Luxury Home Living In The Capital Region · Balducci’s Wegmans Harris Teeter Giant Safeway ... WheRe to shop a special section of top retailers, profiling the products and services

Luxury Home LivingIn The Capital Region

InformatIon KIt

We foster appreciation of fine home design by providing substantive coverage of superior creative work. We artfully blend the practical and the aspirational so that readers can create a vision for their own home design projects.

IdeaBookyour guide to a beautiful home

SPECIAL EDITION

HOME DESIGN&

IB_cover_PRESS.indd 1 9/12/18 2:24 PM

Luxury Living on the Bay

Three one-of-a kind homes celebrate waterfront style

GREAT ESCAPES

CHESAPEAKE VIEWSHOME DESIGN’s&

HOME DESIGN&DC • MD • VA

THE PROS AT HOMEFRANK BABB RANDOLPHLAUREN SACHS

HOT NEW TALENTWHO TO WATCH

ISSUE

designer

For Readers:

• WE INSPIRE readers with ideas and advice on custom design and home makeovers.

• WE CREATE DEMAND for luxury home products and design services.

• WE SHOWCASE TALENT, from architects and artisans to builders and interior and landscape designers.

• WE PROVIDE A MARKETPLACE where homeowners can find sources for classic to contemporary styles.

For Advertisers:

• WE REACH ALL local Million-Dollar-Home Owners with household income over $400,000.

• WE CAPTIVATE OWNERS of luxury homes who have a primary interest in enhancing their properties through fine design.

• WE SERVE THE AFFLUENCE of the region, which includes 12 of the 25 wealthiest counties in America.

• H&D REACHES the design industry pros and events.

What We Deliver 2019 MEDIA KIT

P 240-328-6275 F [email protected]


SPECIAL EDITION

HOME DESIGN&Luxury Living on the Bay

Three one-of-a-kind homes celebrate

waterfront life

COASTAL RETREATS

CHESAPEAKE VIEWSHOME DESIGN’s&

Special Features Calendar


2019 MEDIA KIT

Ivy Lane LIvInG © anGIe SeckInGer

Jan/Feb – Winter 2019

• Best Kitchens Editors’ Picks for Innovative Kitchen Design Ad Bonus: Kitchen Design Showcase – show off new projects! Ad Bonus: Hot Ideas for Kitchen Design – tile, flooring, appliances, more!• Special Section: Escapes By Design Designers showcase their work for clients at vacation destinations • Storage Spaces – Expert Advice closets, cabinetry, and clever spaces • Focus on build+remodel: Lighting designers and products

Mar/apr – Spring 2019

• Landscape Design Project Profiles, LCA Awards, more…• Home Tech: Recent Projects Re-cap Project Profiles w/annotated highlights• Fine Furniture & Accessories: New from High Point

Ad Bonus: Showroom Selections• Top Builder Projects • Focus on build+remodel: Roof-Top Decks +Award-winning projects from MBIA members

Special edition: cHeSapeaKe VieWS – Spring 2019

Featuring Luxury Homes on the Chesapeake Bay with Home DesignResources Directory

May/Jun – late Spring 2019

• Great Outdoor Spaces Special Feature on Taking It Outside Ad Bonus: Expert Advice for planning Outdoor Entertaining Spaces• Focus on build+remodel: Best Remodeling Projects including NARI Coty Awards +NKBA Kitchen & Bath Awards + Tile Products Ad Bonus: The Designer Touch -- Ideas & Tips from K&B Experts

Special 20tH anniVerSary iSSue (June 2019)

Join us for a very special keepsake issue looking back on 20 years of great design in the Baltimore-Washington region – the styles, the stars, the craftsmen, the sources – that have fostered two decades of cre-ative growth in home building and interior design.

