this issue

An eye for what’s up and coming

3-Tube and Bucktail Pouch Instock

Come see us at Surfday

MAK Angler makes strides in 2012

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Dave Anderson joins the MAK team P.3

MAK Times

Our newsletter is long overdue, but as most of us are well aware, time goes much faster than our hands, feet and thoughts! So we're starting 2012 off on the right foot and reserving ourselves to keeping up constant communications with you, our valued customers. Last year was an interesting year both from the fisherman's standpoint and inside of MAK Surfcasting. As you may be aware we introduced a lower-cost line of bags called MAK Angler which will be available in stores all along the East Coast when the seasons begins—more on that in a bit. We also introduced a my r iad o f o the r he lp fu l accessories in both the Angler and Surfcasting lines.

From the fishing side of things 2011 had a lot of ups and downs. The striper coast was again dotted with hot regions separated by areas of so-so fishing. The hotspots for last year were the Jersey Shore in the spring and then again for an extended per iod from mid-November through the holidays (Snooki not withstanding). Montauk seemed to have it's moments particularly around the end of September and the beginning of October but seemed to lack the fire that it's had over the previous two falls.

The omnipresent Cape Cod Canal was hot again for most of the season this being the fourth season in a row that featured eye-popping action. An area that was hot but kept pretty quiet by the local crew was the central-Connecticut coast. Of course it wouldn't be hard to deduce that the action might be hot there since reports were pouring in from boat anglers in that area catching big numbers of big fish. There were plenty of big surf bass caught there too, we've seen the pictures. And let's not forget where the new 81.88-pound world record striper was taken, cough-Southwest Reef-cough!

Perhaps the most positive news to come out of this past year was the Young of the Year Index (YOY) from the Maryland Department of Natural Resources (DNR). If you're not familiar with what the YOY is, where have you been hibernating? It's a survey of all of the natal rivers of the striped bass that feed into the Chesapeake Bay. The DNR conducts their survey at numerous sites throughout the Bay over the course of the spring and summer.

An Eye for What's Up and Coming

January2012

01

WWW.MAKSURFCASTING.COM 1

Welcome to MAK.

Inspiration comes in all shapes

and sizes.

I have been asked many times

what the inspiration for our

company name was, and what

does MAK actually stand for.

Does it describe the product??? is

it an acronym for our materials???

is it coordinates for a secret spot

that only I know???

NO, NO, and NO

Allow me to introduce Maryanne

Rose, Abigail Rose, and Kyle

Rose, my three children.

There is no better inspiration,

there is no better reminder of why

we do what we do, and there is

not a better way of making them

feel a part of what I do

than to name the company after

the ones I love most.

So, thank you to Maryanne,

Abigail, and Kyle....the heart and

soul of MAKSurfcasting inc.

Sincerely,

David Rose

President

They make a series of hauls with a seine (large net) and count how many newborn stripers are in each haul. After they survey all of these tributaries they derive an average from the numbers and this is used to determine the success of that year's spawn. A video detailing this process can be found here. The point of injecting all of this “boring” science into this newsletter is to tell you that 2011's YOY index or yearly average was 34.6 which is the fourth highest in the survey's 54 years, this is encouraging news!

At MAK Surfcasting we take a strong stand on conservation and it's important for all striper fishermen to keep the facts straight in their heads. Yes, the news of a historic spawning year is encouraging, but it does not mean by any stretch of t h e i m a g i n a t i o n t h a t t h e population is restored. It will be years before these fish reach spawning age and there are a few things to keep in mind between now and then and beyond. Last year's big numbers prove that there is a decent stock of spawning fish out there and we need to do what we can to make sure as many of those big females as possible return to the Chesapeake again, a trend of big spawning years would really mean great things for the future of the fishery.

The other thing to keep in mind is that even a modest spawn is capable of making a huge impact on the future of the striper population.

The 1982 class was a bit over 4.5 and the moratorium was implemented to protect that class which was the catalyst for the striper boom we enjoyed from 1997 to 2005. If we do what we can to protect the 2011 class, it's actually hard to fathom how good things could get.

The MAK Surfcasting Three Tube Bag is the most versatile bag a mobile surfcaster or wetsuiter can carry. The three large tubes offer more than enough space to cover your bases for the day or night, after careful consideration as to which plugs will have to stay home for the trip of course! The Three Tube is lightweight, even when it's packed to the gills the doubled-Dacron construction makes this bag virtually impervious to jagged rocks and barnacles and resists tearing and fraying like nothing else available today. The six inches of Velcro (compare with the measly three most custom bags feature) keeps the bag shut even under the harshest conditions. This also helps when packing extra-large plugs because the generous swath of Velcro will still give you more than you need to safely cover and secure your biggest and burliest plugs. And as if all that isn't enough, the bag features six bucktail holders and an 8-inch front pocket with more than enough room for a few packs of shads, Slug-Go's or other similar baits.

MAK Three Tube Bags and Bucktail Pouches Back In Stock

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Gregory McNamara on Cutty 2011

This is a great

picture!!! I met Greg

on Cutty. He is a

great guy who loves to

fish. After giving him

a MAK tee, Greg

promised he would send

me a picture of him

wearing the shirt

holding a fish. He

posted this shot on our

facebook page. Thank

you for keeping your

word.

D.R.

It's more than the worth the drive for the diversion from all of the other stuff that makes winter so tough to stomach alone, never mind the deals, seminars and prizes. Come by and see us there!

Come see us at Surf Day!

MAK Angler makes strides in 2012

Dave Anderson JoinsMAK Promotional Team

Also back in stock are our 11-loop Bucktail Pouches, these are made with same exacting eye for detail and unwavering standard of quality that all MAK products must meet. Each loop is rated to hold bucktails or tins weighing as much as five ounces, there is also room in between the loops for a bag of rubber trailers or shads. The pouch is affixed to your belt using MAK's unique Triple Overlap Velcro System. This means it's easy to attach and remove the pouch but virtually impossible for it to come loose accidentally. This triple overlap technology is something that you'll only find on MAK products—it's a real frustration saver if you ever need to remove something from your belt!

We're kicking off the 2012 show season with one of our favorite shows . The Jersey Shore Surfcasters (JSS) are a club of hardcores that really know what's gnawing at the souls of all surfmen. This experienced crew will be bringing in some of the best plugbuilders, tackle shops and (ahem) surfbag and accessory makers on the east coast. In addition to the great product selection, they also trot out the best lineup of surfcasting seminar talent you'll find on any show's bill! The show is being held Saturday, February 25th at Brookdale Community College in Lincroft, NJ from 8:30 a.m. to 4:30 p.m. And the coast of admission is just $10!

JSS Surfday

The , our consumer line of premium surfbags and accessories will be expanding by leaps and bounds in 2012. The success of our trial introduction in select tackle shops along the coast in 2011 was very encouraging and the feedback has been nothing short of fantastic. We will be introducing the line into dozens of shops before the official start of “surfcasting season” please help us spread the word and ask for it by name in your favorite shop.

MAK Angler Series

Rhode Island angler, plugmaker and regular contributor to many print and online fishing publications Dave Anderson has signed on to help us out with our printed promotional efforts. Dave has lent his experience to the development of several MAK accessories and was one of the first members of the MAK Surfcasting Pro Staff. He is known for his writings on surfcasting and plug building along with his line of sought after plugs, Surf Asylum Lures.

Surf Day 2011

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I really love this show. This was the first show we presented MAK Surfcasting. The members of The Jersey Shore Surfcasters club are a class act. I HIGHLY RECOMMEND all surfcasters to attend. I look forward to seeing everyone again this year.

D.R.