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Louis Vuitton Spring-Summer 2021 Men’s collection

Wednesday 2nd September 2020

Tokyo International Cruise Terminal 2 chome Aomi Koto-ku

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Louis Vuitton Men’s collectionby Virgil Abloh Spring-Summer 2021Index

“Within my practice, I contribute to a Black canon of culture and art and “Within my practice, I contribute to a Black canon of culture and art and its preservation. This is why, to preserve my own output, I record it at length.” its preservation. This is why, to preserve my own output, I record it at length.” –Virgil Abloh, –Virgil Abloh, A manifesto according to Virgil AblohA manifesto according to Virgil Abloh, 2020., 2020.

Page 3Myth vs. Reality: The Full Story –TheessayclarifieshowVirgilAbloh’sWestAfrican –TheessayclarifieshowVirgilAbloh’sWestAfrican cultural heritage inspired the puppets, patterns, palette cultural heritage inspired the puppets, patterns, palette and accessories in the collection. and accessories in the collection. –Anaddendumtothecollectionnotes,itreflectsfashion’s–Anaddendumtothecollectionnotes,itreflectsfashion’s relationship with myth vs. reality. relationship with myth vs. reality.

Page 10Message in a Bottle: Tokyo show notes– The overall inspirations and philosophies behind – The overall inspirations and philosophies behind the Tokyo show. the Tokyo show.–Acontinuationofthenarrativeoftheseason’s–Acontinuationofthenarrativeoftheseason’s

travelling multi-show format. travelling multi-show format.

Page 12Soundtrack: Tokyo– An all-star ensemble of live musicians and the poet Caleb Femi.– An all-star ensemble of live musicians and the poet Caleb Femi.

Page 15Upcycling Ideology– Notes on the four ideas of upcycling central to the collection: – Notes on the four ideas of upcycling central to the collection: A. Upcycling by recycling material from overstock. A. Upcycling by recycling material from overstock. B. Upcycling by recycling ideas. B. Upcycling by recycling ideas. C. Upcycling through reiteration from the previous C. Upcycling through reiteration from the previous

season.season. D. Upcycling as part of the “Homework” initiative. D. Upcycling as part of the “Homework” initiative.

Page 17A Manifesto according to Virgil Abloh – VirgilAbloh’sself-pennedmanifestoinresponse – VirgilAbloh’sself-pennedmanifestoinresponse

to the events of 2020.to the events of 2020.– AnoutlineofAbloh’sintentionsasaBlackdesigner – AnoutlineofAbloh’sintentionsasaBlackdesigner

in the fashion establishment.in the fashion establishment.– Aclarificationofthemotivationsbehindhisprevious– Aclarificationofthemotivationsbehindhisprevious

collections.collections.– A pledge for future commitments.– A pledge for future commitments.

Page 20The Voyage– The idea behind the travelling show format for – The idea behind the travelling show format for Spring-Summer 2021. Spring-Summer 2021.

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Page 22The Adventures of Zoooom with Friends– AcomicstripfortheanimatedfilmthatlaunchedTheVoyage.– AcomicstripfortheanimatedfilmthatlaunchedTheVoyage.

Page 23Message in a Bottle: Shanghai show notes – The Shanghai show notes link to the Tokyo show.– The Shanghai show notes link to the Tokyo show.– An introduction of overarching ideas for Spring-Summer 2021– An introduction of overarching ideas for Spring-Summer 2021– The notes explain the overall inspirations and philosophies behind the Shanghai – The notes explain the overall inspirations and philosophies behind the Shanghai

show that preceded it and introduce the overarching ideas of the collection.show that preceded it and introduce the overarching ideas of the collection.

Page 25Soundtrack: Shanghai – NotesonMs.LaurynHill’sperformanceinaidofherMLHFoundation.– NotesonMs.LaurynHill’sperformanceinaidofherMLHFoundation.– NotesonHyukoh’sperformancefeaturedfortheFall-Winter2020segment.– NotesonHyukoh’sperformancefeaturedfortheFall-Winter2020segment.

Page 26The Vocabulary according to Virgil Abloh – The seasonally updated glossary, which outlines key ideas key in the collections.– The seasonally updated glossary, which outlines key ideas key in the collections.

Page 55Model map: Shipping Route – TheVoyagecastingfeaturesthelocalhumanitiesofthecollection’sports– TheVoyagecastingfeaturesthelocalhumanitiesofthecollection’sports of call. of call.

Page 56Look descriptions – Every look in the show by exit number, individual pieces and materials.– Every look in the show by exit number, individual pieces and materials.

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Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021‘Myth vs. Reality: The Full Story’Chicago, IL, September 2020.

In the fall of 2019, on a life-re-In the fall of 2019, on a life-re-lated hiatus, Virgil Abloh found lated hiatus, Virgil Abloh found himself introspective at home for himself introspective at home for an extended period of time after an extended period of time after several years of non-stop trav-several years of non-stop trav-el and continuous work. He spent el and continuous work. He spent this time around his mother and this time around his mother and father saturated in his Ghanaian father saturated in his Ghanaian heritage and childhood memories. heritage and childhood memories. He decided that moving forward, He decided that moving forward, the creative premises of his work the creative premises of his work at Louis Vuitton would spring di-at Louis Vuitton would spring di-rectly from his cultural heri-rectly from his cultural heri-tage. His work would visualise tage. His work would visualise unapologetic Black Imagination unapologetic Black Imagination in an autobiographical and deeply in an autobiographical and deeply personal voice. A second-gener-personal voice. A second-gener-ation African-American, Abloh’sation African-American, Abloh’sGhanaian-born parents draped his Ghanaian-born parents draped his childhood in a cultural tapes-childhood in a cultural tapes-try of Kente cloth, hand-carved try of Kente cloth, hand-carved figurines, wooden masks, and thefigurines, wooden masks, and theiconography of spirituality. iconography of spirituality. That winter, he approached his That winter, he approached his mother Eunice with an idea. Soon, mother Eunice with an idea. Soon, Mrs Abloh commissioned a series Mrs Abloh commissioned a series

of traditional wooden sculptures of traditional wooden sculptures from family artisans in the Arts from family artisans in the Arts Centre market in Accra, Ghana. Centre market in Accra, Ghana. Imagined by her son, the arte-Imagined by her son, the arte-facts fused the properties of facts fused the properties of West African art with the charac-West African art with the charac-teristics of Louis Vuitton. These teristics of Louis Vuitton. These works of art created the founda-works of art created the founda-tion for his Spring-Summer 2021 tion for his Spring-Summer 2021 collection.collection.

Now,Abloh’severypointofin-Now,Abloh’severypointofin-spiration came to life through spiration came to life through the lens of his childhood. the lens of his childhood. Slender suiting, broad shoul-Slender suiting, broad shoul-ders, and surreal accessories ders, and surreal accessories and motifs reminded him of the and motifs reminded him of the way Ghanaian men – his father in-way Ghanaian men – his father in-cluded – dressed in the 1970s. cluded – dressed in the 1970s. These men came of age in the ear-These men came of age in the ear-ly years of Ghanaian independence ly years of Ghanaian independence from colonial rule and used the from colonial rule and used the symbolic power of style and tai-symbolic power of style and tai-loring to express newfound pow-loring to express newfound pow-er and freedom. Abloh drew par-er and freedom. Abloh drew par-allels to ska, two-tone and the allels to ska, two-tone and the

“Themoremundanethefixedtext,themoredramaticistheSignifyin(g)revision.“Themoremundanethefixedtext,themoredramaticistheSignifyin(g)revision.Itisthisprincipleofrepetitionanddifference,thispracticeofintertextuality,Itisthisprincipleofrepetitionanddifference,thispracticeofintertextuality,whichhasbeensocrucialtoblackvernacularformsofSignifyin(g),jazzanditswhichhasbeensocrucialtoblackvernacularformsofSignifyin(g),jazzanditsantecedents,theblues,spirituals,andragtime.Signifyin(g)isantecedents,theblues,spirituals,andragtime.Signifyin(g)isso fundamentally black...so shared in [our] culture as to have long ago become second so fundamentally black...so shared in [our] culture as to have long ago become second nature to its users.” – Henry Louis Gates, nature to its users.” – Henry Louis Gates, The Signifying Monkey: A Theory of African-The Signifying Monkey: A Theory of African-American Literary Criticism, American Literary Criticism, 1988.1988.

“Thenarrativeofdirectcauseandeffect,thelapsarianbeforeandafter,ofheroic“Thenarrativeofdirectcauseandeffect,thelapsarianbeforeandafter,ofheroicorigin and farcical repetition, will no longer do. Many of us recite this narrative origin and farcical repetition, will no longer do. Many of us recite this narrative without much thought – but with great condescension toward the very possibility of without much thought – but with great condescension toward the very possibility of contemporary art. “ – Hal Foster, contemporary art. “ – Hal Foster, Who’s Afraid of the Neo-Avant-Garde?Who’s Afraid of the Neo-Avant-Garde?, 1994., 1994.

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Africandiaspora’smanifestationAfricandiaspora’smanifestationin the Jamaican elements adopted in the Jamaican elements adopted by British subculture, as well as by British subculture, as well as the patterns and silhouettes of the patterns and silhouettes of La SapeLa Sape, the dandies of Kinshasa , the dandies of Kinshasa andBrazzaville.Inthered,yel-andBrazzaville.Inthered,yel-low and green of the Ghanaian and low and green of the Ghanaian and Ethiopianflags,AblohrecognisedEthiopianflags,Ablohrecognisedthe wardrobes associated with the wardrobes associated with Rasta and reggae. Rasta and reggae.

Shopping for his children in Shopping for his children in a toy store in Paris in January a toy store in Paris in January 2020, he caught a glimpse of him-2020, he caught a glimpse of him-selfinamirror,hispocketsstuffedselfinamirror,hispocketsstuffedwith puppets of all shapes and co-with puppets of all shapes and co-lours. They made him think of the lours. They made him think of the carved masks, figurines and dollscarved masks, figurines and dollshe knew from Ghana, and references he knew from Ghana, and references he recognised from he recognised from the Louis Vuitton the Louis Vuitton genetics: a ted-genetics: a ted-dy bear designed by dy bear designed by Marc Jacobs for the Marc Jacobs for the Spring-Summer 2005 Spring-Summer 2005 Men’s collection,Men’s collection,and the and the Maroquinaris Maroquinaris Zoologicae Zoologicae series series of small leather of small leather goods created for goods created for the house by Billie the house by Billie Achilleos in 2011. Achilleos in 2011.

Organically, the Organically, the colourful charac-colourful charac-ters of ‘Zoooom with friends’ters of ‘Zoooom with friends’ came to life, animating gar-came to life, animating gar-ments and accessories throughout ments and accessories throughout his collection. Abloh based each his collection. Abloh based each character on real people in his character on real people in his life who accompanied him on his life who accompanied him on his journey since his first days injourney since his first days intheLouisVuittonoffices.theLouisVuittonoffices.

The symbiosis of inspirations that The symbiosis of inspirations that informed the puppets made Abloh informed the puppets made Abloh contemplate the cultural and sub-contemplate the cultural and sub-cultural belonging we ascribe to cultural belonging we ascribe to the things that inspire us: the the things that inspire us: the territorialism of inspirations, territorialism of inspirations,

and the myths of derivation we and the myths of derivation we createaroundobjects,referenc-createaroundobjects,referenc-es and people. In the tradition es and people. In the tradition of Thomas Mann, myths are sto-of Thomas Mann, myths are sto-ries spun from collective mem-ries spun from collective mem-ory. They are tools for authors ory. They are tools for authors and artists, which transcend the and artists, which transcend the existing and allow for the cre-existing and allow for the cre-ation of something new. “I have ation of something new. “I have never tried to produce the il-never tried to produce the il-lusion that I am the source of lusion that I am the source of the history of Joseph,” Mann said the history of Joseph,” Mann said of his bildungsroman of his bildungsroman Joseph and Joseph and His BrothersHis Brothers published 1933-43. published 1933-43. “Before it could be told, it hap-“Before it could be told, it hap-pened, it sprang from the source pened, it sprang from the source from which all history springs, from which all history springs, and tells itself as it goes.”and tells itself as it goes.”

A suit painted in A suit painted in clouds reminds some clouds reminds some of Magritte and of Magritte and others of Raphael, others of Raphael, but in the eyes of but in the eyes of a child, does it a child, does it not belong to a sky not belong to a sky gazeduponmutuallygazeduponmutuallyacross the globe? across the globe? In his essay In his essay The The Myth of Originality Myth of Originality in Contemporary in Contemporary Art Art from 1964, from 1964, the sculptor David the sculptor David HarereflectsontheHarereflectsontheoriginality of fa-originality of fa-

miliar and age-old imagery in miliar and age-old imagery in art. “A Rembrandt cow has lit-art. “A Rembrandt cow has lit-tle resemblance to a Dubuffettle resemblance to a Dubuffetcow and neither of them are art cow and neither of them are art because of the cow, who […] is because of the cow, who […] is hermetically original. More sim-hermetically original. More sim-ply, man’s originality is com-ply, man’s originality is com-parative, whereas God’s may notparative, whereas God’s may notbe.” He further argues: “Once an be.” He further argues: “Once an artist begins to use originali-artist begins to use originali-ty as an attribute which is his, ty as an attribute which is his, once the public begins to go out once the public begins to go out of their way to look for it, its of their way to look for it, its meaning is lost.” meaning is lost.”

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If West African art draws your If West African art draws your mind to Picasso or Matisse, does mind to Picasso or Matisse, does it make its provenance any more it make its provenance any more European? In European? In Ways of SeeingWays of Seeing from from 1973, the art critic John Berger 1973, the art critic John Berger observes that “a people or class observes that “a people or class whichiscutofffromitsownpastwhichiscutofffromitsownpastis far less free to choose and is far less free to choose and to act as a people or class than to act as a people or class than one has been able to situate it-one has been able to situate it-self in history. This is why – self in history. This is why – and this is the only reason why and this is the only reason why – the entire art of the past has – the entire art of the past has now become a political issue”. now become a political issue”. Berger further argues: “The rela-Berger further argues: “The rela-tion between property and art in tion between property and art in European culture appears natural European culture appears natural to that culture, to that culture, and consequently and consequently if somebody demon-if somebody demon-strates the extent strates the extent of the property in-of the property in-terest in a given terest in a given cultural field, itcultural field, itis said is said to be a demonstra-to be a demonstra-tion of tion of hishis obses- obses-sion. And this al-sion. And this al-lows the Cultural lows the Cultural Establishment to Establishment to project a littleproject a littlelonger its false longer its false rationalised image rationalised image of itself.” of itself.”

Provenance is re-Provenance is re-ality; ownership is myth. In the ality; ownership is myth. In the same way we cannot control our same way we cannot control our inspirations, we cannot trade-inspirations, we cannot trade-mark natural or cultural heritage mark natural or cultural heritage as contemporary artistic terri-as contemporary artistic terri-tory. As Rosalind Krauss argues tory. As Rosalind Krauss argues in her watershed 1981 essay in her watershed 1981 essay The Originality of the Avant-The Originality of the Avant-Garde: A Postmodern RepetitionGarde: A Postmodern Repetition, , “The avant-garde artist above all “The avant-garde artist above all claims originality as his birth-claims originality as his birth-right… [However], if the notion right… [However], if the notion of the avant-garde can be seen as of the avant-garde can be seen as a function of the discourse of a function of the discourse of

originality, the actual practice originality, the actual practice of vanguard art tends to reveal of vanguard art tends to reveal that ‘originality’ is a workingthat ‘originality’ is a workingassumption that itself emerges assumption that itself emerges from a ground of repetition and from a ground of repetition and recurrence.” What matters in cre-recurrence.” What matters in cre-ationisn’tifsomethingappearsationisn’tifsomethingappearsrepeated, but at what moment in repeated, but at what moment in history it appeared repeated. history it appeared repeated.

Through his work for Louis Through his work for Louis Vuitton, Abloh deals with the way Vuitton, Abloh deals with the way society programmes us through our society programmes us through our upbringing, embedding our minds upbringing, embedding our minds with predetermined ideas of val-with predetermined ideas of val-ueandworth:whatis‘good’andueandworth:whatis‘good’and‘bad’, ‘rich’ or ‘poor’, ‘pos-‘bad’, ‘rich’ or ‘poor’, ‘pos-

sible’ or ‘impos-sible’ or ‘impos-sible’. He con-sible’. He con-tinuously asks the tinuously asks the question: How do we question: How do we separate myth from separate myth from reality? In the reality? In the Boyhood Ideology Boyhood Ideology that Abloh refers that Abloh refers to throughout his to throughout his collection arc – collection arc – the formative idea the formative idea of seeing the world of seeing the world through the expe-through the expe-riences of a young riences of a young man – he takes cues man – he takes cues from the monomyth of from the monomyth of the bildungsroman. the bildungsroman. Familiarised by Familiarised by Joseph Campbell’sJoseph Campbell’s

concept of the Hero’s Journey,concept of the Hero’s Journey,it’stheage-oldstoryoftheun-it’stheage-oldstoryoftheun-derdog, who is tried and test-derdog, who is tried and test-ed, commended and condemned, and ed, commended and condemned, and becomes a sensation in the eyes becomes a sensation in the eyes of his audience. The protago-of his audience. The protago-nist’s rites of passage createnist’s rites of passage createa myth that is hard to separate a myth that is hard to separate from reality. For while myths may from reality. For while myths may beentertaining,itdoesn’tmeanbeentertaining,itdoesn’tmeanthey’retrue.they’retrue.

Myths, incidentally, are part of Myths, incidentally, are part of the narratives we build around the narratives we build around

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theprofilesoffashion,too.Istheprofilesoffashion,too.IsVirgil Abloh a disrupter, who Virgil Abloh a disrupter, who skipped fashion school, usurped skipped fashion school, usurped Paris Fashion Week with some kids Paris Fashion Week with some kids from Chicago, and successfully from Chicago, and successfully intercepted the establishment? intercepted the establishment? Or, is he the son of a seam-Or, is he the son of a seam-stress, who taught him to operate stress, who taught him to operate a hand-driven sewing machine as a hand-driven sewing machine as a child the same way her own fa-a child the same way her own fa-ther had taught her when she grew ther had taught her when she grew up? Is the Louis Vuitton puppet up? Is the Louis Vuitton puppet that his children – third-gen-that his children – third-gen-eration African-Americans – play eration African-Americans – play withathomeinChicagoafigmentwithathomeinChicagoafigmentof fashion ownership, or is it of fashion ownership, or is it rooted directly in the history rooted directly in the history of art, culture and spiritual-of art, culture and spiritual-ity of their Ghanaian heritage? ity of their Ghanaian heritage? In his autobiography, Mark Twain In his autobiography, Mark Twain writes: “There is no such thing writes: “There is no such thing as a new idea. It is impossible. as a new idea. It is impossible. We simply take a lot of ideas and We simply take a lot of ideas and put them into a sort of mental put them into a sort of mental kaleidoscope. We give them a turn kaleidoscope. We give them a turn and they make new and curious and they make new and curious combinations. We keep on turning combinations. We keep on turning and making new combinations in-and making new combinations in-definitely;buttheyarethesamedefinitely;buttheyarethesameold pieces of coloured glass that old pieces of coloured glass that have been in use through all the have been in use through all the ages.” ages.”

Abloh believes in the percep-Abloh believes in the percep-tiveness of his audience. In the tiveness of his audience. In the ageofsocialmedia,wherefictionageofsocialmedia,wherefictiontravels faster than fact, myth travels faster than fact, myth often has the benefit of addingoften has the benefit of addinggravity to reality. In the expan-gravity to reality. In the expan-sive show notes that he updates sive show notes that he updates every season at Louis Vuitton, every season at Louis Vuitton, Ablohdefineshisoverarchingphi-Ablohdefineshisoverarchingphi-losophy of Black Imagination as losophy of Black Imagination as “the transformative process of “the transformative process of rethinking and overturning the rethinking and overturning the inherited and often unconscious inherited and often unconscious expectations tied to Black iden-expectations tied to Black iden-tities through history, and cre-tities through history, and cre-ating an encouraging Black con-ating an encouraging Black con-sciousness for the present and sciousness for the present and

the future”. As he continues the future”. As he continues to articulate these processes to articulate these processes – foundational to his practice – – foundational to his practice – Abloh hopes his audience will put Abloh hopes his audience will put the reality of the work before the reality of the work before its myths.its myths.

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Port of call: Tokyo, Japan.Port of call: Tokyo, Japan.Date: 2nd of September 2020.Date: 2nd of September 2020.Cargo: Spring-Summer 2021.Cargo: Spring-Summer 2021.

“To stop a man on the street and stand still while talking to him, “To stop a man on the street and stand still while talking to him, isnotsodifficultastosaysomethingtoapasser-byinpassing,isnotsodifficultastosaysomethingtoapasser-byinpassing,without standing still and without delaying the other, without standing still and without delaying the other, without attempting to persuade him to go the same way, without attempting to persuade him to go the same way, but giving him instead an impulse to go precisely his own way.”but giving him instead an impulse to go precisely his own way.”–Søren Kierkegaard, –Søren Kierkegaard, Concluding Unscientific Postscript to Philosophical FragmentsConcluding Unscientific Postscript to Philosophical Fragments, 1846., 1846.

Sail with the stars, through Sail with the stars, through uncharted waters, where no man uncharted waters, where no man has gone before. On the second has gone before. On the second stop of the Louis Vuitton stop of the Louis Vuitton Spring-Summer 2021 voyage, Spring-Summer 2021 voyage, Men’sArtisticDirectorVirgilMen’sArtisticDirectorVirgilAbloh explores the unlimited Abloh explores the unlimited seas of the imagination. seas of the imagination. Fantasy is the faculty of Fantasy is the faculty of

imagining the impossible. Embedded within our upbringing, imagining the impossible. Embedded within our upbringing, theimpossibleisdefinedbysocietalnotionsfollowedblindlyfromtheimpossibleisdefinedbysocietalnotionsfollowedblindlyfromone generation to the next. The collection proposes an alternative one generation to the next. The collection proposes an alternative to rationalism: in order to break the chain – to achieve the to rationalism: in order to break the chain – to achieve the impossible–themindmustjourneyintothesubconsciousandcrossimpossible–themindmustjourneyintothesubconsciousandcrossthe borders of reason. the borders of reason. SurrealismSurrealism: an artistic movement concerned : an artistic movement concerned with twisting the norm, imbuing the familiar with new meaning, with twisting the norm, imbuing the familiar with new meaning, and making the ordinary extraordinary. and making the ordinary extraordinary.

In August 2020, when the Louis Vuitton voyage set sails from In August 2020, when the Louis Vuitton voyage set sails from Shanghai, the rambunctious stowaways known as Zoooom with friends Shanghai, the rambunctious stowaways known as Zoooom with friends travelledintow.Now,thecrazycharactersdisembarkinTokyo,travelledintow.Now,thecrazycharactersdisembarkinTokyo,stirring up their hypnotising parade of inclusivity and unity. stirring up their hypnotising parade of inclusivity and unity. Modelled by the local humanity of the port of call, the collection Modelled by the local humanity of the port of call, the collection celebrates multiculturalism and the memory of a historic cross-celebrates multiculturalism and the memory of a historic cross-cultural exchange. In the 1960s, a musical dialogue between Jamaica cultural exchange. In the 1960s, a musical dialogue between Jamaica and subcultural England manifested in the entrancing genre of ska, and subcultural England manifested in the entrancing genre of ska,

Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021‘Message in a Bottle’Tokyo, September 2020.

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eventually evolving into two-tone and ska punk. Uniting people eventually evolving into two-tone and ska punk. Uniting people of diverse backgrounds, it demonstrated the mind-bending powers of of diverse backgrounds, it demonstrated the mind-bending powers of music and wove a wardrobe suspended between Jamaican dress music and wove a wardrobe suspended between Jamaican dress and subcultural interpretations of British tailoring. and subcultural interpretations of British tailoring.

In its hereditary tapestry In its hereditary tapestry were Pan-African genetics were Pan-African genetics partly rooted in the Kente partly rooted in the Kente cloth of the Ashanti Kingdom cloth of the Ashanti Kingdom of Ghana, the birthplace of of Ghana, the birthplace of VirgilAbloh’sparents.OnhisVirgilAbloh’sparents.OnhisSpring-Summer 2021 runway, Spring-Summer 2021 runway, theinfluencescomealiveinatheinfluencescomealiveinaconversation between ancestral conversation between ancestral and urban tribes, boyhood and urban tribes, boyhood memories and progress. memories and progress.

Thetransitionissupportedbythedesigner’supcyclingideology:Thetransitionissupportedbythedesigner’supcyclingideology:from memories to materials, the collection recycles and upcycles from memories to materials, the collection recycles and upcycles the past and imbues it with renewed value for the future. the past and imbues it with renewed value for the future. AfrofuturismAfrofuturism: the study of black identities in connection with : the study of black identities in connection with technology, retro-futurism and futurism, which proposes concepts technology, retro-futurism and futurism, which proposes concepts of de-alienation, escapism and peace.of de-alienation, escapism and peace.