Sep/oct – Fall 2019

• Top Residential Architecture AIA Award-Winners with Special Section: Projects of the Year • Fine Furniture & Accessories: What’s Hot from High Point• Landscape Building Features Special Section: Innovative Landscaping Solutions featuring top work

from top firms• Focus on build+remodel: Window Features +ICAA John Russell Pope Awards +Custom Builder Awards

tHe HoMe&deSign idea booK (2020 Edition, publishEd 10/1/19)

This essential planning tool will help homeowners organize and design their luxury home projects. From checklists and project step-by-steps to before-and-after makeovers, readers use the Idea Book to plan, style and resource their visions for Kitchens & Baths, Interior Design, Custom Homes, Landscape Design and Luxury Remodeling.

Special edition: cHeSapeaKe VieWS – Fall 2019

Featuring Luxury Homes on the Chesapeake Bay with Home Design Resources Directory

noV/dec – late Fall 2019

• Special Interior Designer Issue Top designers and their specialties; 20 Designer Finds• Baths + Spas Innovative Designs New Products for Bath Design Ad Bonus: My Favorite Project• Focus on build+remodel: Fireplaces and Mantels

ReadeR deMOGRaPHICSFemale 68%

Male 32%

Median Age 51.5

Median Home Value $1,000,000

Median Annual Income $300,000

Own a car costing $50,000+ 42%

Have a swimming pool 19%

Have a home theater 21%

Own a 2nd Home 37%

WHat OuR ReadeRS Plan tO BuyAntiques & Accessories 21%

Bath Design 28%

Carpets & Flooring 29%

Cabinetry & Closet Design 29%

Furniture (traditional) 21%

Kitchen Design & Appliances 29%

Landscape Design 29%

Lighting & Automation 20%

Remodeling 23%

Window & Door Treatments 28%

(Source: Reader Survey)

WHICH MaGazIneS dO yOu Read ReGulaRly?Asked of ASID-DC Members:

12 of the 25 Wealthiest Counties in America are in

HOME&DESIGN’s circulation area.

Source: Forbes (Top 25 Counties by average household income).

2019 MEDIA KIT


Reader Data

LewIS aquatech

HOME&DESIGN

Architectural Digest

Washingtonian

House Beautiful

Veranda

Elle Décor

DC Modern Luxury

Capitol File

81%

60%

49%

46%

30%

29%

14%

2%

Source: Gainen Research

2019 MEDIA KITCirculation

70,000 copieS in all the right places

• 52,000 AFFLUENT HOUSEHOLDS More copies mailed to highest income households than any other local title

• 12,000 PROMINENT RETAIL LOCATIONS Airports, bookstores, supermarket chains

◆ Barnes & Noble Booksellers

◆ Books-A-Million

◆ Whole Foods Market

◆ Balducci’s

◆ Wegmans

◆ Harris Teeter

◆ Giant

◆ Safeway

◆ Home Depot

• 3,000 HOME BUYERS AND HOME SELLERS through premier luxury real estate offices

◆ AIA (American Institute of Architects)

◆ ASID ( American Society of Interior Designers)

◆ DC Design House

◆ IFDA ( Intern’l Furnishings and Design Assoc.)

◆ LCA ( Landscape Contractors Association)

◆ MBIA ( Maryland Building Industry Association)

◆ NARI ( National Assoc. of the Remodeling Industry)

◆ NKBA (National Kitchen and Bath Association)

◆ NVBIA ( Northern Virginia Building Industry Assoc.)

◆ Washington Design Center

Our Partners• 3,000 DESIGN INDUSTRY PROS AND EVENTS


READ BY THE MOST AFFLUENT Homeowners in Washington DC, Maryland and Virginia

• REACHING ALL Local Million-Dollar-Home Owners with household income over $300,000

M a r y l a n d

B A LT I M O R E

SectionS

Buildthe talents of architects and the craftsmanship of master builders help guide you through the process. tips, new products, doors and windows trends.

design interior designers top choices for furnishings and accessories, carpets, and window treatments. Deck out your space with all the right details from local sources.

Kitchen + Bath top pros illustrate new designs, surfaces and appliance choices. Where to spend and splurge. How to schedule a major project. How to go big in a small space.

landscapeDo’s and dont’s of eye-pleasing plantings and outdoor living features from stonescapes to pools. outdoor checklist of must-do’s to add to your calendar.

