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THE WORLD IS
For once, we are not
talking about it .
Mahindra:
A G l o b a l C o r p o r a t i o n
A m o n g s t t o p t e n i n d u s t r i a l h o u s e s i n I n d i a w i t h g r o u p
t u r n o v e r o f U S $ 1 4 . 4 b i l l i o n i n F 1 1 .
1 0 0 + c o m p a n i e s , 1 4 4 , 0 0 0 e m p l o y e e s g l o b a l l y.
L i s t e d o n F o r b e s 2 0 0 l i s t o f w o r l d s m o s t r e p u t e d
c o m p a n i e s .
M a r k e t l e a d e r s i n t r a c t o r s , v e h i c l e s , n o n - b a n k i n g r u r a l
f i n a n c e , h o s p i t a l i t y, t e l e c o m a n d u t i l i t y s o f t w a r e s o l u t i o n s .
We l l e s t a b l i s h e d i n a u t o c o m p o n e n t s , t r a n s p o r t s o l u t i o n s ,
r e a l e s t a t e , r e t a i l a n d l o g i s t i c s s e c t o r s .
Mahindra Group
S p r e a d a c r o s s t h e e c o n o m i c s p e c t r u m
4
Accepting No Limits
Alternative Thinking
Driving Positive Change
To challenge conventional thinking and innovatively use all the resources to drive
positive change in the lives of our stakeholders and communities across the
world, to enable them to Rise
CORE VALUES
Good Corporate Citizenship | Professionalism | Customer First | Quality Focus | Dignity of the Individual
CORE PURPOSE
RISE BY DARING TO DISTURB THE
UNIVERSE
RISE WITH OUR INGENUITY
RISE BY SHAPING DESTINIES
G u i d e d b y ‘The House of Mahindra’
The Automot ive Sector
S t r a d d l i n g t h e e n t i r e a u t o m o t i v e s p e c t r u m
The Automot ive Sec to r
L e a d e r s h i p a l l a r o u n d
L e a d e r a n d p i o n e e r o f u t i l i t y v e h i c l e s i n I n d i a f o r o v e r 6 5
y e a r s .
O w n m o r e t h a n 6 0 % o f t h e m a r k e t w i t h m o r e t h a n 3 6 0 , 0 0 0
v e h i c l e s s o l d a n n u a l l y w o r l d w i d e .
M a h i n d r a S c o r p i o - Re c i p i e n t o f t h r e e p r e s t i g i o u s a w a r d s - t h e
" C a r o f t h e Ye a r " a w a r d f r o m B u s i n e s s S t a n d a r d M o t o r i n g , t h e
" B e s t S U V o f t h e Ye a r " b y B B C Wo r l d W h e e l s a n d t h e " B e s t C a r o f
t h e Ye a r " a w a r d , a g a i n , f r o m B B C Wo r l d W h e e l s .
The Automot ive Sector
I n t e r n a t i o n a l T i e - U p ’s
J o i n t v e n t u r e b e t w e e n t w o g l o b a l b u s i n e s s l e a d e r s -
M a h i n d r a & M a h i n d r a L t d . ( M & M ) a n d N a v i s t a r I n c . U S A t o
m a n u f a c t u r e L C V ’s , M C V ’s & H C V ’s i n I n d i a
T h i s m a k e s I n d i a a s u p p l y b a s e f o r c o m p o n e n t s o u r c i n g a n d
e n g i n e e r i n g s e r v i c e s .
Ve h i c l e d e s i g n e d f r o m S c r a t c h .
T i e - u p s w i t h i n t e r n a t i o n a l l e a d e r s a t a n e a r l y s t a g e f o r
c o n c u r r e n t d e v e l o p m e n t .
1 2 0 e n g i n e e r s , Av e r a g e a g e 2 7 y e a r s C F T Te a m .
O v e r a l l i n v e s t m e n t o f U S D 1 2 0 M n .
D e v e l o p m e n t o f S c o r p i o – A c a s e s t u d y i n H a r v a r d
B u s i n e s s S c h o o l .
1 7 0 e n g i n e e r s .
Av e r a g e a g e 2 9 y e a r s .
Fruga l Eng ineer ing
T h e D i f f e r e n t i a t o r
XUV500 the Most awarded in 2011/12
1 8 Aw a r d s a n d s t i l l c o u n t i n g . .
T h i s G r e e n f i e l d f a c i l i t y
c o m m e n c e d o p e r a t i o n s
t w e n t y t w o m o n t h s a f t e r
w o r k b e g a n .
