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Magyar Suzuki Corporation Ltd. 2017 · PDF filefactured turbo engine model, the Vitara S. ... the company works ... Magyar Suzuki Corporation Ltd

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Magyar Suzuki Corporation was founded, by majority shareholder Suzuki Motor Cor-poration in 1991, 26 year ago. The Hungarian subsidiary has been an important player in the European automobile industry, and consequently in the economic life

of Hungary. As one of the country’s leading industrial enterprises, it has contributed to a great extent to the output of the Hungarian economy.

In 2016, the company completed a three-year factory modernization program. Through the developments and technical modernisation, realized as part of the near HUF 2.8 bil-lion private investment, the operation of the shops has become more efficient, safer and more environmentally friendly.

In 2016, the company increased its share of the Hungarian passenger car market to 11.67 percent, and production volume also went up to 211,820 units. Suzuki currently has 74 dealerships in Hungary, and the network covers the entire country. Magyar Suzuki exports vehicles to more than 100 countries. By now, models manufactured at the Esztergom plant, can be seen on the roads in the remotest places of the globe like the Dominican Republic, Guatemala or even Vanuatu in the Southwest Pacific.

In the business year closed by March 2016, Magyar Suzuki realised EUR 1.976 billion of rev-enues from sales, exceeding last year’s figure by 28 percent. Over the past 25 years Suzuki invested EUR 1.7 billion in its Hungarian assets. Taking employees, suppliers and dealers into account, the company has created jobs for more than 10 thousand people.

Magyar Suzuki started the year 2017 as market leader in Hungary, and in April the 3 mil-lionth car rolled off the production line.

The company’s staff of more than 3 thousand employees plays a prominent role in achieving these impressive results continuously contributing to the brand’s Hungarian and European success.

MAGYAR SUZUKI SWITCHES TO HIGHER GEAR

Main Company Data

Registered capital(as of 31 December 2016)

EUR 212.8 million

Number of employees (as of 31 December 2016) 3,100

Total net revenues from sales (2016) EUR 2,283.6 million

Net revenues from domestic sales (2016)

EUR 166.2 million

Net revenues from export sales (2016) EUR 2,117.4 million

Procurement-based investments (2016) EUR 34.9 million

Ownership Structure

Suzuki Motor Corporation 97,53%

ITOCHU Corporation 2,46%

Hungarian shareholders 0,01%

Production & Sales

Vehicles produced in Esztergom (2016)

211,820

Vehicles sold (2016) 211,734

of which produced in Eszter-gom

209,867

Exported 200,301

of which produced in Esztergom 199,429

Vitara 129,870

Swift 40,173

SX4 S-CROSS 29,386

Other (SX4/Fiat Sedici, Splash) 0

Vehicles sold on the domestic market (2016)

11,433

of which produced in Esztergom 10,438

Vitara 6,700

Swift 2,091

SX4 S-CROSS 1,647SALES (cars sold (pc) per year)

CARS

SOL

D (p

c)

Domestic Sales

Export Sales

Total Sales

300 000

250 000

200 000

150 000

100 000

50 000

2008 2009 2010 2011 2012 2013 2014 2015 20160

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1991 Magyar Suzuki Rt. is established with a starting capital of HUF 5.5 billion. The founders are Suzuki Motor Corporation, the Hungarian Government, Itochu, and the World Bank.

1992 Mass production of the five-door Swift model begins.

1993 Mass production of the four-door Swift Sedan model begins in Hungary as well.

1994 Export operations begin.

1996 The Esztergom factory produces the 100,000th Suzuki car manufactured in Hungary.

2000 Mass production of the Wagon R+ model begins.

2003 Mass production of the Ignis model begins.

2004 Manufacturing of the diesel Wagon R+ and Ignis models begin. Production of the Ignis Super 1600 launches in the Esztergom factory.

2005 New Swift unveiled as the flagship model of the Suzuki Way of Life! philosophy.

2006 The first SX4 family leisure car (LAV) rolls off the assembly line. Magyar Suzuki Corporation’s 1 millionth car is produced in the Esztergom factory.

2008 The first Splash model rolls off the production line. Magyar Suzuki and the Ferenc Puskás Football Academy jointly establish the Puskás-Suzuki Cup. Magyar Suzuki produces its 1,500,000th car.

