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DD MMM YYYY Page 1 Strictly Confidential Business Analysts 20 November 2013 Analysts Presentation

Malaysia Airlines Sunway - ms jeane.pptx

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Malaysia Airlines

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Page 1: Malaysia Airlines Sunway - ms jeane.pptx

DD MMM YYYY Page 1 Strictly Confidential

Business Analysts

20 November 2013

Analysts Presentation

Page 2: Malaysia Airlines Sunway - ms jeane.pptx

DD MMM YYYY Page 2

Research Objective

•To study the differences of financial results and business plans between MAS and SIA.

•The main objective of this study is to investigate the relationship between the business strategies adopted with the financial result of MAS.

•To examine the relationship of the external factors that affects the performance of MAS.

Research Question•What is the relationship between business strategies adopted to the financial result of the company?

•What is the relationship between external factors that that affects the performance of the company?

•What are the differences between strategies implemented by MAS and SIA and how the strategies affect the financial results?

Page 3: Malaysia Airlines Sunway - ms jeane.pptx

Methodology

This research will involve observing the financial ratios and the computed ratios will be used to execute business analysis on the company’s performance. The company’s performance will be analysed by examining the strengths and weaknesses on the company, and concurrently be looking into the environmental threats and opportunities

This research will first compute the financial ratios to reflect on the company’s performance or a period three years. The ratios that will be used are

Profitability Efficiency Solvency

Shareholder Investment Ratio

Page 4: Malaysia Airlines Sunway - ms jeane.pptx