Remodelincorporating new exteriors, interior spaces and built-ins. How to plan an efficient closet, plus top choices for home-tech systems and lighting.

The idea Book is designed to be a year-long reference for future home improvement projects.

the HOME&DESIGN idea Book is an all-new approach to helping luxury home owners step up their game when investing in their properties and lifestyle. From additions to full custom homes, from interior design to landscape design, the book offers sound advice and inspiring examples for creating a design vision and getting it done.

Annual Idea Book 2019 MEDIA KIT

homeanddesign.com | 2019 IDEA BOOK100

2019 IDEA BOOK | homeanddesign.com 101

KITCHEN+BATH

THEN

The small space allotted to the kitchen was poorly laid out, with the sink being the first thing guests saw upon entry. The stove sat farther along the same wall.

Typical of old homes, there was a shortage of storage. Though the ceilings are high, the space above the existing cabinetry was not being utilized.

Dated cabinets and materials were budget-grade and boring.

NOW

Martz moved the sink and positioned the paneled fridge facing the doorway. The stove occupies the far end, creating a focal point.

An additional row of upper cabinetry creates storage space; the owners reach the upper cabinets via a ladder that slides around the kitchen on wheels.

Crisp, white cabinets are offset by custom-colored encaustic-cement floor tile. Martz installed a backsplash of painted-tin ceiling tiles.

Interior, Kitchen & Bath Design: Todd Martz, Todd Mar tz Interiors, Alexandria, Virginia. Contractor: Certified Services LLC, Springfield, Virginia. Photography: Stacy Zarin Goldberg. “I kept the vintage details but added a lighter, more contemporary feel,” says Martz. He selected elements that are true to the home’s era—custom encaustic cement-tile floors by O’Neil Ruppel and a tin tile backsplash—but gave them a modern slant. A shallow cabinet and countertop along one wall (above) hold small appliances, while the farmhouse sink (opposite, inset) is conveniently located between fridge and stove. The ladder (above, left) can roll or be lifted off its pole and moved.

KITCHEN BEFORE

Todd Martz puts a creative spin on the kitchen and bath in a circa-1885, Northwest DC Victorian

before + after

child’s play Sallie Finney Kjos reimagines a

drab basement as a cheerful retreat

for a passel of grandchildren

REMODEL

Renovation & Interior Design: Sallie Finney Kjos, ASID, IDS,

GreyHunt Interiors, LLC, South Riding, Virginia. Contractor:

Juan Guerra, Fairfax, Virginia. Photography: Stacy Zarin

Goldberg.

A kids’ hangout should be light,

bright and stimulating,” says

designer Sallie Kjos, describ-

ing the vision she had for

a basement redo in Fairfax, Virginia.

The mandate was to create a fun, lively

play area for the owner’s grandchildren

(eight and counting) in a dark, window-

less space. Among the structural issues:

dropped acoustical-tile ceilings punctu-

ated by extra-wide air vents and intru-

sive, oversized support columns that

impeded flow.

Kjos dry-walled the ceiling, reduced

the size and number of vents and

GREAT IDEAS

integrated or removed the columns. Then

she organized the L-shaped space into

zones. Where a door opens to the back-

yard, a mudroom area with a built-in

bench now stores toys for outdoor use;

a column beside the mudroom became a

wall dividing it from a convenient new

kitchenette. A crafts area is bordered by

a chalkboard wall. In the other leg of the

L, Kjos spruced up an existing wall of

The basement features a craft area

(opposite), where drum pendants from

Shades of Light hang above a CB2

table and bright orange chairs. A cozy

seating area (pictured here) combines

Arhaus furniture with playful poufs

from Surya and a whimsical painting

by Kjos’s sister, Nicole Finney. White-

and teal-painted shelves (below) are

enlivened by wallpaper from Brewster.

2019 IDEA BOOK | homeanddesign.com 95

white + goldGilday Renovations

brings timeless style and

special features to a Bethesda kitchen

EXPERT TIP

When shopping for

energy-efficient windows,

consider Low Emissivity

(Low E) coatings, which

reduce radiant thermal energy

without dramatically

reducing light. Gaining

additional efficiency would

require options such as triple-

insulated windows or

multiple surfaces of Low-E coatings.