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Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021SoundtrackTokyo, September 2020.

The soundtrack for the Louis Vuitton Spring-Summer 2021 show in The soundtrack for the Louis Vuitton Spring-Summer 2021 show in Tokyo features a bespoke soundscape of live music designed by an Tokyo features a bespoke soundscape of live music designed by an all-starensemble,recordedinLondon’sChurchStudios.Portrayedall-starensemble,recordedinLondon’sChurchStudios.Portrayedinanatmosphericfilm,theperformancesarelayeredwiththepoeminanatmosphericfilm,theperformancesarelayeredwiththepoemBrotherBrother written and read by Caleb Femi. Screened during the show, written and read by Caleb Femi. Screened during the show, the cinematic experience – one part directed by Caleb Femi, another the cinematic experience – one part directed by Caleb Femi, another part directed by Takashi Miike, and styled by Daniel Pacitti part directed by Takashi Miike, and styled by Daniel Pacitti –capturestheBlackImaginationatthecoreofMen’sArtistic–capturestheBlackImaginationatthecoreofMen’sArtisticDirectorVirgilAbloh’sworkatLouisVuitton.DirectorVirgilAbloh’sworkatLouisVuitton.

“CalebFemi’spoemisadeeplook–viamysoul–atmyexact“CalebFemi’spoemisadeeplook–viamysoul–atmyexactemotions towards the world this year, from maxi level to micro. emotions towards the world this year, from maxi level to micro. Part of my platform at Louis Vuitton is about giving opportunities Part of my platform at Louis Vuitton is about giving opportunities tothosewhodeserveit.Caleb’stalentcallsforaglobalstage.”tothosewhodeserveit.Caleb’stalentcallsforaglobalstage.”–Virgil Abloh.–Virgil Abloh.

AblohinvitedtheemergingandestablishedmusiciansdefiningAblohinvitedtheemergingandestablishedmusiciansdefiningLondon’scontemporaryjazzscenetocaptureinasonicexperienceLondon’scontemporaryjazzscenetocaptureinasonicexperiencethe emotions of unity, diversity and inclusivity central to the emotions of unity, diversity and inclusivity central to the collection. Through the meditative nature of the genre, the collection. Through the meditative nature of the genre, the soundtrack expresses the hypnotising and dreamlike the soundtrack expresses the hypnotising and dreamlike sensibilitiesoftheshow.ProducedbyBenjiB,thecharacter sensibilitiesoftheshow.ProducedbyBenjiB,thecharacter of the soundtrack revealed itself during the recording process. of the soundtrack revealed itself during the recording process. Thecompositionwascuratedfromtheartists’musicalworkas Thecompositionwascuratedfromtheartists’musicalworkas well as material written by the artists for the show.well as material written by the artists for the show.

The legendary soul artist Omar performs his song Ghana Emotion, The legendary soul artist Omar performs his song Ghana Emotion, echoingthecollection’stributestotheGhanaianculturalheritageechoingthecollection’stributestotheGhanaianculturalheritageof Virgil Abloh. Omar appears alongside The Yussef Dayes Trio, of Virgil Abloh. Omar appears alongside The Yussef Dayes Trio, whose distinct sound also comes to life in a separate session whose distinct sound also comes to life in a separate session featuring a solo drumming section by its celebrated namesake featuring a solo drumming section by its celebrated namesake drummer.Drawingamusicalparalleltohypnovisualism–theshow’sdrummer.Drawingamusicalparalleltohypnovisualism–theshow’sfigurativeideaofhypnotisinghumanityintoastateofcompassionfigurativeideaofhypnotisinghumanityintoastateofcompassion–thedistinguishedjazzartistShabakaHutchingsarrangestwo–thedistinguishedjazzartistShabakaHutchingsarrangestwosessionsjoinedbythetopyoungmusiciansofLondon’slivescene.sessionsjoinedbythetopyoungmusiciansofLondon’slivescene.

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The Spring-Summer 2021 Tokyo soundtrack was recorded in four The Spring-Summer 2021 Tokyo soundtrack was recorded in four sessions:sessions:

Session 1Session 1The Yussef Dayes Trio: The Yussef Dayes Trio: Yussef Dayes – drumsYussef Dayes – drumsRocco Palladino – bass guitarRocco Palladino – bass guitarCharlie Stacey – keysCharlie Stacey – keys

Session 2Session 2Omar Lye-Fook – vocalsOmar Lye-Fook – vocalsAccompanied by The Yussef Dayes Trio:Accompanied by The Yussef Dayes Trio:Yussef Dayes – drumsYussef Dayes – drumsRocco Palladino – bass guitarRocco Palladino – bass guitarCharlie Stacey – keysCharlie Stacey – keysAccompanied by Nubya Garcia – saxophoneAccompanied by Nubya Garcia – saxophone

Session 3Session 3Shabaka Hutchings – saxophoneShabaka Hutchings – saxophoneKamaal Williams – keys Kamaal Williams – keys Neil Charles – bassNeil Charles – bassTom Skinner – drumsTom Skinner – drumsNubya Garcia – saxophoneNubya Garcia – saxophone

Session 4Session 4Shabaka Hutchings – saxophoneShabaka Hutchings – saxophoneShirley Tetteh – guitarShirley Tetteh – guitarTheon Cross – tubaTheon Cross – tubaFemi Koleoso – drums Femi Koleoso – drums Cassie Kinoshi – alto saxophoneCassie Kinoshi – alto saxophone

TakashiMiike(b.1960)isoneofJapan’smosteminentandprolificTakashiMiike(b.1960)isoneofJapan’smosteminentandprolificfilmmakers.Hiscutting-edgeandgenre-bendingworkpushesthefilmmakers.Hiscutting-edgeandgenre-bendingworkpushestheboundaries of cinematic tradition, and has gained him a cult boundaries of cinematic tradition, and has gained him a cult following around the world.following around the world.

CalebFemi(b.1990)isaBritishpoet,photographerandfilmmakerCalebFemi(b.1990)isaBritishpoet,photographerandfilmmakerborn in Nigeria. Hailed as a talent of a new generation of artists, born in Nigeria. Hailed as a talent of a new generation of artists, his work explores themes such as young Black identities and urban his work explores themes such as young Black identities and urban storytelling.storytelling.

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‘Brother’ by Caleb Femi.A poem written for the Tokyo soundtrack.London, September 2020.

EXT. ANYWHERE/NOWHERE. DAY & NIGHT. SEPTEMBER 2020.EXT. ANYWHERE/NOWHERE. DAY & NIGHT. SEPTEMBER 2020.SPEAKER, nameless / faceless / ageless both childlike and SPEAKER, nameless / faceless / ageless both childlike and sagacious, roams the Earth in search of BROTHER. Speaker is me sagacious, roams the Earth in search of BROTHER. Speaker is me – you – them. SPEAKER is the moon – the SPEAKER is the ocean – a – you – them. SPEAKER is the moon – the SPEAKER is the ocean – a comet painting the night sky. SPEAKER is love – SPEAKER is pain.comet painting the night sky. SPEAKER is love – SPEAKER is pain.

SPEAKERSPEAKERMybrother.I’mlookingforhim.HeMybrother.I’mlookingforhim.Hethinksheislostbutheisn’t.thinksheislostbutheisn’t.Hypnosis does that. Help me search Hypnosis does that. Help me search this blue Earth. I need your eyes. this blue Earth. I need your eyes. Last I saw him was in the room of Last I saw him was in the room of spirit and time. I heard it has a spirit and time. I heard it has a portal to every country. He could portal to every country. He could beanywhere,nowhere.Mybrother’sbeanywhere,nowhere.Mybrother’sface is scattered, like, it changes face is scattered, like, it changes when a new light touches it, when when a new light touches it, when sound waves bend through the air, sound waves bend through the air, when the vibration is too thick. when the vibration is too thick. Idon’tknowhisfacelikeIIdon’tknowhisfacelikeIdid before but when I tug on his did before but when I tug on his thread,I’llknowit’shim.thread,I’llknowit’shim.

CUT TO BLACK.CUT TO BLACK.

SPEAKER(CONT’D)SPEAKER(CONT’D)I hear a young man inside aI hear a young man inside apainting, he sounds like a trumpet, painting, he sounds like a trumpet, heismybrother.I’veseenhiminheismybrother.I’veseenhiminthe treble cleft of a scoresheet, the treble cleft of a scoresheet, he smiled at me through the kick he smiled at me through the kick of a high-hat, I think. When the of a high-hat, I think. When the mandem are chilling on the block mandem are chilling on the block my brother is in their laughter. my brother is in their laughter. He is in the boom of the 12th bell, He is in the boom of the 12th bell, in the hair that stands at the back in the hair that stands at the back of your neck, my brother is inside of your neck, my brother is inside whatisinsideaTrojanhorse,mywhatisinsideaTrojanhorse,mybrother is in the swaying fabric of brother is in the swaying fabric of a warm embrace.a warm embrace.

CUT TO BLACK.CUT TO BLACK.

SPEAKER(CONT’D)SPEAKER(CONT’D)My brother is at the end of all the My brother is at the end of all the questions you are afraid to ask. Hequestions you are afraid to ask. Heis in the afterbirth of dreams, is in the afterbirth of dreams, he is in the one million whys of a he is in the one million whys of a politician. politician. (MORE) (MORE)

CUT TO BLACK.CUT TO BLACK.

SPEAKER(CONT’D)SPEAKER(CONT’D)Last I remember my brother hatesLast I remember my brother hatesmoney but he is in it. My brother money but he is in it. My brother hates the heat but he is in the hates the heat but he is in the sweat, in the cold, the chatter, in sweat, in the cold, the chatter, in the shattering, my brother is the the shattering, my brother is the stamp of a visa, my brother is in stamp of a visa, my brother is in the detonation, the tweet of the the detonation, the tweet of the troll, the clap back. Look in the troll, the clap back. Look in the Black canon, my brother is there. Black canon, my brother is there. Imagine it. Any which way, he is in Imagine it. Any which way, he is in the Black imagination, like how he the Black imagination, like how he is in the ocean and the turned away is in the ocean and the turned away lifeboats of lives. At the Friday lifeboats of lives. At the Friday night shoobs, my brother is there. night shoobs, my brother is there. On the bus, he is in the invisible On the bus, he is in the invisible and the visible. My brother is in and the visible. My brother is in the virus and in the cure, he is the virus and in the cure, he is the lock of the down, the clapping the lock of the down, the clapping clapping clapping...clapping clapping...

FADE TO BLACK.FADE TO BLACK.

SPEAKER(CONT’D)SPEAKER(CONT’D)Where’smybrother?Where’smybrother?

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Upcycled looks in the Spring-Summer 2021 collection Upcycled looks in the Spring-Summer 2021 collection are divided into four categories:are divided into four categories:

A. Pieces upcycled by recycling material from overstock.A. Pieces upcycled by recycling material from overstock.B. Pieces upcycled from recycled ideas.B. Pieces upcycled from recycled ideas.C. Pieces upcycled through reiteration from the previous C. Pieces upcycled through reiteration from the previous

season.season.D. Pieces upcycled as part of the “Homework” initiative.D. Pieces upcycled as part of the “Homework” initiative.

Upcycling creates the framework for Upcycling creates the framework for the Louis Vuitton Spring-Summer 2021 the Louis Vuitton Spring-Summer 2021 collection. Presented through the childlike collection. Presented through the childlike grammaroffantasy,Men’sArtisticDirectorgrammaroffantasy,Men’sArtisticDirectorVirgil Abloh seeks to de-programme our Virgil Abloh seeks to de-programme our minds from the images of obsolescence that minds from the images of obsolescence that lead to overload, overproduction and waste. lead to overload, overproduction and waste. Assumingachild’sperspective, Assumingachild’sperspective, he imagines what the world looks like he imagines what the world looks like without inherited social preference. without inherited social preference. In a new reality where the value In a new reality where the value ofmaterialobjectsisn’tclassified ofmaterialobjectsisn’tclassified

bypreconceivedideasof“rich”and“poor”,worthisdefined bypreconceivedideasof“rich”and“poor”,worthisdefined by emotional value. Applying his fantasy to fashion, Virgil Abloh by emotional value. Applying his fantasy to fashion, Virgil Abloh introduces the Upcycling Ideology for Louis Vuitton. From this introduces the Upcycling Ideology for Louis Vuitton. From this point onwards, work can be recycled, upcycled, and even reissued point onwards, work can be recycled, upcycled, and even reissued in its original form. in its original form.

Ideas – the very foundation of fashion – are no longer disposable, Ideas – the very foundation of fashion – are no longer disposable, but part of an eternal cycle of inspiration, codes and values that but part of an eternal cycle of inspiration, codes and values that continuetoelucidateandexpandourethos.It’sacreativepyramidcontinuetoelucidateandexpandourethos.It’sacreativepyramidwhere brainwaves and technical development begin at the top only to where brainwaves and technical development begin at the top only to filterintoeveryotheraspectoftheLouisVuittonMen’srealm. filterintoeveryotheraspectoftheLouisVuittonMen’srealm. The philosophy calls for a fundamental decision: now, previous The philosophy calls for a fundamental decision: now, previous seasons no longer exist as individual entities, but unify into one seasons no longer exist as individual entities, but unify into one canon.Noseasonisanoldseason.Inafast-pacedandfleetingcanon.Noseasonisanoldseason.Inafast-pacedandfleetingtime, repetition equals documentation: gestures made and lessons time, repetition equals documentation: gestures made and lessons

Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021‘Upcycling Ideology’Paris, August 2020.

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learned. The Spring-Summer 2021 collection is comprised of 30 looks learned. The Spring-Summer 2021 collection is comprised of 30 looks made from new material, 25 looks made from recycled material, made from new material, 25 looks made from recycled material, and 25 looks from the previous collection, reshown and remembered. and 25 looks from the previous collection, reshown and remembered.

In a series of upcycled garments and In a series of upcycled garments and accessories, recycled overstock from accessories, recycled overstock from the archives of Louis Vuitton and Virgil the archives of Louis Vuitton and Virgil Abloh’scollectionsisupcycledintonewAbloh’scollectionsisupcycledintonewmanifestations. Reconditioned pieces carry manifestations. Reconditioned pieces carry the the Upcycling Signal LogoUpcycling Signal Logo, a new LV emblem , a new LV emblem exercised to imbue the “old” with new exercised to imbue the “old” with new value. Certain established silhouettes are value. Certain established silhouettes are duplicated in new materials in a strive duplicated in new materials in a strive to limit waste caused by development. to limit waste caused by development. A capsule collection within the collection A capsule collection within the collection features the “Homework” of the Louis Vuitton features the “Homework” of the Louis Vuitton

menswearteamduringtheirtimespentindomesticconfinement.menswearteamduringtheirtimespentindomesticconfinement.Using overstock material, Virgil Abloh set his studio a task Using overstock material, Virgil Abloh set his studio a task of free creation, encouraging them to liberate their minds from of free creation, encouraging them to liberate their minds from anypredisposedobjectives.Theresultsareindividualisticandanypredisposedobjectives.Theresultsareindividualisticandinclusive.inclusive.

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A manifesto according to Virgil AblohChicago, July 2020

Resurgence is the mantra of our Resurgence is the mantra of our moment in time. Carried by hope, moment in time. Carried by hope, it conveys the act of surging: it conveys the act of surging: rising up, uprising, progress-rising up, uprising, progress-ing. Some solve crossword puz-ing. Some solve crossword puz-zles.Nuanceismygame.Thetermzles.Nuanceismygame.Theterm“manifesto” comes from the Latin “manifesto” comes from the Latin word for “obvious”. word for “obvious”. Stating the obvious Stating the obvious is not in my nature, is not in my nature, but I am a believ-but I am a believ-er in the power of er in the power of documentation. As I documentation. As I restart my engines restart my engines at Louis Vuitton and at Louis Vuitton and takeoffforafuturetakeoffforafutureof new possibility, of new possibility, I look back at my I look back at my port of departure. port of departure. Under my artistic Under my artistic direction, I see my direction, I see my Louis Vuitton Men’sLouis Vuitton Men’scollections as my collections as my platform of nuance. platform of nuance. I strive to employ I strive to employ fashion to reflectfashion to reflectandaffectidealsofandaffectidealsofinclusivity, unity inclusivity, unity and humanity. Through nuance, I and humanity. Through nuance, I believe in making my mark with believe in making my mark with poise, style and grace. poise, style and grace.

It’smydesiretoimbuethetra-It’smydesiretoimbuethetra-ditional codes of luxury with my ditional codes of luxury with my own progressive values. Nuance, own progressive values. Nuance, likesarcasm,canbedifficulttolikesarcasm,canbedifficultto

understand. Every season, my team understand. Every season, my team updates updates The vocabulary according The vocabulary according to Virgil Abloh: A liberal defi-to Virgil Abloh: A liberal defi-nition of terms and explanation nition of terms and explanation of ideasof ideas.Under‘I’for‘Irony’:.Under‘I’for‘Irony’:“The presence of Virgil Abloh at “The presence of Virgil Abloh at Louis Vuitton.” For all intents Louis Vuitton.” For all intents

and nuances, I have and nuances, I have often spelled out often spelled out the interceptive re-the interceptive re-ality of myself as ality of myself as a black man in a a black man in a French luxury house. French luxury house. I am well aware of I am well aware of my responsibili-my responsibili-ties. Rather than ties. Rather than preaching about it, preaching about it, I hope to lead by I hope to lead by example and unlock example and unlock the door for future the door for future generations.generations.

Using the language Using the language of nuance, I hope of nuance, I hope the imagery speaks the imagery speaks for itself: Dorothy for itself: Dorothy from from The Wizard The Wizard ofof Oz as an ironic Oz as an ironic

paralleltomyjourneyintotheparalleltomyjourneyintothefashionestablishment(andapen-fashionestablishment(andapen-dant to dant to The WizThe Wiz, which re-appro-, which re-appro-priatedthefilmwithanall-blackpriatedthefilmwithanall-blackcast);Blackmusicaliconsashu-cast);Blackmusicaliconsashu-manitarians whose appeals unify manitarians whose appeals unify race, gender, culture and creed; race, gender, culture and creed; Flower fields as a metaphor forFlower fields as a metaphor for

1

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diversity and a symbol of tra-diversity and a symbol of tra-ditional Parisian confection; ditional Parisian confection; Heaven on Earth as a surreal Heaven on Earth as a surreal concept of time and progress in concept of time and progress in society. I use these images to society. I use these images to trick the spectator’s precon-trick the spectator’s precon-ceived ideas, overwrite embed-ceived ideas, overwrite embed-ded race associations, and tackle ded race associations, and tackle prejudiceonasubconsciouslevel.prejudiceonasubconsciouslevel.I would like it to serve as a I would like it to serve as a Trojanhorseforthemind.Trojanhorseforthemind.

On runways and in campaigns, I On runways and in campaigns, I realise my themes in my own image: realise my themes in my own image: young men of colour, who, in the young men of colour, who, in the future, might be able to mirror future, might be able to mirror themselves in the historical re-themselves in the historical re-flectionofluxuryasmuchasanyflectionofluxuryasmuchasanywhite boy down white boy down the street. the street. With every With every show, I pub-show, I pub-lish a map pin-lish a map pin-ning down the ning down the birthplace of birthplace of each individ-each individ-ual represent-ual represent-ed on my run-ed on my run-way, as well as way, as well as those of their those of their parents. Models aren’t hangers,parents. Models aren’t hangers,but real people with real sto-but real people with real sto-ries. I am not into “casting” but ries. I am not into “casting” but into making spaces for those sto-into making spaces for those sto-ries to be told. Through my on-ries to be told. Through my on-going premise of boyhood, I seek going premise of boyhood, I seek topositivelyinfluencethemindstopositivelyinfluencethemindsof young men of colour with im-of young men of colour with im-ages of opportunity before soci-ages of opportunity before soci-ety programmes them to think any ety programmes them to think any differently.differently.

I believe in nuance because I be-I believe in nuance because I be-lieve in the intelligence and per-lieve in the intelligence and per-ceptiveness of my audiences. As I ceptiveness of my audiences. As I

proceed, and continue to infuse proceed, and continue to infuse my vision with black aesthetics my vision with black aesthetics and inclusivity, I will never un-and inclusivity, I will never un-derestimate them. Through my own derestimate them. Through my own reality, I am interested in the reality, I am interested in the reversal of the expected roles reversal of the expected roles of races within society, and the of races within society, and the discourse it creates. I am inter-discourse it creates. I am inter-ested in contributing to the pro-ested in contributing to the pro-gression of fashion’s relation-gression of fashion’s relation-ship with labels and stereotypes: ship with labels and stereotypes: “designer” versus “image-maker”, “designer” versus “image-maker”, “luxury” versus “streetwear”, or “luxury” versus “streetwear”, or the nuanced idea of streetwear the nuanced idea of streetwear versus “streetwear” itself. In my versus “streetwear” itself. In my game of inverted commas, street-game of inverted commas, street-wear is a community founded in wear is a community founded in subculture, while “streetwear” subculture, while “streetwear”

is a commodi-is a commodi-ty founded in ty founded in fashion.fashion.

Within my prac-Within my prac-tice, I contrib-tice, I contrib-ute to a black ute to a black canon of cul-canon of cul-ture and art ture and art and its pres-and its pres-ervation. This ervation. This is why, to pre-is why, to pre-

serve my own output, I record it serve my own output, I record it at length. I consider the Spring at length. I consider the Spring of 2020 to be a turning point of 2020 to be a turning point in my tenure at Louis Vuitton. in my tenure at Louis Vuitton. Now, my first four seasons col-Now, my first four seasons col-lapse into one chapter to be re-lapse into one chapter to be re-corded for the future upcycling corded for the future upcycling of ideas and ethea. Whether prac-of ideas and ethea. Whether prac-ticalorfigurative,Idon’tbe-ticalorfigurative,Idon’tbe-lieve in obsolescence. In my new lieve in obsolescence. In my new chapter at Louis Vuitton, I will chapter at Louis Vuitton, I will introduce a number of concrete introduce a number of concrete upcycling initiatives to support upcycling initiatives to support this principle: no season is an this principle: no season is an old season. I will continue to old season. I will continue to

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believe in the power of nuance believe in the power of nuance to illustrate this as part of my to illustrate this as part of my core values.core values.

As we collectively resurge, consider As we collectively resurge, consider this my manifesto: as a presence this my manifesto: as a presence of colour within the fashion of colour within the fashion establishment, I commit to in-establishment, I commit to in-clusivity, unity, diversity, and clusivity, unity, diversity, and individuality. I will continue individuality. I will continue toemploydiversecandidates,fi-toemploydiversecandidates,fi-nancially support BIPOC and LGBTQ+ nancially support BIPOC and LGBTQ+ causes, shed light on businesses causes, shed light on businesses owned by BIPOC and LGBTQ+ indi-owned by BIPOC and LGBTQ+ indi-viduals, work on public-facing viduals, work on public-facing initiatives that showcase BIPOC initiatives that showcase BIPOC and LGBTQ+ role models, and assist and LGBTQ+ role models, and assist organisations that promote more organisations that promote more inclusive workforces. This is my inclusive workforces. This is my invitation to move forward to-invitation to move forward to-gether with awareness, hope and gether with awareness, hope and determination. You are witnessing determination. You are witnessing unapologetic Black Imagination unapologetic Black Imagination on display. on display.

If you made it this far, thank If you made it this far, thank you for your time.you for your time.

Virgil Abloh.Virgil Abloh.

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Titled‘MessageinaBottle’,theLouisVuittonSpring-Summer2021Titled‘MessageinaBottle’,theLouisVuittonSpring-Summer2021Men’scollectionispresentedinavoyageofinternationaleventsMen’scollectionispresentedinavoyageofinternationaleventsfrom Paris to Shanghai and Tokyo. Unveiled gradually in chapters from Paris to Shanghai and Tokyo. Unveiled gradually in chapters starting in July through the end of 2020, the format demonstrates starting in July through the end of 2020, the format demonstrates Men’sArtisticDirectorVirgilAbloh’scorevaluesofdiversity,Men’sArtisticDirectorVirgilAbloh’scorevaluesofdiversity,inclusivity and unity. The collection additionally proposes inclusivity and unity. The collection additionally proposes a multi-faceted upcycling initiative across his creative platforms.a multi-faceted upcycling initiative across his creative platforms.

