MAGAZINE · Magazine on a full-time basis. This commitment ensures that each and every magazine will make it into the hands of our readers and provide a great return for our advertisers

2020 MEDIA KIT

Highlighting the people, places and events in Lake & Sumter counties.

MAGAZ IN E

Style magazine is distinctive, sophisticated, and reflects the best of Lake and Sumter counties. We enjoy introducing readers to amazing and extraordinary people who are making a difference in their work or special causes of devotion, and we delight in showcasing local talent—artists, musicians, crafters, and outstanding students—who call this area home.

e also highlight the latest local trends, new medical

advances, and where to go for entertainment and special events.

We share the fun outdoor activities that are enjoyed on our beautiful lakes

and the area’s many golf courses, along with all the great places to dine for an amazing array of foods and drinks.

We listen to our readers by sharing their favorites, too, everything from their top picks of places, people, and things in our annual “Hot List” survey, to striving to raise awareness of local issues and plights that should be addressed, such as human

trafficking and homelessness. We are devoted to making sure people know the available resources, organizations, and people who provide help to those in need.

Merriam-Webster defines “style” as “a distinctive manner,” and “the state of being popular,” and we at Style magazine take pride in exemplifying our name with passion and panache.

Style magazine covers all of Lake and Sumter counties and The Villages,

reaching more than 210,000 audited readers.

BENEFITS• High-end, award-winning

publications with entertaining and thought-provoking content

• Quality audiences comprised of local, intelligent, savvy readers

• Established and proven distribution channels

• Powerful partnerships

• Publish 12 monthly issues a year of each magazine

• Audited readership of more than 210,000

• Mobile magazine apps for Apple, Amazon, and Android devices

• Online digital edition with rich content

MAGAZ IN E

Exceeding The StandardABOUT US

“WE NOT ONLY SET THE STANDARD, BUT WE ARE ALSO COMMITTED TO CONTINUALLY

IMPROVING THE STANDARD.”— K E N D R A A K E R S , P U B L I S H E R

lakeandsumterstyle.com ≈ 352.787.4112

DistributionWHERE THE READER IS: PRINT, DIGITAL, ONLINE, TV

kers Media has developed the most comprehensive distribution plan of any other publication in the market. Reaching over 210,000 readers monthly, Style Magazine is distributed complimentary to readers in three counties: Lake, Sumter and parts of Marion.

Our plan is designed to target a specific audience of

the area’s most affluent residents, newcomers, and professionals. The magazine is distributed in high-traffic locations such as medical offices and facilities, restaurants, professional offices, country clubs, salons, spas and fitness centers.

Akers Media is the only company in the market that has a dedicated distribution manager whose sole responsibility is to distribute Style Magazine on a full-time basis. This commitment ensures that each and every magazine will make it into the hands of our readers and provide a great return for our advertisers.

Style Magazine/Lake & Sumter Edition is also available on all Apple and Android devices.

Every month. Everywhere.


$75-149K33.6%

>$150K18.3%

<$50K19.1%

$50-74K29%

INCOME

FEMALE58%

MALE42%

GENDER

45-5437.7%

55-6427%

OTHER13.3% 25-44

22%

AGE

EDUCATION

SOME COLLEGE

63.2%

COLLEGE DEGREE21.7%

ADVANCED DEGREE12.8%

3 OUT OF 4 RESIDENTS ARE READING STYLE MAGAZINE

DemographicsAFFLUENT, EDUCATED, LOYAL READERS

AffluentAverage household income is $77,000

$60,750 Lake & Sumter, $93,186 The Villages

$Educated

63.2% are college-educated

Loyal10 person pass along rate shows that our readers share the

magazine with their friends and family



Print Ad RatesLAKE & SUMTER STYLE / VILLAGE EDITION

Ad sizes 12x* 6x* 3x*

Spread $2,550 $2,750 $2,950

Full page 1,750 1,950 2,150

Half page 1,150 1,350 1,550

Quarter page 850 1,050 1,250

Dining 450 650 850

Ads run in both Lake & Sumter + Village Edition*Rates based upon consecutive frequency