P l a n t A r e a : 7 0 0 A c r e s .
To t a l I n v e s t m e n t : 8 3 0
M i l l i o n U S D .
To t a l C a p a c i t y : 3 0 0 , 0 0 0
Ve h i c l e s Pe r A n n u m .
O n e o f t h e m o s t e c o -
f r i e n d l y a u t o p l a n t s i n
t h e w o r l d , w i t h a c l u s t e r
o f 7 0 s o l a r d i s h e s t o t a p
e n e r g y f o r e v e n t u a l u s e i n
t h e c h i l l e r s i n t h e p a i n t
s h o p .
Sett ing s tandards in the Auto Industry
S i n g l e l a r g e s t i n v e s t m e n t i n t h e I n d i a n a u t o s e c t o r
Automot ive Components Sector
F u l l y i n t e g r a t e d ' A r t t o Pa r t ' a u t o c o m p o n e n t s u p p l i e r
M a h i n d r a E n g i n e e r i n g i s a o n e - s t o p s h o p f o r d e s i g n a n d
e n g i n e e r i n g s e r v i c e s t o t h e a u t o m o t i v e , a e r o s p a c e a n d g e n e r a l
e n g i n e e r i n g d o m a i n .
M a h i n d r a F o r g i n g i s t h e w o r l d ’s 5 t h l a r g e s t F o r g i n g c o m p a n y.
M a h i n d r a a c q u i r e d m a j o r i t y s t a k e s i n P l e x i o n t e c h n o l o g y, a
g r o u p c o m p a n y o f J . P. M o r g a n , S t o k e s G r o u p L i m i t e d , U . K . , J e c o
H o l d i n g A G & S c h ö n e w e i s s & C o . G m b H . , a l e a d i n g c o m p a n y i n t h e
f o r g i n g s s e c t o r i n G e r m a n y.
S u p p l i e r t o a u t o m o t i v e g r o u p s l i k e M e r c e d e s , G M , To y o t a e t c .
W i t h i t ’ s m a j o r i t y s t a k e i n A e r o s t a f f A u s t r a l i a a n d G i p p s l a n d
A e r o n a u t i c s t h e c o m p a n y v e n t u r e d i n t o m a n u f a c t u r i n g o f a i r c r a f t s .
In format ion Technology Sector
L e a d e r s i n I T a n d Te l e c o m
Te c h M a h i n d r a i s I n d i a ’s n o . 1 t e l e c o m s o f t w a r e
c o m p a n y.
B r i s t l e c o n e i s r e c o g n i z e d i n p r o v i d i n g s e r v i c e s
f o c u s e d o n t h e e n t i r e s u p p l y c h a i n s o l u t i o n .
M a h i n d r a S a t y a m ( N Y S E : S AY ) i s a m o n g t h e t o p 5 I T
c o m p a n i e s i n I n d i a p o w e r e d b y n e a r l y 3 9 , 0 0 0 e m p l o y e e s
a n d i t ’ s p r e s e n c e s p a n s 3 9 c o u n t r i e s a c r o s s s i x
c o n t i n e n t s .
Financia l Serv ices Sector
I n d i a ’s l a r g e s t n o n - b a n k i n g f i n a n c e c o m p a n y
O n e o f I n d i a ’s l e a d i n g n o n b a n k i n g
f i n a n c e c o m p a n i e s , b e n e f i t i n g r u r a l & s e m i
u r b a n s e c t o r.
S e r v i n g m o r e t h a n 6 5 0 , 0 0 0 c u s t o m e r s
t h r o u g h i t s c o u n t r y w i d e n e t w o r k o f 5 0 0
b r a n c h e s .
D i v e r s i f i e d i n t o d i s t r i b u t i o n o f
i n s u r a n c e , m u t u a l f u n d s a n d r u r a l h o u s i n g .
M M F S L h a s d i s b u r s e d a r o u n d 5 B n U S D
s i n c e i t s i n c e p t i o n .
T h e I n f r a s t r u c t u r e d e v e l o p m e n t s e c t o r h a s a h o s t o f
c o m p a n i e s o p e r a t i n g i n : Re s i d e n t i a l c o m p l e x e s a n d b u s i n e s s
c e n t e r s , P r o j e c t C o n s u l t a n c y & D e s i g n , E n g i n e e r i n g
C o n s u l t a n c y & H o s p i t a l i t y.
