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Malaysia Airlines
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DD MMM YYYY Page 1 Strictly Confidential
Business Analysts
20 November 2013
Analysts Presentation
DD MMM YYYY Page 2
Research Objective
•To study the differences of financial results and business plans between MAS and SIA.
•The main objective of this study is to investigate the relationship between the business strategies adopted with the financial result of MAS.
•To examine the relationship of the external factors that affects the performance of MAS.
Research Question•What is the relationship between business strategies adopted to the financial result of the company?
•What is the relationship between external factors that that affects the performance of the company?
•What are the differences between strategies implemented by MAS and SIA and how the strategies affect the financial results?
Methodology
This research will involve observing the financial ratios and the computed ratios will be used to execute business analysis on the company’s performance. The company’s performance will be analysed by examining the strengths and weaknesses on the company, and concurrently be looking into the environmental threats and opportunities
This research will first compute the financial ratios to reflect on the company’s performance or a period three years. The ratios that will be used are
Profitability Efficiency Solvency
Shareholder Investment Ratio