National Conference on

Management Blueprint 19th September 2013

Karpagam Academy of Higher Education

Department of Management Studies & Research Eachanari Post, Pollachi Main Road, Coimbatore – 641 021

Editors

Dr.M. Ashok Kumar

Mr.S. Dhayanithi

Mrs.U. Archana

Published by

National Conference on Management Blueprint

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Message

It gives me a great amount of pleasure to note that the Department of

Management Studies and Research, Karpagam University organizes a National

Conference titled “Management Blueprint”.

I firmly believe that this Conference will provide adequate opportunity

to all Faculty members, Research Scholars and Students to share their

thoughts and experiences.

I wholeheartedly congratulate the team members of this Department for

organizing these kinds of Conferences and I sincerely pray God to make this

one a great success.

With regards,

Dr.R. Vasanthakumar,

Chancellor,

Karpagam University.

Message

I understand that the Department of Management Studies and Research of our esteemed University is organizing a National Conference “Management Blueprint”.

I strongly believe that this Conference will pool all the talents of this region to our campus and will pave way to share their deep extensive knowledge in various domains amongst all.

With enormous amount of joy, I wish this endeavour a great success.

With regards,

K. Murugaiah,

Chief Executive Officer,

Karpagam University.

Message

Knowledge is Power. To acquire knowledge one should sweat.

By organizing this conference “Management Blueprint”, the Department of

Management Studies and Research of our renowned University gives a

knowledge sharing opportunity to everyone.

Let me congratulate the Department for having one more feather in its cap.

With regards,

Dr. M. Balasubramanian,

Vice-Chancellor,

Karpagam University.

Message

I am extremely happy to know that our Department of Management Studies and Research is about to organize a National Conference on the title “Management Blueprint”.

I believe that this Conference will bring eminent personalities from different industries and vibrant academicians from various institutions to share their invaluable knowledge and expertise.

Undoubtedly it is a big event which will enrich everyone’s knowledge.

I wish this Conference all success.

With regards,

Dr.P. Lakshmanaperumalsamy,

Registrar,

Karpagam University.

Message from the Editorial Board

The Editorial Board of the National Conference “Management Blueprint” wishes to share its gratitude to the Faculty members, Academicians, Research Scholars and Students for their invaluable contributions and support for the mentioned Conference held on 19th Thursday, September 2013.

The management education plays an essential role in today’s dynamic business environment. The rapid trend of globalization and technological changes have made difficult for organizations to survive in the competitive world. As a result, the importance of management education has been increased many folds.

There are more than 2000 B-Schools in India where students pay a massive sum hoping to find their dream career after completing their program. But unfortunately, the quality of education has deteriorated from both ends Institutes imparting education and student gaining education. There are fundamental issues of student input quality. In addition, there are fundamental issues of academic delivery quality as most run-of-the-mill colleges spend less than 10 per cent of their revenues on actual academic delivery. After the introduction of ranking system for business schools, they opted proactive approach in making changes, although they focused primarily on product tinkering, packaging and marketing. Management education indicates that knowledge creation is becoming more students based. This will result in various changes such as closer interaction among industry, students and faculty. It is clear that management education will emerge as one of the main distinct of higher learning, due to its growing demand. It has been stated that business schools, if they have to survive, have to focus on research to solve problems of enduring importance and to build such curricula that can actually prepare students to be effective in practicing the profession.

Management education appears to be more relevant than ever in the “global era”. The ultimate challenge of management education is to become more practical oriented and industry focused, reason being theory-based developments and teachings are worthless, due to the fact that they will be of little use in concrete situations when a management issue arises. Management education need to be holistic, targeted and customized with an aim to remove the gap that exist between industry requirements and academic curriculum focusing on attitude, corporate awareness, grooming and developing managerial skills. Industry interaction has to be strengthened by inviting senior persons from industry to deliver lectures and ensuring student get associated with live industry projects. Learning areas such as reasoning lateral thinking and solving cases should be developed. Mentoring and carrier counselling have to be introduced in most of the B-schools. Apart from B-Schools, the Government has to work in alignment to improve the quality of management education in India.

We strongly believe that these kinds of Conferences will enhance the capabilities of Faculty members to teach management effectively and efficiently. Undoubtedly this Conference would have thrown lights on research areas which would be explored by research scholars. The ultimate benefits of this Conference will surely reach the student community and will expand their knowledge horizon.

Editors

National Conference on Management Blueprint

Committee

Chief Patron

Dr.R. Vasanthakumar, Chancellor, Karpagam University.

Patrons

Shri.K. Murugaiah, Chief Executive Officer, Karpagam Educational Institutions.

Dr.M. Balasubramanian, Vice-Chancellor, Karpagam University.

Dr.P. Lakshmanaperumalsamy, Registrar, Karpagam University.

Dr.P. Palanivelu, Controller of Examinations, Karpagam University.

Dr.A. James Albert, Dean, Faculty of Arts, Science and Humanities, Karpagam University.