By taking his show to sea, By taking his show to sea, Virgil Abloh embraces the global Virgil Abloh embraces the global community of Louis Vuitton and community of Louis Vuitton and meets his clients in their own meets his clients in their own parts of the world. Throughout parts of the world. Throughout its voyage – which may add its voyage – which may add destinations along the way – destinations along the way – the collection will transform the collection will transform in an evolving exchange across in an evolving exchange across cultures and nations. It is cultures and nations. It is a free and inclusive dialogue a free and inclusive dialogue between the house and its between the house and its audiences, which transcends audiences, which transcends the traditional rules of fashion the traditional rules of fashion and seasonality.and seasonality.

On 9 July 2020, the house screens On 9 July 2020, the house screens ashortfilmattheLouisVuittonashortfilmattheLouisVuittonMaison de Famille in Asnières. Maison de Famille in Asnières.

ShotaroundtheancestralParishomeofthefounder,thefilmfollowsShotaroundtheancestralParishomeofthefounder,thefilmfollowsmovers packing up Louis Vuitton shipping containers and onloading movers packing up Louis Vuitton shipping containers and onloading them onto a barge, which sails down the River Seine and leaves Paris. them onto a barge, which sails down the River Seine and leaves Paris. On it, a colourful crew of animated characters called ‘Zoooom with On it, a colourful crew of animated characters called ‘Zoooom with friends’arehidingasstowaways.friends’arehidingasstowaways.

On 6 August 2020, after crossing the oceans, the shipment arrives On 6 August 2020, after crossing the oceans, the shipment arrives inShanghaiandtheLouisVuittonSpring-Summer2021men’srunwayinShanghaiandtheLouisVuittonSpring-Summer2021men’srunwayshowunfolds.Nolongeranimated,‘Zoooomwithfriends’cometoshowunfolds.Nolongeranimated,‘Zoooomwithfriends’cometolifeinthecollection,whichexploresVirgilAbloh’songoingthemelifeinthecollection,whichexploresVirgilAbloh’songoingthemeof boyhood: seeing the world through the eyes of a child. of boyhood: seeing the world through the eyes of a child.

Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021‘The Voyage’ Paris, July 2020.

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Eachdifferenttotheother,thepuppetsrepresentthefundamentalEachdifferenttotheother,thepuppetsrepresentthefundamentalbeliefininclusivityembeddedwithintheLouisVuittonMen’sbeliefininclusivityembeddedwithintheLouisVuittonMen’scollections.collections.

On 2 September 2020, the voyage continues On 2 September 2020, the voyage continues to Tokyo where a third show is staged. to Tokyo where a third show is staged. The Spring-Summer 2021 collection is founded The Spring-Summer 2021 collection is founded in four methods of upcycling: pieces upcycled in four methods of upcycling: pieces upcycled by recycling material from overstock, pieces by recycling material from overstock, pieces upcycled from recycled ideas, pieces upcycled upcycled from recycled ideas, pieces upcycled through reiteration from the previous season, through reiteration from the previous season, and pieces upcycled as part of the “Homework” and pieces upcycled as part of the “Homework” initiative – a free task of creativity initiative – a free task of creativity Virgil Abloh set his studio designers during Virgil Abloh set his studio designers during lockdown. These principles set the premise lockdown. These principles set the premise for the evolution of the collection.for the evolution of the collection.

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Louis Vuitton Men’s collection by Virgil Abloh‘The adventures of Zoooom with friends’Digital Paris Fashion Week, July 2020.

This season’s story is somewhatThis season’s story is somewhatunique and calls for a differentunique and calls for a differentkind of introduction. You see, a kind of introduction. You see, a motley crew of characters had ar-motley crew of characters had ar-rived in Paris, one unrulier than rived in Paris, one unrulier than the other. Zoooom with friends, the other. Zoooom with friends, they called them, for Zoooom was they called them, for Zoooom was their guide and time travelled their guide and time travelled fast in their pace. fast in their pace.

Through the five days of fashionThrough the five days of fashionweek, the colourful rascals swept week, the colourful rascals swept throughthecity’sgildedsalons,throughthecity’sgildedsalons,went wild at Louis Vuitton, and went wild at Louis Vuitton, and cruised down the River Seine leav-cruised down the River Seine leav-ing behind them a rainbow trace ing behind them a rainbow trace transfixedacrosstheParissky.transfixedacrosstheParissky.

“Sacrebleu!” cried the good folk “Sacrebleu!” cried the good folk of Paris as Zoooom with friends of Paris as Zoooom with friends turned tradition on its head, turned tradition on its head, painting the town and the hallowed painting the town and the hallowed halls of Asnières. But fright soon halls of Asnières. But fright soon turned to fondness, for unusual as turned to fondness, for unusual as they were, they brought only good they were, they brought only good intentions.intentions.

In the age-old City of Lights, no In the age-old City of Lights, no stranger to the rebel, our colour-stranger to the rebel, our colour-ful characters loaded their Louis ful characters loaded their Louis Vuittontrunkswiththefinestfin-Vuittontrunkswiththefinestfin-eries they could find, boarded aeries they could find, boarded abarge and sailed into the sun, barge and sailed into the sun, which always rises in the East…which always rises in the East…

And when they left, Paris felt And when they left, Paris felt a little empty. Where did Zoooom a little empty. Where did Zoooom with friends go? Would they ever with friends go? Would they ever return?Suretheywould,butfirstreturn?Suretheywould,butfirstthey had a voyage to make. What they had a voyage to make. What you had witnessed here could be you had witnessed here could be the end of a particularly riotous the end of a particularly riotous story.Butitwasn’t.Itwasthestory.Butitwasn’t.Itwasthebeginning.beginning.

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Louis Vuitton Men’s collectionby Virgil Abloh Spring-Summer 2021‘Message in a Bottle’Shanghai, August 2020.

Portofcall:Shanghai,People’sRepublicofChina.Portofcall:Shanghai,People’sRepublicofChina.Date: 6th of August 2020.Date: 6th of August 2020.Cargo: Spring-Summer 2021.Cargo: Spring-Summer 2021.

“Where human feet have never trod, where human eyes have never seen“Where human feet have never trod, where human eyes have never seenI’llbuildaworldofabstractdreams,andwaitforyou.”I’llbuildaworldofabstractdreams,andwaitforyou.”–Sun Ra, –Sun Ra, Strange Celestial RoadStrange Celestial Road, 1979., 1979.

Close your eyes and go into hypnosis. Close your eyes and go into hypnosis. Feel the ground and lift yourself Feel the ground and lift yourself up. Deepen the trance and open your up. Deepen the trance and open your eyes.Now,you’reunder.FortheLouiseyes.Now,you’reunder.FortheLouisVuitton Spring-Summer 2021 voyage, Vuitton Spring-Summer 2021 voyage, Men’sArtisticDirectorVirgilAblohMen’sArtisticDirectorVirgilAblohvisualises a place where value looks visualises a place where value looks differenttothestatusquo.Proposingandifferenttothestatusquo.Proposinganalternative to a rational world view, alternative to a rational world view, theshowslipsintoafigurativestateoftheshowslipsintoafigurativestateofhypnosis where value is in the eye of the hypnosis where value is in the eye of the beholder. beholder. HypnovisualismHypnovisualism: the idea of : the idea of encouraging unity and compassion through encouraging unity and compassion through mesmerising displays of theatre. It is mesmerising displays of theatre. It is a parade for the mind that liberates a parade for the mind that liberates you from preconceived notions of human you from preconceived notions of human and material worth, from questions of and material worth, from questions of “high or low”, “old or new” or “black or “high or low”, “old or new” or “black or white”.Here,truthissubjectivity.white”.Here,truthissubjectivity.

In July 2020, when Louis Vuitton loaded its shipping containers at In July 2020, when Louis Vuitton loaded its shipping containers at thefounder’sancestralhomeinAsnièresandsentthemonavoyagethefounder’sancestralhomeinAsnièresandsentthemonavoyageto the East, a colourful crew of animated characters were hiding as to the East, a colourful crew of animated characters were hiding as stowaways. On the docks of Shanghai, Zoooom with friends break free stowaways. On the docks of Shanghai, Zoooom with friends break free and take corporeal form. The imagined playthings of the youngest and take corporeal form. The imagined playthings of the youngest living descendant of Louis Vuitton, the puppets integrate into living descendant of Louis Vuitton, the puppets integrate into garmentsandbags,animatethemandjumpthroughthescreensofagarmentsandbags,animatethemandjumpthroughthescreensofadigital audience. With them, an epic parade unfolds. A hypnotising digital audience. With them, an epic parade unfolds. A hypnotising

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wonderland of inclusivity and unity, it imagines the world through wonderland of inclusivity and unity, it imagines the world through the untainted vision of a child, not yet spoiled by societal the untainted vision of a child, not yet spoiled by societal programming.programming.

On his voyage, Virgil Abloh invites the local humanities of On his voyage, Virgil Abloh invites the local humanities of each destination to walk his runways, and shares their stories each destination to walk his runways, and shares their stories with the world. Scored by the hypnotic dub of ska, entrancing with the world. Scored by the hypnotic dub of ska, entrancing imageryoccupieslandandsky:surrealinflatablefigureshoverimageryoccupieslandandsky:surrealinflatablefigureshoverover psychedelic motifs and two-tone illusions. New yet familiar over psychedelic motifs and two-tone illusions. New yet familiar silhouettes take form in a travelling collection that continuously silhouettes take form in a travelling collection that continuously evolves along the way. On this trip, ideas and materials are evolves along the way. On this trip, ideas and materials are recycled and upcycled in a recycled and upcycled in a maintanamorphosismaintanamorphosis of novel expressions of novel expressions and contexts. The “old” is reinvigorated with value and presented and contexts. The “old” is reinvigorated with value and presented alongside the new, equal in worth forevermore. The hypnosis can be alongside the new, equal in worth forevermore. The hypnosis can be real. “Let your imagination run riot.” —Virgil Abloh.real. “Let your imagination run riot.” —Virgil Abloh.

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Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021SoundtrackShanghai, August 2020.

The soundtrack to the Louis Vuitton The soundtrack to the Louis Vuitton Spring-Summer 2021 show in Shanghai Spring-Summer 2021 show in Shanghai features a dedicated performance features a dedicated performance by Ms Lauryn Hill. In honour of by Ms Lauryn Hill. In honour of the musical contribution, Louis the musical contribution, Louis VuittonandMen’sArtisticDirectorVuittonandMen’sArtisticDirectorVirgil Abloh have made a donation Virgil Abloh have made a donation to the MLH Foundation, all proceeds to the MLH Foundation, all proceeds ofwhichbenefitBlackBusinessesofwhichbenefitBlackBusinesses

affectedbyCovid-19andotherhardships.EstablishedbyMsHill,affectedbyCovid-19andotherhardships.EstablishedbyMsHill,the MLH Foundation directly contributes support for education, the MLH Foundation directly contributes support for education, health, agriculture, technology, and community-based businesses health, agriculture, technology, and community-based businesses and development initiatives throughout the African Diaspora.and development initiatives throughout the African Diaspora.

Ms Lauryn Hill stages a soulful and emotive performance connected Ms Lauryn Hill stages a soulful and emotive performance connected to the spirit of the collection and its visual frames. Captured in to the spirit of the collection and its visual frames. Captured in audioandfilmbyNaimaRamos-Chapmanfromaremotelocation,itisaudioandfilmbyNaimaRamos-Chapmanfromaremotelocation,itisa mesmerising soundscape evocative of the emotional values at the a mesmerising soundscape evocative of the emotional values at the core of the show. “Ms Lauryn Hill has raised a generation through core of the show. “Ms Lauryn Hill has raised a generation through her music. She is an eye-level icon, whose presence is felt through her music. She is an eye-level icon, whose presence is felt through her art. She is, to me, forever a muse.” –Virgil Abloh.her art. She is, to me, forever a muse.” –Virgil Abloh.

ElementsoftheSpring-Summer2021collection’svisualElementsoftheSpring-Summer2021collection’svisualunderpinnings are found in the sound system culture rooted in the underpinnings are found in the sound system culture rooted in the unifying genres of ska and two-tone. A meeting between Jamaican unifying genres of ska and two-tone. A meeting between Jamaican music and English mods in the 1960s and 70s, the scenes sparked music and English mods in the 1960s and 70s, the scenes sparked a sound and wardrobe borne out of an immaculate multi-faceted and a sound and wardrobe borne out of an immaculate multi-faceted and cross-cultural clash. Informed by the hypnotising sound of reggae cross-cultural clash. Informed by the hypnotising sound of reggae and dub, the genres inspire the emotions of wonder and entrancement and dub, the genres inspire the emotions of wonder and entrancement at the core of the show.at the core of the show.

In keeping with the Upcycling Ideology introduced by Louis In keeping with the Upcycling Ideology introduced by Louis Vuitton as part of the show, a segment of looks upcycled through Vuitton as part of the show, a segment of looks upcycled through reiteration from the previous season are scored by a separate reiteration from the previous season are scored by a separate pre-recorded performance by Hyukoh. Virgil Abloh invites the South pre-recorded performance by Hyukoh. Virgil Abloh invites the South Koreanband–comprisedbyOhHyuk,ImDong-geon,LimHyun-jae,Koreanband–comprisedbyOhHyuk,ImDong-geon,LimHyun-jae,and Lee In-woo – to capture the paradeful atmosphere of the show and Lee In-woo – to capture the paradeful atmosphere of the show throughasonicvoyagereflectiveoftherunwayexperience.throughasonicvoyagereflectiveoftherunwayexperience.

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Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021

‘The vocabulary according to Virgil Abloh’ A liberal definition of terms and explanation of ideas.

Edition No. 6, August 2020.

#

3% The exact ratio needed to The exact ratio needed to twistanormativeobjectintotwistanormativeobjectintosomething special. [SS19]something special. [SS19]

2054The bicentennial The bicentennial of Louis Vuitton, of Louis Vuitton, the fashion the fashion House founded House founded in Paris by in Paris by Louis Vuitton Louis Vuitton in 1854, the in 1854, the year lends it year lends it digits to Louis digits to Louis Vuitton 2054. Vuitton 2054. A transformable A transformable

and largely nylon-based and largely nylon-based collection launched by Virgil collection launched by Virgil Abloh for Spring 2020, it Abloh for Spring 2020, it invokes an idea of the wardrobe invokes an idea of the wardrobe oftheHouse’sclienteletwooftheHouse’sclienteletwocenturies from its point of centuries from its point of origin. [PS20]origin. [PS20]

7.0’dThe Virgil Abloh term for The Virgil Abloh term for something that has been something that has been elevating to its ultimate elevating to its ultimate degree. “He took a timeless degree. “He took a timeless

stapleandseven-point-oh’dit.”stapleandseven-point-oh’dit.”[PS20][PS20]

A

Abloh, EuniceThe mother of Virgil Abloh, The mother of Virgil Abloh, Eunice Abloh grew up in the Eunice Abloh grew up in the centre of Accra, Ghana by the centre of Accra, Ghana by the Makola Market. After meeting Makola Market. After meeting NeeAbloh,shejoinedhiminNeeAbloh,shejoinedhiminRockford, Illinois in 1973 where Rockford, Illinois in 1973 where she worked as a seamstress. she worked as a seamstress. Eunice taught her son how to use Eunice taught her son how to use a sewing machine, to always work a sewing machine, to always work hard and stay compassionate. hard and stay compassionate. [SS21][SS21]

Abloh, NeeThe father of Virgil Abloh, Nee The father of Virgil Abloh, Nee Abloh grew up in the coastal Abloh grew up in the coastal city of Tema, Ghana and worked city of Tema, Ghana and worked in the Accra docks unloading in the Accra docks unloading shipping containers. After shipping containers. After meeting Eunice, he migrated meeting Eunice, he migrated to Rockford, Illinois in 1971 to Rockford, Illinois in 1971 where he was hired by a paint where he was hired by a paint company. Nee taught his son the company. Nee taught his son the importance of keeping your head importance of keeping your head down, working hard and staying down, working hard and staying persistent. [SS21]persistent. [SS21]

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Accessomorphosis A portmanteau describing A portmanteau describing the transformation of an accessory the transformation of an accessory intoagarment,effectivelyintoagarment,effectivelyevolving its functional form. evolving its functional form. [SS19][SS19]

AdaptabilityAn advantage in a fashion An advantage in a fashion world that has decoded its world that has decoded its dress codes. The virtue of a dress codes. The virtue of a contemporary garment. contemporary garment. See: See: Louis Vuitton 2054Louis Vuitton 2054. [PS21]. [PS21]

Admirability A three-dimensional leather A three-dimensional leather embossment technique in which embossment technique in which leaf ornamentation associated leaf ornamentation associated with that of a Napoleonic with that of a Napoleonic admiral’suniformisraisedadmiral’suniformisraisedin relief. A term indicating in relief. A term indicating worthiness of admiration. [FW19]worthiness of admiration. [FW19]

Adventures of Zoooom with friends, The

The title of an The title of an animated short animated short filmpresentedfilmpresentedfor Digital for Digital Paris Fashion Paris Fashion Week in July Week in July 2020 as a 2020 as a teaser for the teaser for the Spring-Summer Spring-Summer 2021 show, with 2021 show, with illustrations illustrations by Reggieknow, by Reggieknow,

animations by Black Anime, music animations by Black Anime, music by Sa-Ra, and production by by Sa-Ra, and production by Playlab, Inc and BeGoodStudios. Playlab, Inc and BeGoodStudios. See: See: Zooom with friendsZooom with friends. [SS21]. [SS21]

AdvocacyThe methodology of nuance The methodology of nuance favoured by Virgil Abloh as a favoured by Virgil Abloh as a

black designer in the fashion black designer in the fashion establishment working to make establishment working to make the world a better place. the world a better place. See: See: NuanceNuance. [SS21]. [SS21] After party A social gathering following A social gathering following a fashion show intended for a fashion show intended for industry guests but made great industry guests but made great by the civilian fans of the by the civilian fans of the brand in question. [SS19]brand in question. [SS19]

AfrocentrismA school A school of thought of thought centred around centred around the teaching the teaching of history, of history, culture and culture and art from the art from the perspective perspective of historical of historical black black

identities and communities, identities and communities, Afrocentrism is an alternative Afrocentrism is an alternative to a Eurocentric world view. to a Eurocentric world view. See: See: The Black CanonThe Black Canon. [SS21]. [SS21]

AfrofuturismThe study of black identities The study of black identities in connection with technology, in connection with technology, futurism, retro-futurism, and futurism, retro-futurism, and Space Age. Popularised in Space Age. Popularised in musicbytheAmericanjazzmusicbytheAmericanjazzphilosopher Sun Ra in the 1960s, philosopher Sun Ra in the 1960s, Afrofuturism deals with concepts Afrofuturism deals with concepts of de-alienation, escapism and of de-alienation, escapism and peace. See: peace. See: HypnovisualismHypnovisualism. . [SS21][SS21]

AfrosurrealismAn art genre rooted in the An art genre rooted in the analysis of black identities analysis of black identities in relation to metaphors of in relation to metaphors of alienation, expressed through alienation, expressed through

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surrealism and occasionally surrealism and occasionally psychedelia. [SS21]psychedelia. [SS21]

AnimaflationA term for animating an article A term for animating an article ofclothingbyinflatingit.Theofclothingbyinflatingit.Theparadefulstudyofinflatingparadefulstudyofinflatinganobjecttoincreasetheanobjecttoincreasethevisibility of its symbolic visibility of its symbolic value,animaflationcomesinvalue,animaflationcomesinhandy when communicating certain handy when communicating certain beliefs within the territory of beliefs within the territory of nuance. [SS21]nuance. [SS21]

AssemblageA term for the technique of A term for the technique of three-dimensionally collaging three-dimensionally collaging life-sizehandbagsonamid-life-sizehandbagsonamid-layer. Also: a gathering of many layer. Also: a gathering of many people, generally for a greater people, generally for a greater purpose. [SS20]purpose. [SS20]

ArchitectureConceived by Conceived by the architect the architect (fromGreek(fromGreekarkhitektōn:arkhitektōn:director director ofworks),ofworks),architecture architecture characterises characterises the creation, the creation,

planning and superintending planning and superintending ofamaterialorfigurativeofamaterialorfigurativeconstruction.Itdefinesconstruction.Itdefinesa structure assembled by a structure assembled by the multiple components that the multiple components that eventually create the halo eventually create the halo ofahouse(see:ofahouse(see:halohalo).).Also: the discipline in which Also: the discipline in which Virgil Abloh earned an MA from Virgil Abloh earned an MA from the Illinois Institute of the Illinois Institute of Technology in 2006. [PF19]Technology in 2006. [PF19]

B

BagsThe ultimate expression of The ultimate expression of utility. Building on Virgil utility. Building on Virgil Abloh’s3%methodology,forAbloh’s3%methodology,forSpring-Summer 2021 classic Louis Spring-Summer 2021 classic Louis Vuitton bags are invaded and Vuitton bags are invaded and abstracted by the multifaceted abstracted by the multifaceted characters of Zoooom with characters of Zoooom with friends, which materialise in friends, which materialise in puppet form on monogram canvas, puppet form on monogram canvas, crocodile and ostrich bags, and crocodile and ostrich bags, and as prints on Taurillon leather as prints on Taurillon leather bags. The ska wardrobe – a clash bags. The ska wardrobe – a clash between British subculture and between British subculture and Jamaican dress – inspires a Jamaican dress – inspires a hypnotic distorted Damier print hypnotic distorted Damier print oncanvas,whileraffiabagsoncanvas,whileraffiabagsfeaturefluoorangeembroideryfeaturefluoorangeembroideryfor a similarly entrancing for a similarly entrancing effect.Finally,theKeepallandeffect.Finally,theKeepallandtheSoftTrunkbecomeinflatabletheSoftTrunkbecomeinflatableasanodtotheshow’sparadeasanodtotheshow’sparademotif. [SS21]motif. [SS21]

Belief“Youth is global. We are all “Youth is global. We are all one. We are the world.” one. We are the world.” –Virgil Abloh. [SS20]–Virgil Abloh. [SS20]

Black Canon, TheAn abstract catalogue for the An abstract catalogue for the memory, reconstruction and memory, reconstruction and preservation of the history preservation of the history of black art on par with the of black art on par with the way in which European art is way in which European art is studied and taught. “Within my studied and taught. “Within my practice, I strive to document practice, I strive to document and preserve the black canon and and preserve the black canon and enlighten my global audiences.” enlighten my global audiences.” –Virgil Abloh. [SS21]–Virgil Abloh. [SS21]

Black ContinuumThe visualisation of black The visualisation of black

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representation within cultures representation within cultures of art historically occupied by of art historically occupied by aEurocentricgaze.TheworkaEurocentricgaze.Theworkof Virgil Abloh is a black of Virgil Abloh is a black continuum expressed in images continuum expressed in images of fashion and luxury. of fashion and luxury. See: See: InclusivisualismInclusivisualism. [SS21]. [SS21]

Black ImaginationA term used for the A term used for the transformative process of transformative process of rethinking and overturning the rethinking and overturning the inherited and often unconscious inherited and often unconscious expectations tied to black expectations tied to black identities through history, and identities through history, and creating an encouraging black creating an encouraging black consciousness for the present consciousness for the present and the future. [SS21]and the future. [SS21]

Black Popular CultureThe recognition, celebration The recognition, celebration and canonisation of the often-and canonisation of the often-marginalised communities and marginalised communities and subcultures, which created the subcultures, which created the modern and contemporary black modern and contemporary black mainstream artists, popularly mainstream artists, popularly praised for their output. The praised for their output. The canon includes communities like canon includes communities like ska, hip-hop and streetwear, ska, hip-hop and streetwear, which have informed Virgil which have informed Virgil Abloh’svisualidentity.[SS21]Abloh’svisualidentity.[SS21]

Black Visual CultureThe study and consciousness of The study and consciousness of the expression, representation the expression, representation andgazeofblackcultureinandgazeofblackcultureinimagery including art, media, imagery including art, media, pop culture and fashion. [SS21]pop culture and fashion. [SS21]

Biography Born in 1980, Virgil Abloh was Born in 1980, Virgil Abloh was raised in Rockford, Illinois. raised in Rockford, Illinois. He earned a civil engineering He earned a civil engineering degree from the University of degree from the University of Wisconsin in 2002 and an MA in Wisconsin in 2002 and an MA in

architecture from the Illinois architecture from the Illinois Institute of Technology in 2006. Institute of Technology in 2006. Abloh served as creative Abloh served as creative director for Kanye West until director for Kanye West until launchinghisfirstlabel,launchinghisfirstlabel,Pyrex Vision, in 2012. Pyrex Vision, in 2012. The year after, he established The year after, he established Off-White.VirgilAblohjoinedOff-White.VirgilAblohjoinedLouisVuittonasMen’sArtisticLouisVuittonasMen’sArtisticDirector in March 2018. [SS19] Director in March 2018. [SS19]

Blanketing A technique in A technique in which a garment which a garment or accessory is or accessory is padded topadded toachieve a achieve a marshmallowed marshmallowed or three-or three-dimensional dimensional effect,itiseffect,itisconnected to connected to

