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© 2016 Magento, Inc. Page | 1
Magento 2 EE vs. CE
© 2016 Magento, Inc. Page | 2
Enterprise Edition Feature Themes• Enhanced Capabilities and Support• Scalability and Performance• Dynamic Marketing, Merchandising, and Search• Advanced Content Management• Increased Customer Loyalty• Extensive Management Tools
© 2016 Magento, Inc. Page | 3
Enhanced Capabilities and Support• Professional Technical Support
• New diagnostic tools provide a deeper analysis of: • Installed extensions• Checks for key database tables • Modified core files
© 2016 Magento, Inc. Page | 4
Scalability and Performance• Database sharding support for
products, order management, and checkout
• Multiple slave database support and support for checkout and order management database clustering
• Support for deferred inventory updates for better performance during checkout
© 2016 Magento, Inc. Page | 5
Dynamic Marketing, Merchandizing, and Search• Advanced content staging and preview functionality to drive user experience and
marketing campaigns• Custom registration process with customer attributes• Customer segmentation and targeted, personalized experience• Personalized marketing and content strategies with targeted promotions and banners
by segment• Drag-and-drop, rule-based product merchandising• Rules-based related products, up-sells, and cross-sells• Custom catalogs by customer groups• Scheduled data imports and exports• Powerful search functionality using Elasticsearch for both In-site and Admin search• Automated Reminder Emails for abandoned shopping carts and wishlists
© 2016 Magento, Inc. Page | 6
Content Staging• Create, edit, and delete updates to:
• Products – prices, page designs, descriptions, images, and more
• Categories –menu and display options, which categories are enabled
• CMS Content – page content and layouts
• Promotions – catalog and shopping cart price rules
• Additional entities with customization• Group individual updates into campaigns for
easier management• Schedule an unlimited number of updates
© 2016 Magento, Inc. Page | 7
Customer Segmentation• Customize the customer registration
process to collect actionable customer information
• Automatically segment customers using customizable business logic
© 2016 Magento, Inc. Page | 8
Rule-based Product Relations• Use business rules to define which
related products, up-sells and cross-sells should be shown to which segment of customers
• Easily affect your entire website with a single rule – without the need of a developer
© 2016 Magento, Inc. Page | 9
Targeted Content• Use banners to show targeted content
to segments to personalize the customer journey
• The Banner Rotator widget allows business users to place segment-specific content on virtually any page in a site
© 2016 Magento, Inc. Page | 10
Visual Merchandizing• An intuitive drag-and-drop user
interface allows business users to easily control product positioning in categories
• Choose from a wide variety of automated sorting options to determine product position
• Automatically move products into the right category using “smart” categories that constantly listen and respond to user-defined product criteria
© 2016 Magento, Inc. Page | 11
Custom Catalogs by Customer Group• Business users can create custom
catalogs per customer group, allowing different experiences for unique groups.
• Create specific sales for registered vs. guest customers or B2C vs. B2B
© 2016 Magento, Inc. Page | 12
Scheduled Data Import/Export• Business users can easily schedule
imports and exports of catalog and customer data at a frequency of their choosing
• Easily drop product files for shopping feeds or integrations with back-end systems
© 2016 Magento, Inc. Page | 13
Elasticsearch• Built to scale both horizontally and
vertically
• Supports 33 languages out of the box
• Supports synonyms and stop words
• Features smart indexing which ensures that indexing data does not impact customers
• The connection with Magento is truly plug-and-play with minimal setup
© 2016 Magento, Inc. Page | 14
Automated Abandoned Cart Emails• Increase conversion and reduce
abandonment using logic-driven abandoned cart emails
• Send targeted promotion codes to encourage repeat purchases
© 2016 Magento, Inc. Page | 15
Advanced Content Management• Flexible Designs and Layouts• Drag-and-drop Content• Unique Content Types• In-Context Content Rendering• Content Templates
© 2016 Magento, Inc. Page | 16
Flexible Designs and Layouts• Use rows and columns to design any
Content Block or Page.
• Column widths are flexible, and business users can easily drag to resize them to any one of 8 denominations
• Using Magento’s widgets, virtually any page can be completely controlled and designed by business users across the entire customer experience
© 2016 Magento, Inc. Page | 17
Drag-and-drop Content• Easily drag content into rows and
columns
• Swap content positions with a single drag or click
• Content remains fully responsive even after being resized when used with Magento 2’s reference theme, Luma, or another responsive theme
© 2016 Magento, Inc. Page | 18
Unique Content Types• Choose from the following content
types:– Buttons– Headings– HTML– Textareas– Images– Drivers– Video– Sliders– Products and product lists– Tabs– Accordions– and more!
© 2016 Magento, Inc. Page | 19
In-Context Content Rendering• Any content inserted into blocks and
pages is rendered live directly in the editing space
• Business users have a clear, real-time view of what they’re creating and how it will appear on the site
© 2016 Magento, Inc. Page | 20
Content Templates• Any content created by business users
can be saved into re-usable templates
• Business users can re-create common content, or create new content based on existing designs and layouts in seconds
© 2016 Magento, Inc. Page | 21
Increased Customer Loyalty• Rewards program multiple redemption criteria• Virtual and Physical gift card products and store credit• Private Sales with ”Invite-a-Friend”• Gift Registries and Multiple Wishlists• Enhanced Gift Options
© 2016 Magento, Inc. Page | 22
Rewards• Use customer behavior to offer reward
points to customers which can be redeemed for purchase
• Offer reward points as part of promotions and couple them with customer segmentation to create an affective rewards program
© 2016 Magento, Inc. Page | 23
Gift Cards• Customers can purchase physical
and/or virtual gift cards on behalf of others
• Business users can specify custom or open amounts as well as minimum and maximum ranges
• Integrate with physical gift card providers via Magento’s API
© 2016 Magento, Inc. Page | 24
Private Sales with Site Invitations• Customers can invite their friends to
Private Sales and then receive reward points for each converted registration or purchase
© 2016 Magento, Inc. Page | 25
Multiple Wishlists and Gift Registry• Offer customers the ability to organize
products into wishlists for different events and holidays and share them with friends
• Customers can save products for a later purchase and add all of a list’s products directly to the cart
• Customers can create gift registries to encourage friends and family to purchase gifts on their behalf for weddings, baby showers, or any other event
© 2016 Magento, Inc. Page | 26
Enhanced Gift Options• Allow customers to purchase gift
wrapping patterns customizable by business users per item or per order
• Customers can also send gift messages per item or per order
© 2016 Magento, Inc. Page | 27
Extensive Management Tools• More granular permissions with user roles per website and admin actions logging• Customer-assisted returns with RMA• Limited Indemnification From Patent or Copyright Infringement Lawsuits
© 2016 Magento, Inc. Page | 28
Permissions and Admin Actions Logging• More granular permissions with user
roles per website
• Website administrators have the ability to view an admin actions log to keep track of which users executed specific actions in the admin
© 2016 Magento, Inc. Page | 29
RMA• Allow customers to initiate their own
return process from their “My Account” area
• Business users have complete control over the entire return process and can configure everything from reasons for return to acceptable resolution options