Embed Size (px)
DESCRIPTION
Tips on what matters for every business in social media, regardless of whether you're a fan or not.
Citation preview
MarketingInProgress.com
DSVC
MarketingInProgress.com
Who is Brett?
MarketingInProgress.com/DSVC
DSVC
MarketingInProgress.com
DSVC
MarketingInProgress.com
DSVC
Source: Erik Qualman’s Social Media Revolution: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
MarketingInProgress.com
DSVC
Source: Erik Qualman’s Social Media Revolution: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
MarketingInProgress.com
DSVC
Source: Erik Qualman’s Social Media Revolution: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
So What?!?
MarketingInProgress.com
Why Bother?
Stupid reasons to “do” social media• It ranks well in comparison to other
countries. • It is the hottest trend going. • To sell stuff. • To communicate the same ol’ stuff a
different way. • It’s cheap. • Cuz Justin Bieber’s doing it.
DSVC
Smart reasons to “do” social media• Your customers are there. • Your prospects are there. • People who know your customers and
prospects are there. • Your customers are there. • Your prospects are there. • Really, cuz your customers are there.
All good marketing starts with the market.
So should your social media efforts.
MarketingInProgress.com
The Opportunity
I don’t want to know
what you’re doingI care about what you’re doing.
I do want you to know what I’m doing
Most people
DSVC
Untapped
opportunity! Untappedopportunity!
MarketingInProgress.com
Are You …
Interesting?
Interested?
DSVC
http://www.marketinginprogress.com/2010/07/21/are-you-interesting-or-interested/
MarketingInProgress.com
The Social Media Temptation
DSVC
http://gapingvoid.com/2007/04/28/the-echo-chamber-revisited/
Customer
or
Colleague?
http://www.marketinginprogress.com/2010/02/04/customers-vs-colleagues/
MarketingInProgress.com
Monitor and Research
http://www.flickr.com/photos/data_op/2607667209/
DSVC
MarketingInProgress.com
Distribute Content
DSVC
MarketingInProgress.com
Network
DSVC
http://www.flickr.com/photos/oxygeon/
MarketingInProgress.com
Build Trust and Authority
DSVC
MarketingInProgress.com
Show some personality
http://www.flickr.com/photos/houseofsims/3270370223/
DSVC
MarketingInProgress.com
Opportunities for You
• Finding the people who can get you work should be easier than ever
• Design with sharing in mind• Infographics• Being the “hired” personality• Facebook Ads• Be really, REALLY specific, or ….. • Be really, REALLY general• Start following good people, and do what
they do.
DSVC
![Discriminative Blur Detection Featuresleojia/projects/dblurdetect/... · cal blur features for blur confidenceand type classification. Chakrabarti et al. [3] analyzed directional](https://img.dokumen.tips/doc/110x75/606a380b892efc4f822ed5db/discriminative-blur-detection-leojiaprojectsdblurdetect-cal-blur-features.jpg)
