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MAKING MARKETS TRANSPARENT.
MEDIA RATES 2018
MAKING MARKETS TRANSPARENT.
EUWID Europischer Wirtschaftsdienst GmbH has been synonymous with respected business expertise since 1926. As a specialist publisher, we cover eight industries and topics with our printed and online publications:
Recycling and waste management Pulp and paper Wood and wood-based panels Packaging Water and waste water New energy Plastics Furniture
EUWID is close to markets, issues, companies and trends, offering readers and users a distinct advantage by providing them with the latest market data researched by our in-house experts coupled with an attractive advertising environment.
Publisher
EUWID Europischer Wirtschaftsdienst GmbHBleichstr. 20-2276593 GernsbachGermany
Phone: +49 7224 9397-0Fax: +49 7224 9397 906E-mail: info@euwid.de
INHALTRECYCLING UND ENTSORGUNG04
RECYCLING AND WASTE MANAGEMENT12
KUNSTSTOFF19
MBEL25
VERPACKUNG31
PACKAGING MARKETS37
WASSER UND ABWASSER44
PAPIER UND ZELLSTOFF50
PULP AND PAPER56
HOLZ UND HOLZWERKSTOFFE63
NEUE ENERGIE82
CROSSMEDIALES WERBEN88
LAUBHOLZ76
WOOD PRODUCTS AND PANELS69
MAKING MARKETS TRANSPARENT. www.euwid-recycling.de
44
DISTRIBUTION
Print circulation:average 3,940 copieshigher circulation for trade fairsreaches more than 20.000 readers every week
E-paper/per week: 300
Geographical distribution:Germany 90 %other European countries 10 % (with a focus on the Benelux, Switzerland, Austria, Scandinavia)
Publishing schedule:published weekly on Tuesday, in German
Deadline for advertisements:8 days before publication
Web address: www.euwid-recycling.de
Average traffic per month:page impressions 89,672visits 29,033
RECYCLING UND ENTSORGUNG 28th years issue 2018
EUWID Recycling und Entsorgung is the leading German-language specialist publication for the waste management and recycled commodities sector. This information service has made a name for itself by researching price and market trends for recycled commodities and waste management services in-house and by reporting on regional, national and European legislation.
MAKING MARKETS TRANSPARENT. www.euwid-recycling.de
RECYCLING UND ENTSORGUNG5EUWID Recycling und Entsorgung researches market prices for different types of recycled commodities and for waste management services at regular intervals. The results are published in the form of price tables, charts and time series.
Key markets and their frequency at a glance
Paper Plastic Metal/Scrap Textiles Wood
Weekly Non-ferrous metalAluminium scrap
Monthly Recovered paper Waste plastics Commodity plastics Used disposable PET bottles
Ferrous scrap
Every six weeks Sawmilling residues
Bi-monthly Technical plasticsPET
Waste textiles
Quarterly Waste electrical and electronic equipment
Waste woodWood as a renewable resource
RECIPIENT STRUCTURE
NIELSEN AREAS
Nielsen I (Schleswig-Holstein, Hamburg, Bremen, Lower Saxony)
Nielsen II (North Rhine-Westphalia)Nielsen IIIa (Hessen, Rhineland Palatinate, Saarland)Nielsen IIIb (Baden-Wrttemberg)
16 %
24 %
15 %13 %
Nielsen IV (Bayern)
Nielsen V + VI (Berlin, Mecklenburg-Vorpommern, Brandenburg, Saxony-Anhalt)Nielsen VII (Thuringia, Saxony)
15 %
11 %6 %
GEOGRAPHIC BREAKDOWN
GermanyOther European countries (focus on the Benelux, Switzerland, Austria, Scandinavia)
90 %
10 %
MAKING MARKETS TRANSPARENT. www.euwid-recycling.de
RECYCLING UND ENTSORGUNG6
60 %15 %
15 %10 %
Private waste disposal management
Trade and servicesMunicipal waste
management
Manufacturing companies
INDUSTRY AFFLIATION Share
Private waste disposal managementWaste disposal and recycling Consulting firms, engineering firmsTransport and logistics companiesHazardous-waste disposal companiesOrganisations and associations
60 %78 %
8 %7 %5 %2 %
Municipal waste managementWaste management companies and recyclersCity, district and municipal administrations
15 %54 %46 %
Trade and servicesTradeLegal counselling and management consultancy firmsBanks, insurance companies
10 %50 %45 %
5 %
Manufacturing companiesPlant engineering and constructionIndustry incl. secondary raw material buyers
Food, spirits and tobacco industry Timber industryPaper manufacturingPrinting and publishingChemical industryPlastics industryVehicle construction industry and component suppliersConstruction industryPower generation
15 %20 %80 %
TARGET GROUP / READERSHIPIts readers are the specialists and executives in the industry as well as those in a variety of other industrial sectors.