VirgilAbloh’sleitmotifofVirgilAbloh’sleitmotifofboyhood due to its swaddling and boyhood due to its swaddling and oversizedproperties.[FW19]oversizedproperties.[FW19]

Borderline AnglaiseAmagnifiedAmagnifiedinterpretation interpretation of Broderie of Broderie Anglaise, which Anglaise, which incorporates incorporates the Louis the Louis VuittonfloralVuittonfloralMonogram. Monogram. [FW20][FW20]

Boyhood The physical or psychological The physical or psychological state of being a boy. state of being a boy. A leitmotif employed by A leitmotif employed by Virgil Abloh to illustrate Virgil Abloh to illustrate thetimeinaman’slifespanthetimeinaman’slifespanduring which he discovers his during which he discovers his future wardrobe staples and future wardrobe staples and

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develops his initial sense develops his initial sense ofstyle.Anadjectiveusedforofstyle.Anadjectiveusedforgarments or accessories, which garments or accessories, which swaddle and swathe the body. swaddle and swathe the body. [PF19][PF19]

BusinessmanA characterisation employed to A characterisation employed to describe someone who conducts describe someone who conducts business. [FW20]business. [FW20]

C

CampaignVisuals created by a fashion Visuals created by a fashion house to publicise its seasonal house to publicise its seasonal collection. A verb delineating collection. A verb delineating the act of soliciting support the act of soliciting support for a cause. “He campaigned for for a cause. “He campaigned for his beliefs.” [FW19]his beliefs.” [FW19]

Casual Fridays“I’mnotaboutrejecting“I’mnotaboutrejectingthecorporatesystem.I’maboutthecorporatesystem.I’maboutclaiming it in and twisting it.” claiming it in and twisting it.” –Virgil Abloh. [FW20]–Virgil Abloh. [FW20]

CastingAnobjectAnobjectfabricated fabricated by pouring a by pouring a liquid material liquid material into a mould. into a mould. Also: The very Also: The very opposite of opposite of VirgilAbloh’sVirgilAbloh’sintentions when intentions when he invites he invites individuals individuals to tell their to tell their

personal stories by walking on personal stories by walking on his runways or posing in his his runways or posing in his campaigns. [SS21]campaigns. [SS21]

CheckAlso known as Also known as tartan, plaid tartan, plaid andflannel,andflannel,check is check is associated with associated with 18th century 18th century Scotland where Scotland where it became a it became a

symbol of belonging and anti-symbol of belonging and anti-oppression. Jamaican bandana oppression. Jamaican bandana cloth is rooted in Madras check cloth is rooted in Madras check native to East India. The native to East India. The uniform of the establishment, uniform of the establishment, the anti-establishment and every the anti-establishment and every subculture in between, check is subculture in between, check is the timeless mediator of the the timeless mediator of the symbolic wardrobe. [SS21]symbolic wardrobe. [SS21]

CheckerboardA pattern A pattern ofinfiniteofinfinitecongruent congruent squares, the squares, the checkerboard checkerboard motif was motif was adopted by adopted by the Two-Tone the Two-Tone

sceneof1980s’Londonasansceneof1980s’Londonasanillustration of its harmonious illustration of its harmonious clash between Jamaican music clash between Jamaican music and British subculture. Also: and British subculture. Also: a conventional symbol of game, a conventional symbol of game, triumph and authority. When triumph and authority. When skewed, swirled or distorted, skewed, swirled or distorted, the rules of the conventional the rules of the conventional game change. [SS21]game change. [SS21]

Checknetics A portmanteau signifying A portmanteau signifying the genetic manipulation of the genetic manipulation of classic or familiar checked classic or familiar checked patterns to resemble said patterns to resemble said patterns.Modifiedwithinfinitepatterns.Modifiedwithinfiniterepresentations of an image representations of an image

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in the style of houndstooth in the style of houndstooth – such as the African continent – – such as the African continent – it becomes an optical illusion. it becomes an optical illusion. [FW19][FW19]

ChecknosisA term for the technical use A term for the technical use of checked patterns in a of checked patterns in a hypnotising or hallucinogenic hypnotising or hallucinogenic way to bend and open the mind to way to bend and open the mind to feelings of compassion, harmony feelings of compassion, harmony and unity. [SS21]and unity. [SS21]

ClockA piece of time A piece of time representative representative of the micro of the micro and macro and macro measures of our measures of our lives. When lives. When broken, still broken, still right twice a right twice a day. [FW20]day. [FW20]

Clock sweaterA comfortable but constant A comfortable but constant reminder to progress. [SS21]reminder to progress. [SS21]

CloudA mystical substance that can A mystical substance that can make or break a day beyond human make or break a day beyond human control.Awolfinsheep’scontrol.Awolfinsheep’sclothing. [FW20]clothing. [FW20]

CloudificationThe transformation of a basic The transformation of a basic garment into a cloudlike shape garment into a cloudlike shape throughfurorfluffymaterials,throughfurorfluffymaterials,effectivelyelevatingitsmeaning.effectivelyelevatingitsmeaning.See: See: surrealismsurrealism. [FW20]. [FW20]

Collar AshirtorjacketcomponentAshirtorjacketcomponentindispensable in the codes of indispensable in the codes of formalwear – a sector native to formalwear – a sector native to

Louis Vuitton and foreign to its Louis Vuitton and foreign to its designer - its tips are clipped designer - its tips are clipped as a mark-making gesture of as a mark-making gesture of irony. “Virgil Abloh was here.” irony. “Virgil Abloh was here.” [SS19][SS19]

Compressomorphosis A portmanteau describing A portmanteau describing the compression of a garment the compression of a garment into a compact accessory into a compact accessory attached to the garment itself, attached to the garment itself, transforming its functional form transforming its functional form and optimising its portability. and optimising its portability. [PF19][PF19]

Corporate“Don’tletyourdayjobdefine“Don’tletyourdayjobdefineyou.” –Virgil Abloh. [PF20]you.” –Virgil Abloh. [PF20]

ConstraintThe embodiment of the spring The embodiment of the spring of 2020. Or: the stimulus of 2020. Or: the stimulus of subcultural youth in any of subcultural youth in any era challenged by political era challenged by political or environmental austerity; or environmental austerity; the historical trigger for the historical trigger for resourcefulness, exuberance and resourcefulness, exuberance and expression. [SS21]expression. [SS21]

CraquelureThefineThefinefracturing fracturing formed on formed on the surface the surface of age-old of age-old paintings. paintings. Or:afigurativeOr:afigurativetechnique technique in which a in which a traditional traditional

garment is broken into pieces garment is broken into pieces and reassembled again, and reassembled again, effectivelyde-andcodingeffectivelyde-andcodingthe societal values of the garment. the societal values of the garment. [FW20][FW20]

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CrochetThe preferred pastime of 28.8 The preferred pastime of 28.8 millionAmericansin2018,62%millionAmericansin2018,62%of whom gifted their creations of whom gifted their creations tofriendsandfamily,and29%tofriendsandfamily,and29%of whom were male. [SS20]of whom were male. [SS20]

D

DandyAn 18th century An 18th century label for label for the obsessive the obsessive male dresser male dresser laterdefinedlaterdefinedby Charles by Charles Baudelaire Baudelaire as the male as the male aspiration aspiration to becoming to becoming “uninterruptedly “uninterruptedly sublime”. Today, sublime”. Today,

the term can be employed to the term can be employed to describe sartorial values ordescribe sartorial values orlooks.Also:anadjectiveforlooks.Also:anadjectiveforsomething great. “His pennyloafers something great. “His pennyloafers werejustdandy.”[PF20]werejustdandy.”[PF20]

Day jobA daytime profession held by A daytime profession held by an individual, whose night-time an individual, whose night-time profession contrasts it. profession contrasts it. Or: metaphor employed by Virgil Or: metaphor employed by Virgil Abloh to delineate the ordinary Abloh to delineate the ordinary or conventional. [FW20]or conventional. [FW20]

De-appropriationThe act of overwriting The act of overwriting the conventional associations the conventional associations of traditional dress codes of traditional dress codes and claiming them for a new and claiming them for a new generational state of mind. [FW20]generational state of mind. [FW20]

DecodingThe deconstruction of The deconstruction of the social, professional orthe social, professional orpolitical connotation of political connotation of conventional dress codes conventional dress codes followed by the contemporary followed by the contemporary liberated re-programming of liberated re-programming of the same dress codes. [FW20]the same dress codes. [FW20]

Denim Aworkingman’sAworkingman’sfabric fabric typically typically elevated in elevated in high fashion, high fashion, this common this common material relies material relies onitsunrefinedonitsunrefined

familiar appeal to trigger the familiar appeal to trigger the desired emotional connection. desired emotional connection. Virgil Abloh was raised on Virgil Abloh was raised on 1990s’washed-outLevi’sjeans,1990s’washed-outLevi’sjeans,stiffandvintagefound.[SS19]stiffandvintagefound.[SS19]

Designer “Idon’tcallmyselfadesigner,“Idon’tcallmyselfadesigner,nor do I call myself an imagemaker. nor do I call myself an imagemaker. Idon’trejectthelabelofIdon’trejectthelabelofeither. I am not trying to put either. I am not trying to put myself on a pedestal, nor am I myself on a pedestal, nor am I trying to be more, now. trying to be more, now. IwouldliketodefinethetitleIwouldliketodefinethetitleof Artistic Director for a new of Artistic Director for a new anddifferentera.”anddifferentera.”–Virgil Abloh. [SS19]–Virgil Abloh. [SS19]

Designer, II“I am interested in the way in “I am interested in the way in whichlabelslike‘designer’whichlabelslike‘designer’and‘imagemaker’,or‘luxury’and‘imagemaker’,or‘luxury’and‘streetwear’,arepopularlyand‘streetwear’,arepopularlybut unconsciously assigned to but unconsciously assigned to differentindividualswithindifferentindividualswithinfashion.” –Virgil Abloh. fashion.” –Virgil Abloh. See: See: Streetwear, IIIStreetwear, III. [SS21]. [SS21]

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Disc Jockey “I like loud music.” “I like loud music.” –Virgil Abloh. [SS19]–Virgil Abloh. [SS19]

Diversity““Idon’tbelieveincontrivedIdon’tbelieveincontriveddiversity. I believe in the diversity. I believe in the natural inclusion that comes natural inclusion that comes with showcasing the global scale with showcasing the global scale of humanity, and the local of humanity, and the local humanities of the destinations humanities of the destinations and cultures where my work takes and cultures where my work takes me.” –Virgil Abloh. [SS21]me.” –Virgil Abloh. [SS21]

Dorothy A farm girl A farm girl from the from the Midwest Midwest transported to transported to Oz,afairyOz,afairytale land where tale land where she experiences she experiences things things beyond the beyond the reach of her reach of her

imagination. As an outsider, imagination. As an outsider, she soon discovers she was taken she soon discovers she was taken toOzforareason.[SS19]toOzforareason.[SS19]

Dualism A philosophical notion that A philosophical notion that separates mind and matter. separates mind and matter. A garment construction and A garment construction and styling technique in which two styling technique in which two jacketsorcoatsaredesignedjacketsorcoatsaredesigneddependently of one another and dependently of one another and intended to be worn together, intended to be worn together, however are not hybridised. however are not hybridised. [FW19][FW19]

Dress A term simply denoting clothing, A term simply denoting clothing, it also describes a single it also describes a single garment worn to cover and adorn garment worn to cover and adorn the human body. [FW19]the human body. [FW19]

Dust Tiny particles Tiny particles of waste of waste matter, or matter, or slang, which – slang, which – along withalong with‘icing’–isa‘icing’–isacode employed code employed for sparkly and for sparkly and

shiny embellishments applied to shiny embellishments applied to ordinary garments in order to ordinary garments in order to make them extraordinary. [FW19]make them extraordinary. [FW19]

E

EncasementThe act of covering the entirety The act of covering the entirety of an architectural structure of an architectural structure in fabric or another material in fabric or another material in relation to restorative or in relation to restorative or decorative processes. decorative processes. Also: a Louis Vuitton term Also: a Louis Vuitton term for roping, cording, stringing, for roping, cording, stringing, caging, wrapping, gridding caging, wrapping, gridding or netting existing garments, or netting existing garments, materials or accessories materials or accessories to create new volumes. [SS20]to create new volumes. [SS20]

Exposure AnapparatusrecognizedbyAnapparatusrecognizedbydesigners in the social media designers in the social media age of fashion. Can lead to age of fashion. Can lead to Artistic Director positions Artistic Director positions at Louis Vuitton. [SS19]at Louis Vuitton. [SS19]

F

Fandom A two-way worship between A two-way worship between a designer and his clientele, a designer and his clientele, fashion fandom mimics the co-fashion fandom mimics the co-dependent relationship between dependent relationship between performer and supporter, performer and supporter,

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a connection native to music a connection native to music and sports scenes. [SS19]and sports scenes. [SS19]

FiltrageA term covering techniques from A term covering techniques from layering to draping and pleating layering to draping and pleating through which an existing through which an existing clothing element appears through clothing element appears through a transparent, semi-transparent a transparent, semi-transparent orshape-definingfilter.orshape-definingfilter.Also: a social media impulse. Also: a social media impulse. Or: the veiling of reality. Or: the veiling of reality. [SS20][SS20]

FisheyeThe technique The technique employed in employed in the photography the photography for the Louis for the Louis Vuitton Fall-Vuitton Fall-Winter 2019 Winter 2019 men’scampaign,men’scampaign,

it features a globe-shaped it features a globe-shaped lens that transmits a curious lens that transmits a curious but anti-intrusive atmosphere, but anti-intrusive atmosphere, evoking feelings of discovery evoking feelings of discovery and familiarity all at once. and familiarity all at once. [SS20][SS20]

Flagification A patchworking A patchworking process in process in which a garment which a garment is covered inis covered inthe emblems the emblems of several of several countries or countries or societies with societies with the intention the intention

of communicating origin and of communicating origin and unification.IntheFall-Winterunification.IntheFall-Winter2019collection,featuredflags2019collection,featuredflagsrepresented the nationalities ofrepresented the nationalities ofVirgilAbloh’sstudio:France,VirgilAbloh’sstudio:France,Germany, Ghana, Great Britain, Germany, Ghana, Great Britain,

Italy, the Netherlands, Scotland, Italy, the Netherlands, Scotland, SouthKorea,SwitzerlandandSouthKorea,Switzerlandandthe United States of America, the United States of America, as well as the State of Indiana. as well as the State of Indiana. [FW19] [FW19]

FlouncificationA method which imbues A method which imbues the lifeless with life by way the lifeless with life by way offlounces.Thetwistingofofflounces.Thetwistingofthe familiar into something new. the familiar into something new. [FW20][FW20]

FlowerA staple motif in fashion often A staple motif in fashion often

relegated to relegated to the trivial the trivial or mundane. or mundane. Or: a wonder Or: a wonder of nature. of nature. A naturally A naturally occurring occurring metaphor for metaphor for diversity, as diversity, as beautiful on beautiful on

a micro level as they are on a micro level as they are on a macro level. A living creature a macro level. A living creature that blooms from a simple seed, that blooms from a simple seed, crosses borders, and blossoms crosses borders, and blossoms come rain or shine. [SS20]come rain or shine. [SS20]

FoliageThe collective presence The collective presence of leaves. The technique of of leaves. The technique of embellishing a garment or embellishing a garment or objectdenselyinrealflowersobjectdenselyinrealflowersor plants. E.g.: “He foliaged or plants. E.g.: “He foliaged his mid-layer to match his straw his mid-layer to match his straw hat.” [SS20]hat.” [SS20]

FormcoreAplayon‘form’andthetermAplayon‘form’andtheterm‘normcore’,formcoresignifies‘normcore’,formcoresignifiesthe ultimate elevation of the ultimate elevation of normalornormativeobjectsornormalornormativeobjectsor

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phenomena based on form and phenomena based on form and materiality. “Part of my story materiality. “Part of my story arc is to legitimise things that arc is to legitimise things that were not always seen as ‘the were not always seen as ‘the highestversion’.”highestversion’.”–Virgil Abloh. [SS21]–Virgil Abloh. [SS21]

FootprintThe imprinted outline of The imprinted outline of asoleneutraltodefinitionsasoleneutraltodefinitionsof ethnicity and culture. of ethnicity and culture. The evidence of presence; The evidence of presence; the memory of impact. [FW20]the memory of impact. [FW20]

FunctionalityA label applied to something A label applied to something that truly works. Not to be that truly works. Not to be confused with practicality, confused with practicality, functionality denotes functionality denotes theabilityofanobjecttotheabilityofanobjecttoserveaspecificpurpose,makingserveaspecificpurpose,makingittheraisond’êtreofdesignittheraisond’êtreofdesignin a fashion context. Employed in a fashion context. Employed freely, it can lead to phenomena freely, it can lead to phenomena such as accessomorphosis such as accessomorphosis and compressomorphosis. [PF19]and compressomorphosis. [PF19]

G

GhanaA republic A republic in West in West Africa. The Africa. The birthplace of birthplace of VirgilAbloh’sVirgilAbloh’sparents. [SS21]parents. [SS21]

Globe-spinningThe act of ‘spinning The act of ‘spinning theglobe’signifiestheideatheglobe’signifiestheideaof transporting a particular of transporting a particular visual expression from one visual expression from one cultural surrounding to another, cultural surrounding to another, retaining its codes but retaining its codes but

effectivelychangingitsvalueseffectivelychangingitsvaluesand thereby increasing levels and thereby increasing levels of individuality, diversity of individuality, diversity and cross-culturalism. “View and cross-culturalism. “View yourclothesthroughadifferentyourclothesthroughadifferentlens.” – Virgil Abloh. [SS20]lens.” – Virgil Abloh. [SS20]

GlocalismAportmanteauof‘local’andAportmanteauof‘local’and‘global’,thetermillustrates‘global’,thetermillustratesVirgilAbloh’sideologythatVirgilAbloh’sideologythatprior to the societal programming prior to the societal programming that sets in through early that sets in through early adulthood, the youth-related adulthood, the youth-related explorations and emotional explorations and emotional evolvement experienced by young evolvement experienced by young people in one part of the world people in one part of the world are identical to the feelings of are identical to the feelings of young people on the opposite side young people on the opposite side of the globe. A symbol of unity, of the globe. A symbol of unity, itreflectsthevaluesimbueditreflectsthevaluesimbuedin the work of Virgil Abloh at in the work of Virgil Abloh at Louis Vuitton. [SS20]Louis Vuitton. [SS20]

Gloves Coverings for Coverings for the hands the hands employed by employed by Virgil Abloh Virgil Abloh to accentuate to accentuate the signature the signature accessories of accessories of Louis Vuitton. Louis Vuitton. [SS19] Gloves [SS19] Gloves

are an essential component in are an essential component in the functional gardening wardrobe. the functional gardening wardrobe. [SS20][SS20]

Graphics A signature facet in the work A signature facet in the work of Virgil Abloh, graphic of Virgil Abloh, graphic ornamentation no longer takes ornamentation no longer takes the form of prints but evolves the form of prints but evolves into artisanal insignia, hand- into artisanal insignia, hand- embroidered,flockedandoffembroidered,flockedandoff

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the grid. It is hand-placed the grid. It is hand-placed individually by Virgil Abloh. individually by Virgil Abloh. [SS19][SS19]

Greenhouse Effect, TheAscientificmetaphorforEarth’sAscientificmetaphorforEarth’snatural way of warming its own natural way of warming its own surface. Or: fashion slang for surface. Or: fashion slang for elevating an article of clothing elevating an article of clothing by means of clear materials with by means of clear materials with surface decoration. [SS20]surface decoration. [SS20]

H

Halo A circle of light formed A circle of light formed around a fashion house and its around a fashion house and its collections encompassing collections encompassing the complete creative sphere and the complete creative sphere and significanceofadesigner.[SS19]significanceofadesigner.[SS19]

Harnessing A term denoting A term denoting a means of a means of safekeeping, safekeeping, and the and the conversion of conversion of a decorative a decorative objectintoobjectintouseful useful ornamentation. ornamentation. Used as Used as

amid-layerunderablazerwithamid-layerunderablazerwithtrousers, it forms the new trousers, it forms the new three-piece suit. [SS19]three-piece suit. [SS19]

Hats A fashion A fashion article worn on article worn on the head. A the head. A signature in signature in the wardrobes the wardrobes of Jamiroquai, of Jamiroquai, known for his known for his

exaggerated top hats. [PF19] exaggerated top hats. [PF19] When used for gardening, often When used for gardening, often woven in straw. [SS20]woven in straw. [SS20]

HeavenUtopia. [FW20]Utopia. [FW20]

HomeworkThe title of a brief given The title of a brief given by Virgil Abloh to his Louis by Virgil Abloh to his Louis Vuitton studio during the Vuitton studio during the lockdown of 2020, “Homework” lockdown of 2020, “Homework” represents looks in the represents looks in the Spring-Sumer 2021 collection Spring-Sumer 2021 collection individually designed and individually designed and hand-made from overstock by hand-made from overstock by each team designer. Among each team designer. Among them, hand-painted garments them, hand-painted garments illustrate bottles of hand-illustrate bottles of hand-sanitiser and the view from a sanitiser and the view from a designer’squarantinewindow;designer’squarantinewindow;another features tally marks as another features tally marks as anillustrationofconfinement.anillustrationofconfinement.[SS21][SS21]

HybridtoothThe technique The technique of modifying of modifying the traditional the traditional pattern of pattern of houndstooth or houndstooth or pied-de-poule pied-de-poule with a symbolic with a symbolic image such as image such as the African the African continent, continent, a tip-toed a tip-toed dancer, or dancer, or

ajumpingman,effectivelyajumpingman,effectivelyimbuingitwithVirgilAbloh’simbuingitwithVirgilAbloh’score values. See: core values. See: CheckneticsChecknetics. . [SS21][SS21]

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HypnosisAn entranced state of An entranced state of consciousness induced to embed consciousness induced to embed themindwitharealitydifferentthemindwitharealitydifferentto the here and now. See: to the here and now. See: HypnovisualismHypnovisualism. [SS21]. [SS21]

HypnovisualismA term used by Virgil Abloh A term used by Virgil Abloh for the benevolent idea of for the benevolent idea of figurativelyputtinganaudiencefigurativelyputtinganaudienceor species under a rational or species under a rational hypnosis, making them believe hypnosis, making them believe in inclusivity and diversity in inclusivity and diversity through unity by means of through unity by means of mesmerising and often childlike mesmerising and often childlike displays of theatre as an displays of theatre as an alternative to the reality of alternative to the reality of the world. [SS21]the world. [SS21]

I

Inclusivisualism“I realise my “I realise my runways and runways and campaigns in campaigns in my own image: my own image: young men of young men of colour, who, colour, who, in the future, in the future, might be able might be able to mirror to mirror themselves in themselves in

thehistoricalreflectionofthehistoricalreflectionofluxury as much as any white luxury as much as any white boy down the street. I seek to boy down the street. I seek to positivelyinfluencethemindsofpositivelyinfluencethemindsofyoung men of colour with images young men of colour with images of opportunity before society of opportunity before society programmes them to think any programmes them to think any differently.”–VirgilAbloh.differently.”–VirgilAbloh.[SS21][SS21]

IncognitoA description used for covered-A description used for covered-up looks in the Spring-Summer up looks in the Spring-Summer 2021 collection, the state of 2021 collection, the state of incognitodoesn’timplyincognitodoesn’timplya desire for introversion but a desire for introversion but the idea of moving forward the idea of moving forward inside your own ideal dream inside your own ideal dream world as an alternative to world as an alternative to the reality of the real one. the reality of the real one. See: See: HypnovisualismHypnovisualism. [SS21]. [SS21]

In-vest-mentA technique in which A technique in which the features of a vest or the features of a vest or waistcoat are embossed into waistcoat are embossed into thebodyofashirt,effectivelythebodyofashirt,effectivelyhybridising them into a two-in-hybridising them into a two-in-one. [FW20]one. [FW20]

InvisappearanceAportmanteauof‘invisibility’Aportmanteauof‘invisibility’and‘appearance’,thetermand‘appearance’,thetermdenotes the ongoing subliminal denotes the ongoing subliminal omnipresence of a concealed icon omnipresence of a concealed icon within the work of Virgil Abloh. within the work of Virgil Abloh. [SS21][SS21]

Irony The philosophy of a new The philosophy of a new generation. The presence of generation. The presence of Virgil Abloh at Louis Vuitton. Virgil Abloh at Louis Vuitton. [SS19][SS19]

J

Jamiroquai A British pop group formed A British pop group formed in 1992 fronted by the singer in 1992 fronted by the singer Jay Kay, whose idiosyncratic Jay Kay, whose idiosyncratic lookdefinesanideaofself-lookdefinesanideaofself-expression over fashion fads expression over fashion fads andcorrespondstoVirgilAbloh’sandcorrespondstoVirgilAbloh’snotion of trendlessness. [PF19]notion of trendlessness. [PF19]

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Japan An East Asian An East Asian island state island state where past, where past, present and present and future co-future co-

exist exuberantly, generating exist exuberantly, generating a cultural melting pot of time a cultural melting pot of time and space unparalleled on Planet and space unparalleled on Planet Earth. A term for lacquering Earth. A term for lacquering something in a thick black something in a thick black gloss.Usage:“Hejapannedgloss.Usage:“Hejapannedthe overcoat.” [PF19]the overcoat.” [PF19]

Jewellery Ornamentation generally Ornamentation generally associated with high value, associated with high value, jewelleryenablesanultimatejewelleryenablesanultimategame of worth in which valuable game of worth in which valuable or invaluable decorative or invaluable decorative objectscanoffersimilarobjectscanoffersimilarintriguetothebrain.(See:intriguetothebrain.(See:FormcoreFormcore.)ForSpring-Summer.)ForSpring-Summer2021,jewelleryreimaginesthe2021,jewelleryreimaginestheinflatablestructuresofparadesinflatablestructuresofparadesin precious metals, while in precious metals, while Zoooom with friends manifest Zoooom with friends manifest in hand-painted enamel pieces. in hand-painted enamel pieces. Keyrings from previous seasons Keyrings from previous seasons transform into necklaces while transform into necklaces while stockjewelleryisdippedinstockjewelleryisdippedinsilicone for a second life. silicone for a second life. Beaded necklaces and bracelets Beaded necklaces and bracelets in natural stones, opals and in natural stones, opals and crystalsechothecollection’scrystalsechothecollection’smulti-colour palette, while multi-colour palette, while chains appear encrusted with chains appear encrusted with crystals. [SS21]crystals. [SS21]

JuxtapositionAn intentional contrast created An intentional contrast created by the union of two initially or by the union of two initially or traditionally opposing elements traditionally opposing elements orsymbols,juxtapositionsserveorsymbols,juxtapositionsserveto evolve the familiar into the new. to evolve the familiar into the new.