MAHINDRA LIFE SPACES
D e v e l o p e d f u l l y p l a n n e d & i n t e g r a t e d b u s i n e s s c i t i e s
i n C h e n n a i , P u n e & J a i p u r.
CLUB MAHINDRA
I t i s t h e L e a d e r i n t h e l i f e t i m e h o l i d a y m a r k e t i n I n d i a
w i t h a 4 0 , 0 0 0 s t r o n g m e m b e r b a s e .
Real Estate & Hospi ta l i ty Sector
S i g n i f i c a n t i n d r i v i n g t h e n a t i o n s I n f r a s t r u c t u r a l g r o w t h
Tractor
Company
In the
World *No.* M&M Ltd is the largest tractor company in the world, by volume
Farm Equipment Sector
I n t e r n a t i o n a l Tr a c t o r C o m p a n y o f I n d i a – J / V w i t h
I n t e r n a t i o n a l H a r v e s t e r I n c .
F i r s t Tr a c t o r r o l l e d o u t .
S e c o n d f u l l s c a l e p l a n t e s t a b l i s h e d a t N a g p u r.
M e r g e r w i t h M / s . M a h i n d r a & M a h i n d r a L t d .
M i l e s t o n e : 1 m i l l i o n t r a c t o r s s o l d .
J / V w i t h J i a n g l i n g M o t o r s , f o r m e d M a h i n d r a C h i n a Tr a c t o r
C o . L t d .
S t a r t e d o p e r a t i o n s i n A u s t r a l i a .
I n c o r p o r a t i o n o f M a h i n d r a U S A I n c . i n U . S . a s w h o l l y o w n e d
s u b s i d i a r y o f M & M .
A c q u i r e d P u n j a b Tr a c t o r s L t d .
1963
1965
1970
1977
2003
2005
1994
2007
2008
F o r m e d a J V w i t h J i a n g s u Yu e d a Ya n c h e n g Tr a c t o r M f g C o . &
c r e a t e d M Y Y T C L .
B r a n d : J I N M A w h i c h i s 3 r d l a r g e s t t r a c t o r b r a n d i n C h i n a .
Farm Equipment Sector
T h e S t o r y s o f a r
Mahindra Tractors is:
I n d i a ’s L a r g e s t Tr a c t o r M a n u f a c t u r e r.
M a r k e t l e a d e r i n I n d i a s i n c e 1 9 8 3 , m o r e t h a n 2 8 y e a r s .
M a h i n d r a g r o u p h a s a m a r k e t s h a r e o f a r o u n d 4 2 % w h i c h i s
m o r e t h a n t h e c o m b i n e d m a r k e t s h a r e o f M F, N H & J D .
INDIA – THE WORLD’S LARGEST TRACTOR MARKET
Farm Equipment Sector
G l o b a l L e a d e r s h i p
WORLDWIDE
O n e o f t h e w o r l d ’s l a r g e s t t r a c t o r c o m p a n y b y v o l u m e s .
O v e r 2 . 0 m i l l i o n M a h i n d r a Tr a c t o r s s o l d w o r l d w i d e t i l l
d a t e . P r e s e n c e i n m o r e t h a n 4 0 c o u n t r i e s a c r o s s 6
c o n t i n e n t s .
Farm Equipment Sector
G l o b a l L e a d e r s h i p
TS 16949 ISO 14000 OHSAS 18000 DEMING Japan Quality Medal
O n l y Tr a c t o r c o . i n
t h e w o r l d t o r e c e i v e
D E M I N G Aw a r d & J a p a n
Q u a l i t y M e d a l
Focus on Qual i ty
ENGINE ASSEMBLY
F u l l y a u t o m a t e d .
M o i s t u r e a n d Te m p e r a t u r e
c o n t r o l l e d , d u s t - p r o o f
e n v i r o n m e n t .
O n l i n e c o l d t e s t i n g f a c i l i t y.
TRACTOR ASSEMBLY
Wo r l d ’s s i n g l e l a r g e s t t r a c t o r
m a n u f a c t u r i n g p l a n t u n d e r o n e
r o o f – h a v i n g a c a p a c i t y t o
m a n u f a c t u r e 2 5 0 t r a c t o r s p e r
d a y.
S e q u e n t i a l t r a c t o r a s s e m b l y
w i t h o n l i n e t e s t i n g f a c i l i t y.