—NICK NEIDIG,

Quality Window & Door Inc.

BUILD

CHECKLISTFactors to consider when designing

and building a dream home

GOING GREEN—Concern for the environment is growing among U.S. households—

and so are energy costs. Because of this, many custom builders are embracing green-

building techniques. Features like solar panels, water-saving appliances, insulation to

prevent heat loss and the use of renewable or recycled building materials all improve a

home’s efficiency.

NEW AMENITIES—Today, homeowners like to see features that will enhance their

lifestyle through health, entertainment and comfort. Yoga studios, resistance pools and

fitness rooms encourage healthy living. Game rooms, theaters and even bowling alleys

can be added for easy entertaining, while breezy, screened porches and warm hearths

make a home feel cozy and welcoming.

HOME TECH—In a world where there’s an app for everything, buyers now expect a

custom home to do more and be “smarter.” Nowadays, you can control many features

in your home using a phone, including energy usage and climate control, security

systems, lighting and even the music playing in each room.

MULTI-GENERATIONAL LIVING—Whether it’s aging parents moving in with their

adult children or young adults returning to the nest, multi-generational households are

on the rise and custom builders are tailoring homes to this lifestyle. Multi-generational

families often build homes that include a traditional mother-in-law suite or a locked-

off living space with dedicated kitchenette, full bathroom and living areas to provide a

sense of privacy and independence.

UNIVERSAL DESIGN—As the population ages and baby boomers look to retirement,

universal design has become an ever-growing priority for many custom-home buyers

and builders. Features such as wider doors, lower countertops and fewer stairs create a

home that everyone can enjoy comfortably. Accessibility allows owners to age in place,

prolonging their ability to stay in the house independently and increasing value by

opening the market to any future buyer, regardless of age, stature or ability.

—Source: Maryland Building Industry Association. Architecture: Bill Sutton, Sutton

Yantis Associates Architects. Builder: Great Falls Construction. Photo: Bob Narod.

ON THE SHELF

In Timeless: Classic American

Architecture for Contemporary

Living, Boston-based author

and architect Patrick Ahearn,

FAIA, documents many of the

award-winning residences he’s

designed over the past 45 years.

Readers will find inspiration in his

historically sensitive approach that

also embraces the present. ORO

Editions; 2018; $60.

Deadlines: contract – 08/2/19 Ad Materials – 08/09/19

Schedule: in Mailboxes – 09/26/19 on newsstands – 10/08/19

stoRe FRont updates consumers on the storefronts and showrooms that have recently opened

WheRe to shop a special section of top retailers, profiling the products and services they provide for luxury design

top pRos a convenient reference to help homeowners select the right pro for their home makeover

the idea Book will circulate through late 2018 and much of 2019 in the following ways:

n 60,000 mailed initially to million-dollar-home owners

n 10,000 mailed periodically to new home owners in residences valued at $900,000+

n 12,000 placed in book stores and select newsstand (three waves of distribution during the year.

n 3,000 copies at design events, show houses and the Washington Design center.

Full Run EDition -- 85,000 copies REgional oPtionS – 15,000 copies each: n Bethesda/Potomac n Dc/Arlington n tysons corner

By the numBeRs


SPECIAL EDITION

HOME DESIGN&

KITCHEN+BATH

▲ Bosch’s black stainless-steel appliances boast fresh style and smudge-resistance, thanks to a special

protective black-oxide coating. The company’s Black Stainless Steel kitchen suite, with fridge, dishwasher,

oven and cooktop, is available at area Ferguson locations. fergusonshowrooms.com; bosch-home.comEDITOR’S picks

▲ California Faucets recently debuted its Kitchen Collection, a new line of faucets available in three black finishes: Matte Black (pictured), Carbon and Black Nickel. Available at Renaissance Tile & Bath in Alexandria, Virginia. renaissancetileandbath.com; calfaucets.com

