What are the strategies of a luxury brand to communicate with its

consumers online?

Among many strategies which

LV uses to engage with its consumers

online…

LV is a cultural tastemaker:

Creator of theMost talent young filmmaker award,

The Louis Vuitton Journeys Award

On the website the 12 final candidatespresent their films where they show us their meaning of journey.

Journey is the Theme of LV’s website

• What are the strategies of a luxury brand to communicate with its

consumers online?

The other way to be a cultural tastemakerIs to promote young artists by exposing their Arts at the two gallieries owned by LV and

On the LV’s website

The Espace Louis Vuitton Tokyo and the Espace Culturel Louis Vuitton in Paris

Where it is possible to see the art of the

most talent young artists in the world

The LV ‘s website shows some scenes of the galleries’ exhibitions and dates