2010 The new Swift rolls off the production line in the Esztergom factory - this is the third Hungarian-manufactured generation of Suzuki’s highly acclaimed global strategic model. The Swift model receives the Hungarian Quality Product Award and an award for excellence.

2011 Esztergom produces its 2 millionth car, a third-generation Swift model. Swift Sport, the high-performance model of the Swift series, is renewed.

2013 The autumn sees the launch of the mass production of the SX4 S-Cross, Suzuki’s C-category crossover model. The SX4 S-Cross model receives the Hungarian Quality Product Award and an award for excellence.

2014 The Swift model is once again renewed, and mass production of the new “facelifted” model launches. In July, the 2,500,000th car rolls off the production line in Esztergom.

2015 The new Vitara rolls off the assembly line. In October, Vitara secures the first place in the SUV category, as does Swift in the compact car category on domestic sales rankings. The Vitara model receives the Hungarian Quality Product Award and an award for excellence.

2016 The 25th anniversary of the Hungarian factory. The beginning of the year sees the launch of the sales of the first Esztergom-manu- factured turbo engine model, the Vitara S. The new model Baleno and the revamped SX4 S-Cross hit the market. Magyar Suzuki Corporation’s three-year factory modernization project is success- fully completed.

2017 Production of Vitara Limited starts at the beginning of the year. The renewed Suzuki Ignis and Suzuki Swift models from Japan are introduced in Hungary. In April, the Esztergom factory produces its 3 millionth Suzuki car. The Puskás-Suzuki Cup celebrates its 10-year anniversary.

MILESTONES

FOCUS ON EXPERTISE

Magyar Suzuki Corporation has been present at the forefront of the Hungarian auto-motive industry for 26 years—the quality and reliability of the more than 3 million cars manufactured in Esztergom during all these years, secures the company’s place among

the giants of the Hungarian automotive industry. Beyond the application of Japanese technol-ogies, the implementation of advanced manufacturing processes and outstanding efficiency, success is also due to the loyalty and diligence of the Hungarian employees and the outstand-ing professional skills and capacities of the engineers.

Suzuki Group’s main operational and organizational values are the same around the globe - the highest quality tailored to the customer’ needs, a business atmosphere focusing on constant innovation, the importance of teamwork, and the continuous development of the individual workforce.

We need a fresh approach, innovative thinking and dynamic teamwork for our renewed au-tomobile family. Magyar Suzuki has thus constantly been seeking to hire early-stage, young graduate engineers and IT professionals who want to take part in reinventing Suzuki’s European and global model range.

To be able to reach out to a new generation of highly skilled professionals, the company works closely with establishments of higher education and with secondary and vocational schools, so that future engineers will have a chance to observe the automotive industry processes first hand during an intensive six-month internship.

Magyar Suzuki knows well that in order to be a truly successful company, it needs to put the task of manufacturing of its cars into the hands of motivated, dedicated and well-trained pro-

fessionals, since “the focus is on expertise”.

Same as in 2016, Magyar Suzuki Corporation started the year 2017 in the pole position of the Hungarian passenger car market. The company aims to maintain the brand’s leading position on the Hungarian market in the future.

The company’s most popular model, Vitara, has contributed to these achievements significantly. The all-new model range also contributes greatly to the success — the newest members of the family are the redesigned and youthful Ignis shipping directly from Japan and the fifth genera-tion Swift equipped with state-of-the-art technologies.

Available from early 2017, the Vitara Limited represents yet another milestone in the life of Ma-gyar Suzuki — a special version of the company’s flagship model, full of extras, will give further impetus to the success of the Suzuki’s compact SUV range.

The 2017 release of the newest generation of Ignis and Swift has been highly anticipated by many. Both models are manufactured in the Sagara factory in Japan. These two models con-tribute to the implementation of the Group’s global strategic plan “NEXT SUZUKI 100”, which aims to introduce a new model to the market every year. With these new models Suzuki offers a wide range of modern technology developments, such as turbo gasoline engines combined with hybrid drives, driver assistance systems, lane departure warning or a pedestrian detection system, to name but a few.