Convener:

Dr.M. Ashok Kumar, Professor and Head, Department of Management Studies and Research, Karpagam University.

Organising Secretaries:

Mr.S. Dhayanithi, Assistant Professor, Department of Management Studies and Research, Karpagam University. Mrs.U. Archana, Assistant Professor, Department of Management Studies and Research, Karpagam University.

Executive Committee Members

Mr. R. Karthikeyan Mr. A. Dharmaraj Mr. A. Martin Jayaraj Ms. C. Sagunthala Ms. V.S. Suganya Mrs. R. Preetha Ms. M. Nazma Haroon Ms. P. Poornima

Contents

Paper ID Title/Author Page No.

HR

H01 HRIS – Its Importance in Contemporary Circumstances Dr.S. Balasubramanian and Monika Soni

1

H02 Organizational Change Management R. Latha

2

H03 Are you a Good HR Manager? S. Priya

8

H04 Strategies for Employee Retension R. Jaishankar

10

H06 Human Resources- Cost Effective Training and Development with Low Attrition Deepak Thapa and Biju Krishnan

15

H07 Employee Engagement for Organizational Success K. Sathish

19

H08 Retaining Talent – A Menu to Manage Employee Turnover K. Sathish

22

H09 Evaluation of the Committee Report HR Issues of PSBS S. Sivaji and Dr.M. Ashok Kumar

26

H13 Stress Management in Individual and Organizational Life D. Rajan

31

H20 Stress Management K. Jothimani and B. Libnah Lilly Mercy

33

H21 Knowledge Management and Business Ethics R. Bagyalakshmi

37

H32 EHR on Professional Competence and Implications of EHR in the Employee Development K. Prabhakaran and S. Ranjith

40

H33 A Study on Labour Welfare in Fourwall Constructions B. Nalini

45

Finance

F01 Basic Banking Awareness – A Study with Respect to Daman Satyabhama Tripathy

48

F03 IFRS Implementation in India: Opportunities and Challenges Leny Michael

50

F04 Measuring of Financial Inclusion: A Crisil’s Inclusix Index R. Prasantha Kumar

53

F07 The Service Quality Perceptional Analysis of Mobile Banking Users – A Blueprint for Bankers Dr.J. Sundararaj

59

Marketing

M02 New Age Insurance Dr.S. Balasburamanian and V. Raman

65

M03 Corporate Social Responsibility SMT. Daksha B. Patel

67

M04 A Study on Quality of Service Rendered By IDBI Federal Life Insurance with Reference to Madurai City Subramania Bala Jeshurun and Dr.S. Aravinth

69

M12 Foreign Direct Investment in India’s Retail Sector S. Rajesh Kannan

78

M13 Emotional Branding R. Gayathri

82

M14 Challenges before the Indian FMCG Sector and Designing a Blueprint for Future S. Indira and M. Saravanan

84

M21 A Study on Advertisements and its Effectiveness of Fast Moving Consumer Goods with Special Reference to Himalaya Protein Shampoo at Kerala P. Devika and P. Nirmalashiny

89

M24 Green Marketing R. Karthika and R. Manoj Kumarr

96

M25 Awareness on Health Insurance Policies among the Policy Holders (With Special Reference to Tirupur District) Dr.P.S. Chandni

101

M28 Customer Perception towards Retail Outlets in Coimbatore City Dr.M. Nandhini, M. Usha and Dr.P. Palanivelu

104

M29 Customer Relationship Management with Management Blue Print V. Krishnaveni and Dr.R. Haridas

111

General

G02 Roadmap for a Maintenance Revolution P. Deepak Prabhakar and Dr.V.P. Jagathy Raj

117

G03 Total Productive Maintenance (TPM) – An Introduction as a Change Management S. Prasanth Poduval, Dr.V.P. Jagathy Raj and Dr.V.R. Pramod

121

G07 Women Entrepreurship Valentina Maisnam

125

G15 Factors Influencing Usage of Digital Resources among Users of Karpagam University, Coimbatore N. Krishnaswamy and Dr.S. Jayaraman

131

G17 The Emerging Trend of CSR in Indian Corporate Sector Dr.K. Jothi

134

Others

O01 Recruitment Process Followed In CRI Pumps and How to Strengthen IT G. Beeno Ancy

137

O02 A Study on Employees’ Motivation in Deccan Pumpset D. Brindarubini

142

O03 Stable Distribution in Finance P. Dhanu

146

O04 Business Responsibility for its Social Impacts in 21st Century Ajoy Viswanath and Dr.R. Karuppasamy

149

O05 Leadership Development R. Lavanya

152

O06 International Marketing – An Overview V. Venkatachalam

156

O07 A Study on Effectiveness of Training and Development Program in Big Bazzar, Coimbatore A. Martin Jayaraj and A. Dharmaraj

163

O08 Performance Analysis of Commodity Market J. Sudarvel and T. Thirunavukkarasu

166

O09 Indian Banking Sector – An Current Scenario N. Sumathi and V. Mathan Kumar

179