MAKING MARKETS TRANSPARENT. www.euwid-recycling.de
7 RECYCLING UND ENTSORGUNG
SizeWidth x Height
(mm)
Price ()
b/w 2 colours 3 colours 4 colours
1/1 page 187 x 256 2,380.- 2,680.- 2,980.- 3,280.-
2/3 page187 x 168
1,600.- 1,900.- 2,200.- 2,500.-123 x 256
1/2 page187 x 126
1,190.- 1,390.- 1,590.- 1,790.-123 x 193
1/3 page
187 x 84
800.- 950.- 1,100.- 1,250.-123 x 127
59 x 256
1/4 page
187 x 62
595.- 745.- 895.- 1,045.-123 x 95
59 x 195
1/6 page
187 x 40
400.- 520.- 640.- 760.-123 x 62
59 x 128
1/8 page
187 x 30
300.- 395.- 490.- 585.-123 x 50
59 x 100
1/12 page 59 x 65 200.- 295.- 390.- 485.-
1/16 page 59 x 50 150.- 245.- 340.- 435.-
MEDIA INFORMATION PRINT EDITION Advertising formats and basic prices
1/41 column
1/42 columns
1/43 columns
1/1
1/23 columns
1/22 columns
2/32 columns
2/33 columns
1/32 columns
1/33 columns
1/31 column
1/81 column
1/161 column1/12
1 column
1/8 3 columns
1/8 2 columns
1/6 3 columns
1/6 2 columns1/6
1 column
Magazine format:B 208 mm x H 297 mm
Print area: B 187 mm x H 256 mm 3 columns at 59 mm each
MAKING MARKETS TRANSPARENT. www.euwid-recycling.de
8 RECYCLING UND ENTSORGUNG
MEDIA INFORMATION PRINT EDITION Technical details
BASIC PRICES (mm)Text section Advertisement Situations vacant *) Situations wanted *)1 column = 59 mm 3.40 - -2 columns = 123 mm 6.80 - -3 columns = 187 mm 10.20 - -Advertising section*)1 column = 45 mm 2.60 2.40 1.90 2 columns = 92 mm 5.20 4.80 3.80 3 columns = 140 mm 7.80 7.20 5.70 4 columns = 187 mm 10.40 9.60 7.60
COLOUR SURCHARGES(in for each additional colour according to the euroscale)Format 1/1 2/3 1/2 1/3 1/4 1/6 1/8 1/12 1/16Price 300.- 300.- 200.- 150.- 150.- 120.- 95.- 95.- 95.-
DISCOUNTS ON BASIC PRICES (when placed within 12 months)
Frequency discounts Quantity iscounts
3 advertisements 5 % 2 pages 5 %No discounts can be granted on colour surcharges, placement surcharges, bleed, occasional advertisements and inserts
6 advertisements 10 % 3 pages 10 %12 advertisements 15 % 6 pages 15 %25 advertisements 20 % 12 pages 20 %50 advertisements and more 25 % 24 pages 25 %
INSERTSMaximum format A4, up to 25 g 360.- per thousand / up to 50 g 460.- per thousand; Shipping outside Germany: plus postage charges in accordance with Deutsche Post AGs current charges
PRINTING PROCESS / DATA DELIVERYColour profile Euroscale uncoated (CMYK); Offset, 150 lpi; Printable PDF (standard pdf/X-1a:2001, 300 dpi), Tiff or JPEG (max. quality)
PLACEMENTSpecific placement requests subject to a 10 % surcharge on the basic price if they are feasible.
BLEED10 % surcharge on the basic price, bleed difference: 3 mm at the head, foot and outside
BOX NUMBER FEES 8 for each insertion, 5 per insertion from the third time onwards
BOUND INSERTSA3 format, 4-pages 3,500.- delivered uncut and unfolded, final trimmed size approximately 414 x 297mm
*) Minimum requirement for contents of job advertisements A job advertisement (professionally laid-out) published in EUWID Recycling und Entsorgung must contain at least the following elements: Job description incl. at least a rough outline of the position/duties, company name and contact details (address and/or telephone number, Internet/email); provision of a related link alone is not sufficient.
Minimum size Situations vacant : 220 mm Situations wanted : 110 mm Advertising section : 50 mm
MAKING MARKETS TRANSPARENT. www.euwid-recycling.de
RECYCLING UND ENTSORGUNG9MEDIA INFORMATION ONLINE Banner advertising
Advertisement/position Width x Height (in pixels) Price/week () Pages
SkyscraperRight exterior
160 x 120 70.-
On all pages
160 x 240 90.-
160 x 360 115.-
160 x 480 140.-
160 x 600 170.-
Content adMiddle column
375 x 60140.-
Homepage(news page)
375 x 100170.-
375 x 200230.-
Footer adBottom
Homepage(news page)
bottom750 x 190 300.-
Other options available on request. Minimum period of 2 weeks.
MAKING MARKETS TRANSPARENT. www.euwid-recycling.de
RECYCLING UND ENTSORGUNG10
The publisher assumes no liability for any discrepancies in how the text is displayed. Colour variations may occur as a result of differences in how images are shown on the screen. Our general terms and conditions
apply as stated under www.euwid.de/en/advertising-gbc.
YOUR CONTACTS
FILE FORMATSFile format: JPEG (*.jpg), GIF (*.gif), Flash (*.swf), HTML 5 (*.html)Size: 72 dpi maximum banner size 150 kB