17
DISCLOSURE APPENDIX AT THE BACK OF THIS REPORT CONTAINS IMPORTANT DISCLOSURES, ANALYST CERTIFICATIONS, AND THE STATUS OF NON-US ANALYSTS. US Disclosure: Credit Suisse does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision. 31 March 2015 Asia Pacific/Malaysia Equity Research Investment Strategy (Agriculture MY (Asia)/REITs MY (Asia)/Property MY (Asia)/Agriculture SG (Asia)) Malaysia Market Strategy MARKET COMMENTARY/STRATEGY Rising costs to plague 2015 Figure 1: The Ringgit has weakened 11.7% against the USD over 6 months 2.8 3 3.2 3.4 3.6 3.8 4 Jan-05 Apr-05 Jul-05 Oct-05 Jan-06 Apr-06 Jul-06 Oct-06 Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Source: Company data, Credit Suisse estimates We believe rising costs would plague most Malaysian corporates in 2015, hence eroding corporate margins. What are the elephants in the room? GST kicks in on 1 April 2015, pushing up the cost of living for average Malaysians, and eroding purchasing power. Our channel checks suggest that 80% of one’s grocery basket will increase by 4%-6%. As consumers are front-loading their purchases, one would expect 1Q15 sales in Malaysia to be boosted by pre-GST hoarding, and that 2Q15 and 3Q15 sales would be lacklustre. It is not surprising that the maiden GST implementation will likely be negative for most sectors in Malaysia, except telcos. The Ringgit has depreciated by 11.6% over the past six monthsthe worst performing currency in Asia. Hence, any imported raw materials or costs charged in USD will increase, thus pushing up costs. Malaysia's credit rating is under pressure, and any downgrade could push up borrowing costs. A downgrade by Fitch would likely be negative for market sentiment, and would reinforce our bearish view on the Ringgit. Highly geared companies, especially those that took USD debt, may see a significant increase in interest payments and loan repayments. Where to hide? The REIT, telco and industrial sectors have low betas in Malaysia. High-yielding stocks that we like are AirAsia, Alliance FG, BAT, Bursa, Maxis, Mah Sing, Axiata, Hong Leong Bank, RHB Cap and HLFG. Research Analysts Tan Ting Min 60 3 2723 2080 [email protected] Danny Goh 60 3 2723 2083 [email protected] Foong Wai Loke 60 3 2723 2082 [email protected] Muzhafar Mukhtar, CFA 60 3 2723 2084 [email protected] Nicholas Teh 603 2723 2085 [email protected] Rachel Tan 603 2723 2081 [email protected]

Malaysia Market Strategy - Credit Suisse

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DISCLOSURE APPENDIX AT THE BACK OF THIS REPORT CONTAINS IMPORTANT DISCLOSURES, ANALYST CERTIFICATIONS, AND THE STATUS OF NON-US ANALYSTS. US Disclosure: Credit Suisse does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision.

31 March 2015

Asia Pacific/Malaysia

Equity Research

Investment Strategy (Agriculture MY (Asia)/REITs MY (Asia)/Property MY

(Asia)/Agriculture SG (Asia))

Malaysia Market Strategy MARKET COMMENTARY/STRATEGY

Rising costs to plague 2015

Figure 1: The Ringgit has weakened 11.7% against the USD over 6 months

2.8

3

3.2

3.4

3.6

3.8

4

Jan-0

5

Apr-

05

Jul-0

5

Oct-

05

Jan-0

6

Apr-

06

Jul-0

6

Oct-

06

Jan-0

7

Apr-

07

Jul-0

7

Oct-

07

Jan-0

8

Apr-

08

Jul-0

8

Oct-

08

Jan-0

9

Apr-

09

Jul-0

9

Oct-

09

Jan-1

0

Apr-

10

Jul-1

0

Oct-

10

Jan-1

1

Apr-

11

Jul-1

1

Oct-

11

Jan-1

2

Apr-

12

Jul-1

2

Oct-

12

Jan-1

3

Apr-

13

Jul-1

3

Oct-

13

Jan-1

4

Apr-

14

Jul-1

4

Oct-

14

Jan-1

5

Source: Company data, Credit Suisse estimates

We believe rising costs would plague most Malaysian corporates in 2015, hence

eroding corporate margins. What are the elephants in the room?

■ GST kicks in on 1 April 2015, pushing up the cost of living for average

Malaysians, and eroding purchasing power. Our channel checks suggest

that 80% of one’s grocery basket will increase by 4%-6%. As consumers are

front-loading their purchases, one would expect 1Q15 sales in Malaysia to

be boosted by pre-GST hoarding, and that 2Q15 and 3Q15 sales would be

lacklustre. It is not surprising that the maiden GST implementation will likely

be negative for most sectors in Malaysia, except telcos.

■ The Ringgit has depreciated by 11.6% over the past six months—the

worst performing currency in Asia. Hence, any imported raw materials or

costs charged in USD will increase, thus pushing up costs.

■ Malaysia's credit rating is under pressure, and any downgrade could

push up borrowing costs. A downgrade by Fitch would likely be negative for

market sentiment, and would reinforce our bearish view on the Ringgit.

Highly geared companies, especially those that took USD debt, may see a

significant increase in interest payments and loan repayments.

■ Where to hide? The REIT, telco and industrial sectors have low betas in

Malaysia. High-yielding stocks that we like are AirAsia, Alliance FG, BAT,

Bursa, Maxis, Mah Sing, Axiata, Hong Leong Bank, RHB Cap and HLFG.