Magyar Suzuki Corporation’s unfaltering rise is also indicated by the continuous opening of newer dealerships around the country. With the Soltvadkert, Székesfehérvár and Miskolc locations followed by dealerships opened in 2017 in Bicske and Szentes, Suzuki’s nationwide sales network now comprises seventy-four showrooms altogether.

In line with the group’s new “We are Suzuki”, strategy the cars – imported or manufactured in Esztergom – are displayed in expos and other events side-by-side with the brand’s other major success products — motorcycles and boat engines. The Suzuki brand plays a special role in the life of the country, making the company motto especially true for us: “Every Field is Home Field”.

CHAMPION OF THE HOME FIELD

A FLEXIBLE AND RELIABLE FLEET PARTNER

Thanks to the applied modern technologies, the selection of safety systems as well as the vehicles’ innovative and exciting designs, corporate fleet customers react positively to Suzuki models. In the past five years, Suzuki more than doubled its growth in fleet

sales, and became a significant player in the domestic fleet market, with a substantial portfolio.

Due to the moderate fuel consumption, low maintenance needs and cost-effective operation, new Suzuki is always a wise choice. With its outstanding price-value ratio, the innovative technologies applied and the favourable financing options, Suzuki is also a smart option as a company car. Further advantages of Suzuki are that the Vitara and SX4 S-Cross models, quite popular on the fleet market, are both manufactured in Hungary, and the brand has an extensive service network covering the whole country — making both the purchase of new cars and the ordering of replacement parts quick and easy to do.

By offering a variegated model selection, Suzuki is able to serve a wide range of businesses. Besides various hunting clubs, the staff of the Őrség National Park also use the famous Jimny SUV because this model is a reliable partner, even on most forbidding terrains.

The Hungarian National Police Headquarters has recently chosen to purchase Swifts, so this model is now included in the fleet of official service cars. The police have also put 250 po-lice-liveried and lightbar-equipped Vitaras in service.

Its size, versatility, and huge luggage compartment make the SX4 S-Cross model suitable for a variety of purposes. The model is extremely popular with car rentals such as Hertz Hungary, and the National Food Chain Safety Office of Hungary also has a fleet of hundreds of them.

The small car segment is still extremely important in terms of fleet sales. Last year, the com-pany sold more than a thousand Swifts on the Hungarian fleet market. Thanks to its innova-tive technical and safety solutions, excellent steering and customizable, stylish appearance, the new fourth generation Suzuki Swift is going to be an ideal solution for new customers.

The rural development tenders of 2013 through 2015 involved the sales in excess of half a thousand 4WD S-Cross and Vitara units. These tenders established a close cooperation be-tween Magyar Suzuki Corporation and Nationwide Civil Self-Defense Organizations.

LEADER IN SAILING TOO

Suzuki’s boat engine manufacturing business came a long way during the last half century. With the first Suzuki boat engine made in 1965 the Marine branch celebrated its 50th birthday in 2015. The brand has been leading with its innovative solutions, and the four-

stroke Suzuki boat engines produced today are unique on the market. The company’s engineers are boat enthusiasts themselves, striving to bring the advanced technology-based, fuel-effi-cient boat engines to perfection. As result of their work the owners of Suzuki’s boat engines can spend even more quality time on the waters in safety.

Thanks to the company’s efforts in development and uniquely innovative solutions, the Suzuki boat engines secure a permanent place for the brand at the forefront of the industry. The brand’s models provide an excellent combination of environmental awareness, efficiency, reli-ability and performance.

From the lightweight, mobile DF2.5 to the DF350A, the world’s most powerful high-tech V6 engine, Suzuki’s boat engine portfolio satisfies all needs, and conforms to all styles.

The Suzuki Marine branch sold its three millionth boat engine in 2014. In addition to its success-ful retail sales, the brand boasts outstanding global performance in outboard engine tenders and fleet purchasing. Suzuki’s strong position among the world’s boat engine manufacturers is also indicated by the fact that the company has recently won its eighth award for innovation which means it has gained a significant recognition amongst its peers.

Suzuki Marine is present with the same professional approach in Hungary through its local deal-ers, who stand readily at the disposal of all clients sharing a love for lake and river sailing.

