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Mahindra SamriddhiAgri Awards
Category : Best Integrated Initiative using ATL/BTL
M&M Objective
Lead the Country towards Farm Technology (Samriddhi)
By Recognizing Agri Innovation (Agri Awards)
Strategy
Bring the backbone of the country in Forefront & Honor their Contribution
From Here....To Here
Also, Bringing the Women Farmers Forward
From Here…
..To Here
M&M Samriddhi India Agri Awards
An Initiative to Recognize Farmers’ Contribution to Indian Farming
The Outstanding Agri Innovations
The Standard Output
Innovative Technique Use
Increased Output Using Drip Water Irrigation
Increased Output UsingNew technique
Innovative Terrace Farming by Women Farmers
Approach
Nationwide Initiative’s
Awareness & Hype
360 Degree Robust Communication Plan
Exploration of Millions of
Farmers’ Innovative Techniques
Selection of
Most Innovative Farmers
Integration of ATL & BTL To Enable Reaching & Exploring
a Wide Universe of Farmers Association with Agri Universities & Agri Societies
Mobile Communication Units
One-on-One InteractionLeaflets DistributionStatic Visibility
Print Media
National TV Coverage
Result
M&M Samriddhi Awards –
Igniting Innovation in Agriculture
Farm Technology
(Agri Innovation & IT)
Rural Prosperity (Encouraging Rural Women)
Driving Agri Partners & Propellers
Together Contributing to Country’s GDP