Research Analysts

Tan Ting Min

60 3 2723 2080

[email protected]

Danny Goh

60 3 2723 2083

[email protected]

Foong Wai Loke

60 3 2723 2082

[email protected]

Muzhafar Mukhtar, CFA

60 3 2723 2084

[email protected]

Nicholas Teh

603 2723 2085

[email protected]

Rachel Tan

603 2723 2081

[email protected]

31 March 2015

Malaysia Market Strategy 2

Focus charts Figure 2: OECD and select Asian countries—rate at

introduction in percent

Figure 3: Ringgit was the worst performer in Asia over the

past six months

-14.1%

-11.7%

-7.1%

-6.7%

-4.4%

-2.8%

-1.1%

-1.1%

-0.4%

0.1%

0.4%

-16% -14% -12% -10% -8% -6% -4% -2% 0% 2%

EUR

MYR

SGD

IDR

KRW

TWD

CNY

INR

THB

HKD

PHP

(vs USD)

Source: International Bureau of Fiscal Documentation website, and

Deloitte, Global Indirect Taxes, 2013

Source: Bloomberg

Figure 4: MIER Consumer Sentiment index shows that

consumer sentiment is very poor, close to the AFC and

GFC lows

Figure 5: Market expects Malaysia's 2015 EBIT margins to

rise YoY, but we believe this confidence is misplaced

50

60

70

80

90

100

110

120

130

140

1Q97 1Q98 1Q99 1Q00 1Q01 1Q02 1Q03 1Q04 1Q05 1Q06 1Q07 1Q08 1Q09 1Q10 1Q11 1Q12 1Q13

MIER Business Condition Index MIER Consumer Sentiment Index

8%

9%

10%

11%

12%

13%

14%

15%

16%

17%

1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015E

Source: MIER Source: Bloomberg

Figure 6: Net gearing remains subdued, which suggests

that corporate balance sheet is strong in Malaysia

Figure 7: Where to hide? High-yielding stocks (2015)

under CS coverage with an OUTPERFORM rating

0%

10%

20%

30%

40%

50%

60%

70%

80%

1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015E

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

5.5%

6.0%

AirA

sia

Alli

an

ce F

G

BA

T

Burs

a

Maxi

s

Mah

Sin

g

Axi

ata

HL B

an

k

RH

B C

ap

HLF

G

Source: Bloomberg Source: CS estimates

31 March 2015

Malaysia Market Strategy 3

Rising costs to plague 2015 We believe rising costs will plague most Malaysian corporates and Malaysians in 2015.

What are the elephants in the room?

■ GST kicks in on 1 April 2015, pushing up the cost of living for the average Malaysian.

We estimate that 80% of one’s grocery basket will increase by 4%-6%.

■ The Ringgit has depreciated by 11.6% over six months against the USD.

■ Borrowing rates might rise if rating agencies such as Fitch, S&P or Moody's were to

downgrade Malaysia.

Although oil prices have weakened significantly YoY, the factors above appear to have

overshadowed savings from the lower oil price.

GST kicks in on 1 April 2015

Malaysia imposes for the first time a 6% GST from 1 April 2015. Our channel checks

suggest that 80% of an average Malaysian grocery basket would increase by some 4%-

6% (partly due to the weak Ringgit as well). Only the bare necessities, such as sugar,

baby formula milk, bread and flour, do not attract the 6% GST.

Figure 8: OECD and select Asian countries—rate at introduction in percent

Source: International Bureau of Fiscal Documentation website, and Deloitte, Global Indirect Taxes, 2013

Figure 9: Personal income tax rate will be cut 1-3 pp post-GST

Chargeable income (RM) Current tax rate (%) Proposed tax rate (%) Net change (%)

1 - 5,000 - - -

5,001 - 20,000 2.0 1.0 1.0

20,001 - 35,000 6.0 5.0 1.0

35,001 - 50,000 11.0 10.0 1.0

50,001 - 70,000 19.0 16.0 3.0

70,001 - 100,000 24.0 21.0 3.0

100,001 - 250,000 26.0 24.0 2.0

250,001 - 400,000 26.0 24.5 1.5

>400,000 26.0 25.0 1.0

Source: Budget announcement

Malaysian corporates will

see rising costs

First time imposition

of 6% GST

31 March 2015

Malaysia Market Strategy 4

Figure 10: Cut in personal income tax for year of assessment 2015, post GST

Monthly income (RM) 900 (min wage) 2,000 3000 4000 5,000 7,500 10,000 12,000 20,000 30,000

Annual income (RM) 10,800 24,000 36,000 48,000 60,000 90,000 120,000 144,000 240,000 360,000

Personal income tax

(OLD tax regime) (RM)

0 0 720 1,640 3,040 9,290 16,710 22,950 47,910 79,110

Personal income tax

(NEW tax regime) (RM)

0 0 500 1,300 2,560 7,910 14,540 20,300 43,340 72,645

Difference (RM) 0 0 -220 -340 -480 -1,380 -2,170 -2,650 -4,570 -6,465

Difference (%) 0.0% 0.0% -0.6% -0.7% -0.8% -1.5% -1.8% -1.8% -1.9% -1.8%

Source: Credit Suisse estimates

Political backlash: We strongly believe that PM Najib's move to implement GST to

broaden Malaysia's tax base is the right measure, but has been opposed by anti-GST

protests. Ruling coalition Barisan Nasional may see political backlash from Malaysians

—there was an anti-GST talk by #KitaLawan at Dataran Merdeka over the weekend.