Premium positioning

Inside front cover $2,150

Inside facing front cover 2,150

Inside back cover 2,150

Inside facing back cover 2,150

Back cover 2,750

12x commitment required

Premium positioning

Inside front cover $2,150

Inside facing front cover 2,150

Inside back cover 2,150

Inside facing back cover 2,150

Back cover 2,750

Ads run in Village Edition only

Specialty

Cover w/8-page gatefold (w/1k overruns, L&S + Village Edition)

$15,950

Cover w/8-page gatefold (w/1k overruns, Village Edition only)

12,950

Advertorials

8 page gatefold (w/1k overruns, Lake & Sumter only)

$10,950

4 page 5,250

3 page 4,250

2 page 3,250

Specialty

Split cover $8,950

Lake & Sumter Village Edition

Cover w/8-page gatefold

A NEW PLACE TO GO FOR DOCS WHO KNOW ORTHO

Advanced Orthopedics InstituteComing February 2017

goaoi.com

John Snyder has worked for Dunstan Plumbing Co. so long he feels like he’s a Dunstan. “I consider myself a fourth-generation owner,” says John, following

in the tradition of William Dunstan Sr., who founded the company in 1922; William Jr., who took the reins in 1951; and junior’s son David, for whom John worked from 1979-1999, when the Dunstans sold the company to John. As plumbing has changed over 95 years, Dunstan has evolved into a modern full-service company with state-of-the-art technology for residential and commercial needs. But the real key to longevity is long-term employees. John has worked with

some Dunstan colleagues for 20, 30, even 40 years, so they’re not just “employees” to him—they’re family members who are as tight as a cinch clamp on a pipe fitting. “You can’t survive in business for 95 years without that,” John says. “They’re family. They’re a group. They’re part of a team.”

John Snyder

Authorization DateAll information contained is strictly confidential. If you are neither the intended recipient

or the employee or agent of the intended recipient responsible for the delivery of this information, you are hereby notified that the disclosure, copying, use or distribution of this information is strictly prohibited. All information is © 2017 Akers Media Group, Inc.

DBA HEALTHY LIVING Magazine, STYLE Magazines.

New proof requested

Approved with changes shown

Approved as shown

Please make sure all marks are clear. Once an approval is received, any further changes are subject to the publisher’s discretion.

Please respond via email or sign & fax within 48 hours to

352.323.8161If a response is not received within 48 hours, the publisher reserves the right

to publish the provided proof as is.

PROOF #

OF 3Additional revisions beyond three proofs may be subject

to a $40 fee per proof.APPROVAL STAMP

1

2 page advertorial

Ad sizes W” x H”

Spread (+ .125” bleed) 18.25 x 11.125

Spread (trim) 18 x 10.875

Full page (+ .125” bleed) 9.25 x 11.125

Full page (trim) 9 x 10.875

Half page horizontal 8 x 4.8437

Half page vertical 3.9062 x 9.875

Quarter page 3.9062 x 4.8437

Dining guide 7.25 x 2.75

Print Ad SpecsLAKE & SUMTER STYLE / VILLAGE EDITION

Lake & Sumter

A

A

B

C

F

D E

B

C

D

E

F

Live AreaGutter

Bleed

Trim

File specifications • Collected Indesign files: Creative

Suite CC or lower; include all fonts (both printer and screen) and all linked files

• Adobe Illustrator or Photoshop files: all type should be converted to paths/outlines

• PDF files: must be high-res PDF/X-1a:2003 compliant, all colors must be CMYK, all type must be converted to outlines (we reserve the right to rasterize PDFs as TIFFs)

• All submitted images must be 300dpi or higher (TIFFs preferred, JPGs accepted)

• We do not accept QuarkXpress or Microsoft Word, PowerPoint or Publisher files

• Files may be submitted via email (no larger than 8MB), via transfer services such as wetransfer.com, or on CD/DVD

• All text, logos and other pertinent information must be at least .5” from the trim and gutter

Deadlines Please submit files to your account representative no later than 45 days prior to publication. All camera-ready ads must be in no later than the 5th of the month prior to publication.


Digital PresenceEVERYWHERE THE READER IS

e stand by our statement that print is alive and well; however, we have always held the philosophy that Style magazine would be available

everywhere the reader is. Therefore, many years ago, we made the decision to offer downloadable apps for the magazines, and a digital edition

that offers special content not found in print editions. Style magazine now has a tremendous following, allowing readers to obtain their content several

days prior to the printed edition hitting the streets.

