Management 1 Lecture PRE FINAL

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    Management Function 1:

    planning

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    PlanningA process that involves defining the organizations

    objectives or goals, establishing an overall strategy

    for achieving those goals, and developing a

    comprehensive hierarchy of plans to integrate andcoordinate activities.

    Purposes of Planning

    Gives directionReduces the impact of change

    Minimizes waste and redundancy

    Sets the standards that are used for controlling

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    Planning and Performance Generally speaking, formal planning is associated with higher

    profits, higher return on assets and other positive financialresults.

    The quality of planning process and the appropriate

    implementation of the plans probably contribute more tohigh performance than does the extent of planning.

    In those studies in which formal planning didnt lead tohigher performance, the environment was the culprit.

    Governmental regulations, powerful labor unions, and similar

    environmental forces constrain managers options andthereby reduce the impact of planning on an organizations

    performance.

    WHY? Because managers will have fewer choices for planning viablealternatives.

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    Types of Plans

    Strategic vs. Operational Plans

    Strategic Plans. Plans that are organization-wide, establish

    overall objectives, and position an organization in terms of

    its environment.

    Operational Plans. Plans that specify details on how

    overall objectives are to be achieved.

    Short-Term vs. Long-Term Plans

    Short Term Plans. Plans that cover one year or less Long-Term Plans. Plans that extend beyond three years.

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    Types of Plans Specific vs. Directional Plans

    Specific Plans. Plans that are clearly defined and leave noroom for interpretation.

    Directional plans. Flexible plans that set out generalguidelines.

    Frequency of Use Single-use Plan. A one-time plan that is specifically

    designed to meet the needs of a unique situation and iscreated in response to nonprogrammed decisions thatmanagers make.

    Standing Plans. Ongoing plans that provide guidance foractivities repeatedly performed in the organization andthat are created in response to programmed decisionsthat managers make.

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    Contingency Factors in Planning

    Level in the Organization

    Operational planning dominates the planning activities

    oflower-level managers. As managers move up the

    hierarchy, their planning role becomes more strategy

    oriented. The planning effort by top executives in large

    organizations is mostly strategic. In a small business, theowner-manager does both.

    Degree of Environmental Uncertainty

    The greater the environmental uncertainty, the more

    plans need to be directionaland emphasis placed on theshort term.

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    Contingency Factors in Planning

    Length of Future Commitments

    Related to the time frame of plans. The more that

    current plans affect future commitments, the

    longer the time frame for which managers should

    plan. This commitment concept means that plansshould extend far enough to meet those

    commitments made today.

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    Objectives: The Foundation in Planning

    Objectivesare desired outcomes forindividuals, groups or entire organizations.

    These are goals.

    They provide the directionfor all managementdecisions and form the criterionagainst which

    actual accomplishments can be measured.That is

    why we call them the foundation of planning.

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    Objectives: The Foundation in Planning

    Multiplicity of Objectives Closer analysis reveals that all organizations have multiple

    objectives. For example, businesses also seek to increase

    market share and satisfy employee welfare, aside from

    making profit. Real versus Stated Objectives

    Stated Objectives. Official statements of what an

    organization says and what it wants various publics to

    believe its objectives are. Real Objectives. Objectives that an organization actually

    pursues, as defined by the actions of its members.

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    Objectives: The Foundation in Planning

    Traditional Objective Setting Objectives are set at the top and then broken

    down into subgoals for each level in an

    organization. The top imposes its standards on

    everyone below.

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    Objectives: The Foundation in Planning

    MANAGEMENT BY OBJECTIVES (MBO) First described by Peter Drucker. It consists of 4 elements:

    goal specificity, participative decision making, an explicittime period and performance feedback.

    A system in which specific performance objectives are

    jointly determined by subordinates and their superiors,progress toward objectives is periodically reviewed, andrewards are allocated on the basis of this progress.

    Do MBO Programs work? Studies of actual MBO programsconfirm that MBO effectively increases employeeperformance and organizational productivity. A review of 70programs, for example, found organizational productivitygains in 68 of them.

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    Steps in a Typical MANAGEMENT BY OBJECTIVES (MBO)

    1. The organizations overall objectives and strategies areformulated.

    2. Major objectives are allocated among divisional anddepartmental units.

    3. Unit managers collaboratively set specific objectives for theirunits with their superiors.

    4. Specific objectives are collaboratively set for all departmentmembers.

    5. Action plans, defining how objectives are to be achieved, arespecified and agreed upon by managers and subordinates.

    6. The action plans are implemented.

    7. Progress toward objectives is periodically reviewed, andfeedback is provided.

    8. Successful achievement of objectives is reinforced byperformance-based rewards.

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    Increasing Importance of Strategic Management

    Before the early 1970s, managers who made long-range plans generally assumed that better times

    were ahead. Plans for the future were merely

    extensions of what the organization had done in

    the past.However, environmental shocks such as energy

    crises, deregulation of many industries,

    accelerating technological change, and increasing

    global competition undermined this approach tolong-range planning.

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    Increasing Importance of Strategic Management

    These changes in the rules of the gameforced managers to develop a systematicapproach to analyzing the environment,

    assessing their organizations strengths and

    weaknesses, and identifying opportunitiesthat would give the organization a

    competitive advantage. The value of

    thinking strategically began to be

    recognized.