A term inherent to the presence A term inherent to the presence of Virgil Abloh at Louis Vuitton. of Virgil Abloh at Louis Vuitton. [PF19][PF19]

K

Kanye West A mentor and friend to A mentor and friend to Virgil Abloh. [SS19]Virgil Abloh. [SS19]

KiteA symbol of A symbol of boyhood and boyhood and the desire to the desire to travel. travel. A toy created A toy created from fabric from fabric stretched over stretched over any shape of any shape of light frame, light frame, with streamers, with streamers,

structuredtoflyinthewind.structuredtoflyinthewind.Something that rises to the Something that rises to the occasion. [SS20]occasion. [SS20]

KenteA woven textile native to the A woven textile native to the Ashanti Kingdom of Ghana, Kente Ashanti Kingdom of Ghana, Kente cloth is distinguishable by its cloth is distinguishable by its geometric patterns and primary geometric patterns and primary colours. The son of parents colours. The son of parents born in Ghana, Virgil Abloh born in Ghana, Virgil Abloh grew up with Kente as a natural grew up with Kente as a natural component in his cultural component in his cultural tapestry. [SS21]tapestry. [SS21]

KnitamorphosisA portmanteau describing A portmanteau describing the transformation of a tailored the transformation of a tailored garment typically constructed in garment typically constructed in fabricintoknitwear,effectivelyfabricintoknitwear,effectivelyre-programming its traditional re-programming its traditional dress code. [FW20]dress code. [FW20]

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L

LifewearAn ironic moniker proposed as An ironic moniker proposed as a replacement term for a replacement term for streetwear, the connotations streetwear, the connotations of which have become redundant of which have become redundant in a post-millennial world order in a post-millennial world order breaking with the dress codes breaking with the dress codes oftheoldworld.Itsignifiesoftheoldworld.Itsignifiestimelessness and trendlessness. timelessness and trendlessness. [PS20][PS20]

LightnessAn existential philosophy An existential philosophy expressing a pragmatic expressing a pragmatic and light-hearted – but not and light-hearted – but not oblivious – approach to oblivious – approach to obstacles and negative impact. obstacles and negative impact. Also: a term used for Also: a term used for the lightweight, transparent the lightweight, transparent or buoyant garments in or buoyant garments in the Louis Vuitton Spring-Summer the Louis Vuitton Spring-Summer 2020Men’scollection.[SS20]2020Men’scollection.[SS20]

Lockdown“The perfect excuse to “The perfect excuse to recalibrate.” –Virgil Abloh. recalibrate.” –Virgil Abloh. [SS21][SS21]

LongoismThe exercise of exhibiting The exercise of exhibiting abnormal behaviour in normal abnormal behaviour in normal uniforms. [FW20]uniforms. [FW20]

Long-windedness “A blessing and a curse.” “A blessing and a curse.” –Virgil Abloh. [SS19]–Virgil Abloh. [SS19]

Louis Vuitton Parisian purveyor of leather Parisian purveyor of leather goodsfoundedin1854.Definedbygoodsfoundedin1854.Definedbyits Monogram, the House invented its Monogram, the House invented logomania. Its brand value logomania. Its brand value retains unparalleled standing retains unparalleled standing

across cultures across cultures and classes, and classes, making Louis making Louis Vuitton an at Vuitton an at once omni-once omni-present and present and omni-relevant omni-relevant fashion fashion phenomenon. phenomenon. [SS19][SS19]

Louis Vuitton 2054A collection A collection launched by launched by Virgil Abloh Virgil Abloh for Spring for Spring 2020. Revolving 2020. Revolving around nylon, around nylon, the performance the performance and tech line and tech line fuses in name fuses in name

the present century with 1854, the present century with 1854, the year in which the House was the year in which the House was founded, picturing its future founded, picturing its future clientele’suniform.Integratedclientele’suniform.Integratedwith transformable values, with transformable values, itisidentifiablefromthree-itisidentifiablefromthree-dimensional LV car insignia dimensional LV car insignia logos, the classic LV Monogram logos, the classic LV Monogram indebossedtrompel’oeilrelief,indebossedtrompel’oeilrelief,andzipspullersintransparentandzipspullersintransparentplexiglass buckles. [PS20]plexiglass buckles. [PS20]

Louis Vuitton Staples Edition A collection A collection developed by developed by Virgil Abloh Virgil Abloh for Louis for Louis Vuitton, which Vuitton, which launched for launched for Spring 2019. Spring 2019. Dedicated to Dedicated to the detection, the detection,

studyandrefiningofessentialstudyandrefiningofessentialgarments and accessories garments and accessories

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popularly referred to as popularly referred to as wardrobe staples, the line is wardrobe staples, the line is identifiablebythreeindicators:identifiablebythreeindicators:the LV logo metal staple nailed the LV logo metal staple nailed onto the garment, the triangular onto the garment, the triangular tap in classic house leather, tap in classic house leather, the leather printed folding the leather printed folding manual attached to a carabiner, manual attached to a carabiner, or the button stitched in the or the button stitched in the image of the LV logo. [PF19]image of the LV logo. [PF19]

Luxury A label determined by values, A label determined by values, codes and qualities, its use codes and qualities, its use anddefinitionweretheprivilegeanddefinitionweretheprivilegeof few until a new generation of few until a new generation conquered its dominion and conquered its dominion and shifted the paradigm for good. shifted the paradigm for good. [SS19][SS19]

LV2

A Louis Vuitton A Louis Vuitton collaboration collaboration line between line between Virgil Abloh Virgil Abloh and the and the Japanese Japanese designer Nigo, designer Nigo, launched for launched for Pre-Fall 2020. Pre-Fall 2020. See: See: squaringsquaring. . [PF20][PF20]

LV MadeThe graphic fusion of The graphic fusion of Louis Vuitton and Human Made, Louis Vuitton and Human Made, the brand designed by Nigo, who the brand designed by Nigo, who collaborated with Virgil Abloh collaborated with Virgil Abloh on the Louis Vuitton line LVon the Louis Vuitton line LV22. . [PF20][PF20]

M

MaintainamorphosisAportmanteauof‘maintain’Aportmanteauof‘maintain’and‘metamorphosis’,and‘metamorphosis’,mantainamorphosis denotes the mantainamorphosis denotes the simultaneous preservation and simultaneous preservation and innovation of an item or idea. innovation of an item or idea. See: See: Upcycling IdeologyUpcycling Ideology. [SS21]. [SS21]

Manifesto“I commit to “I commit to inclusivity, inclusivity, unity, unity, diversity, and diversity, and individuality. individuality. I will I will continue to continue to employ diverse employ diverse candidates, candidates, financiallyfinanciallysupport BIPOC support BIPOC

and LGBTQ+ causes, shed light and LGBTQ+ causes, shed light on businesses owned by BIPOC on businesses owned by BIPOC and LGBTQ+ individuals, work on and LGBTQ+ individuals, work on public-facing initiatives that public-facing initiatives that showcase BIPOC and LGBTQ+ role showcase BIPOC and LGBTQ+ role models, and assist organisations models, and assist organisations that promote more inclusive that promote more inclusive workforces.” –Virgil Abloh. workforces.” –Virgil Abloh. [SS21][SS21]

Manifesto according to Virgil Abloh, AA mission statement written and A mission statement written and published by Virgil Abloh in the published by Virgil Abloh in the summerof2020asareflectionsummerof2020asareflectionofachievements,clarificationofachievements,clarificationof intentions and declaration of of intentions and declaration of commitments. [SS21]commitments. [SS21]

Message in a BottleThe title of the Spring-Summer The title of the Spring-Summer 2021 collection. Also: a song 2021 collection. Also: a song performed by The Police and performed by The Police and written by Sting in 1979, which written by Sting in 1979, which

41

tells the story of a shipwrecked tells the story of a shipwrecked romantic,who–hopingtofindromantic,who–hopingtofindlove – puts a message in a love – puts a message in a bottleonlytobefloodedwithbottleonlytobefloodedwith“a hundred billion bottles” “a hundred billion bottles” in return. See: in return. See: Values, coreValues, core. . [SS21][SS21]

Mid-layer A dressing component designed A dressing component designed to be worn between the innermost to be worn between the innermost andoutermostlayersofanoutfit,andoutermostlayersofanoutfit,closely related to the idea of closely related to the idea of styling, and typically expressed styling, and typically expressed by Virgil Abloh through by Virgil Abloh through harnessing. [FW19]harnessing. [FW19]

Militaria Dressing components native to Dressing components native to the uniforms of armed forces. the uniforms of armed forces. Once a symbol of authority, Once a symbol of authority, militaria is now employed to militaria is now employed to evokesentimentsofmajestyevokesentimentsofmajestyand wonderment. [FW19]and wonderment. [FW19]

Millennial A term applied to consumers A term applied to consumers born between the late 1980s and born between the late 1980s and 1990s, often linked to markets 1990s, often linked to markets associated with Virgil Abloh, associated with Virgil Abloh, a non-millennial designer with a non-millennial designer with millennial sensibilities. [SS19] millennial sensibilities. [SS19]

ModA 1960s British A 1960s British subculture subculture employed as employed as the sartorial the sartorial premise for premise for LVLV22, the , the Louis Vuitton Louis Vuitton collaboration collaboration between Nigo between Nigo and Virgil and Virgil Abloh. [PF20]Abloh. [PF20]

Model ApersonidentifiedbyApersonidentifiedbythe anatomical, racial and the anatomical, racial and cosmetic features of his cosmetic features of his appearance. Or, by his artistry, appearance. Or, by his artistry, individuality and personality. individuality and personality. [SS19][SS19]

Model, II“Modelsaren’thangers,but“Modelsaren’thangers,butreal people with real stories. real people with real stories. I am not into “casting” but into I am not into “casting” but into making spaces for those stories making spaces for those stories to be told.” –Virgil Abloh. to be told.” –Virgil Abloh. [SS21] [SS21]

Motto “Goodstyleisalwaysoff-“Goodstyleisalwaysoff-putting.” –Virgil Abloh. [SS19]putting.” –Virgil Abloh. [SS19]

Mountain Nature’swayNature’swayof elevating of elevating itself. When itself. When climbed, the climbed, the most universal most universal metaphor for metaphor for dreams and dreams and ambition. ambition. [FW19][FW19]

Mount FujiNature’sowngraphic,Nature’sowngraphic,the volcano is the spiritual the volcano is the spiritual and aspirational symbol of the and aspirational symbol of the wonders of Japan, and a motif wonders of Japan, and a motif used in LVused in LV22, the Louis Vuitton , the Louis Vuitton collaboration between Virgil collaboration between Virgil Abloh and Nigo. [PF20]Abloh and Nigo. [PF20]

N

NigoJapanese designer and founder Japanese designer and founder

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of the brand Human Made, of the brand Human Made, who formerly founded BAPE who formerly founded BAPE and co-founded Billionaire and co-founded Billionaire Boys Club. For Pre-Fall 2020, Boys Club. For Pre-Fall 2020, Nigo collaborated with Virgil Nigo collaborated with Virgil Abloh on the Louis Vuitton line Abloh on the Louis Vuitton line LVLV22.“Nigoisacultfigureof.“Nigoisacultfigureofan esoteric sector of fashion an esoteric sector of fashion popularlydefinedasstreetwear.”popularlydefinedasstreetwear.”–Virgil Abloh. [PF20]–Virgil Abloh. [PF20]

Normcore The irony of a generation raised The irony of a generation raised on extravagance, and the make do on extravagance, and the make do and mend sensibility of those and mend sensibility of those with access to it. [SS19]with access to it. [SS19]

Notre-Dame de ParisThe The architectural architectural embodiment of embodiment of the historical the historical value of value of everyday Paris. everyday Paris. A fundamental A fundamental reminder not reminder not to take our to take our surroundings surroundings

for granted. The lace motif for granted. The lace motif applied to tailoring and tops in applied to tailoring and tops in the Louis Vuitton Spring-Summer the Louis Vuitton Spring-Summer 2020Men’scollection.[SS20]2020Men’scollection.[SS20]

NuanceVirgilAbloh’stermforVirgilAbloh’stermforcommunicating core humanitarian communicating core humanitarian values through poise, style and values through poise, style and grace. Nuance, like sarcasm, grace. Nuance, like sarcasm, canbedifficulttounderstand.canbedifficulttounderstand.[PS21][PS21]

Nuance, IIImagery employed to trick Imagery employed to trick thespectator’spreconceivedthespectator’spreconceived

ideas, overwrite embedded ideas, overwrite embedded race associations, and tackle race associations, and tackle prejudiceonasubconsciousprejudiceonasubconsciouslevel.“It’saTrojanhorseforlevel.“It’saTrojanhorseforthe mind.” –Virgil Abloh. [SS21]the mind.” –Virgil Abloh. [SS21]

NylonA synthetic polymer fabric A synthetic polymer fabric traditionally used in traditionally used in lightweight activewear. lightweight activewear. The fabric of a generation The fabric of a generation on the move. [PS20]on the move. [PS20]

O

Off-White A greige gradient of white, A greige gradient of white, which alters a component which alters a component familiar to all. It serves as familiar to all. It serves as a blank canvas for perception a blank canvas for perception and interpretation. [SS19]and interpretation. [SS19]

Office Jumper, TheA knitted A knitted jumper,whichjumper,whichappeared in the appeared in the Louis Vuitton Louis Vuitton Pre-Spring Pre-Spring 2020Men’s2020Men’scollection, collection,

rendering a group portrait of rendering a group portrait of the menswear studio distilled the menswear studio distilled intoblankprofilesdevoidofintoblankprofilesdevoidofpreconceived identities as preconceived identities as a message of unity through a message of unity through diversity. [PS20]diversity. [PS20]

Op artShort for optical art, op art Short for optical art, op art definestheuseofopticaldefinestheuseofopticalillusions within imagery illusions within imagery popularied in the 1960s. popularied in the 1960s. Identifiablebyitsswirly,Identifiablebyitsswirly,

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warped or vibrating patterns, warped or vibrating patterns, it is often associated with it is often associated with the trippy and hypnotic. [SS21] the trippy and hypnotic. [SS21]

Outdoors, The Great AnaffectionateclicheconnectedAnaffectionateclicheconnectedto leisure pursuits in nature. to leisure pursuits in nature. The expression employed by The expression employed by Virgil Abloh to describe Virgil Abloh to describe normcore uniforms and articles normcore uniforms and articles of clothing created for of clothing created for aspecificoutdoorsportsuchaspecificoutdoorsportsuchas climbing, hiking or sailing. as climbing, hiking or sailing. [PF19][PF19]

Oz A fantasy land A fantasy land visited by visited by country girl country girl Dorothy in Dorothy in the1939filmthe1939filmThe Wizard The Wizard of Ozof Oz. Upon . Upon arrival after arrival after a cyclone a cyclone transports her transports her there, she there, she tells her dog, tells her dog,

“Toto,I’veafeelingwe’renot“Toto,I’veafeelingwe’renotin Kansas anymore.” [SS19]in Kansas anymore.” [SS19]

P

PaceA measurement of velocity. A measurement of velocity. Fashion’sfavouritedebate.Fashion’sfavouritedebate.A force of motivation for A force of motivation for Virgil Abloh. [SS21]Virgil Abloh. [SS21]

PaletteFor Spring-Summer 2021, the For Spring-Summer 2021, the idea of hynovisualism informs idea of hynovisualism informs a palette of surreal colour a palette of surreal colour formations. Inspired by ska formations. Inspired by ska

and Two-Tone, the muted and and Two-Tone, the muted and monochrome colours of British monochrome colours of British heritage tailoring blend with heritage tailoring blend with the vibrant primary colours of the vibrant primary colours of Jamaican dress; echoed in the Jamaican dress; echoed in the palette native to the Kente palette native to the Kente cloth of Ghana, the birthplace cloth of Ghana, the birthplace ofVirgilAbloh’sparents.ofVirgilAbloh’sparents.[SS21][SS21]

Paper dollA paper form fashioned into A paper form fashioned into the silhouette of a human body. the silhouette of a human body. Used as a toy during stages of Used as a toy during stages of girl and boyhood, paper doll girl and boyhood, paper doll dresses are attached with tabs dresses are attached with tabs wrapped around the edges of wrapped around the edges of the doll itself. The technique the doll itself. The technique was echoed in the velcro was echoed in the velcro scratchings of the Louis Vuitton scratchings of the Louis Vuitton Spring-Summer2020Men’sSpring-Summer2020Men’scollection, hybridising separate collection, hybridising separate garments using said mannergarments using said mannerof attachment. [SS20]of attachment. [SS20]

Parade, IThe big-scale embodiment of The big-scale embodiment of the fantasy and curiosity the fantasy and curiosity of the untainted mind of of the untainted mind of a child. See: a child. See: BoyhoodBoyhood. [SS21]. [SS21]

Parade, IIThe polite version of a protest. The polite version of a protest. “Let your imagination run riot.” “Let your imagination run riot.” —Virgil Abloh. [SS21]—Virgil Abloh. [SS21]

Paris The capital The capital of France and of France and fashion, and the fashion, and the home of Louis home of Louis Vuitton, Virgil Vuitton, Virgil Abloh employs Abloh employs historical historical motifs from motifs from

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Paris as the ultimate tribute to Paris as the ultimate tribute to themajestyandgrandeur.[FW19]themajestyandgrandeur.[FW19]

PeekamorphosisAportmanteauof‘peekaboo’Aportmanteauof‘peekaboo’– a game of a hide-and-seek– a game of a hide-and-seeknative to boyhood – native to boyhood – and‘metamorphosis’,whichand‘metamorphosis’,whichdenotes the technique of partially denotes the technique of partially hiding or veiling elements hiding or veiling elements of accessomorphosis of accessomorphosis (see:(see:accessomorphosisaccessomorphosis)behind)behindthe overlay, folds or pockets the overlay, folds or pockets of garments. [SS20]of garments. [SS20]

PinstripeA vertical pattern of thin A vertical pattern of thin stripes often used in suiting, stripes often used in suiting, pinstripes were employed in pinstripes were employed in the 18th century tailoring of the 18th century tailoring of London bankers to signify their London bankers to signify their place of work. [PF20]place of work. [PF20]

PlisséAn ancient An ancient Egyptian Egyptian elevation elevation technique technique through which through which fabric is fabric is pressed in ten, pressed in ten, hundred or hundred or

thousand-fold,effectivelymakingthousand-fold,effectivelymakingaflatobjectmulti-dimensional.aflatobjectmulti-dimensional.[SS20][SS20]

Pont NeufThe view from The view from VirgilAbloh’sVirgilAbloh’sstudio in the studio in the Louis Vuitton Louis Vuitton headquarters, headquarters, the Pont Neuf the Pont Neuf

was erected by Henry III in was erected by Henry III in 1578 and is the oldest bridge 1578 and is the oldest bridge

in Paris. Rebuilt in 1851, it in Paris. Rebuilt in 1851, it connectsÎledelaCite–whereconnectsÎledelaCite–whereParis was founded in 225 BC – Paris was founded in 225 BC – to the river bank. [SS20]to the river bank. [SS20]

ProgrammingFromGreek‘prographein’,FromGreek‘prographein’,to‘writepublicly’,programmingto‘writepublicly’,programmingistheencodingofanobjectforistheencodingofanobjectforautomated long-term execution. automated long-term execution. When applied to minds, When applied to minds, itsignifiesthesocio-normativeitsignifiesthesocio-normativepreordainment which typically preordainment which typically activates after the stage of activates after the stage of boyhood during which boyhood during which the individual is yet to be the individual is yet to be impacted by societal norms. impacted by societal norms. Unprogrammed, the absence of Unprogrammed, the absence of influencesallowsforfreedominfluencesallowsforfreedomof comprehension. [SS20]of comprehension. [SS20]

Plaid A chequered pattern rooted A chequered pattern rooted in the normcore dressing of in the normcore dressing of the great outdoors. An integral the great outdoors. An integral partofVirgilAbloh’sdiscoverypartofVirgilAbloh’sdiscoveryof wardrobe staples during of wardrobe staples during boyhood. [FW19]boyhood. [FW19]

Poppy A ruby red A ruby red flower,flower,exceptionally exceptionally fragile but fragile but powerful. powerful. [SS19][SS19]

Pre collection A term for fashion lines A term for fashion lines traditionally rooted in wardrobe traditionally rooted in wardrobe staples, released in the lead-up staples, released in the lead-up to main collections. Unlike main to main collections. Unlike main collections, the pre collection collections, the pre collection needs no narrative or sensational needs no narrative or sensational

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value. Instead, its values lievalue. Instead, its values liein such inclinations as in such inclinations as consumerism, commercialism, consumerism, commercialism, corporatism, marketing, reality, corporatism, marketing, reality, restriction, and wearability, restriction, and wearability, which may be exercised and which may be exercised and elevated in the pre collection. elevated in the pre collection. [PF19][PF19]

Production, Spring-Summer 2019 A metaphor for A metaphor for findingdramafindingdramain subtlety, in subtlety, the Spring-the Spring-Summer 2019 Summer 2019 audience of audience of

three thousand people was formed three thousand people was formed by the fashion industry and by the fashion industry and specially invited students. specially invited students. It created an atmosphereIt created an atmosphererepresentative of the dual representative of the dual demographic which will be demographic which will be wearing the collection at hand. wearing the collection at hand. Set in the gardens framed by Set in the gardens framed by the galleries of the Palais-the galleries of the Palais-Royal, sand was rendered like Royal, sand was rendered like a rainbow while selected guests a rainbow while selected guests wore corresponding t-shirts, wore corresponding t-shirts, effectivelyactivatingtheshoweffectivelyactivatingtheshowthrough attendance. [SS19]through attendance. [SS19]

Production, Fall-Winter 2019 Echoing the Echoing the theatrical theatrical production production value of music value of music videos in their videos in their original era, original era, Virgil Abloh Virgil Abloh sought to sought to

elevate the fashion show to elevate the fashion show to level evocative of Broadway. level evocative of Broadway. The Fall-Winter 2019 show The Fall-Winter 2019 show imagined a New York cityscape, imagined a New York cityscape, its dwellers meandering through its dwellers meandering through

streets, their steps illuminating streets, their steps illuminating thesidewalkwhilegraffitithesidewalkwhilegraffitiartists Futura, Lewy and Jim Joe artists Futura, Lewy and Jim Joe worked live on set. [FW19] worked live on set. [FW19]

