors

Minimum Passing Grade: D+

No contribution to class discussions; not willing to answer questions or participate in class work; can answer some questions if called upon

Unable to show understanding of concepts and calculations; consistent errors; few/no conclusions

Does not answer any of the questions asked; no conclusions drawn from the analysis, or incorrect conclusions

Consistent major and minor errors

Minimum Passing Grade: D

No contribution to class discussions; not willing to answer questions or participate in class work; can answer some questions if called upon

Unable to show understanding of concepts and calculations; consistent errors; few/no conclusions

Does not answer any of the questions asked; no conclusions drawn from the analysis, or incorrect conclusions

Consistent major and minor errors

Fail: F Does not willingly Unable to show Does not Incomplete

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participate; when called upon, unable to adequately answer questions

understanding of concepts and calculations; consistent major errors; no conclusions

address the questions or do the assignment completely; unable to do enough work to draw conclusions

work or consistently incorrect work

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Fail: F Does not willingly participate; when called upon, unable to adequately answer questions

Unable to show understanding of concepts and calculations; consistent major errors; no conclusions

Does not address the questions or do the assignment completely; unable to do enough work to draw conclusions

Incomplete work or consistently incorrect work

Grade Meaning GPA ConversionA Exceptional; superior effort 4.0

A- Excellent 3.7 B+ Very good 3.3

B Good 3.0 B- Meets program standards 2.7 C+ Requires slight improvement 2.3

C requires moderate improvement 2.0 C- requires significant improvement 1.7D Pass. Meets minimal course requirements 1.0F Fail – Did not meet minimal course requirements 0

COURSE POLICIES

Incompletes:

IP or F may be granted by the professor under extraordinary extenuating circumstances. A student seeking an incomplete grade must make a request to the faculty prior to the end of the semester, and must complete at least 50% of the course.

Academic Integrity:

Plagiarism involves borrowing or using information from other sources without proper and full credit. Students are expected to demonstrate how what they have learned incorporates an understanding of the research and expertise of scholars and other appropriate experts; and thus recognizing others’ published work or teachings – whether that of authors, lecturers, or one’s peers – is a required practice in all academic projects.”

No work for this course may be all or part assignments prepared for or used in previous or current courses. No potential or actual economic benefit, including discussion of internship or employment opportunities, may be gained through work completed for this course during the course.

The full policy is located at: http://scps.nyu.edu/academic-policies-and-procedures.html . It will be strictly enforced.

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COURSE PLAN

Schedule of Topics:The outline below may be modified to accommodate related current events, Tisch Center speakers, or unexpected guest speakers. If there are changes, you are expected to learn about them by attending class, by reading that information on “NYU Classes” or by talking with your fellow students.

Date Topic of Class Session Homework for ClassClass 1

9/814/145Introduction to the Course

Getting acquainted Introduction to the course Explanation of the

syllabus

Introduction to Clubs Type of clubs Ownership of Clubs

Read the course syllabus (on Blackboard); and purchase the texts (required reading material.)

Read CCM Chapter 1-Overview of Club Operations

Class 29/2115/145

Club Governance Role of Boards &

Committees Role of GM Marketing & Membership

strategy Developing membership

plans Membership Directors

Resort Overview Mountain Resorts Beach Resorts Spas, Pools & Indoor

Waterparks Specialty Resorts

Discussion of Writing Assignment #1

Read CCM- Chapter 2- The Board of Directors & GMChapter 6- Club MarketingChapter 7- Club MembershipRead Resorts:Chapter 1Chapter 2 Pages 23-33, 49-56Chapter 3 Pages 59-66, 84-90Chapter 4 Pages 93-109Chapter 13 Pages 351-364

Class 39/228/145

Importance of F&B Organization of F&B

department & staffing Future of F&B Importance of strategic

planning & the process Guest speaker Club Leadership

GovernanceLeadership

Club OperationsFood and BeverageService

Read CCM- Chapter 10- Club Operations- Food & Beverage

Chapter 4- Strategic Planning and Management

Assignment due- Current Events in ClubsRead CCM Chapters 2 & 3

Read CCM Chapter 10

Class 4 Club Visit-TBDResorts – Read Resorts Chapter 8 &10

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910/2905/145

Operations Strategies Operations

Resorts - Guest Activities Strategies Programs

Writing Assignment #1 Due electronically thru NYU Classes by 3:30 PM on 9/29

Class 5 10/613/154

Managing Human Resources Recruitment &

DevelopmentTraining & Professional Development

Methodology Staff development

Club CommunicationsCommunication For ManagersManaging Human ResourcesRecruitment & Development

Training & Professional DevelopmentMethodologyStaff Development

Read CCM- Chapters 5, 7Chapter & 8- Managing the Human Resources

Chapters 9- Training and Professional Development

Class 610/2019/154

Club Sports Golf facilities, programs

& services Turf grass management

and maintenance Environmental concerns Tennis operations &

programs Fitness, spa, and

aquatics programs & operations

Guest SpeakerMid Term Review & Writing Assignment 1 Presentations

Discussion of Writing Assignment #2

Read CCM – Chapter 15- Golf Operations

Chapter 16- Golf Course Maintenance

Chapter 17- Club Fitness, Spa, Tennis and Aquatics

Assignment due-Examination of the Club Industry

Class 7 10/276/145

Mid Term Exam Study notes, reading materials, and other materials for the examination

Class 811/32/145

Resort Overview Mountain Resorts Beach Resorts Development processes

Read Resorts:Chapter 1- Resorts: An IntroductionChapter 2-Mountain Based

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Management of the operation

Club Tour

Resorts-Development Pages 23-33, 49-56Chapter 3- Mountain Based Resorts- Operations- Pages 59-66, 84-90

Meet at 3:30 pm. Location to be Determined

Class 911/1009/145

Spas, Pools & Indoor Waterparks

Specialty resorts

Club OperationsFinancial ManagementTechnology

Read Resorts- Chapter 4- Beach Resorts & Marinas- Pages 93-109

Chapter 13- Specialty Resorts- Pages 351-364Read CCM Chapters 11 & 12

Class 1011/176/145

Resorts – Operations Strategies Operations

Resorts - Guest Activities Strategies ProgramsClub & Resort

Sports

Read Resorts Chapter 8-Resort Operations- Recreational Amenities

Chapter 10- The Importance of Guest ActivitiesRead CCM Chapter 15Read CCM Chapter 16

Pages 623-631Read CCM Chapter 17

Class 1111/243/145

Club Tour- TBD Meet at 3:30 pm. Location to be Determined

Class 12112/301/145

The Cruise Experience Marketing the cruise

product Managing the operations

and destinations Health, safety & security

Strategic Planning Process Analysis

Casino Management US gaming marketThe

Markets Resorts Managementrketing &

Accounting Controls

Read Resorts- Chapter 9-The Cruise IndustryRead CCM Chapter 4

Read Resorts Chapter 15- Casino Management

Class 1312/807/145

Exam #2General Manager Panel

Review for the Final Exam

Study notes, reading materials, and other materials for the examination Writing Assignment #2 Due electronically thru NYU Classes by 3:30 PM on 12/8

12/154/145 General Manager Panel – Final Project DueSyllabus for Management of Private Clubs and Resorts – Fall 20145 – page 16 of 911

Final Exam WeekPlease Do Not Make Travel Arrangements Prior to the Date of the Final Exam

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