Making Wind Will Work in the SESoutheast 2002 Wind Conference

Boone, NC

Wind in the SE

-Compares well to the current generation mix

-There is demand

-Education needed

-Economic Development

-Coordination

Sources of Energy Generation in the SoutheastNuclear 27%

Petroleum 5%

Gas 4%

Hydroelectric 5%

Petroleum 5%

Coal

61%

Ozone and fine particles damage lung function

Annual Mortality Attributed to Particulate Matter

Total for 10 Southeastern States (highlighted on chart):

11,696

Ozone-Related Summertime Asthma Attacks in the Southeast

The average visibility in the Park has decreased 60 percent in the last 50 year and as much as 80 percent in the summer.

100 mile view

Look Rock, GSMNP

25 mile view

Annual natural visibility is estimated at 93 miles; however, current average annual visibility is 25 miles and only 12 miles in the summer months.

Global Green

SE ProgramsCurrent Programs:TVATampa ElectricSantee Cooper (SC)

Under development:North CarolinaSouthern Company (GA, AL, FL, and MS)Green Power EMC (Georgia Coops)Several in FloridaKentucky

Windustry

Windustry

Wind Ensemble

New Belgium Brewing Company

Future Needs

• Generate Demand• Education• Supportive Policies (RPS, IRP, TRC, etc)• Commercial Scale Development• Coordination between advocates, utilities,

developers, policy makers• Mature approach to carbon

Southern Alliance for Clean Energy865-637-6055

www.cleanenergy.org

Current Participation(as of 011/30/01)

• 4,678 residential customers purchasing 4,678 residential customers purchasing 7,883 blocks, for a total of 1,182,450 7,883 blocks, for a total of 1,182,450 kWh of Green Power kWh of Green Power

• An additional 206 commercial An additional 206 commercial customers purchasing 5,621 blocks, for customers purchasing 5,621 blocks, for another 843,150 kWh of Green Power another 843,150 kWh of Green Power (42%)(42%)

• Altogether, there are 4,884 customers Altogether, there are 4,884 customers purchasing 13,504 blocks, which adds purchasing 13,504 blocks, which adds up to 2,02,5600 kWh per month of up to 2,02,5600 kWh per month of Green Power and growing!Green Power and growing!

North Carolina • Questions

– Resource mix• Will the early adopters support the mix

– Premium product for a premium price

– Marketing• Is there the marketing muscle to grow the program• Will the mix be “sexy” enough to get people excited• Are the utilities serious about developing renewable energy• Is there enough independence to build customer confidence

– Need independent third party accreditation (don’t remake the wheel)

– Targets• Do you have a clear purpose for the product• Are your goals realistic

Green Power

• Green Power Markets• Green Power Pricing• Fuel cost stability• Renewable Portfolio

Standard (RPS)• Net metering• Grid support, distributed

generation, DSM, remote applications

What is the Role for Renewables

• Marketing Surveys indicate strong support for Renewables

• Growing awareness of current environmental footprint from power generation

• Customer choice?

• The Southeast’s first accredited green power pricing program

• One of the largest solar purchase in the Southeast, at 250 kW

• The first commercial wind project in the Southeast, with three 660 kW turbines

Green Power Switch

Accreditation

• Experinced Independent Third Party Accreditation critical to developing consumer confidence.

• Consumer studies show partcipants value experienced independent third party accreditation.

• Early adopters, supporters of environmental community, look for accreditation.