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8/4/2019 Management 1 Lecture PRE FINAL
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Management Function 1:
planning
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PlanningA process that involves defining the organizations
objectives or goals, establishing an overall strategy
for achieving those goals, and developing a
comprehensive hierarchy of plans to integrate andcoordinate activities.
Purposes of Planning
Gives directionReduces the impact of change
Minimizes waste and redundancy
Sets the standards that are used for controlling
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Planning and Performance Generally speaking, formal planning is associated with higher
profits, higher return on assets and other positive financialresults.
The quality of planning process and the appropriate
implementation of the plans probably contribute more tohigh performance than does the extent of planning.
In those studies in which formal planning didnt lead tohigher performance, the environment was the culprit.
Governmental regulations, powerful labor unions, and similar
environmental forces constrain managers options andthereby reduce the impact of planning on an organizations
performance.
WHY? Because managers will have fewer choices for planning viablealternatives.
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Types of Plans
Strategic vs. Operational Plans
Strategic Plans. Plans that are organization-wide, establish
overall objectives, and position an organization in terms of
its environment.
Operational Plans. Plans that specify details on how
overall objectives are to be achieved.
Short-Term vs. Long-Term Plans
Short Term Plans. Plans that cover one year or less Long-Term Plans. Plans that extend beyond three years.
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Types of Plans Specific vs. Directional Plans
Specific Plans. Plans that are clearly defined and leave noroom for interpretation.
Directional plans. Flexible plans that set out generalguidelines.
Frequency of Use Single-use Plan. A one-time plan that is specifically
designed to meet the needs of a unique situation and iscreated in response to nonprogrammed decisions thatmanagers make.
Standing Plans. Ongoing plans that provide guidance foractivities repeatedly performed in the organization andthat are created in response to programmed decisionsthat managers make.
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Contingency Factors in Planning
Level in the Organization
Operational planning dominates the planning activities
oflower-level managers. As managers move up the
hierarchy, their planning role becomes more strategy
oriented. The planning effort by top executives in large
organizations is mostly strategic. In a small business, theowner-manager does both.
Degree of Environmental Uncertainty
The greater the environmental uncertainty, the more
plans need to be directionaland emphasis placed on theshort term.
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Contingency Factors in Planning
Length of Future Commitments
Related to the time frame of plans. The more that
current plans affect future commitments, the
longer the time frame for which managers should
plan. This commitment concept means that plansshould extend far enough to meet those
commitments made today.
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Objectives: The Foundation in Planning
Objectivesare desired outcomes forindividuals, groups or entire organizations.
These are goals.
They provide the directionfor all managementdecisions and form the criterionagainst which
actual accomplishments can be measured.That is
why we call them the foundation of planning.
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Objectives: The Foundation in Planning
Multiplicity of Objectives Closer analysis reveals that all organizations have multiple
objectives. For example, businesses also seek to increase
market share and satisfy employee welfare, aside from
making profit. Real versus Stated Objectives
Stated Objectives. Official statements of what an
organization says and what it wants various publics to
believe its objectives are. Real Objectives. Objectives that an organization actually
pursues, as defined by the actions of its members.
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Objectives: The Foundation in Planning
Traditional Objective Setting Objectives are set at the top and then broken
down into subgoals for each level in an
organization. The top imposes its standards on
everyone below.
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Objectives: The Foundation in Planning
MANAGEMENT BY OBJECTIVES (MBO) First described by Peter Drucker. It consists of 4 elements:
goal specificity, participative decision making, an explicittime period and performance feedback.
A system in which specific performance objectives are
jointly determined by subordinates and their superiors,progress toward objectives is periodically reviewed, andrewards are allocated on the basis of this progress.
Do MBO Programs work? Studies of actual MBO programsconfirm that MBO effectively increases employeeperformance and organizational productivity. A review of 70programs, for example, found organizational productivitygains in 68 of them.
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Steps in a Typical MANAGEMENT BY OBJECTIVES (MBO)
1. The organizations overall objectives and strategies areformulated.
2. Major objectives are allocated among divisional anddepartmental units.
3. Unit managers collaboratively set specific objectives for theirunits with their superiors.
4. Specific objectives are collaboratively set for all departmentmembers.
5. Action plans, defining how objectives are to be achieved, arespecified and agreed upon by managers and subordinates.
6. The action plans are implemented.
7. Progress toward objectives is periodically reviewed, andfeedback is provided.
8. Successful achievement of objectives is reinforced byperformance-based rewards.
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Increasing Importance of Strategic Management
Before the early 1970s, managers who made long-range plans generally assumed that better times
were ahead. Plans for the future were merely
extensions of what the organization had done in
the past.However, environmental shocks such as energy
crises, deregulation of many industries,
accelerating technological change, and increasing
global competition undermined this approach tolong-range planning.
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Increasing Importance of Strategic Management
These changes in the rules of the gameforced managers to develop a systematicapproach to analyzing the environment,
assessing their organizations strengths and
weaknesses, and identifying opportunitiesthat would give the organization a
competitive advantage. The value of
thinking strategically began to be
recognized.