Eroding purchasing power: This will almost certainly crimp purchasing power for the

man on the street, as most will not benefit from the 1-3 pp cut in personal income tax. Only

2.015 mn Malaysians (or 7% out of a population of 30 mn and 17% out of a workforce of

12 mn) pay income tax.

Impact from GST

The Singapore experience: If the Singapore experience is a guide to consumer spending

behaviour, then one should expect accelerated spending a few months ahead of the GST,

especially in durable consumer goods. This will lead to below-trendline domestic

consumption for about six months after implementation of GST, but the negative impact

due to the introduction will likely be temporary, and consumer spending will eventually

normalise.

As consumers are front-loading their purchases, one would expect 1Q15 sales in Malaysia

to be boosted by pre-GST hoarding, and 2Q and 3Q15 sales would be lacklustre, hence

quarterly profit announcement in 2015 will be volatile.

Figure 11: Singapore retail sales (excluding motor vehicles) spiked before

implementation of GST and was below the trendline a few months after

Source: CEIC, Credit Suisse estimates

Using the Singapore experience again (when GST was increased to 7% from 5% in 1 July

2007), sectors that underperformed the Singapore STI were consumer discretionary, real

GST will erode purchasing

power of Malaysians

The Singapore experience

shows that consumer

spending will normalise after

six months

31 March 2015

Malaysia Market Strategy 5

estate, REITs, healthcare, utilities, financials and technology. Meanwhile, sectors that

apparently did not react negatively were oil and gas, industrials, telco and maritime (or to

summarise, sectors which are more reliant on external factors).

It is not surprising that the maiden GST implementation will likely be negative for most

sectors in Malaysia, except telcos.

Figure 12: What is the impact of GST in Malaysia?

Sector Analyst Impact Description

Agriculture Tan Ting Min Neutral Over 90% of Malaysian palm oil is exported and exports are zero-rated. Plantation companies

can now claim back GST on fertiliser (vs non-claimable sales tax) but the weak Ringgit has

pushed up fertiliser costs marginally.

Aviation Muz Mukhtar Negative Higher ticket prices will moderate demand growth, in a sector affected by the weakening MYR.

Fortunately, weak jet fuel oil prices will keep costs low.

Banks Danny Goh Slightly

negative

While GST will likely have a neutral impact on revenue, the cost of complying with GST could

raise opex, albeit unlikely to be material compared to the existing cost.

Consumer Loke Foong Wai Neutral/

Negative

Neutral for Astro. Minor negative for BAT but expect to be fully passed on to consumers.

Construction Danny Goh Negative Expect the impact on construction business to be mostly neutral as government contracts could

be granted exemptions and future contracts will likely price in GST while existing orders mostly

have cost variation clauses that enable higher raw material costs to be passed on to clients.

However, property operations make up a sizeable portion of earnings (34-39% of PBT) and could

be negatively affected by GST.

Gaming Loke Foong Wai Unclear/

Negative

Net negative for GENM but the company will be hoping to offset with more new gaming capacity.

Oil & gas Muz Mukhtar Neutral Could slow the rollout of E&P projects, as Petronas has already complained rising costs could

cause projects to be deferred.

Power Loke Foong Wai Neutral Higher prices will marginally dampen electricity demand, but more critical for TNB is the

implementation of the Incentive-Based Regulations (IBR).

Property Nicholas Teh Negative Residential property prices are GST-exempt but input costs are expected to rise with GST (e.g.,

steel, cement, etc.), suggesting that margins may be dampened unless the superior location/

product/ reputation allows the developer to pass on the increased cost to potential buyers.

REITs Nicholas Teh Negative GST will likely slow growth in tenant sales at retail malls, which would hurt the quantum by which

M-REITs can raise rental rates

Telco Loke Foong Wai Positive GST could be a minor positive for the mobile players, who currently absorb 6% service tax on

prepaid services.

Source: Credit Suisse estimates

The weak Ringgit has pushed up costs

Figure 13: The Ringgit has weakened 11.7% against the USD over six months

2.8

3

3.2

3.4

3.6

3.8

4

Jan-0

5

Apr-

05

Jul-0

5

Oct-

05

Jan-0

6

Apr-

06

Jul-0

6

Oct-

06

Jan-0

7

Apr-

07

Jul-0

7

Oct-

07

Jan-0

8

Apr-

08

Jul-0

8

Oct-

08

Jan-0

9

Apr-

09

Jul-0

9

Oct-

09

Jan-1

0

Apr-

10

Jul-1

0

Oct-

10

Jan-1

1

Apr-

11

Jul-1

1

Oct-

11

Jan-1

2

Apr-

12

Jul-1

2

Oct-

12

Jan-1

3

Apr-

13

Jul-1

3

Oct-

13

Jan-1

4

Apr-

14

Jul-1

4

Oct-

14

Jan-1

5

Source: Bloomberg

GST is a minor positive for

the telco sector

31 March 2015

Malaysia Market Strategy 6

The Ringgit depreciated by 11.7% over the past six months, the worst performing

currency in Asia (featured here). Hence, imported raw material or costs charged in USD

will increase, thus pushing up costs. Fortunately, most commodity prices such as oil, palm

oil and rubber, have fallen, mitigating some of the impact of the weak Ringgit.

