8/14/2019 Mahindra 2 Wheelers Reaches a New Milestone by Selling 10,000 Units in January 2010

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Mahindra 2 Wheelers reaches a new milestone by selling 10,000 unitsin January 2010

Mahindra's Power Scooters Rodeo, Duro and Flyte set a new record.

Mumbai, February 5, 2010: Mahindra 2 Wheelers, the two wheeler arm of the US $ 6.3 billion

Mahindra Group, announced the sale of a record 10,000 units, thus reaching a new landmark in

January 2010. The figure includes the recently launched Power Scooters, the Mahindra

Rodeo and the Mahindra Duro, along with the Mahindra Flyte.

"These strong sales numbers are proof of the fact that our Power Scooters are creating waves

across India with their strong value proposition of style and power. Mahindra 2 Wheelers has

differentiated itself through strong brands that cater to specific target segments and the

response we have received from the market has been extremely encouraging," said Mr. AnoopMathur, President, Two Wheeler Sector, Mahindra & Mahindra Ltd.

Within the overall two-wheeler strategy, scooters form M&M's entry point into the Indian market

and will be an important part of the company's overall two-wheeler product portfolio. There are

several macro environmental trends which make the scooter market especially attractive to

Mahindra. These include a younger, more affluent customer base with a significant number of

empowered women and increased scooter demand in tier-2 cities and small towns. M&M is

strongly positioned to cater to this demand, given the company's significant presence and brand

equity in these markets.

The strong in-house design and development competencies provided by Mahindra Engineering

Services (MES), the Italy-based design house, Engines Engineering and Taiwan's Sanyang

Industry Company Limited (SYM), coupled with M&M's R&D strengths will help the company

assume a significant position in the rapidly growing Indian and global two-wheeler market.

The company will focus on building a global R&D network and draw upon the best available

global competency pool, while retaining the flexibility to cater to specific consumer requirements

in all segments. Mahindra 2 Wheelers being the newest entrant in the industry, has the

advantage of changing the dynamics of the game through innovation and consumer insight led

marketing strategy.

The company has a state-of-the-art manufacturing facility at Pithampur, near Indore. The plant's

products and processes are ISO 9001 certified from DNV. Mahindra 2 Wheelers' Pithampur

plant has a total capacity to assemble about 5,00,000 units p.a. Mahindra 2 Wheelers Ltd. also

has an R&D unit located at Chinchwad, Pune which is fully equipped with necessary design and

development facilities.

With this launch, Mahindra Two Wheelers now has three products as part of its scooter portfolio

- the Mahindra Rodeo, the Mahindra Duro and the Mahindra Flyte which was introduced earlier.

Press release For immediate publication

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The perfect choice for the young urban male, the MahindraRodeo is a high performance,

feature-packed scooter with a distinctly macho demeanour. A robust 125 cc engine offers 8.0

bhp of power, making it one of the most powerful vehicles in its class. Excellent pick up and

smooth acceleration ensures agility even in dense traffic and low maintenance costs.

The MahindraRodeooffers the ultimate in comfort, convenience and safety.

With its stylish good looks and powerful 125 cc engine, the MahindraDuro not only caters to the

transportation needs of the entire family but is also the best value for money product in its

category as it provides the customer with the highest value per unit of engine cc. It recently

received the Scooter of the Year Award at the NDTV Car and Bike Awards held in Delhi.

In 2009, Mahindra kick-started its two-wheeler foray with the introduction of

the MahindraFlyte as its first product offering across India. With its innovative features backed

with power-packed performance and contemporary styling, the Flyte is an ideal product offering

for its target audience - the youth.

Notes to Editor

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a

US $6.3 billion Indian multinational. It employs over 1,00,000 people across the globe and

enjoys a leadership position in utility vehicles, tractors and information technology, with a

significant and growing presence in financial services, tourism, infrastructure development,

trade and logistics. The Mahindra Group today is an embodiment of global excellence and

enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world and has madean entry in the two-wheeler segment, which will see the company emerge as a full-range player

with a presence in almost every segment of the automobile industry.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global

business and information technology services company, Satyam Computer Services. The

company is now known as Mahindra Satyam.

Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only

tractor company worldwide to be bestowed this honour. It also holds the distinction of being the

only tractor company worldwide to win the Deming Prize. The US based Reputation Institute

ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best

Corporate Reputations list.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its

first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the

year 2008- 09.

Press release For immediate publication