▲ I Catini, by Italian bath manufacturer Ceramica Cielo, is a chic ceramic wash basin that rests on a steel frame finished in black (pictured) or bronze. The basin is available in a circle, oval or rectangle, in 16 colors; the frame may feature a ceramic or marble shelf or drawer. A matching mirror is part of the collection. ceramicacielo.com

t Designed by Studio Castiglia Associati for Scavolini, the versatile Aquo line of bathroom

cabinets comes in a range of shapes, colors and finishes. Pictured: a vanity in wood

veneer, distinguished by handles positioned at the corners of the drawer fronts rather

than the center. Scavolini Store is located in Georgetown. cucinamoda.com

s Inspired by Moroccan, Portuguese and Chinese decorative motifs, Walker Zanger’s pop-ular ceramic Duquesa Collection is now available in encaustic cement. Handcrafted in a matte finish, the cement tiles come in four gray-and-blue designs (Alba is pictured). Offered locally at Architectural Ceramics. architecturalceramics.com; walkerzanger.com


All file materials can be sent to [email protected] For much larger files please use www.wetransfer.com

• Accepted File Types: PDF, Photoshop, InDesign 5.5

• Critical Color ads must be accompanied by a color-accurate proof. H&D cannot guarantee exact color if a color-accurate proof is not provided (with all supporting images and fonts)

• All files must be 300 dpi at printed size and be converted to CMYK. Each image within the file must be 300 dpi.

To Submit Your Print Ready Ad:

Bleed ads:

Full Page Bleed……………………….. .................. .8.75”x 11.125” (includes add’l 1/8” that will be trimmed)Spread Bleed………………………….................... 17.25”x 11.125”

non-Bleeds ads:

Full Page (non-bleed, Live Area) ................................ 7.375” x 9.812”Spread (non-bleed)……………………. ................... 16.875” x 9.875”2/3 Page—Vertical ...................................................... 4.75” x 9.875”1/2 Page—Horizontal. .............................................. 7.375” x 4.812”1/2 Page—Vertical .................................................... 3.562” x 9.875”1/3 Page—Square ...................................................... 4.75” x 4.812”1/3 Page—Vertical .................................................... 2.375” x 9.875”1/4 Page .................................................................. 3.562” x 4.812”

MaGaZIne PaGe sIZe .............................................8.5” x 10.875”

Ad Dimensions:

1/8” Bleed Requirement beyond trim for Bleed ads (will be cut off when book trims)

Page trim 8.5” x 10.875”

1/4” Safety margin for all text, logos, etc. (keep all critical info within 1/4” of page trim)

2019 MEDIA KIT

JANUARY

MaR/aPR ISSUE

ad due Jan

7

MARch

MaY/JUNE ISSUE

ad due MaR

6

MAY

JULY/aUg ISSUE

ad due May

3

JUlY

SEPt/OCt ISSUE

ad due July

9

NoveMbeR

JaN/FEB ISSUE

ad due nOv

8

SepteMbeR

NOv/DEC ISSUE

ad due SePt

13

AUgUSt

IDEa BOOk

ad due auG

9

Ad Deadlines & Specifications


2019 ADvErTIsIng DEADlInEs

ISSUE AD DUE MAIL DATE

March/April 01/07/19 02/14/19 May/June 03/06/19 04/11/19 July/August 05/03/19 06/13/19 September/October 07/09/19 08/15/19 Idea Book 2019 08/09/19 09/19/19 November/December 09/13/19 10/24/19 January/February 11/08/19 12/19/19

We Can Create Your Ad:*Please provide the following:

• Images (including logos) at 300 dpi at printed size and converted to CMYK

• Text as a Word Document

Note: Images downloaded from the internet cannot be accepted due to standard low resolution

*There is a fee for all ad creative work

2019 MEDIA KITOnline Opportunities

Put the Power of HomeAndDesign.com to Work for You!

HomeAndDesign.com is the premiere site for luxury homes and interiors in the Washington-Maryland-Virginia region, with rich editorial content, beautiful photos and handy information. It’s the online portal for all things related to home design!

This powerful online presence works to bring you new business and keep you top of mind with consumers as they proactively consider home design:

• Message Continuity- Your compelling in-book HOME & DESIGN campaign can also be viewed online creating a consistent and targeted message.