Figure 14: Ringgit was the worst performer in Asia over the past six months

-14.1%

-11.7%

-7.1%

-6.7%

-4.4%

-2.8%

-1.1%

-1.1%

-0.4%

0.1%

0.4%

-16% -14% -12% -10% -8% -6% -4% -2% 0% 2%

EUR

MYR

SGD

IDR

KRW

TWD

CNY

INR

THB

HKD

PHP

(vs USD)

Source: Bloomberg

Parkson Corp COO, Law Boon Eng, was quoted in The Star (dated 30 March 2015) that

their concern was not so much with GST but the ringgit's performance against major

currencies such as the US Dollar and Renminbi. He said, "The GST is only 6%. Of course,

it will have some impact on prices but it is nominal. The real impact is actually the foreign

exchange rate from 15% to 20%." He added that retail prices could increase by about 25%.

Rating downgrades could raise borrowing costs

We worry that Malaysia's credit rating will be under pressure, and any downgrade

could push up borrowing costs. Highly geared companies, especially those that took

USD debt, may see a significant increases in interest and loan repayments.

We see a high risk that Fitch will downgrade Malaysia by 1H15, because Fitch has

indicated that Malaysia sits more naturally in the “BBB” range (similar to Thailand). While

Fitch has recognised strong external liquidity as a key support for the country's 'A-' rating,

this has been gradually weakening. In particular, forex reserves to ST external debt ratios

have been falling, while the current account surplus has also weakened over the past few

years. While not a key driver of a rating change, Fitch will also take developments at

1MDB into account in its next review, to be held by July 2015. Fitch described 1MDB as a

signal of weak governance.

Meanwhile, Moody's, which is traditionally more forgiving towards Malaysia, is also

sounding incrementally more negative. In a recent statement, Moody's said that it "doesn't

expect liabilities to migrate to federal government’s balance sheet. However, a RM950 mn

($257 mn) line of credit that Finance Ministry extended to 1MDB earlier this year carries

risk that further government support would materially undermine fiscal consolidation that

underpins positive outlook on Malaysia’s A3 sovereign rating.”

The Ringgit has depreciated

by 11.6%—worst performing

Asian currency over the past

six months

Malaysia is at risk of being

downgraded by rating

agencies; this will likely

raise borrowing costs

31 March 2015

Malaysia Market Strategy 7

How would this impact markets? A downgrade by Fitch would likely be negative for

market sentiment, and would reinforce our forex team's bearish MYR view. Our forex team

continues to see USDMYR at 3.750 in 3 months and 3.70 in 12 months. The impact on the

bond markets and yields would likely be net negative.

Figure 15: Stocks with high net gearing in FY2015 (CS coverage)

-1.5 -0.5 0.5 1.5 2.5 3.5 4.5 5.5

HL Bank

HLFG

CIMB Group

RHB Cap

Malayan Banking

Public Bank

Petronas Chem

Alliance FG

Bursa

MMHE

Tune Ins

Genting

Genting Malaysia

Gent Plant

IHH

Pavilion REIT

Sime Darby

Mah Sing

UEM Sunrise

IGB REIT

Uzma

IJM

Tenaga Nasional

KL Kepong

Gamuda

Telekom Malaysia

IOI Prop

SP Setia

CMMT

Dialog

Felda

Axiata

Westports

BAT Malaysia

IOI Corp

Sunway REIT

KPJ

Icon Offshore

Bumi Armada

AirAsia X

YTL Corp

Digi

SAKP

YTL Power

Maxis

AirAsia

Astro

Source: CS estimates

Stocks with high gearing may be hit if interest rates were to increase.

If so, negative for market

sentiment

31 March 2015

Malaysia Market Strategy 8

Consumer sentiment is very weak Malaysia has seen very poor consumer sentiment since early 2013, worsening further

in 2014 to levels close to AFC and GFC lows.

Sentiment will likely worsen following implementation of GST. Domestic consumption will

likely be crimped significantly. We expect corporates to face headwinds, with sales

disappointing and costs rising, but corporates will find it difficult to pass on increased costs.

Hence, corporate margins will likely suffer.

Consumer sentiment is

weak, and will likely get

weaker

31 March 2015

Malaysia Market Strategy 9

Figure 16: MIER Consumer Sentiment index shows that consumer sentiment is very

poor, almost close to the Asian Financial Crisis low

50

60

70

80

90

100

110

120

130

140

1Q97 1Q98 1Q99 1Q00 1Q01 1Q02 1Q03 1Q04 1Q05 1Q06 1Q07 1Q08 1Q09 1Q10 1Q11 1Q12 1Q13

MIER Business Condition Index MIER Consumer Sentiment Index

Source: MIER

Figure 17: AC Nielsen's 4Q2014 Consumer Confidence Index in Malaysia is down 10

index points QoQ and 9 points YoY and 17 points below the average in Asia Pacific

Source: AC Nielsen

31 March 2015

Malaysia Market Strategy 10

Figure 18: Malaysia's Consumer Sentiment Index is at its lowest point since the GFC

(five-year low)

Source: AC Nielsen

Figure 19: 2014 Retail sales were down 0.1% YoY Figure 20: Parkson same-store-sales have been

deteriorating

-10%

-5%

0%

5%

10%

15%

Mar-10 Aug-10 Jan-11 Jun-11 Nov-11 Apr-12 Sep-12 Feb-13 Jul-13 Dec-13 May-14 Oct-14

Source: AC Nielsen Source: Company data, Credit Suisse estimates

Figure 21: Electricity sales growth is decelerating, even

with a robust economy

Figure 22: In 4Q14, most listed retailers in Malaysia saw a

YoY fall in revenue

2%

3%

4%

5%

-

5,000

10,000

15,000

20,000

25,000

30,000

1Q10 3Q10 1Q11 3Q11 1Q12 3Q12 1Q13 3Q13 1Q14 3Q14

YoY QoQ

Bonia -2.7% 6.2%

Padini 4.9% 8.3%

Tan Chong -6.9% 10.2%

Focus point -7.3% -2.6%

Old town -6.4% 1.4%

Parkson -1.3% 11.2%

AEON 3.2% 3.9%

Berjaya sports toto -4.0% 4.8%

Magnum -4.6% -3.8%

Source: Company data, Credit Suisse estimates Source: Company data, Credit Suisse estimates