A RENEWED MODEL RANGE

V-Strom 1000 & V-Strom 1000XTThe V-Strom 1000 and V-Strom 1000XT models of the sport-tou-ring-enduro category have been enhanced with several new tech-nology solutions to ensure a comfortable ride even under the varying conditions of long-distance trips. The design has undergone a major transformation. The hand guards and the lower fairing, available as part of the basic trim, as well as the 49mm longer windscreen of ad-justable height and tilt all serve to provide excellent driving comfort. Both safety and comfort have been improved with the addition of such new functions as Suzuki’s proprietary cornering ABS solution, the MotionTrackBrake System. The solution allows the operation of the ABS even when the bike is tilted, and in order to stabilize the ve-hicle, it automatically increases the pressure on the rear brake when the front brake pressure reaches a certain level. Further new functi-ons include the Low RPM Assist and the Suzuki Easy Start System. The newly introduced wire wheel V-Strom 1000XT features a conic handle bar as part of the basic trim, and offers enhanced damping in the low-speed range.

GSX-S750The GSX-S750 is the second model of the GSX-S series following the GSX-S1000. The GSX-S750 also features the common charac-teristics of the series, such as the racing frame design, the three-po-sition traction control (TCS), and the radial front calliper. It features the Low RPM Assist and the Suzuki Easy Start System, as well as ABS as part of the basic trim. It delivers a power of 114HP.

Burgman 400The new front end’s integrated LED position lights give the model an even more characteristic look, and the upward arcing windscre-en design provides optimum protection against the weather. 20mm wider, the seat of a stepped design provides greater comfort for both the driver and the passenger, whereas the design of the hand-rail and of the rear section provides a slimmer, sharper appearance.

GSX-250RThis A2 category model combines a confident, sporty appearance and an active performance with comfortable ergonomics, and is at home both in the dense city traffic and the long, winding roads home. The model provides the highest performance in the low and medium engine speed range. It delivers a torque of 23.4Nm at 6,500rpm, and a peak performance of 25HP at 8,000rpm.

V-Strom 250The new V-Strom 250 is driven by the redesigned version of Suzuki’s 248ccm two-cylinder inline engine, which focuses heavily on the torque delivered in the low and middle engine speed range, provi-ding this touring-enduro model with a torque of 23.4Nm at 6,500rpm. This high performance two-cylinder engine delivers its peak performance of 25HP at 8,000rpm. With one full tank of fuel, this bike has a range of up to 500km.

GSX-R125 és GSX-S125Thanks to their high-performance 125ccm engines and their smallest-in-class weight of 133kg, the new GSX-S125 and GSX-R125 models have the best power-to-weight ratio and acceleration rate in the category.

In 2016, Suzuki finished second in the Hungarian market of new bikes. The triumph is due mainly to the brand’s new models, to the favourable financing options, as well as the

many successful “We are Suzuki” events. Suzuki unveiled sen-sational novelties during the most important events of the in-ternational scene like the INTERMOT International Motorcycle, Scooter and E-Bike Fair in Cologne, and the EICMA Internatio-nal Motorcycle Show in Milan. In 2017, the company expanded its motorbike model range with 12 new bikes.

New Models

GSX-R1000 & GSX-R1000RThe NEW GSX-R1000 and the NEW GSX-R1000R models redefine the concept of maximum performance. The redesigned model is faster and more powerful than its predecessor: the basic version has a power of 202HP for its 202 kilograms of weight. For the ul-timate driving experience, the exhaust, the suspension and the transmission gearing have all been revised, the complete engine now has a more modern and fiercer appearance, and new tech-nology solutions have been borrowed from MotoGP and applied to the bike. The main differences between the base GSX-R1000 and the GSX-R1000R racing version are the bidirectional quick-shift system, the launch control system and a more solid suspension.

V-Strom 650 & V-Strom 650XTThe V-Strom 650 and the V-Strom 650XT are advanced models of the medium displacement sport-touring-enduro category. The well-known 645ccm V-twin engine delivers outstanding power and torque. By applying new features known from the V-Strom 1000 model, such as the design, the traction control, the Low RPM Assist and the Suzuki Easy Start System, the 650 became an equal member of the V-Strom family. The base trim of the V-Strom 650XT includes wire wheels, hand guards and the lower fairing.

Magyar Suzuki Corporation Ltd. H-2500 Esztergom, Schweidel J. u. 52.

Phone +36 33 541100 Fax +36 33 510570

www.suzuki.hu