AVERAGE MONTHLY READERS

15,000AVERAGE TIME SPENT ON DIGITAL EDITION

7:28THE TOTAL NUMBER OF ADULTS WHO READ DIGITAL EDITION MAGAZINES GREW 27 PERCENT BETWEEN 2015-2016.Source GfK MRI, Fall 2011-2016



WebsiteTHE PLACE TO GO WHEN YOU WANT TO BE IN THE KNOW

hough Style is a monthly publication, we know daily events and local news in this part of Central Florida is important to our readers. That’s

why earlier this year we introduced a new segment to our website called, “What’s Going On?” We are committed to providing the most accurate and

up-to-date information to readers—immediately.We publish new stories daily, and share these stories through social media

platforms, such as Facebook, Twitter, and Instagram. By doing so, we have attracted thousands more readers to our website and kept them engaged.

The Style magazine website is the place to go when you want to be in the know. Put your message in front of our audience. When digitally advertising with

Style, you can establish your online presence, make an emotional connection and get online customers excited about who you are and what you have to offer. Allow your ad to work for you 24 hours a day and gain access to a limitless, ideal audience.

SOCIAL MEDIA FOLLOWERS

12,000AVG. TIME SPENT

ON SITE

1:45National average :20-:30

IMPRESSIONS PER MONTH

162,000AVERAGE MONTHLY VISITS

39,500Tile Ad

Tile Ad

Ad size Wpx x Hpx $/mo.

Tile 300 x 300 450

• A URL must be supplied

• File types accepted are .jpg, .gif, .swf

• Files must be RGB and 50k or less

• Supplied ads due 2 days before publication date

• In-house designed ads due 1 week before publication date

• Contact your sales representative for in-house design fee information

Website specs

WHEN DIGITALLY ADVERTISING WITH STYLE, YOU CAN ESTABLISH YOUR ONLINE PRESENCE, MAKE AN EMOTIONAL CONNECTION AND GET ONLINE CUSTOMERS EXCITED ABOUT WHO YOU ARE AND WHAT YOU HAVE TO OFFER. LET YOUR AD WORK FOR YOU 24 HOURS A DAY AND GET ACCESS TO A LIMITLESS, IDEAL AUDIENCE.

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Editorial Calendar2020

JanuaryEDITORIAL:

40 Under 40&

What’s New in Lake and Sumter

DEADLINE:

11.25.2019

MayEDITORIAL:

Women’s IssueWoman of the Year + Highlight of the

area’s female leaders

ADVERTISING:

Business Women of Style

DEADLINE:

3.25.2020

SeptemberEDITORIAL:

Health & Wellness

ADVERTISING:

Ask the Healthcare Expert

DEADLINE:

7.25.2020

FebruaryEDITORIAL:

Multi-Million-Dollar ProducersTop Realtors

ADVERTISING:

Realtor Profiles

DEADLINE:

12.25.2019

JuneEDITORIAL:

Men’s IssueMan of the Year + Olympic Preview

ADVERTISING:

Business Men of Style

DEADLINE:

4.25.2020

OctoberEDITORIAL:

The Dark Side of LakeAn investigative look at issues surrounding our communities

DEADLINE:

8.25.2020

MarchEDITORIAL:

Home IssueParade of Homes

ADVERTISING:Ask the Home Expert

DEADLINE:

1.25.2020

JulyEDITORIAL:

The Lakes IssueActivities, Nature, Status of the

Lakes. Special Species

DEADLINE:

5.25.2020

NovemberEDITORIAL:

The Extraordinary IssueHighlight of extraordinary people,

places and events

ADVERTISING:

Ask The Expert

DEADLINE:

9.25.2020

AprilEDITORIAL:

Local LegendsPeople and Places

DEADLINE:

2.25.2020

AugustEDITORIAL:

Best of the BestHot List

ADVERTISING:

Hot Deals — 50% Off

DEADLINE:

6.25.2020

DecemberEDITORIAL:

Year In Review

ADVERTISING:

Gift Guide

DEADLINE:

10.25.2020

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Documents

MAGAZINE · Magazine on a full-time basis. This commitment ensures that each and every magazine will make it into the hands of our readers and provide a great return for our advertisers