31 March 2015

Malaysia Market Strategy 11

Market is still too optimistic

While GST kicks-in in April 2015, the 1pp corporate tax cut from 25% to 24% is lagging a

year behind, and will only be implemented in the year of assessment in 2016. This could

be a double-whammy for corporates in Malaysia in 2015, as they will have to confront a

potential slowdown in demand and a potential increase in costs due to the GST and the

weak Ringgit, but without a corporate tax cut; thus, margins will likely get squeezed.

We think that market forecasts are still too positive, as the market still expects margins to

expand and 2015 earnings (MSCI Malaysia) to increase by 6.8% YoY. We expect further

cuts in earnings forecasts. If earnings momentum remains negative, this is generally

bearish for the Malaysian stock market.

Fortunately, the corporate balance sheet is strong, as corporates have been degearing

after learning the painful lessons of the Asian Financial Crisis in 1997/1998.

Figure 23: Market expects Malaysia's 2015 EBIT margins

to rise YoY but we believe this confidence is misplaced

Figure 24: Market expects Malaysia's 2015 EBITDA

margins to improve YoY but we think this is too optimistic

8%

9%

10%

11%

12%

13%

14%

15%

16%

17%

1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015E

17%

18%

18%

19%

19%

20%

20%

21%

21%

22%

22%

1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015E

Source: Bloomberg Source: Bloomberg

Figure 25: Malaysia's 2015 earnings momentum remains

negative

Figure 26: MSCI Malaysia's YoY earnings growth

expectations have been coming down

85

87

89

91

93

95

97

99

101

Dec-13 Mar-14 Jun-14 Sep-14 Dec-14

Malaysia - EPS15

EPS Growth (%) 2014 2015

Dec-13 8.0 9.7

Mar-14 5.1 10.0

Jun-14 3.4 10.2

Sep-14 0.5 9.1

Dec-14 -1.7 9.2

Jan-15 -3.5 7.9

Feb-15 -3.5 6.6

Mar-15 -5.1 6.8

Source: Bloomberg Source: Bloomberg

Corporate margins will likely

be squeezed

31 March 2015

Malaysia Market Strategy 12

Figure 27: Malaysia’s corporate debt as a % of GDP is

very manageable, a stark improvement from pre-AFC

Figure 28: Net gearing remains subdued, which suggests

that corporate balance sheet is strong in Malaysia

155

217

51

23

103

63

31

80

6255

0

50

100

150

200

250

CN HK IN ID KR MY PH SG TW TH

1996 2010 2013 Latest

0%

10%

20%

30%

40%

50%

60%

70%

80%

1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015E

Source: Bloomberg, CS estimates Source: Bloomberg

Where to hide?

If one has to be in Malaysia, where should one hide? The REIT, Telco, Consumer and

Industrial sectors have traditionally been the lowest beta in Malaysia.

However, we don’t think Consumer is the right sector to hide in, in light of the imposition of

GST which will hurt domestic consumption, especially Discretionary Consumer plays.

Figure 29: The REIT, telco, consumer and industrial sectors traditionally have low betas

in Malaysia

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

1.8

O&

G

Con

stru

ctio

n

Pro

pert

y

Tec

h

Gam

ing

Fin

ance

Pla

ntat

ion

Indu

stria

l

Con

sum

er

Tel

co

RE

IT

Source: Bloomberg, CS estimates

The high-yielding stocks that we like are AirAsia, Alliance, BAT, Bursa, Maxis, Mah Sing,

Axiata, Hong Leong Bank, RHB Cap and HLFG.

Hide in low beta sectors and

high yielding stocks

31 March 2015

Malaysia Market Strategy 13

Figure 30: High-yielding stocks (2015) under CS coverage Figure 31: High-yielding stocks (2015) under CS coverage

with an OUTPERFORM rating

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%Y

TL

Cor

p

YT

L P

ower

May

bank

Sun

RE

IT

IGB

RE

IT

CM

MT

AirA

sia

Alli

ance

FG

Pav

ilion

RE

IT

BA

T

Bur

sa

Dig

i

FG

V

Max

is

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

5.5%

6.0%

AirA

sia

Alli

ance

FG

BA

T

Bur

sa

Max

is

Mah

Sin

g

Axi

ata

HL

Ban

k

RH

B C

ap

HLF

G

Source: Credit Suisse estimates Source: Credit Suisse estimates

Top picks in Malaysia

Figure 32: Top picks

Year Price Rating TP Pot Mkt cap ADV P/E P/B Div yld ROE

Name Ticker end (RM) (RM) upside (US$ mn) t t+1 t+2 t+1 t+1 t+1 Beta

Axiata AXIATA MK Dec 7.06 O/P 8.10 15% 19,147 18.2 22.7 25.7 22.1 2.9 3.1% 11.3% 0.9

RHB Cap RHBC MK Dec 7.93 O/P 10.40 31% 6,439 3.7 10.1 9.4 8.0 1.0 3.2% 10.7% 1.0

Astro ASTRO MK Jan 3.10 O/P 3.88 25% 5,090 3.5 36.0 30.6 25.7 26.0 3.2% 85.0% 0.8