Production, Spring-Summer 2020 On Place On Place Dauphine, Dauphine, a routine a routine stroll across stroll across Pont Neuf from Pont Neuf from

the Louis Vuitton studios, the Louis Vuitton studios, theSpring-Summer2020Men’stheSpring-Summer2020Men’sshow plays out like the postcard show plays out like the postcard scenery of Paris. The mundanity scenery of Paris. The mundanity ofeverydaycafelife,crêpes,ofeverydaycafelife,crêpes,walks across the Seine and walks across the Seine and tree-lined square ambience tree-lined square ambience harmonises with the typical idea harmonises with the typical idea of childhood bliss: a bouncy of childhood bliss: a bouncy castle, ice cream, balloons, castle, ice cream, balloons, andkite-flying.Theshowisandkite-flying.Theshowisframed by the remarkable framed by the remarkable Parisian buildings to which Parisian buildings to which we grow accustomed. [SS20]we grow accustomed. [SS20]

Production, Fall-Winter 2020In the Jardin In the Jardin des Tuileries, des Tuileries, a surrealist a surrealist vision of vision of Heaven on Heaven on Earth plays Earth plays gallery to the gallery to the traditional traditional tools of tools of

the artisan – the icons of the artisan – the icons of craftsmanship–magnifiedintocraftsmanship–magnifiedintolionised sculptures. [FW20]lionised sculptures. [FW20]

Production, Spring-Summer 2021On its voyage, the evolving On its voyage, the evolving collection docks in Shanghai collection docks in Shanghai and Tokyo where hypnotising and Tokyo where hypnotising parades unfold in mesmerising parades unfold in mesmerising

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displays of childlike displays of childlike wonderment. [SS21]wonderment. [SS21]

PurismA fundamental marker in A fundamental marker in the terminology of Virgil Abloh, the terminology of Virgil Abloh, purism denotes the esoteric purism denotes the esoteric insider awareness of those insider awareness of those in-the-know in their approach in-the-know in their approach to a phenomenon, person or to a phenomenon, person or object.Itistheoppositepoleobject.Itistheoppositepoleoftourism(see:oftourism(see:tourismtourism).).Also: a devout dedication to Also: a devout dedication to structural clarity; or, the 20th structural clarity; or, the 20th century art movement fronted century art movement fronted by Le Corbusier. [SS20]by Le Corbusier. [SS20]

Pyjamas An unstructured uniform An unstructured uniform universally used for sleeping universally used for sleeping in, associated with boyhood due in, associated with boyhood due to its swaddling and comforting to its swaddling and comforting characteristics. [FW19]characteristics. [FW19]

R

RaffiaAfibreusedAfibreusedfor clothing for clothing derived from derived from a palm tree a palm tree native to native to the African the African

continent,raffiawascultivatedcontinent,raffiawascultivatedin the Kuba Kingdom as in the Kuba Kingdom as prestigious woven cloth. [SS21]prestigious woven cloth. [SS21]

Rainbow A kaleidoscopic palette A kaleidoscopic palette evolvingfromoff-whitetoevolvingfromoff-whitetopolychromatic, synchronously polychromatic, synchronously forming a holographic archway forming a holographic archway known to represent dreams. A known to represent dreams. A motif in motif in The Wizard of OzThe Wizard of Oz, ,

which provided construct to which provided construct to the Spring-Summer 2019 the Spring-Summer 2019 collection. [SS19] collection. [SS19]

RaphaelMaster painter Master painter of the High of the High Renaissance – Renaissance – born born Raphael San-Raphael San-zioinUrbino,zioinUrbino,Italy in 1483 Italy in 1483 – whose paint-– whose paint-ings formed the ings formed the

collageprintswhich7.0’dcollageprintswhich7.0’d(see:(see:7.0’d7.0’d)theaccessomorphosis)theaccessomorphosis(see:(see:accessomorphosisaccessomorphosis)employed)employedin the Louis Vuitton Pre-Spring in the Louis Vuitton Pre-Spring 2020Men’scollection.[PS20]2020Men’scollection.[PS20]

Rationale Looks are generally designed and Looks are generally designed and styled employing the construction styled employing the construction of a top layer, a bottom layer, of a top layer, a bottom layer, a mid-layer and an outer layer. a mid-layer and an outer layer. [SS19][SS19]

RelatabilityThe lionisation of accessible The lionisation of accessible or familiar imagery in luxury, or familiar imagery in luxury, employed to invite a sense of employed to invite a sense of inclusivity. [PS21]inclusivity. [PS21]

ReferenceAnoutsidesourceofinfluenceAnoutsidesourceofinfluenceinterpreted to communicate interpreted to communicate a particular message. [SS20]a particular message. [SS20]

ResourcefulnessThe spirit of a generation The spirit of a generation disenchanted with obsolescence, disenchanted with obsolescence, disposabilityandflippancy.disposabilityandflippancy.See: See: Upcycling / ConstraintUpcycling / Constraint. [SS21]. [SS21]

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Rockford The Illinois The Illinois town in which town in which Virgil Abloh Virgil Abloh grew up, where grew up, where Midwestern Midwestern practicality practicality and utilitarian and utilitarian

workweardefinedthepopularworkweardefinedthepopulardresssense,effectivelycreatingdresssense,effectivelycreatingan unintentional take on anti-an unintentional take on anti-fashion. [SS19]fashion. [SS19]

Roflocko A portmanteau illustrating A portmanteau illustrating the application to a garment the application to a garment of decoration native to of decoration native to the Rococo era – such as the gold the Rococo era – such as the gold leaf ornamentation of ceilings leaf ornamentation of ceilings – through the technique of – through the technique of flocking.[FW19]flocking.[FW19]

RooftopThe open-air level above the The open-air level above the 6thfloorintheLouisVuitton6thfloorintheLouisVuittonheadquarters on rue du Pont-Neuf, headquarters on rue du Pont-Neuf, which overlooks the Paris which overlooks the Paris skyline.InJuly2020,fittingsskyline.InJuly2020,fittingsfor the Spring-Summer 2021 for the Spring-Summer 2021 collection took place here amid collection took place here amid restrictions on indoor activity restrictions on indoor activity caused by Covid-19. [SS21]caused by Covid-19. [SS21]

S

ShoesThe wardrobe component most The wardrobe component most immediately indicative of an era immediately indicative of an era or movement, each shoe design or movement, each shoe design findsitsoriginsinasportsorfindsitsoriginsinasportsorvintage culture. For Spring-vintage culture. For Spring-Summer 2021, shoes are imbued Summer 2021, shoes are imbued with the spirit of the ska scene with the spirit of the ska scene and its sartorial clash between and its sartorial clash between

British subculture and Jamaican British subculture and Jamaican dress, and the checkerboard and dress, and the checkerboard and abstract motifs native to abstract motifs native to Two-Tone. [SS21]Two-Tone. [SS21]

Silhouette “Revertagainststiffandformal.“Revertagainststiffandformal.Look as comfortable as you Look as comfortable as you feel.” –Virgil Abloh. [SS19]feel.” –Virgil Abloh. [SS19]

SkaA Jamaican A Jamaican genre of music genre of music adopted by adopted by the mods of the mods of London in the London in the 1960s, creating 1960s, creating a harmonious a harmonious clash between clash between Jamaican Jamaican culture and culture and British British

subculture. An historic subculture. An historic example of cross-cultural and example of cross-cultural and interracial exchange, ska interracial exchange, ska and its signature wardrobe and its signature wardrobe informed the Spring-Summer 2021 informed the Spring-Summer 2021 collection. See: collection. See: Two-ToneTwo-Tone. [SS21]. [SS21]

Skirt A clothing item that covers A clothing item that covers the human body from the waist the human body from the waist down, worn by men since down, worn by men since prehistoric times. [FW19] prehistoric times. [FW19]

Strings attachedAn idiom employed by Virgil An idiom employed by Virgil Abloh to describe the technique Abloh to describe the technique of attaching or suspending of attaching or suspending detachable pockets to or from detachable pockets to or from a garment through the use of a garment through the use of strapping or snatching. strapping or snatching. Or:afigureofspeechOr:afigureofspeechillustrating the presence of illustrating the presence of a catch, political or otherwise, a catch, political or otherwise,

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in a situation. [SS20]in a situation. [SS20]

SunsetA trivial motif typically A trivial motif typically employed to generate emotions of employed to generate emotions of calm and contentment. A symbol calm and contentment. A symbol of hope. A natural wonder taken of hope. A natural wonder taken for granted. [SS20]for granted. [SS20]

SleepallA Keepall bag A Keepall bag developed for developed for the Louis the Louis Vuitton 2054 Vuitton 2054 collection, collection, which transforms which transforms into a sleeping into a sleeping bag. [PS20]bag. [PS20]

Sleeve-longation A design feature in which A design feature in which a sleeve is attached to a sleeve is attached to a garment in a contrasting a garment in a contrasting fabric and/or colour or pattern, fabric and/or colour or pattern, evoking the idea of outgrowing evoking the idea of outgrowing one’sclothes,anotionrelatedone’sclothes,anotionrelatedto the leitmotif of boyhood. to the leitmotif of boyhood. [FW19][FW19]

Sock An unsung everyday necessity An unsung everyday necessity occasionally covered in occasionally covered in rhinestones. As a child, rhinestones. As a child, Virgil Abloh became an early Virgil Abloh became an early appropriator of the glitter appropriator of the glitter sock. [SS19] sock. [SS19]

Soundtrack, Spring-Summer 2019 For the For the Spring-Summer Spring-Summer 2019 show, 2019 show, an inherent an inherent musical musical juxtapositionjuxtaposition

was staged between a psychedelic was staged between a psychedelic jazzintrobyBADBADNOTGOOD,jazzintrobyBADBADNOTGOOD,which crescendoed into which crescendoed into I Thought I Thought About Killing YouAbout Killing You by Kanye West. by Kanye West. [SS19] [SS19]

Soundtrack, Fall-Winter 2019 An original An original soundtrack, soundtrack, You Know You Know What’s GoodWhat’s Good, , is composed is composed and performed and performed

live by DEVONTE HYNES aka BLOOD live by DEVONTE HYNES aka BLOOD ORANGE along with MIKEY FREEDOM ORANGE along with MIKEY FREEDOM on vocals, HART on bass, and on vocals, HART on bass, and JASON ARCE on saxophone and JASON ARCE on saxophone and flute.[FW19]flute.[FW19]

Soundtrack, Spring-Summer 2020The Heritage The Heritage Orchestra, Orchestra, directed by directed by Chris Wheeler Chris Wheeler and conductor and conductor

Tom Richards, performs a medley Tom Richards, performs a medley of tracks under the musical of tracks under the musical directionofBenjiB.[SS20]directionofBenjiB.[SS20]

Soundtrack, Fall-Winter 2020Soundtrack, Soundtrack, Fall-Winter 2020Fall-Winter 2020The Fall-Winter The Fall-Winter 2020 soundtrack 2020 soundtrack – supervised – supervised byBenjiB–byBenjiB–

features Cybotron, the pioneering features Cybotron, the pioneering Detroit group co-founded by Detroit group co-founded by the originator of techno, Juan the originator of techno, Juan Atkins. Widely regarded as an Atkins. Widely regarded as an innovator of electronic music, innovator of electronic music, thegroupinfluencedgenresthegroupinfluencedgenresincluding techno, electro and including techno, electro and hip hop. Made by human hand hip hop. Made by human hand using machines, the score using machines, the score

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reflectsthethemeofartisanalreflectsthethemeofartisanalconstruction of clothes and bags construction of clothes and bags substantial to the collection. substantial to the collection. [FW20][FW20]

Soundtrack, Spring-Summer 2021The Spring-Summer 2021 The Spring-Summer 2021 soundtrack – supervised by soundtrack – supervised by BenjiB–featuresanoriginalBenjiB–featuresanoriginalrecording by Ms Lauryn Hill. recording by Ms Lauryn Hill. Evocative of elements native Evocative of elements native to ska, the performance is to ska, the performance is borneoutofwonder,defiantborneoutofwonder,defiantjoyandsonicimagination.joyandsonicimagination.“Ms Lauryn Hill has raised a “Ms Lauryn Hill has raised a generation through her music. generation through her music. She is an eye-level icon, whose She is an eye-level icon, whose presence is felt through her presence is felt through her art – a quality I rate more than art – a quality I rate more than anything. She is, to me, forever anything. She is, to me, forever a muse.” –Virgil Abloh. [SS21]a muse.” –Virgil Abloh. [SS21]

SquaringThe multiplication of a number The multiplication of a number by itself. The acknowledgment by itself. The acknowledgment that one idea can co-exist with that one idea can co-exist with another. See: another. See: LVLV22 [PF20] [PF20]

Staple A twisted piece of metal that A twisted piece of metal that holds two elements together. holds two elements together. A term for the essential A term for the essential garments and accessories garments and accessories in a wardrobe. [SS19] in a wardrobe. [SS19]

Streetwear, IA predictable clothing genre A predictable clothing genre inarenegadedesigner’sdebutinarenegadedesigner’sdebutcollection as part of the fashion collection as part of the fashion establishment, but one whose establishment, but one whose sportswear properties are sportswear properties are undergoing a critical undergoing a critical transformation into luxury. transformation into luxury. [SS19][SS19]

Streetwear, IIAdefinitiontraditionallyAdefinitiontraditionallyapplied to garments and applied to garments and accessories worn by a broader accessories worn by a broader public unconcerned with public unconcerned with conventional dress codes. conventional dress codes. Also:atermwhichhaseffectivelyAlso:atermwhichhaseffectivelyoutdateditself(see:outdateditself(see:lifewearlifewear).).[PS20][PS20]

Streetwear, III“For the record: streetwear “For the record: streetwear isacommunity.‘Streetwear’isacommunity.‘Streetwear’is a commodity. In my game of is a commodity. In my game of inverted commas, streetwear is inverted commas, streetwear is a sociological term founded in a sociological term founded in subculture.‘Streetwear’isansubculture.‘Streetwear’isanarticle of trade cultivated article of trade cultivated through marketing.” –Virgil through marketing.” –Virgil Abloh. [SS21]Abloh. [SS21]

Styling Once simply the addendum to Once simply the addendum to adesigner’scollection,itnowadesigner’scollection,itnowserves as a contemporary fashion serves as a contemporary fashion toolofferedbyadesignertothetoolofferedbyadesignertothepublic as an initiation of ideas public as an initiation of ideas and ultimate self-expression. and ultimate self-expression. [SS19][SS19]

SuitA uniform of a A uniform of a corporate kind. corporate kind. Originally Originally thought vital thought vital to conduct to conduct business, but business, but within modern within modern times, actually times, actually justjusta uniform. a uniform. [FW20][FW20]

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Sugar-coating“A spoonful of sugar helps the “A spoonful of sugar helps the medicine go down.” –M . Poppins. medicine go down.” –M . Poppins. [SS21][SS21]

Sunglasses An accessory An accessory that gives the that gives the impression of a impression of a complete look complete look in an instance. in an instance. [SS19][SS19]

SurrealismWhen streetwear imitates When streetwear imitates formalwear. When life imitates formalwear. When life imitates art. And vice versa. art. And vice versa. Also: an artistic movement Also: an artistic movement initiated in 1917 largely initiated in 1917 largely concerned with twisting concerned with twisting theordinary,effectivelytheordinary,effectivelyimbuing the familiar with imbuing the familiar with new meaning. [FW20]new meaning. [FW20]

Sweats “Fashion can either ignore “Fashion can either ignore what’shappeningintherealwhat’shappeningintherealworld, or partake in it.” world, or partake in it.” –Virgil Abloh. [SS19]–Virgil Abloh. [SS19]

T

Tailoring The paradoxical uniform of The paradoxical uniform of the business man, its suitcase-the business man, its suitcase-afflictedcreaseshavebecomeafflictedcreaseshavebecomeengrained in the anatomy of engrained in the anatomy of theblazer,foreverfoldedfortheblazer,foreverfoldedfortravel. For Spring-Summer 2020, travel. For Spring-Summer 2020, the buttoning functions allow the buttoning functions allow forthereshapingofblazersandforthereshapingofblazersandtrousers, while some garments trousers, while some garments can be worn deconstructed from can be worn deconstructed from their own linings. [SS20]their own linings. [SS20]

Taupe VirgilAbloh’sfavoritecolourVirgilAbloh’sfavoritecoloursince 1980. [SS19]since 1980. [SS19]

TentunicAnoversizedcoatfeaturedAnoversizedcoatfeaturedin the Louis Vuitton 2054 in the Louis Vuitton 2054 collection, which employs the collection, which employs the technique of compressomorphosis technique of compressomorphosis (see:(see:compressomorphosiscompressomorphosis)in)inwhich the back pocket of which the back pocket of the coat unrolls into a life-the coat unrolls into a life-sizetentraisedwithincludedsizetentraisedwithincludedtentpoles,thecoat’sback-ziptentpoles,thecoat’sback-zipadornment transforming into adornment transforming into the tent door. [PS20]the tent door. [PS20]

Theatre A place where performances are A place where performances are given. A term used by Virgil given. A term used by Virgil AblohtodefinetheborderlessAblohtodefinetheborderlessstage on which fashion can play stage on which fashion can play out and impact an audience far out and impact an audience far beyond ideas of armholes and beyond ideas of armholes and stitches. [FW19]stitches. [FW19]

TieA symbol of the utmost uptight. A symbol of the utmost uptight. [FW20][FW20]

Tie-dye A homespun take A homespun take on psychedelia, on psychedelia, its trippy its trippy effectsisofteneffectsisoftenused to used to illustrate a illustrate a state of state of euphoria. euphoria. The DIY dying The DIY dying technique technique will hold will hold

nostalgic value to those nostalgic value to those educated at the University of educated at the University of Wisconsin, the foremost hippie Wisconsin, the foremost hippie

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college of all time. [SS19] college of all time. [SS19]

Timepieces Functional fusions between Functional fusions between jewelryandclocksthatjewelryandclocksthateffectivelycreateaprocesseffectivelycreateaprocessof accessomorphosis. [SS19]of accessomorphosis. [SS19]

TourismA term integral to A term integral to the vocabulary of Virgil Abloh, the vocabulary of Virgil Abloh, it indicates the naivety and it indicates the naivety and bravery of a literal bravery of a literal and exploratory approach and exploratory approach tosomething,andsignifiesthetosomething,andsignifiestheoppositeofpurism(see:oppositeofpurism(see:purismpurism).).Also: a multi-billion-dollar Also: a multi-billion-dollar travel industry. [SS20]travel industry. [SS20]

TraditionCustoms or codes passed on from Customs or codes passed on from one generation to another, one generation to another, interpreted and invigorated interpreted and invigorated in accordance with time. in accordance with time. “Old habits die hard.” [PF20]“Old habits die hard.” [PF20]

TrainThefloor-sweepingskirtofThefloor-sweepingskirtofa gown trailing, the train a gown trailing, the train epitomises the ultimate epitomises the ultimate theatrical impact made possible theatrical impact made possible by fashion. Also: a vehicle by fashion. Also: a vehicle on which multiple people get on which multiple people get somewhere together, fast. [SS20]somewhere together, fast. [SS20]

TransformabilityGarments or accessories Garments or accessories imbued with transformable imbued with transformable and multifunctional values and multifunctional values including accessomorphosis and including accessomorphosis and compressomorphosis, or hyper-compressomorphosis, or hyper-functionality pertaining to functionality pertaining to extreme sports, leisure pursuits extreme sports, leisure pursuits or survival. [PS20]or survival. [PS20]

TransparencySee-through See-through materials. materials. Clear Clear intentions. intentions. [SS20][SS20]

Trendless A term applied by Virgil Abloh A term applied by Virgil Abloh to an article of clothing, to an article of clothing, a collection, or a phenomenon a collection, or a phenomenon devoid of the classic raison devoid of the classic raison d’êtreoffashionasand’êtreoffashionasaninstrument for trend development instrument for trend development and the showmanship with which and the showmanship with which runway fashion is presented. An runway fashion is presented. An adjectivecentraltotheideaofadjectivecentraltotheideaofwardrobe staples. [PF19]wardrobe staples. [PF19]

Tribal A wealth of motifs identifying A wealth of motifs identifying adesigner’smostoriginaladesigner’smostoriginalorigins and generational pride, origins and generational pride, they serve as the earliest they serve as the earliest memory of a boy raised by memory of a boy raised by a Ghanaian tailor mother and her a Ghanaian tailor mother and her traditional West African garb. traditional West African garb. [SS19][SS19]

Triple Zip, The A form of integrated garment A form of integrated garment ornamentationinwhichthreezipsornamentationinwhichthreezipsappear in a diagonal line. [FW19]appear in a diagonal line. [FW19]

Twisted eleganceA technique in A technique in which several which several shirts and/shirts and/or ties are or ties are folded and folded and wrapped around wrapped around the body, then the body, then patchworked and patchworked and

pressed into a single pressed into a single shirt. [FW20]shirt. [FW20]

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Two-ToneThe second wave of the ska The second wave of the ska genre(amusicalclashbetweengenre(amusicalclashbetweenJamaican culture and British Jamaican culture and British subculture),whichservedassubculture),whichservedasa unifying force amid racial a unifying force amid racial tensionin1980s’England.tensionin1980s’England.Also: a term for the monochrome Also: a term for the monochrome checkerboard patterns favoured checkerboard patterns favoured in the ska wardrobe. in the ska wardrobe. See: See: SkaSka [SS21] [SS21]

U

Upcycling IdeologyDuring the lockdown of 2020, During the lockdown of 2020, Virgil Abloh conceived a set Virgil Abloh conceived a set of anti-obsolescence ideas of anti-obsolescence ideas to counter overproduction, to counter overproduction, waste and the culture of waste and the culture of disposability. Upcycled looks disposability. Upcycled looks in the Spring-Summer 2021 in the Spring-Summer 2021 collection were divided into collection were divided into four categories: A. Pieces four categories: A. Pieces upcycled by recycling material upcycled by recycling material from overstock. B. Pieces from overstock. B. Pieces upcycled from recycled ideas. upcycled from recycled ideas. C. Pieces upcycled through C. Pieces upcycled through reiteration from the previous reiteration from the previous season. D. Pieces upcycled season. D. Pieces upcycled as part of the “Homework” as part of the “Homework” initiative. [SS21]initiative. [SS21]

Upcycling Mantra“No season is an old season.” “No season is an old season.” –Virgil Abloh. [SS21]–Virgil Abloh. [SS21]

Upcycling Signal LogoA nod to the A nod to the Universal Universal Recycling Recycling Symbol drawn Symbol drawn by 23-year-old by 23-year-old Gary Anderson Gary Anderson

in 1970, the Upcycling Signal in 1970, the Upcycling Signal Logo is a Louis Vuitton emblem Logo is a Louis Vuitton emblem debuted for Spring-Summer debuted for Spring-Summer 2021 and exercised to imbue 2021 and exercised to imbue reconditioned pieces – whether reconditioned pieces – whether upcycled from old ideas or old upcycled from old ideas or old materials – with new value. materials – with new value. [SS21][SS21]

Utility Once the luxury of workwear, Once the luxury of workwear, utilitarian elements now utilitarian elements now provide fashion with equal parts provide fashion with equal parts functionality and pleonasm. It is functionality and pleonasm. It is the usefulness of a multi-pocket the usefulness of a multi-pocket gilet, and the irony of wallet gilet, and the irony of wallet situated at the ankle. [SS19]situated at the ankle. [SS19]

V

Values, CoreHumanity, unity, diversity, Humanity, unity, diversity, inclusivity, individuality, inclusivity, individuality, familiarity, and global familiarity, and global connectivity: the philosophy, connectivity: the philosophy, ethae and overall intentions of ethae and overall intentions of Virgil Abloh at Louis Vuitton, Virgil Abloh at Louis Vuitton, in the fashion industry and in the fashion industry and beyond. “I am well aware of my beyond. “I am well aware of my responsibilities.” responsibilities.” –Virgil Abloh. See: –Virgil Abloh. See: This entireThis entire VocabularyVocabulary. [SS21].. [SS21].

Vintage A label applied to second-hand A label applied to second-hand garments and accessories, which garments and accessories, which bear evidence of the history of bear evidence of the history of the place in which they were the place in which they were worn and often found. [PF19]worn and often found. [PF19]

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VoyageAjourneybyAjourneybysea or air. sea or air. An allegory An allegory for experience for experience and progress. and progress.