• Qualified Prospects- HomeAndDesign.com works 24/7, attracting visitors who are searching for home design information.

• visitors Can Take Action- Your ad will link to your company’s website, allowing prospective customers to take action in securing your company’s services.

Units Available (see samples above)

• Leaderboard • Spotlight Unit • Box Ad • Find a Pro • Half-Page Banner

For more information contact: Jerry Parks

[email protected] 240-328-6275

Box Ad

leaderboard


30,000 Monthly Visitors!

Find a Pro

Find a Pro

Articles ½ Page Banner

spotlightIdeaBook

your guide to a beautiful home

SPECIAL EDITION

HOME DESIGN&

2019 MEDIA KIT


Compare The Value!HOMe&deSIGn is the only local magazine that...• Has a Home Design editorial focus

• Reaches every household earning $300,000++ in homes valued over $1million

• Takes your ad into homes at a cost under 10 cents copy

PublicationHOME & DESIGN

Arlington Bethesda Capitol File DC Northern virginia

Washingtonian

Circulation 70,000 25,000 30,000 50,000 50,000 40,000 110,000

annual Issues Printed 7 7 7 6 10 6 12

editorial focus HOME Style Lifestyle Lifestyle Lifestyle Lifestyle Lifestyle Lifestyle

delivery area DC, VA, MD VA only DC, MD DC, VA, MD DC, VA, MD VA only DC, VA, MD

copies Mailed to Homes 52,000 15,000 20,000 12,500 22,000 20,000 67,000*

avg. Home value $1,000,000 + $930,000 Unavailable Unavailable $845,240 510,000 $825,000

Median Income $300,000 $233,000 $270,000 $200,000 $289,040 226,289 $230,200

4-Color Page Rate - 6X $4,975 $2,950 $3,400 $6,250 $8,000 3,200 $13,680

your Cost Per Copy Mailed 10 ¢ 19 ¢ 17 ¢ 50 ¢ 40 ¢ 16 ¢ 26 ¢

to the design trade Yes – 3,000 NO NO NO NO NO NO

As of 10/2017 Source: 2018 Media Kit 2018 Media Kit 2018 Media Kit 2018 Media Kit 2017 Media Kit 2017 Media Kit 2018 Media Kit * 11/17 Postal Statement

HOME DESIGNDC • MD • VA

&

COOKING WITHConvivial Chef

CEDRIC MAUPILLIER

GET ORGANIZED Storage Ideas

FROM THE PROS

dream kitchens

5 fabulous makeovers!

_C1_HD_0118_Press.indd 1 12/29/17 10:25 AM


SPECIAL EDITION

HOME DESIGN&

Send your Promotion Piece with copies of HOMe&deSIGn!Your postcard, flyer, booklet or catalog can be placed inside our polybag when we mail any issue of HOME&DESIGN. We can accommodate any size up to 8” x 10”, you can target any local region and the cost is less than postage alone!

Ride-Along Inserts Command Attention

For more information contact: [email protected]

240-3286275 x109

CHOOSe yOuR GeOGRaPHy• As many as 50,000, but a minimum of

10,000

• Contiguous zip codes – the area(s) you choose must be in one connected location

• Targeted list of $million++ home owners

add personality, comfort & beauty to your home our latest

new value packages

A R C H I T E C T U R A L C E R A M I C S

means service & selection

Visit www.architecturalceramics.com

leSS eXPenSIve tHan POStaGe• All-in-one fee includes target list, mail handling, and postage

• Ship your printed insert to our mailer in Strasburg, VA, 30 days prior to cover month

• $0.13 each for 2 pgs (front and back), add $.01 for each addl 2 pgs

Example: 8 page booklet (5x8) = $0.16 each ($160 per thousand)

• Discount of $0.02 each on quantities of 20,000 or more

Example: 4 pg flyer (8x10) = $0.12 each ($120 per thousand)

Documents

Luxury Home Living In The Capital Region · Balducci’s Wegmans Harris Teeter Giant Safeway ... WheRe to shop a special section of top retailers, profiling the products and services