Gamuda GAM MK Jul 5.15 O/P 6.50 26% 3,819 8.3 16.3 15.4 15.4 1.8 2.3% 12.7% 1.2

IJM IJM MK Mar 7.20 O/P 7.90 10% 3,409 7.1 12.8 16.8 13.8 1.4 1.8% 8.5% 0.9

Dialog DLG MK Jun 1.56 O/P 1.90 22% 2,488 4.9 36.5 36.7 22.0 4.6 1.4% 13.8% 1.4

Gent Plant GENP MK Dec 10.18 O/P 11.90 17% 2,478 0.8 20.5 19.2 17.3 1.8 1.0% 9.6% 1.1

AirAsia AIRA MK Dec 2.23 O/P 3.20 43% 1,959 9.1 5.7 4.8 5.4 1.1 5.4% 22.9% 1.0

Source: Company data, Credit Suisse estimates

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Companies Mentioned (Price as of 30-Mar-2015)

AirAsia Berhad (AIRA.KL, RM2.3) AirAsia X (AIRX.KL, RM0.46) Alliance Financial Group BHD (ALFG.KL, RM4.76) Astro Malaysia Holdings Bhd (ASTR.KL, RM3.19) Axiata Group Berhad (AXIA.KL, RM7.09) BAT Malaysia (BATO.KL, RM67.8) Bouygues (BOUY.PA, €36.56) Bumi Armada Bhd (BUAB.KL, RM1.04) Bursa Malaysia (BMYS.KL, RM8.59) CIMB Group Holdings Bhd (CIMB.KL, RM6.21) CapitaMalls Malaysia Trust (CAMA.KL, RM1.5) DiGi.Com (DSOM.KL, RM6.33) Dialog Group Bhd (DIAL.KL, RM1.55) Felda Global Ventures (FGVH.KL, RM2.11) Gamuda (GAMU.KL, RM5.12) Genting Berhad (GENT.KL, RM8.88) Genting Malaysia Bhd (GENM.KL, RM4.18) Genting Plantations Bhd (GENP.KL, RM10.1) Hong Leong Bank (HLBB.KL, RM14.18) Hong Leong Financial Group Berhad (HLCB.KL, RM16.68) IGB REIT (IGRE.KL, RM1.35) IHH Healthcare (IHHH.KL, RM5.97) IJM Corporation Berhad (IJMS.KL, RM7.1) IOI Corporation (IOIB.KL, RM4.58) IOI Property (IOIP.KL, RM2.17) Icon Offshore Berhad (ICON.KL, RM0.66) Iliad (ILAJ.J, R7.95) KPJ Healthcare Bhd (KPJH.KL, RM4.26) Kuala Lumpur Kepong (KLKK.KL, RM22.42) Mah Sing (MAHS.KL, RM2.06) Malayan Banking (MBBM.KL, RM9.27) Malaysia Marine and Heavy Engineering Holdings Bhd (MHEB.KL, RM1.18) Maxis Berhad (MXSC.KL, RM7.18) Orange (ORAN.N, $16.3) Pavilion REIT (PREI.KL, RM1.51) Petronas Chemicals Group BHD (PCGB.KL, RM5.6) Public Bank (PUBM.KL, RM18.76) RHB Capital Berhad (RHBC.KL, RM7.84) SP Setia (SETI.KL, RM3.45) SapuraKencana Petroleum Bhd (SKPE.KL, RM2.33) Sime Darby (SIME.KL, RM9.27) Sunway REIT (SUNW.KL, RM1.56) Telekom Malaysia (TLMM.KL, RM7.31) Tenaga (TENA.KL, RM14.32) Tune Ins Holdings Berhad (TUNE.KL, RM1.98) UEM Sunrise Bhd (UMSB.KL, RM1.36) Uzma Bhd (UZMA.KL, RM2.13) Vivendi (VIV.PA, €23.1) Westports Holdings Berhad (WPHB.KL, RM3.73) YTL Corp (YTLS.KL, RM1.65) YTL Power (YTLP.KL, RM1.5)

Disclosure Appendix

Important Global Disclosures

Tan Ting Min, Danny Goh, Rachel Tan, Foong Wai Loke and Muzhafar Mukhtar, CFA each certify, with respect to the companies or securities that the individual analyzes, that (1) the views expressed in this report accurately reflect his or her personal views about all of the subject companies and securities and (2) no part of his or her compensation was, is or will be directly or indirectly related to the specific recommendations or views expressed in this report.

The analyst(s) responsible for preparing this research report received Compensation that is based upon various factors including Credit Suisse's total revenues, a portion of which are generated by Credit Suisse's investment banking activities

As of December 10, 2012 Analysts’ stock rating are defined as follows:

Outperform (O) : The stock’s total return is expected to outperform the relevant benchmark*over the next 12 months.

Neutral (N) : The stock’s total return is expected to be in line with the relevant benchmark* over the next 12 months.

Underperform (U) : The stock’s total return is expected to underperform the relevant benchmark* over the next 12 months.