A term related to the Spring-A term related to the Spring-Summer 2021 show format through Summer 2021 show format through which Virgil Abloh embraced the which Virgil Abloh embraced the global community by taking his global community by taking his shows to clients in their own shows to clients in their own part of the world. [SS21]part of the world. [SS21]

W

Wabi-sabiA Mahayana Buddhist philosophy A Mahayana Buddhist philosophy rooted in naturality, simplicity rooted in naturality, simplicity and imperfection, observed in and imperfection, observed in nearly all areas of traditional nearly all areas of traditional Japanese art and design culture. Japanese art and design culture. Applied to the mindset of Applied to the mindset of the digital generation to which the digital generation to which Virgil Abloh belongs, it is Virgil Abloh belongs, it is the religion of authenticity in the religion of authenticity in amillennialworldofartificeamillennialworldofartificeand fabrication. [PF19]and fabrication. [PF19]

Weather forecastAn everyday TV An everyday TV screen image screen image imprinted in imprinted in everyone’smindseveryone’smindsand likewise and likewise familiar to familiar to the childhood the childhood of Virgil of Virgil

Abloh. Its typical global heat Abloh. Its typical global heat scan graphics were referenced scan graphics were referenced in motifs for the Louis Vuitton in motifs for the Louis Vuitton 2054 collection. [PS20]2054 collection. [PS20]

WFH“Home is relative, work is “Home is relative, work is life.” –Virgil Abloh. [SS21]life.” –Virgil Abloh. [SS21]

Wiz, The A1978musicalfilmbasedonA1978musicalfilmbasedona stage play adapted from a stage play adapted from The Wizard of OzThe Wizard of Oz, starring , starring an all-black ensemble cast. an all-black ensemble cast. [FW19] [FW19]

Z

Zoom callThe magic mirror of a global-The magic mirror of a global-minded generation in lockdown. minded generation in lockdown. [SS21][SS21]

ZoooomificationThe three-dimensional technique The three-dimensional technique of integrating the Spring-of integrating the Spring-Summer 2021 characters of Zoooom Summer 2021 characters of Zoooom with friends into garments and with friends into garments and accessories,effectivelyadorningaccessories,effectivelyadorningand animating pieces. Conceived and animating pieces. Conceived during the lockdown-fuelled during the lockdown-fuelled digitalisation of the world in digitalisation of the world in 2020, Virgil Abloh employs this 2020, Virgil Abloh employs this techniquetomakefashion“jumptechniquetomakefashion“jumpthrough the screen”. [SS21]through the screen”. [SS21]

Zoooom with friendsA motley crew A motley crew of diverse of diverse characters characters conceived for conceived for the Spring-the Spring-

Summer 2021 collection as symbol Summer 2021 collection as symbol of diversity and inclusivity. of diversity and inclusivity. InspiredbystuffedanimalsInspiredbystuffedanimalsVirgil Abloh bought in a Virgil Abloh bought in a children’sstorenearhisstudiochildren’sstorenearhisstudioin Paris in January 2020, in Paris in January 2020, they integrate into garments they integrate into garments

54

andbags,animatethemandjumpandbags,animatethemandjumpthrough the screens of a digital through the screens of a digital audience The puppets are loosely audience The puppets are loosely informed by archive pieces and informed by archive pieces and serve as the imagined playthings serve as the imagined playthings of the youngest living of the youngest living descendant of Louis Vuitton as descendant of Louis Vuitton as wellasembodyingVirgilAbloh’swellasembodyingVirgilAbloh’smemories of the days spent with memories of the days spent with his friends in Paris before his his friends in Paris before his firstLouisVuittonshowin2018.firstLouisVuittonshowin2018.[SS21][SS21]

Zoot suit TailoredjacketsandtrousersTailoredjacketsandtrouserselevated through exaggeration of elevated through exaggeration of the silhouette for longer lines the silhouette for longer lines andexpandedflares,favouredbyandexpandedflares,favouredbymusiciansofurbanjazzscenesmusiciansofurbanjazzscenesin the 1940s. [FW19]in the 1940s. [FW19]

“Ifyou’vemadeitthisfar,“Ifyou’vemadeitthisfar,thank you for your time.”thank you for your time.”–Virgil.–Virgil.

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Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021Shipping Route.

ParisLouis Vuitton HQ

ShangaiAugust Show

TokyoSeptember Show

“On the Louis Vuitton Spring-Summer 2021 voyage, casting “On the Louis Vuitton Spring-Summer 2021 voyage, casting featuresthelocalhumanitiesofthecollection’sportsfeaturesthelocalhumanitiesofthecollection’sportsofcall.Men’sArtisticDirectorVirgilAblohinvitesofcall.Men’sArtisticDirectorVirgilAblohinvitesthe communities of his destinations to walk his runways the communities of his destinations to walk his runways in an endeavour to highlight and share their personal in an endeavour to highlight and share their personal stories with the world.”stories with the world.”

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Look 1Look 1

- - White tailored peak-lapel White tailored peak-lapel suitjacket suitjacket- - White tailored bootcut White tailored bootcut trousers trousers- - White classic shirt White classic shirt with black silk tie with black silk tie- - BlazingyellowBlazingyellow Hybrid lace-ups Hybrid lace-ups

Look 2 Look 2

- - Cobalt blue tailored Cobalt blue tailored peak-lapelsuitjacket peak-lapelsuitjacket with crocheted teddy bear with crocheted teddy bear- - Cobalt blue tailored bootcut Cobalt blue tailored bootcut trousers trousers- - Yellow classic shirt Yellow classic shirt with black “Horloge” silk tie with black “Horloge” silk tie- - White Space sunglassesWhite Space sunglasses- - Cobalt blue Hybrid lace-upsCobalt blue Hybrid lace-ups- - LV Puppet printed LV Puppet printed Toolbox trunk Toolbox trunk in white Taurillon leather in white Taurillon leather

Look 3Look 3

- - Cobalt blue leather,Cobalt blue leather, tailored slant-lapel tailored slant-lapel suitjacket suitjacket- - Cobalt blue tailored Cobalt blue tailored bootcut trousers bootcut trousers- - Bistro green shirt Bistro green shirt with white plain silk tie with white plain silk tie- - B/w Square sunglassesB/w Square sunglasses- - Raspberry rose Monogram Raspberry rose Monogram

flowerstudearring flowerstudearring- - BlackandfluorescentBlackandfluorescent Hybrid green lace-ups Hybrid green lace-ups- - Pupped-accumulation Pupped-accumulation Monogram Macassar canvas Monogram Macassar canvas Danube bag Danube bag

Look 4 Look 4

- - MonogramMacassarinflatableMonogramMacassarinflatable pufferjacket pufferjacket- - Cobalt blue tailored Cobalt blue tailored peak-lapelsuitjacket peak-lapelsuitjacket- - Cobalt blue tailored Cobalt blue tailored andzippednarrowtrousers andzippednarrowtrousers- - Red classic shirt Red classic shirt with white silk tie with white silk tie- - Black Squared sunglassesBlack Squared sunglasses- - Racing red and black leather Racing red and black leather Hybrid lace-ups Hybrid lace-ups - - Monogram Macassar canvas Monogram Macassar canvas Mini Keepall bag Mini Keepall bag with crocheted monkey puppet with crocheted monkey puppet

Look 5Look 5

- - BlazingyellowtailoredBlazingyellowtailored peak-lapelsuitjacket peak-lapelsuitjacket- - Cobalt blue tailored Cobalt blue tailored bootcut trousers bootcut trousers- - Bistro green classic shirt Bistro green classic shirt with black silk tie with black silk tie and bird tiepin and bird tiepin- - Black Squared sunglassesBlack Squared sunglasses- - Cobalt blue leather Cobalt blue leather Hybrid lace-ups Hybrid lace-ups- - White Taurillon leather White Taurillon leather

Louis Vuitton Men’s collectionby Virgil Abloh Spring-Summer 2021

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Trunk wearable wallet Trunk wearable wallet with 2 LV puppet patches with 2 LV puppet patches

Look 6 Look 6

- - White, Monogram-embossed White, Monogram-embossed inflatablepuffergilet inflatablepuffergilet- - BlazingyellowtailoredBlazingyellowtailored hoodie hoodie- - BlazingyellowtailoredBlazingyellowtailored suit shorts suit shorts- - White classic shirtWhite classic shirt with black “Horloge” silk tie with black “Horloge” silk tie- - Golden V balloon ringGolden V balloon ring- - Pair of black LV checkerboard Pair of black LV checkerboard drop earrings drop earrings- - Black Skate bootsBlack Skate boots

Look 7 Look 7

- - BlazingyellowtailoredBlazingyellowtailored car coat with cobalt blue car coat with cobalt blue shearling dragon puppet shearling dragon puppet - - BlazingyellowcigaretteBlazingyellowcigarette trousers trousers- - Black classic shirtBlack classic shirt- - Black baseball capBlack baseball cap- - Black distorted sunglassesBlack distorted sunglasses- - Abbesses leather lace-ups Abbesses leather lace-ups - - Black Taurillon leather Black Taurillon leather Speedy Soft Trunk bag Speedy Soft Trunk bag with painted LV puppet with painted LV puppet

Look 8 Look 8

- - WhitetailoredshirtjacketWhitetailoredshirtjacket- - Whitebunched-upflaredWhitebunched-upflared tailored trousers tailored trousers- - BlazingyellowclassicshirtBlazingyellowclassicshirt- - Bistro green rubber-dipped Bistro green rubber-dipped LV medallion necklace LV medallion necklace- - Bistro green cartoon- Bistro green cartoon- embroidered baseball cap embroidered baseball cap

- - White Gym bag White Gym bag with painted LV puppet with painted LV puppet- - White Taurillon leather White Taurillon leather Vertical trunk Vertical trunk with printed puppet with printed puppet

Look 9Look 9

- - B/w multi-Damier checkerboard B/w multi-Damier checkerboard tailored car coat tailored car coat- - B/w window pane check B/w window pane check tailored cigarette trousers tailored cigarette trousers- - Raspberry rose classic shirt Raspberry rose classic shirt with white tie with white tie- - Mirror Millionaire sunglassesMirror Millionaire sunglasses- - BlazingyellowHybridboots BlazingyellowHybridboots

Look 10 Look 10

- - B/w distorted Damier tailored B/w distorted Damier tailored peak-lapeldenimblazer peak-lapeldenimblazer with crocheted rat puppet with crocheted rat puppet- - B/w distorted Damier tailored B/w distorted Damier tailored bunched-upflareddenim bunched-upflareddenim trousers in cotton denim trousers in cotton denim- - Raspberry rose classic shirt Raspberry rose classic shirt with black silk tie with black silk tie- - Yellow Summerland boat shoesYellow Summerland boat shoes- - B/w distorted Damier record B/w distorted Damier record bag bag

Look 11Look 11 - - B/w distorted Damier tailored B/w distorted Damier tailored car coat car coat - - B/w distorted Damier tailored B/w distorted Damier tailored cigarette trousers cigarette trousers- - Raspberry rose classic shirt Raspberry rose classic shirt with white silk tie with white silk tie- - White Space sunglassesWhite Space sunglasses- - Black Abbesses lace-upsBlack Abbesses lace-ups

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Look 12 Look 12 - - B/w multi-Damier checkerboard B/w multi-Damier checkerboard peaklapelsuitjacket peaklapelsuitjacket- - Racing red tailored cigarette Racing red tailored cigarette trousers trousers- - Bistro green classic shirt Bistro green classic shirt with white silk tie with white silk tie- - Bistro green LV cartoon Bistro green LV cartoon embroidered baseball cap embroidered baseball cap- - Bicolor, blue and green Bicolor, blue and green Square sunglasses Square sunglasses- - Black Summerland boat shoesBlack Summerland boat shoes- - Pair of black LV checkerboard Pair of black LV checkerboard drop earrings drop earrings- - Anagram b/w multi-Damier and Anagram b/w multi-Damier and Black Keepall bag Black Keepall bag

Look 13 Look 13 - - BlackleathercarjacketBlackleathercarjacket- - Black tailored suit shorts Black tailored suit shorts (LVrecycledlabel) (LVrecycledlabel)- - BlazingyellowclassicshirtBlazingyellowclassicshirt with black silk tie with black silk tie- - Black distorted sunglassesBlack distorted sunglasses- - White Skate bootsWhite Skate boots- - Black Taurillon leather Black Taurillon leather Steamer bag with LV puppet Steamer bag with LV puppet

patchespatches

Look 14 Look 14

- - Black tailored peak-lapel Black tailored peak-lapel suitjacketinrecycled suitjacketinrecycled wool tailoring fabric wool tailoring fabric- - Black tailored bootcut Black tailored bootcut trousers trousers- - Cobalt blue classic shirt Cobalt blue classic shirt with white silk tie with white silk tie- - Black distorted sunglassesBlack distorted sunglasses- - Pair of LV checkerboard Pair of LV checkerboard - - drop earringsdrop earrings- - Black Abbesses lace-upsBlack Abbesses lace-ups- - Panda puppet bagPanda puppet bag

Look 15 Look 15

- - Recycled black tailored Recycled black tailored car coat in recycled wool car coat in recycled wool

tailoring fabrictailoring fabric- - Black satin tailored bootcut Black satin tailored bootcut

trouserstrousers- - B/w multi-Damier classic B/w multi-Damier classic

shirt with optic white silk shirt with optic white silk tietie

- - Anthracite crushed felt top Anthracite crushed felt top hat with printed bandanashat with printed bandanas

- - B/w Nightclub sunglassesB/w Nightclub sunglasses- - Yellow leather Hybrid Yellow leather Hybrid lace-ups lace-ups- - Monogram Macassar Dice & Monogram Macassar Dice &

Dollar with black leather Dollar with black leather ScorpionScorpion

Look 16Look 16

- - Red tailored car coat Red tailored car coat with cobalt blue leather with cobalt blue leather LV scorpion puppet patch LV scorpion puppet patch- - Red tailored cigarette Red tailored cigarette trousers trousers- - BlazingyellowclassicshirtBlazingyellowclassicshirt

with black silk tiewith black silk tie- - Red and black Hybrid Red and black Hybrid lace-ups lace-ups- - Monogram Macassar canvas Monogram Macassar canvas

Keepall bag with LV puppet Keepall bag with LV puppet embroidered patchesembroidered patches

Look 17 Look 17

- - Racing red tailored Racing red tailored slant-lapelsuitjacket slant-lapelsuitjacket- - B/w distorted checkerboard B/w distorted checkerboard

leather biker trousersleather biker trousers- - Racing red classic shirt Racing red classic shirt with black silk tie with black silk tie- - Black baseball capBlack baseball cap- - B/w Nightclub sunglassesB/w Nightclub sunglasses

59

- - Yellow and black Yellow and black Hybrid lace-ups Hybrid lace-ups

Look 18 Look 18

- - B/w distorted Damier B/w distorted Damier tailored hoodie tailored hoodie with dog puppet with dog puppet- - Racing red Damier motorcycle Racing red Damier motorcycle

trouserstrousers- - BlazingyellowclassicshirtBlazingyellowclassicshirt- - White Space sunglassesWhite Space sunglasses- - Black and grey LV trainers Black and grey LV trainers

Look 19 Look 19 - - Racing red classic shirt Racing red classic shirt with shoulder-pads with shoulder-pads- - Black silk tie Black silk tie withaLVblackflower withaLVblackflower

Swarovski tiepinSwarovski tiepin- - Racing red tailored bootcut Racing red tailored bootcut

trouserstrousers- - Black Space sunglassesBlack Space sunglasses- - LV bunny key ringLV bunny key ring- - Red and black Hybrid lace-upsRed and black Hybrid lace-ups- - Classic Monogram canvas Classic Monogram canvas Trunk briefcase Trunk briefcase

Look 20 Look 20

- - B/w multi-Damier B/w multi-Damier tailoredshirt-jacket tailoredshirt-jacket with LV dog puppet with LV dog puppet inmatchingoutfit inmatchingoutfit- - B/w multi-Damier tailored B/w multi-Damier tailored - - andzippednarrowtrousersandzippednarrowtrousers- - BlazingyellowclassicshirtBlazingyellowclassicshirt

with black silk tiewith black silk tie- - Mid-grey crushed felt top hat Mid-grey crushed felt top hat

with printed bandanaswith printed bandanas- - Pairofpink(left)andblackPairofpink(left)andblack

(right)Monogramflowerstud(right)Monogramflowerstud

earringsearrings- - BlackandfluorescentgreenBlackandfluorescentgreen

Hybrid lace-upsHybrid lace-ups- - B/w distorted Damier B/w distorted Damier backpack Trunk backpack Trunk

Look 21 Look 21

- - B/w distorted checkerboard B/w distorted checkerboard leatherbikerjacketleatherbikerjacket

- - BlacktailoredandzippedBlacktailoredandzipped narrow trousers narrow trousers- - Racing red classic shirt Racing red classic shirt with black silk tie with black silk tie- - Black baseball capBlack baseball cap- - Pair of LV puppet stud Pair of LV puppet stud

earrings:bird(right)earrings:bird(right) anddragon(left) anddragon(left)- - Red and black Hybrid lace-ups Red and black Hybrid lace-ups - - Black Anagram Keepall bag Black Anagram Keepall bag

Look 22 Look 22

- - Cobalt blue tailored shirt Cobalt blue tailored shirt jacketwithb/wdistortedjacketwithb/wdistortedDamier LV wolf puppet patchDamier LV wolf puppet patch

- - Cobalt blue tailored suit Cobalt blue tailored suit shorts shorts

- - Pair of perodit LV Monogram Pair of perodit LV Monogram flowerstudearringsflowerstudearrings

- - Black Monogram Black Monogram flowersunglasses flowersunglasses

Look 23 Look 23

- - CobaltblueoversizedshirtCobaltblueoversizedshirtwith mouse puppet Fix stitch with mouse puppet Fix stitch

on the button in recycled on the button in recycled woolflannelwoolflannel

- - B/w distorted Damier tailored B/w distorted Damier tailored cigarette trouserscigarette trousers

- - Raspberry rose classic shirtRaspberry rose classic shirt- - B/w Nightclub sunglassesB/w Nightclub sunglasses

60

- - Yellow Summerland boat shoesYellow Summerland boat shoes- - Black Anagram Mini Keepall Black Anagram Mini Keepall

bagbag

Look 24 Look 24

- - CobaltbluetailoredjumpsuitCobaltbluetailoredjumpsuit- - Black classic shirt Black classic shirt withblazingyellowsilktie withblazingyellowsilktie- - White Stripe sunglasses White Stripe sunglasses

(Space)(Space)- - Yellow LV loafersYellow LV loafers- - White Taurillon leather White Taurillon leather WalletTrunkwithflowerboy WalletTrunkwithflowerboy

crochet puppet key ringcrochet puppet key ring

Look 25 Look 25 - - LV Puppet multicolour LV Puppet multicolour

accumulation on a black accumulation on a black hoodiehoodie

- - Black tailored suit shorts Black tailored suit shorts in recycled wool tailoring in recycled wool tailoring

fabricfabric- - Black distorted sunglassesBlack distorted sunglasses- - Black baseball capBlack baseball cap- - Black Abbesses lace-ups Black Abbesses lace-ups

Look 26 Look 26

- - White, Monogram-embossed White, Monogram-embossed inflatablepufferjacketinflatablepufferjacket

- - Raspberry rose classic shirt Raspberry rose classic shirt with shoulder-pads with shoulder-pads

and black silk tie and black silk tie- - Raspberry rose tailored Raspberry rose tailored laced-up football trousers laced-up football trousers- - Black baseball capBlack baseball cap- - Yellow and Damier embossed Yellow and Damier embossed

inflatableSoftTrunkbaginflatableSoftTrunkbag- - Pink dyed LV trainers Pink dyed LV trainers

Look 27 Look 27

- - Black classic shirt Black classic shirt with Raspberry rose with Raspberry rose shearling dragon puppet shearling dragon puppet and black silk tie and black silk tie - - Black tailored laced-up Black tailored laced-up

football trousers in recycled football trousers in recycled wool tailoring fabricwool tailoring fabric

- - Black Summerland boat shoes Black Summerland boat shoes- - Black Speaker trunk Black Speaker trunk

Look 28 Look 28

- - Black satin coat Black satin coat with Raspberry rose with Raspberry rose shearling lining and collar shearling lining and collar- - Black satin tailored bootcut Black satin tailored bootcut

trouserstrousers- - Raspberry rose classic shirt Raspberry rose classic shirt

with black silk tiewith black silk tie- - White dragon necklace White dragon necklace - - Black Space sunglassesBlack Space sunglasses- - Cobalt blue leather Cobalt blue leather Hybrid lace-ups Hybrid lace-ups - - White tufted Monogram White tufted Monogram Soft Trunk bag Soft Trunk bag

Look 29 Look 29

- - Raspberry rose classic shirt Raspberry rose classic shirt with shoulder-pads with shoulder-pads

and black silk tie and black silk tie withMonogramblackflower withMonogramblackflower

tiepintiepin- - White tailored laced-up White tailored laced-up

football trousersfootball trousers- - Black distorted sunglassesBlack distorted sunglasses- - Multicolour distorted Multicolour distorted

Monogram beaded LV Skate Monogram beaded LV Skate sneakers sneakers

- - White Taurillon leather pouch White Taurillon leather pouch with painted LV puppetswith painted LV puppets

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Look 30 Look 30

- - Raspberry rose Monogram Raspberry rose Monogram madras tailored low-lapel madras tailored low-lapel

eveningjacketeveningjacket- - Cobalt blue tailored laced-up Cobalt blue tailored laced-up

football trousersfootball trousers- - Raspberry rose classic shirt Raspberry rose classic shirt

with white silk tiewith white silk tie- - Golden LV and bird puppet Golden LV and bird puppet

necklace necklace - - Golden L, V and Monogram Golden L, V and Monogram flowerballoonrings flowerballoonrings- - Pairofb/wMonogramflowerPairofb/wMonogramflower

stud earringsstud earrings- - Multicolour “Happy to see Multicolour “Happy to see

you” sunglassesyou” sunglasses- - Cobalt blue leather Cobalt blue leather Hybrid lace-ups Hybrid lace-ups- - White Taurillon leather White Taurillon leather

wearable wallet trunk wearable wallet trunk

Look 31 Look 31

- - B/w distorted checkerboard B/w distorted checkerboard roll-neckjumperroll-neckjumper

- - Raspberry rose tailored Raspberry rose tailored laced-up football trousers laced-up football trousers- - Set of mismatched drop Set of mismatched drop

earrings:flower(right)earrings:flower(right) anddragon(left)puppet anddragon(left)puppet- - Multicolour LV medallion Multicolour LV medallion

necklace dipped necklace dipped in green rubber in green rubber- - Blue marble Millionaire Blue marble Millionaire

sunglassessunglasses- - Cobalt blue leather Cobalt blue leather Hybrid lace-ups Hybrid lace-ups- - Cobalt blue ostrich leather Cobalt blue ostrich leather

Keepall bag with Louis Keepall bag with Louis the wolf patch puppet the wolf patch puppet

Look 32 Look 32

- - B/w distorted Damier tailored B/w distorted Damier tailored double-breastedjacketwithdouble-breastedjacketwithtonal LV Puppet accumulationtonal LV Puppet accumulation

- - B/w multi-Damier tailored B/w multi-Damier tailored bootcut trousersbootcut trousers

- - B/w distorted Damier classic B/w distorted Damier classic shirt with black silk tieshirt with black silk tie

- - B/w distorted Damier coast B/w distorted Damier coast hat hat

- - B/w distorted Damier beaded B/w distorted Damier beaded Skate sneakers Skate sneakers

- - B/w distorted Damier backpackB/w distorted Damier backpack

Look 33 Look 33 - - White tailored peak-lapel White tailored peak-lapel suitjacket suitjacket- - White tailored laced-up White tailored laced-up

football trousersfootball trousers- - Optic white classic shirt Optic white classic shirt with black silk tie with black silk tie- - Multicolour chain Multicolour chain LV medallion necklace LV medallion necklace- - Anthracite crushed felt top Anthracite crushed felt top

hat with printed bandanashat with printed bandanas- - Pairofb/wMonogramflowerPairofb/wMonogramflower

stud earringsstud earrings- - White leather Hybrid lace-ups White leather Hybrid lace-ups - - Fluorescent orange Damier Fluorescent orange Damier

raffiaKeepallbagraffiaKeepallbag

Look 34Look 34 - - BlazingyellowkiteparkaBlazingyellowkiteparka in lightweight nylon in lightweight nylon- - White tailored peak-lapel White tailored peak-lapel suitjacket suitjacket- - White tailored bootcut White tailored bootcut trousers trousers - - White classic shirt White classic shirt with bistro green silk tie with bistro green silk tie- - Black and white leather Black and white leather Hybrid boots Hybrid boots

62

- - White Taurillon leather Flap White Taurillon leather Flap Soft Trunk bagSoft Trunk bag

Look 35 Look 35 - - BlazingyellowtailoredBlazingyellowtailored car coat with black leather car coat with black leather scorpion LV patch puppet scorpion LV patch puppet- - Blazingyellowbunched-upBlazingyellowbunched-up

tailoredflaredtrouserstailoredflaredtrousers- - Cobalt blue classic shirt Cobalt blue classic shirt with white silk tie with white silk tie- - White Space sunglassesWhite Space sunglasses- - Black and white leather Black and white leather Hybrid lace-ups Hybrid lace-ups