Cutt ing Edge Infrastructure
THE PAINT SHOP
C E D Pa i n t S h o p
( U n i q u e i n Tr a c t o r
I n d u s t r y ) .
Te c h n o l o g y a t p a r
w i t h l u x u r y C a r
M a n u f a c t u r e r s .
RESEARCH & DEVELOPMENT
S t r o n g R & D t e a m w i t h m o r e
t h a n 6 0 0 e n g i n e e r s .
S t r a t e g i c A l l i a n c e s w i t h Wo r l d
c l a s s t e c h n o l o g y h o u s e s s u c h a s
S t e y r & AV L f o r d e v e l o p m e n t o f
a g g r e g a t e s .
Cutt ing Edge Infrastructure
Mahindra Tractors
I n n o v a t i n g t h e G l o b a l V i l l a g e
M a h i n d r a Tr a c t o r s w o n a n A E 5 0 O u t s t a n d i n g I n n o v a t i o n Aw a r d
2 0 0 7 f r o m A S A B E ( A m e r i c a n S o c i e t y f o r E n g i n e e r i n g i n
A g r i c u l t u r a l , F o o d , a n d B i o l o g i c a l S y s t e m s ) , f o r d e v e l o p i n g t h e
M a h i n d r a S h a a n , d e e m e d o n e o f t h e y e a r ’s m o s t i n n o v a t i v e
d e s i g n s i n e n g i n e e r i n g p r o d u c t s o r s y s t e m s f o r t h e f o o d a n d
a g r i c u l t u r e i n d u s t r i e s .
IN INDIA: 4 Manufacturing factories
IN USA:3 Assembly plants
IN CHINA:2 Manufacturing plants
IN AUSTRALIA:1 Assembly plant
P r e s e n t i n Tu r k e y & S e r b i a a n d r a p i d l y e x p a n d i n g i n t o o t h e r E u r o p e a n c o u n t r i e s .
M a k i n g a m a r k i n C h i l e , A r g e n t i n a , B r a z i l , V e n e z u e l a , C e n t r a l A m e r i c a & C a r i b b e a n .
P r e s e n c e i n 2 1 c o u n t r i e s i n A f r i c a .
A s s e m b l y p l a n t s i n N i g e r i a , G h a n a ,
M a l i e t c .
S t r a t e g i c A l l i a n c e i n I r a n & S y r i a .
Mahindra Tractors
I n F a r m s a c r o s s t h e Wo r l d
M U S A . i s a w h o l l y o w n e d s u b s i d i a r y o f M & M e s t a b l i s h e d i n 1 9 9 4 .
A s s e m b l y p l a n t s a t A e r o p a r k ( T X ) , C h a t t a n o o g a ( T N ) & Re d
B l u f f ( C A ) .
A r e c e n t s u r v e y r e s u l t : O v e r 9 6 % o f o u r c u s t o m e r s a r e s a t i s f i e d
w i t h t h e i r p u r c h a s e .
9 4 % o f t h e c u s t o m e r s w i l l r e c o m m e n d M a h i n d r a Tr a c t o r.
3%
Mahindra USA (MUSA)
Re c o m m e n d e d b y F a r m e r s a c r o s s i n t h e A m e r i c a n
H e a r t l a n d
2.09
2.33
2.36
2.36
2.36
2.63
3.00
3.00
3.00
0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00
McCormick
AGCO
New Holland
Deere
Case IH
Kioti
Branson
Kubota
MAHINDRA
N o . 1 i n Dea l e r S a t i s f a c t i o n Su r vey ( 2 0 0 8 ) b y N o r t h
A m e r i c an Equ i pm en t Dea l e r s A s s o c i a t i o n (N A EDA )
Mahindra USA (MUSA)
Pa r t n e r s i n s u c c e s s
M a h i n d r a A u s t r a l i a O p e r a t i o n s l a u n c h e d i n 2 0 0 5 .
A s s e m b l y p l a n t i n B r i s b a n e .
D i s t r i b u t i o n N e t w o r k o f m o r e t h a n 5 0 d e a l e r s .
A m o n g t h e t o p 4 t r a c t o r c o m p a n i e s w i t h i n t h e s e g m e n t i t
o p e r a t e s i n .
E x p o r t s t r a c t o r s t o N e w Z e a l a n d , F i j i a n d o t h e r n e i g h b o r i n g
c o u n t r i e s .
Mahindra Austra l ia
M a n u f a c t u r i n g f a c i l i t y l o c a t e d i n N a n c h a n g , J i a n g x i , &
Ya n c h e n g , J i a n g s u r e s p e c t i v e l y.