*Relevant benchmark by region: As of 10th December 2012, Japanese ratings a re based on a stock’s total return relative to the analyst's coverage universe which consists of all companies covered by the analyst within the relevant sector, with Outperforms representing the most attractiv e, Neutrals the less attractive, and Underperforms the least attractive investment opportunities. As of 2nd October 2012, U.S. and Canadian as well as European ratings are based on a stock’s total return relative to the analyst's coverage universe which consists of all companies covered by the analyst within the relevant sector, with Outperforms representing the most attractive, Neutrals the less attractive, and Underperforms the least attractive investment opportunities. For Latin Ame rican and non-Japan Asia stocks, ratings

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Malaysia Market Strategy 15

are based on a stock’s total return relative to the average total return of the relevant country or regional benchmark; prior to 2nd October 2012 U.S. a nd Canadian ratings were based on (1) a stock’s absolute total return potential to its current share price and (2) the relative att ractiveness of a stock’s total return potential within an analyst’s coverage universe. For Australian and New Zealand stocks, 12 -month rolling yield is incorporated in the absolute total return calculation and a 15% and a 7.5% threshold replace the 10-15% level in the Outperform and Underperform stock rating definitions, respectively. The 15% and 7.5% thresholds replace the +10 -15% and -10-15% levels in the Neutral stock rating definition, respectively. Prior to 10th December 2012, Japanese ratings were based on a stock’s total return relative to the average total return of the relevant country or regional benchmark.

Restricted (R) : In certain circumstances, Credit Suisse policy and/or applicable law and regulations preclude certain types of communications, including an investment recommendation, during the course of Credit Suisse's engagement in an investment banking transaction and in certain other circumstances.

Volatility Indicator [V] : A stock is defined as volatile if the stock price has moved up or down by 20% or more in a month in at least 8 of the past 24 months or the analyst expects significant volatility going forward.

Analysts’ sector weightings are distinct from analysts’ stock ratings and are based on the analyst’s expectations for the fundamentals and/or valuation of the sector* relative to the group’s historic fundamentals and/or valuation:

Overweight : The analyst’s expectation for the sector’s fundamentals and/or valuation is favorable over the next 12 months.

Market Weight : The analyst’s expectation for the sector’s fundamentals and/or valuation is neutral over the next 12 months.

Underweight : The analyst’s expectation for the sector’s fundamentals and/or valuation is cautious over the next 12 months.

*An analyst’s coverage sector consists of all companies covered by the analyst within the relevant sector. An analyst may cover multiple sectors.

Credit Suisse's distribution of stock ratings (and banking clients) is:

Global Ratings Distribution

Rating Versus universe (%) Of which banking clients (%)

Outperform/Buy* 44% (53% banking clients)

Neutral/Hold* 38% (50% banking clients)

Underperform/Sell* 16% (44% banking clients)

Restricted 3%

*For purposes of the NYSE and NASD ratings distribution disclosure requirements, our stock ratings of Outperform, Neutral, and Underperform most closely correspond to Buy, Hold, and Sell, respectively; however, the meanings are not the same, as our stock ratings are determined on a relative basis. (Please refer to definitions above.) An investor's decision to buy or sell a security should be based on investment objectives, current holdings, and other individual factors.

Credit Suisse’s policy is to update research reports as it deems appropriate, based on developments with the subject company, the sector or the market that may have a material impact on the research views or opinions stated herein.

Credit Suisse's policy is only to publish investment research that is impartial, independent, clear, fair and not misleading. For more detail please refer to Credit Suisse's Policies for Managing Conflicts of Interest in connection with Investment Research: http://www.csfb.com/research-and-analytics/disclaimer/managing_conflicts_disclaimer.html

Credit Suisse does not provide any tax advice. Any statement herein regarding any US federal tax is not intended or written to be used, and cannot be used, by any taxpayer for the purposes of avoiding any penalties.

See the Companies Mentioned section for full company names

The subject company (HLCB.KL, IJMS.KL, GENP.KL, BATO.KL, TENA.KL, AIRA.KL, KPJH.KL, DSOM.KL, RHBC.KL, HLBB.KL, AXIA.KL, WPHB.KL, DIAL.KL, PUBM.KL, SETI.KL, BUAB.KL, FGVH.KL, VIV.PA, MBBM.KL, SKPE.KL, ICON.KL, IHHH.KL, CAMA.KL, TUNE.KL, CIMB.KL, TLMM.KL, AIRX.KL, YTLS.KL, SUNW.KL, UMSB.KL, PREI.KL) currently is, or was during the 12-month period preceding the date of distribution of this report, a client of Credit Suisse.

Credit Suisse provided investment banking services to the subject company (BATO.KL, TENA.KL, AIRA.KL, KPJH.KL, DSOM.KL, RHBC.KL, WPHB.KL, SETI.KL, BUAB.KL, VIV.PA, MBBM.KL, SKPE.KL, ICON.KL, IHHH.KL, TUNE.KL, CIMB.KL, AIRX.KL, UMSB.KL) within the past 12 months.

Credit Suisse provided non-investment banking services to the subject company (PUBM.KL, MBBM.KL) within the past 12 months

Credit Suisse has managed or co-managed a public offering of securities for the subject company (BATO.KL, TENA.KL, DSOM.KL, BUAB.KL, VIV.PA, ICON.KL, TUNE.KL) within the past 12 months.

Credit Suisse has received investment banking related compensation from the subject company (BATO.KL, TENA.KL, AIRA.KL, KPJH.KL, DSOM.KL, RHBC.KL, WPHB.KL, SETI.KL, BUAB.KL, VIV.PA, MBBM.KL, SKPE.KL, ICON.KL, IHHH.KL, TUNE.KL, CIMB.KL, AIRX.KL, UMSB.KL) within the past 12 months

Credit Suisse expects to receive or intends to seek investment banking related compensation from the subject company (HLCB.KL, IJMS.KL, IOIP.KL, GENP.KL, BATO.KL, KLKK.KL, IOIB.KL, TENA.KL, AIRA.KL, KPJH.KL, BMYS.KL, DSOM.KL, RHBC.KL, HLBB.KL, MHEB.KL, AXIA.KL, ALFG.KL, WPHB.KL, DIAL.KL, SETI.KL, BUAB.KL, FGVH.KL, BOUY.PA, VIV.PA, MBBM.KL, SKPE.KL, ICON.KL, IHHH.KL, CAMA.KL, TUNE.KL, CIMB.KL, TLMM.KL, AIRX.KL, YTLS.KL, SUNW.KL, UMSB.KL, MAHS.KL, PREI.KL) within the next 3 months.

