Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Making Your Website a Welcome Mat: Data Driven Measures of Success

Ross McClenahanOwner, Tree Top Web DesignSecretary, Santa Cruz Sunrise Rotary Club

District 5170 PR Seminar

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

67% 13%16%

Search Engine Traffic

By the numbers…

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Keywords # of Searches/monthWhat is Rotary 823,000Rotary Club of 135,000Rotary Clubs 90,500

By the numbers…

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Successful Club Websites• sell the message of Rotary • your club’s charitable works

Our Best PitchAvailable Online• 365 days a year• 24 hours a day

Harness the Power

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Landing Page

Geared TowardPotential Rotarian

Home Page

Geared TowardCurrent Rotarian

Home Page = New Member Landing Page

Landing Page vs. Home Page

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

• Clear Message

• Tell user where s/he is

• Strong Call to Action • Visit our meeting• Sign up for golf tournament

• Updated Design• Simple - Clean - Reduced Text

Successful Home Pages

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Clear Message

Where are you?

Call to Action

Updated Design

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Is your club website

…or turning off the porch light?

putting out the welcome mat…

Successful Home Pages

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Measuring your success is the key to improving performance.

Data driven results

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

How many visitors?

How did they find you?

Geographic Regions?

What content did they view?

How long did they stay?

Data driven results

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Google Analytics

Google drives 67% of search engine traffic

Have the largest dataset to work with

Have comprehensive toolset for FREE!

So what is possible?

Data driven results

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

How many people are visiting your site?

Data driven results

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

How do your visitors find you?

Data driven results

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Where are your visitors located?

Data driven results

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

What is your most popular content?

Data driven results

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design OwnerSuc

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Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

We recommend Rotary sites useGoogle Analytics or similar tools

Google Analytics works withClubRunner 2.0

Sign up for Google Analytics then email ClubRunnerfor installation

How to get your data…

Ross McClenahan, Santa Cruz Sunrise RotaryDistrict 5170 Landing Page Designer

TreeTop Design Owner

1. Club home page = landing page

Use data to better steer yourRotary PI & membership campaigns

Take Home Messages

Direct toward potential Rotarians

2. What you don’t know can’t help you.

Questions?