MagIC C-series Internal Presentation Ronan Domon MagIC C-5 vs. Aqua 3 POS markets segmented segmentation 1 MagIC C-5 vs. MagIC X-5 2 MagIC C-5 vs. Verifone V5 4 Agenda 4 What does define a market segment? Marketing Segment Price Number of transactions Type of Use Features Security Shipments 5 How are the POS Markets Segmented ? Shipments Price Number of transactions Shipments 6 How are the POS Markets Segmented ? Nomad merchant Mobility Mature market High transaction vol. Connectivity All markets Medium ticket merchant Application Acquiring development phase Type of Use Low ticket merchant Cash Replacement 7 Desktop Product Segmentation Price T42xx AQUA C-5 High-endMiddle-endLow-end GTO X-8 Essential Standard Full VX520 VX820 D Nur 8400 Nur 2930Vx 510 V5 ICT25x T4205 Vx 570EFT 930 PCI v1.x PCI v2.x Mx8xx L53xx i6780 ICT22x Features MagIC C-5 vs. Aqua 3 POS markets segmented segmentation 1 MagIC C-5 vs. MagIC X-5 2 MagIC C-5 vs. Verifone V5 4 Agenda - MagIC C-series positioning 9 ~ USD 100 Dedicated 32 bits ARM 32 bits ARM MHz MMU 4 Mb of Flash and 16 Mb of SRAM v32 bis USB Host Graphical, Reflective 128x64 pixels Paper end detection 7 lines per seconds insertions smartcard reader Length: 179 mm Width: 85 mm Height: 65 mm Weight: 325 g vs. ~ USD 135 Dedicated 32 bits ARM 32 bits ARM MHz MMU 8 Mb of Flash and 16 Mb of SRAM v32 bis/V90 USB Host RS232 PinPad connection Graphical, Backlit, Icons Bar 128x64 pixels Paper end detection 20 lines per seconds insertions smartcard reader Length: 212 mm Width: 93 mm Height: 79 mm Weight: 470 g Differentiator Advantage 10 vs. X-5 The most complete Printer Display Modem Connectivity C-5 Designed for low-volume use Performance Ergonomics Cost Effective 11 vs. Flexible Focused MagIC C-5 vs. Aqua 3 POS markets segmented segmentation 1 MagIC C-5 vs. MagIC X-5 2 MagIC C-5 vs. Verifone V5 4 Agenda - MagIC C-series positioning 13 vs. ~ USD 100 Dedicated 32 bits ARM 32 bits ARM MHz MMU 4 Mb of Flash and 16 Mb of SRAM v32 bis USB Host Graphical, Reflective 128x64 pixels Paper end detection 7 lines per seconds Vertical magstripe reader Length: 179 mm Width: 85 mm Height: 65 mm Weight: 325 g ~ USD 80 32 bits 60 MHz 8 Mb of Flash and 2 Mb of PSRAM v22 bis/v29 RS 232 Graphical, Backlit 128x64 pixels Paper end detection 7 lines per seconds Horizontal magstripe reader Length: 227 mm Width: 97 mm Height: 80 mm Weight: 520 g Differentiator Advantage 14 vs. C-5 Best value for money Process Performance Keyboard Ergonomics Aqua Lowest cost Cost 15 vs. MagIC C-5 vs. Aqua 3 POS markets segmented segmentation 1 MagIC C-5 vs. MagIC X-5 2 MagIC C-5 vs. Verifone V5 4 Agenda - MagIC C-series positioning 17 vs. ~ USD 100 Security dedicated 32 bits ARM7 32 bits ARM MHz MMU 4 Mb of Flash and 16 Mb of SRAM v32 bis USB Host Keypad 15keys + 3 function keys Graphical, Reflective 128x64 pixels Paper end detection 7 lines per seconds Paper Roll ~13m length Option Big Paper Roll ~ 25m length Length: 179 mm Width: 85 mm Height: 65 mm Weight: 325 g ~ USD ????? no security dedicated processor 32 bits 200 MHz 2 Mb of Flash and 1 Mb of PSRAM v32bis 2 ports RS 232 Keypad 15 keys + 9 function keys Graphical 128x32 pixels Paper end detection 9 lines per seconds Paper Roll ~25m length Length: 205 mm Width: 89.5 mm Height: 62.5 mm Weight: 378 g Differentiator Advantage 18 vs. C-5 Best value for money Process Performance (double processor) Large memory Display V5 Lowest cost Cost ? 19 vs. 20 MagIC C-series is. Optimized Low transaction flow terminal But no compromise on Quality and Security Any place usage Encourage merchants to accept card payment PCI requirements for who? In fast Growing Countries: The majority of merchants In mature Countries: Dedicated market segment All you need is simplicity Thank you for your attention