A n n u a l p r o d u c t i o n c a p a c i t y o f 6 5 0 0 0 t r a c t o r s .
P r o d u c t r a n g e f r o m 1 6 – 1 2 5 H P.
M Y Y T C L i s a m o n g t h e t o p 5 t r a c t o r C o m p a n i e s i n C h i n a .
Mahindra China Operat ions
Mah in d ra Ch in a Trac to r Co m pan y L td (MCTCL ) &
Mah in d ra Yan tao Yan chen g Trac to r Co m pan y L td
(MYYTCL )
F i r s t I n d i a n t r a c t o r c o m p a n y t o s e t u p a s s e m b l y p l a n t i n A f r i c a .
5 a s s e m b l y p l a n t s w i t h l o c a l g o v e r n m e n t t i e u p s i n G h a n a ,
N i g e r i a , G a m b i a a n d M a l i .
S t r o n g p a r t n e r s h i p w i t h l o c a l g o v e r n m e n t s f o r i m p l e m e n t a t i o n
o f a g r i c u l t u r a l . p o l i c i e s & p r o g r a m m e s l i k e y o u t h e m p l o y m e n t
t h r o u g h t e c h n o l o g y t r a n s f e r & a s s y. p l a n t s .
Mahindra in Africa
Operating in 21 countries & expanding rapidly.
Product Port fo l io
E v e r y t r a c t o r g i v e s y o u s u p e r i o r p e r f o r m a n c e & r e l i a b i l i t y
HORIZON 3 SERIES
35 – 85 HP 2WD/4WD
HORIZON 2 SERIES
45 – 92 HP 4WD
HORIZON 1 SERIES
25 – 60 HP 2WD
H E AV Y & S T U R D Y C H A S S I S : T h e r u g g e d c a s t i r o n c h a s s i s o n a
M a h i n d r a t r a c t o r m a k e s i t o n e o f t h e h e a v i e s t t r a c t o r s i n i t s c l a s s .
T h i s e x t r a w e i g h t o f f e r s m o r e t r a c t i o n , s t a b i l i t y a n d c o n t r o l .
H I G H TO R Q U E E N G I N E S : T h e H i g h D i s p l a c e m e n t c o u p l e d w i t h
a d v a n c e d d e s i g n e n s u r e s m a s s i v e t o r q u e l e v e l s .
H E AV Y F R O N T A X L E S : M a h i n d r a i n s i s t s o n u s i n g t h i c k a n d s t r o n g
a x l e s t o a c h i e v e m a x i m u m s t a b i l i t y.
Mahindra Tractors
B u i l t f o r m o r e t h a n y o u c o u l d a s k
Mahindra Tractors
B u i l t f o r m o r e t h a n y o u c o u l d a s k
T H I C K E R S H E E T M E TA L : O u r s h e e t m e t a l a r e r e i n f o r c e d a n d u s e
t h i c k e r g a u g e t o e n s u r e l o n g e r l i f e a n d d u r a b i l i t y.
S T U R D Y 3 P O I N T L I N K A G E : M a h i n d r a e m p l o y s 3 - Po i n t l i n k a g e s
t h a t a r e h e a v y a n d s t u r d y t o e n s u r e s t a b i l i t y a n d s a f e t y.
S T U R D Y A N D R E L I A B L E C O M P O N E N T S : A l o o k i n s i d e a M a h i n d r a
t r a c t o r a n d y o u f i n d o n l y b i g , t h i c k a n d m o r e s o l i d h e a v y d u t y
c o m p o n e n t s t o k e e p y o u r M a h i n d r a t r a c t o r w o r k i n g h a r d f o r y o u ,
d a y a f t e r d a y f o r y e a r s t o c o m e .
Agriculture
Mechanization
Tractor
Genset
Beyond Tractors
Mahindra AppliTrac
33
Water Management – Micro Irrigation Systems 34
Expanding to Construction Equipment
35
Mahindra Samriddhi Agri Awards
• Farmer of the Year Award (Male)
• Farmer of the Year Award (Female)
• Krishi Sansthan Samman
• Krishi Shiksha Samman
• Krishi Sahyog Samman (NGOs
/SHGs in field of Agriculture)
• Krishi Shiromani Samman (Lifetime
Achievement)
36
Thank You
… Continuing our Journey to deliver
Farm Tech Prosperity to the farmers
worldwide.