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Malaysia Market Strategy 16

Credit Suisse has received compensation for products and services other than investment banking services from the subject company (PUBM.KL, MBBM.KL) within the past 12 months

Credit Suisse may have interest in (HLCB.KL, MXSC.KL, IJMS.KL, IOIP.KL, GENP.KL, BATO.KL, GENT.KL, KLKK.KL, IOIB.KL, TENA.KL, YTLP.KL, AIRA.KL, KPJH.KL, BMYS.KL, DSOM.KL, RHBC.KL, HLBB.KL, MHEB.KL, AXIA.KL, ALFG.KL, WPHB.KL, DIAL.KL, PUBM.KL, SETI.KL, ASTR.KL, BUAB.KL, SIME.KL, FGVH.KL, MBBM.KL, GENM.KL, PCGB.KL, UZMA.KL, SKPE.KL, ICON.KL, IHHH.KL, CAMA.KL, TUNE.KL, CIMB.KL, TLMM.KL, GAMU.KL, AIRX.KL, YTLS.KL, SUNW.KL, UMSB.KL, MAHS.KL, PREI.KL, IGRE.KL)

Credit Suisse has a material conflict of interest with the subject company (VIV.PA) . Credit Suisse are advising GVT Holding SA and Vivendi SA on a potential sale and/or merger with Telefonica Brasil

For other important disclosures concerning companies featured in this report, including price charts, please visit the website at https://rave.credit-suisse.com/disclosures or call +1 (877) 291-2683.

Important Regional Disclosures

Singapore recipients should contact Credit Suisse AG, Singapore Branch for any matters arising from this research report.

The analyst(s) involved in the preparation of this report have not visited the material operations of the subject company (HLCB.KL, MXSC.KL, IJMS.KL, IOIP.KL, GENP.KL, BATO.KL, GENT.KL, KLKK.KL, IOIB.KL, TENA.KL, YTLP.KL, AIRA.KL, KPJH.KL, BMYS.KL, DSOM.KL, RHBC.KL, HLBB.KL, MHEB.KL, AXIA.KL, ALFG.KL, WPHB.KL, DIAL.KL, PUBM.KL, SETI.KL, ASTR.KL, BUAB.KL, SIME.KL, FGVH.KL, BOUY.PA, VIV.PA, MBBM.KL, GENM.KL, PCGB.KL, UZMA.KL, SKPE.KL, ICON.KL, IHHH.KL, CAMA.KL, TUNE.KL, CIMB.KL, TLMM.KL, GAMU.KL, AIRX.KL, YTLS.KL, SUNW.KL, UMSB.KL, MAHS.KL, PREI.KL, IGRE.KL) within the past 12 months

Restrictions on certain Canadian securities are indicated by the following abbreviations: NVS--Non-Voting shares; RVS--Restricted Voting Shares; SVS--Subordinate Voting Shares.

Individuals receiving this report from a Canadian investment dealer that is not affiliated with Credit Suisse should be advised that this report may not contain regulatory disclosures the non-affiliated Canadian investment dealer would be required to make if this were its own report.

For Credit Suisse Securities (Canada), Inc.'s policies and procedures regarding the dissemination of equity research, please visit http://www.csfb.com/legal_terms/canada_research_policy.shtml.

The following disclosed European company/ies have estimates that comply with IFRS: (BOUY.PA, VIV.PA, TLMM.KL).

Credit Suisse has acted as lead manager or syndicate member in a public offering of securities for the subject company (HLCB.KL, MXSC.KL, BATO.KL, TENA.KL, DSOM.KL, HLBB.KL, WPHB.KL, SETI.KL, ASTR.KL, BUAB.KL, VIV.PA, ICON.KL, IHHH.KL, TUNE.KL, CIMB.KL, AIRX.KL, SUNW.KL, UMSB.KL) within the past 3 years.

As of the date of this report, Credit Suisse acts as a market maker or liquidity provider in the equities securities that are the subject of this report.

Principal is not guaranteed in the case of equities because equity prices are variable.

Commission is the commission rate or the amount agreed with a customer when setting up an account or at any time after that.

To the extent this is a report authored in whole or in part by a non-U.S. analyst and is made available in the U.S., the following are important disclosures regarding any non-U.S. analyst contributors: The non-U.S. research analysts listed below (if any) are not registered/qualified as research analysts with FINRA. The non-U.S. research analysts listed below may not be associated persons of CSSU and therefore may not be subject to the NASD Rule 2711 and NYSE Rule 472 restrictions on communications with a subject company, public appearances and trading securities held by a research analyst account.

Credit Suisse Securities (Malaysia) Sdn Bhd.Tan Ting Min ; Nicholas Teh ; Danny Goh ; Rachel Tan ; Foong Wai Loke ; Muzhafar Mukhtar, CFA

For Credit Suisse disclosure information on other companies mentioned in this report, please visit the website at https://rave.credit-suisse.com/disclosures or call +1 (877) 291-2683.

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Malaysia Market Strategy 17

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