Look 36 Look 36 - - BlazingyellowleatherBlazingyellowleather puffer-perfectowithLV puffer-perfectowithLV padlock puppet padlock puppet- - Black tailored peak-lapel Black tailored peak-lapel suitjacket suitjacket- - BlacktailoredandzippedBlacktailoredandzipped

narrow trousersnarrow trousers- - Black classic shirt Black classic shirt withblazingyellowsilktie withblazingyellowsilktie- - Pair of b/w checkerboard Pair of b/w checkerboard - - LV drop earringsLV drop earrings- - Black distorted sunglassesBlack distorted sunglasses- - B/w leather Hybrid lace-ups B/w leather Hybrid lace-ups

Look 37 Look 37 - - BlazingyellowBackpackBlazingyellowBackpack zip-frontshirt zip-frontshirt- - Black cigarette trousers Black cigarette trousers in recycled wool in recycled wool tailoring fabric tailoring fabric- - Black Taurillon leather capBlack Taurillon leather cap- - Black Space sunglassesBlack Space sunglasses- - BlazingyellowandblackBlazingyellowandblack leather Hybrid boots leather Hybrid boots

- - Chain necklace with purple Chain necklace with purple key ring attached key ring attached

Look 38 Look 38 - - Blacktailoredshirt-jacketBlacktailoredshirt-jacket in recycled wool in recycled wool tailoring fabric tailoring fabric- - Black bunched-up tailored Black bunched-up tailored

flaredtrousersflaredtrousers- - BlazingyellowclassicshirtBlazingyellowclassicshirt

with black silk tiewith black silk tie- - Singleb/wMonogramflowerSingleb/wMonogramflower stud earring stud earring- - BlackflowerontherightBlackflowerontheright

earring earring - - Black Nightclub sunglassesBlack Nightclub sunglasses- - BlazingyellowandblackBlazingyellowandblack

leather Hybrid lace-upsleather Hybrid lace-ups- - Cobalt blue Monkey Cobalt blue Monkey crossbody bag crossbody bag - - Black Speaker trunkBlack Speaker trunk

Look 39 Look 39

- - BlacksatintruckerjacketBlacksatintruckerjacket withblazingyellowshearling withblazingyellowshearling

collar and bistro green collar and bistro green lining lining- - BlacktailoredandzippedBlacktailoredandzipped

narrow trousers narrow trousers - - White classic shirt White classic shirt with black silk tie with black silk tie- - Black distorted sunglasses Black distorted sunglasses- - BlazingyellowandblackBlazingyellowandblack

leather Hybrid lace-upsleather Hybrid lace-ups- - Black City Keepall bagBlack City Keepall bag

Look 40 Look 40 - - Tricolor knitted crewneck Tricolor knitted crewneck

jumperjumper- - Black tailored laced-up Black tailored laced-up

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football trousers in recycled football trousers in recycled wool tailoring fabric wool tailoring fabric

- - White classic shirt White classic shirt with black silk tie with black silk tie- - GoldenMonogramflowerGoldenMonogramflower balloon ring balloon ring- - Multicolour glass-beaded Multicolour glass-beaded

friendship braceletfriendship bracelet- - Bistro green LV cartoon Bistro green LV cartoon

embroidered baseball capembroidered baseball cap- - Black Nightclub sunglassesBlack Nightclub sunglasses- - Black Abbesses leather Black Abbesses leather

lace-upslace-ups- - Monogram Ebene canvas Monogram Ebene canvas Speaker trunk with crochet Speaker trunk with crochet

banana key ringbanana key ring

Look 41 Look 41

- - Black tailored tee-shirt Black tailored tee-shirt with LV dog puppet patch with LV dog puppet patch- - Blazingyellowbunched-upBlazingyellowbunched-up

tailoredflaredtrouserstailoredflaredtrousers- - Pairofb/wMonogramflowerPairofb/wMonogramflower

stud earringsstud earrings- - Black Space sunglassesBlack Space sunglasses- - Black Abbesses leather lace- Black Abbesses leather lace-

upsups- - Monogram Macassar canvas Monogram Macassar canvas

Keepall bag with crochet LV Keepall bag with crochet LV puppet patchespuppet patches

Look 42 Look 42

- - Multicolour LV Puppet Multicolour LV Puppet accumulation on navy trucker accumulation on navy trucker collarjumpercollarjumper

- - BlazingyellowtailoredsuitBlazingyellowtailoredsuitshortsshorts

- - Black baseball capBlack baseball cap- - Black Nightclub sunglassesBlack Nightclub sunglasses- - Black and brown LV hiking Black and brown LV hiking

boots worn with b/w rib boots worn with b/w rib checkerboard cotton sockscheckerboard cotton socks

Look 43 Look 43

- - B/w Damier binaire tailored B/w Damier binaire tailored car coat car coat- - B/w Damier binaire tailored B/w Damier binaire tailored

cigarette trouserscigarette trousers- - Racing red classic shirt Racing red classic shirt with white silk tie with white silk tie- - White distorted sunglassesWhite distorted sunglasses- - Racing red and black leather Racing red and black leather

Hybrid lace-upsHybrid lace-ups

Look 44 Look 44

- - B/w distorted Damier B/w distorted Damier tailored low-lapel evening tailored low-lapel evening jacketjacket

- - B/w distorted Damier tailored B/w distorted Damier tailored laced-up football trouserslaced-up football trousers

- - B/w distorted Damier B/w distorted Damier recycled-style pleated recycled-style pleated wrap-skirt wrap-skirt- - Raspberry rose shirt Raspberry rose shirt with bistro green plain with bistro green plain silk tie silk tie- - B/w distorted Damier bucket B/w distorted Damier bucket

hathat- - Black Nightclub sunglassesBlack Nightclub sunglasses- - B/w distorted Damier leather B/w distorted Damier leather

Hybrid bootsHybrid boots- - B/w distorted Damier B/w distorted Damier Soft Trunk bag Soft Trunk bag

Look 45 Look 45

- - B/w distorted Damier tailored B/w distorted Damier tailored car coat with Wolf puppet car coat with Wolf puppet patch in tufted leather patch in tufted leather

- - B/w distorted Damier classic B/w distorted Damier classic shirtshirt

- - Tailored bootcut trousersTailored bootcut trousers- - Mid-grey crushed felt top hat Mid-grey crushed felt top hat

with printed bandanaswith printed bandanas- - Black Nightclub sunglassesBlack Nightclub sunglasses- - BlackandfluorescentgreenBlackandfluorescentgreen

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leather Hybrid bootsleather Hybrid boots- - Monogram Macassar canvas Monogram Macassar canvas Mini Keepall bag with LV Mini Keepall bag with LV

puppet embroidered patchpuppet embroidered patch

Look 45 BIS Look 45 BIS

- - Monument anthracite kite Monument anthracite kite car coat car coat- - B/w window pane Racing B/w window pane Racing tailored laced-up football tailored laced-up football

trouserstrousers- - VintagefootballjerseyVintagefootballjersey with knitted ribs tie and dye with knitted ribs tie and dye- - Abbesses leather lace-ups Abbesses leather lace-ups - - City Keepall bagCity Keepall bag- - Crystals necklace Crystals necklace

Look 46 Look 46

- - B/w multi-Damier tailored B/w multi-Damier tailored hoodiehoodie

- - Black bunched-up tailored Black bunched-up tailored flaredtrousersinrecycledflaredtrousersinrecycledwool tailoring fabricwool tailoring fabric

- - B/w Damier binaire classic B/w Damier binaire classic shirtshirt

- - B/w “Happy to see you” B/w “Happy to see you” sunglassessunglasses

- - BlackandfluorescentgreenBlackandfluorescentgreenleather Hybrid bootsleather Hybrid boots

- - Blue LV cartoon embroidered Blue LV cartoon embroidered baseball capbaseball cap

- - Monogram Macassar canvas Monogram Macassar canvas Soft Trunk bag with LV puppet Soft Trunk bag with LV puppet

embroideryembroidery

Look 47 Look 47

- - Cobalt blue recycled- Cobalt blue recycled-styleBackpackzip-frontstyleBackpackzip-frontshirt shirt

- - Raspberry rose classic shirtRaspberry rose classic shirt

- - Cobalt blue cigarette Cobalt blue cigarette trouserstrousers

- - Set of four glass bead Set of four glass bead necklacesnecklaces

- - Anthracite crushed felt top Anthracite crushed felt top hat with printed bandanashat with printed bandanas

- - Crochet Monogram scarf Crochet Monogram scarf - - Yellow Summerland boat shoesYellow Summerland boat shoes- - White distorted sunglassesWhite distorted sunglasses- - Black Trunk bag with crochet Black Trunk bag with crochet LVflowerboycharm LVflowerboycharm

Look 48 Look 48

- - B/w distorted Damier tailored B/w distorted Damier tailored double-breasted coat double-breasted coat

with LV puppet patches with LV puppet patches- - B/w distorted Damier tailored B/w distorted Damier tailored

cigarette trouserscigarette trousers- - BlazingyellowclassicshirtBlazingyellowclassicshirt

with bistro green silk tiewith bistro green silk tie- - BlazingyellowdistortedBlazingyellowdistorted

sunglassessunglasses- - B/w distorted Damier LV B/w distorted Damier LV

loafersloafers- - B/w distorted Damier Keepall B/w distorted Damier Keepall

bagbag

Look 49 Look 49 - - B/w multi-Damier LV Puppet B/w multi-Damier LV Puppet

accumulationonoversizedaccumulationonoversizedclassic shirtclassic shirt

- - B/w multi-Damier tailored B/w multi-Damier tailored cigarette trouserscigarette trousers

- - B/w multi-motif pleated B/w multi-motif pleated wrap-skirt wrap-skirt- - B/w Damier binaire hood B/w Damier binaire hood and coast hat and coast hat- - Black distorted sunglassesBlack distorted sunglasses- - B/w distorted Damier B/w distorted Damier Hybrid boots Hybrid boots- - B/w distorted Damier B/w distorted Damier City Keepall bag City Keepall bag

65

Look 50 Look 50

- - Cobalt blue trench-coat Cobalt blue trench-coat with frog puppet with frog puppet- - Cobalt blue bunched-up Cobalt blue bunched-up tailoredflaredtrousers tailoredflaredtrousers- - Cobalt blue classic shirt Cobalt blue classic shirt with white silk tie with white silk tie- - Cobalt blue baseball capCobalt blue baseball cap- - White Space sunglassesWhite Space sunglasses- - B/w leather Hybrid lace-ups B/w leather Hybrid lace-ups

Look 51 Look 51

- - B/w Damier binaire top B/w Damier binaire top and wrap-skirt with LV and wrap-skirt with LV

puppetspuppets- - White chiseled LV Chelsea White chiseled LV Chelsea

boots in waxed calf leatherboots in waxed calf leather

Look 52 Look 52

- - LV Puppet accumulation LV Puppet accumulation oncobaltbluevarsityjacket oncobaltbluevarsityjacket- - Cobalt blue tailored Cobalt blue tailored peak-lapelsuitjacket peak-lapelsuitjacket- - Cobalt blue tailored Cobalt blue tailored cigarette trousers cigarette trousers- - Raspberry rose classic shirt Raspberry rose classic shirt

with black silk tiewith black silk tie- - White distorted Damier beaded White distorted Damier beaded LV Skate sneakers LV Skate sneakers

Look 53 Look 53

- - Cobalt blue satin padded coat Cobalt blue satin padded coat with wolf puppet patch with wolf puppet patch

and LV padlock puppet and LV padlock puppet- - Black tailored laced-up Black tailored laced-up football trousers in recycled football trousers in recycled

wool tailoring fabric wool tailoring fabric - - BlazingyellowclassicshirtBlazingyellowclassicshirt

with black silk tiewith black silk tie- - Pair of LV bird stud earringsPair of LV bird stud earrings- - Cobalt blue baseball capCobalt blue baseball cap

- - White and cobalt blue White and cobalt blue leather Hybrid lace-ups leather Hybrid lace-ups - - Anagram Black Keepall bagAnagram Black Keepall bag

Look 54 Look 54

- - White LV Puppet accumulation White LV Puppet accumulation onoversizedclassicshirt onoversizedclassicshirt- - Cobaltbluebunched-upflaredCobaltbluebunched-upflared

tailored trouserstailored trousers- - Black crushed felt top hat Black crushed felt top hat with printed bandanas with printed bandanas- - LV puppet Monogram bandanasLV puppet Monogram bandanas- - LV “Horloge” knitted scarf LV “Horloge” knitted scarf - - BlazingyellowLVloafersBlazingyellowLVloafers

Look 55 Look 55

- - Cobalt blue tailored car coatCobalt blue tailored car coat- - Black tailored bootcut Black tailored bootcut trousers trousers- - White classic shirt White classic shirt with black silk tie with black silk tie- - Racing red and black leather Racing red and black leather

Hybrid lace-upsHybrid lace-ups- - Black distorted sunglassesBlack distorted sunglasses- - Monogram Macassar canvas Monogram Macassar canvas Mini Soft Trunk bag Mini Soft Trunk bag With LV puppet embroidered With LV puppet embroidered Patch and crocheted banana Patch and crocheted banana key ring key ring

Look 56 Look 56

- - MonogramMacassarinflatableMonogramMacassarinflatablepuffergiletpuffergilet

- - White tailored slant-lapel White tailored slant-lapel suitjacket suitjacket- - White tailored bootcut trousers White tailored bootcut trousers- - Black classic shirt Black classic shirt with grey LV Wolf puppet with grey LV Wolf puppet Damier tie Damier tie- - Pairofb/wMonogramflowerPairofb/wMonogramflower

66

stud earrings stud earrings- - Cobalt blue and black Cobalt blue and black leather Hybrid lace-ups leather Hybrid lace-ups- - Monogram Macassar canvas Monogram Macassar canvas Keepall bag with LV puppet Keepall bag with LV puppet

embroidered patches and embroidered patches and scarecrow LV puppet key ringscarecrow LV puppet key ring

Look 57 Look 57

- - Black kite parka Black kite parka in lightweight nylon in lightweight nylon- - Black tailored peak-lapel Black tailored peak-lapel

suitjacketinrecycledwoolsuitjacketinrecycledwooltailoring fabrictailoring fabric

- - Black bunched-up tailored Black bunched-up tailored flaredtrousers flaredtrousers- - Black classic shirt Black classic shirt with bistro green silk tie with bistro green silk tie- - Black Nightclub sunglasses Black Nightclub sunglasses- - Black and brown LV hiking Black and brown LV hiking

bootsboots- - Orange and Damier-embossed Orange and Damier-embossed inflatableKeepallbag inflatableKeepallbag

Look 58 Look 58

- - Beaded LV Puppet accumulation Beaded LV Puppet accumulation on black tailored on black tailored double-breasted coat double-breasted coat- - Black tailored cigarette Black tailored cigarette

trouserstrousers- - Racing red classic shirt Racing red classic shirt withblazingyellowsilktie withblazingyellowsilktie- - Black crushed felt top hatBlack crushed felt top hat- - B/w leather Hybrid lace-ups B/w leather Hybrid lace-ups

Look 59 Look 59

- - Beaded LV Puppet accumulation Beaded LV Puppet accumulation on black tailored on black tailored double-breastedjacket double-breastedjacket- - Black tailored laced-up Black tailored laced-up

football trousers football trousers- - BlazingyellowclassicshirtBlazingyellowclassicshirt

with black silk tiewith black silk tie- - BlackIbizasunglassesBlackIbizasunglasses- - BlackandfluorescentgreenBlackandfluorescentgreen

leather Hybrid lace-upsleather Hybrid lace-ups- - Black Steamer Messenger bag Black Steamer Messenger bag with LV puppet embroidered with LV puppet embroidered

patchpatch

Look 60 Look 60

- - Black classic shirt Black classic shirt with shoulder-pads with shoulder-pads- - Racing red tailored Racing red tailored andzippednarrowtrousers andzippednarrowtrousers- - Cobalt blue tailored laced-up Cobalt blue tailored laced-up

football trousersfootball trousers- - White distorted sunglassesWhite distorted sunglasses- - Classicblack(greenandClassicblack(greenand

yellowversion)LVtrainersyellowversion)LVtrainers- - White Taurillon leather Soft White Taurillon leather Soft

Trunk necklace with painted Trunk necklace with painted LV puppetLV puppet

Look 61 Look 61

- - Raspberry rose Monogram Raspberry rose Monogram madras tailored car coat madras tailored car coat- - Raspberry rose Monogram Raspberry rose Monogram madras tailored cigarette madras tailored cigarette

trouserstrousers- - White classic shirt White classic shirt with black silk tie with black silk tie- - Black Millionaire sunglassesBlack Millionaire sunglasses- - Racing red and black leather Racing red and black leather

Hybrid lace-upsHybrid lace-ups- - Yellow and pink distorted Yellow and pink distorted

Monogram beaded LV Skate Monogram beaded LV Skate sneakers sneakers

- - Monogram Macassar canvas Monogram Macassar canvas Keepall pouch with LV Louis Keepall pouch with LV Louis the wolf patch the wolf patch

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Look 62 Look 62

- - Raspberry rose Monogram Raspberry rose Monogram madras LV Puppet accumulation madras LV Puppet accumulation on tailored double-breasted on tailored double-breasted

coatcoat- - Raspberry rose Monogram Raspberry rose Monogram

madras tailored bootcut madras tailored bootcut trouserstrousers

- - Raspberry rose shirt Raspberry rose shirt with bistro green silk tie with bistro green silk tie- - Set of mismatched drop Set of mismatched drop

earrings:flower(left)andearrings:flower(left)anddragon(right)puppetdragon(right)puppet

- - Black Square sunglassesBlack Square sunglasses- - Classicblack(pinkandblueClassicblack(pinkandblue

version)LVtrainersversion)LVtrainers

Look 63 Look 63

- - Raspberry rose Monogram Raspberry rose Monogram madras trench-coat madras trench-coat

with frog puppet with frog puppet- - Monument grey tailored Monument grey tailored andzippednarrowtrousers andzippednarrowtrousers- - Louis the wolf pastel print Louis the wolf pastel print

classic shirtclassic shirt- - Raspberry rose Monogram Raspberry rose Monogram

madras hood and coast hatmadras hood and coast hat- - Pair of raspberry rose Pair of raspberry rose

MonogramflowerstudearringsMonogramflowerstudearrings- - Classicblack(greenandClassicblack(greenand

orangeversion)LVtrainersorangeversion)LVtrainers- - White Taurillon leather White Taurillon leather Keepall bag with LV puppet Keepall bag with LV puppet

embroidered patchesembroidered patches

Look 64 Look 64

- - Raspberry rose Monogram Raspberry rose Monogram madras tailored low-lapel madras tailored low-lapel eveningjacket eveningjacket- - Raspberry rose Monogram Raspberry rose Monogram madras tailored cigarette madras tailored cigarette

trouserstrousers- - Raspberry rose classic shirt Raspberry rose classic shirt

with bistro green cotton tiewith bistro green cotton tie- - B/w leather Hybrid lace-ups B/w leather Hybrid lace-ups - - Black crushed felt top hat Black crushed felt top hat with printed bandanas with printed bandanas- - Mirror Speaker Trunk Mirror Speaker Trunk - - Pair of raspberry rose Pair of raspberry rose

MonogramflowerstudearringsMonogramflowerstudearrings

Look 65 Look 65

- - Black tailored low-lapel Black tailored low-lapel eveningjacketwith eveningjacketwith

contrasted buttons contrasted buttons - - Bistro green tailored suit Bistro green tailored suit

shortsshorts- - TricolorMonogramfil-coupeTricolorMonogramfil-coupe

classic shirt classic shirt with black silk tie with black silk tie- - Pair of raspberry rose Pair of raspberry rose

MonogramflowerstudearringsMonogramflowerstudearrings- - Black Millionaire sunglassesBlack Millionaire sunglasses- - Black cowboy sneaker-bootsBlack cowboy sneaker-boots- - Monogram Macassar canvas Monogram Macassar canvas Soft Trunk bag with LV puppet Soft Trunk bag with LV puppet

embroidered patchesembroidered patches

Look 65 BIS Look 65 BIS

- - Grey marl denim shirt Grey marl denim shirt with shoulder pads with shoulder pads- - Grey marl tailored denim Grey marl tailored denim

trousers with teddy bear trousers with teddy bear - - Bandana worn as a mask Bandana worn as a mask - - Flowers necklace and charms Flowers necklace and charms

braceletbracelet

Look 66 Look 66 - - Black tailored peak-lapel Black tailored peak-lapel

suitjacketwithcontrastedsuitjacketwithcontrastedbuttons in recycled wool buttons in recycled wool tailoring fabric and tricolor tailoring fabric and tricolor Monogram scorpion patch Monogram scorpion patch

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puppetpuppet- - Black bunched-up tailored Black bunched-up tailored

flaredtrouserswithflaredtrouserswithcontrasted buttonscontrasted buttons

- - Pair of b/w checkerboard Pair of b/w checkerboard LV drop earrings LV drop earrings- - Multicolour strass chain LV Multicolour strass chain LV andMonogramflowerscharm- andMonogramflowerscharm-

necklacenecklace- - Black distorted sunglassesBlack distorted sunglasses- - Black Taurillon leather Black Taurillon leather Soft Trunk bag with LV puppet Soft Trunk bag with LV puppet

embroidered patchembroidered patch

Look 67 Look 67

- - Bistro green tailored Bistro green tailored peak-lapelsuitjacket peak-lapelsuitjacket- - Camel tailored laced-up Camel tailored laced-up football trousers football trousers- - Racing red shirt Racing red shirt with white plain silk tie with white plain silk tie- - Light grey crushed felt top Light grey crushed felt top

hat with printed bandanashat with printed bandanas- - Pair of LV puppet Monogram Pair of LV puppet Monogram

bandanas bandanas - - Cobalt blue leather Hybrid Cobalt blue leather Hybrid

bootsboots- - Multicolour LV Puppet Multicolour LV Puppet

accumulation on Monogram accumulation on Monogram Macassar canvas Steamer bagMacassar canvas Steamer bag

Look 68 Look 68 - - Fluorescent orange Damier Fluorescent orange Damier raffiatrench-coat raffiatrench-coat- - Bistro green tailored Bistro green tailored shirtjacket shirtjacket- - Bistro green tailored Bistro green tailored bootcut trousers bootcut trousers- - White classic shirt White classic shirt - - Fluorescent orange Damier Fluorescent orange Damier raffiabuckethat raffiabuckethat- - Black distorted sunglassesBlack distorted sunglasses- - BlackandfluorescentgreenBlackandfluorescentgreen

leather Hybrid lace-upsleather Hybrid lace-ups- - Fluorescent orange Damier Fluorescent orange Damier raffiaSoftTrunkbag raffiaSoftTrunkbag

Look 69 Look 69

- - Bistro green classic shirt Bistro green classic shirt with shoulder-pads and bistro with shoulder-pads and bistro

green silk tiegreen silk tie- - Bistro green tailored Bistro green tailored

cigarette trouserscigarette trousers- - BlackIbizasunglassesBlackIbizasunglasses- - BlackandfluorescentgreenBlackandfluorescentgreen

leather Hybrid bootsleather Hybrid boots- - Multicolour LV Puppet Multicolour LV Puppet

accumulation on Monogram accumulation on Monogram Macassar canvas Trunk Macassar canvas Trunk backpack backpack

Look 70 Look 70

- - Multicolour suede intarsia Multicolour suede intarsia varsityjacketvarsityjacket

- - Camel tailored laced-up Camel tailored laced-up football trousers football trousers- - Tricolor fringed mesh topTricolor fringed mesh top- - Black Crushed felt top hat Black Crushed felt top hat with printed bandanas with printed bandanas- - Multicolour fringed crochet Multicolour fringed crochet

scarf scarf - - Black Millionaire sunglassesBlack Millionaire sunglasses- - PairofgoldenMonogramflowerPairofgoldenMonogramflower

balloon ringsballoon rings- - Cobalt blue LV pin-lock Cobalt blue LV pin-lock

loafersloafers- - White Taurillon leather White Taurillon leather pochette with LV puppet pochette with LV puppet

family embroidered patchfamily embroidered patch

Look 71 Look 71

- - Multicolour mink intarsia Multicolour mink intarsia jacketwithmousepatchjacketwithmousepatch

69

puppetpuppet- - Tie-dye tailored peak-lapel Tie-dye tailored peak-lapel suitjacket suitjacket- - Tie-dyebunched-upflaredTie-dyebunched-upflared denim trousers denim trousers- - BlazingyellowclassicshirtBlazingyellowclassicshirt

with black silk tiewith black silk tie- - Single raspberry rose Single raspberry rose

MonogramflowerstudearringMonogramflowerstudearring- - Classicblack(fluorescentClassicblack(fluorescent

yellowversion)LVtrainersyellowversion)LVtrainers- - White Taurillon leather pouch White Taurillon leather pouch

with LV puppet family printwith LV puppet family print- - Green LV cartoon embroidered Green LV cartoon embroidered

baseball capbaseball cap

Look 72 Look 72

- - TanleathercarjacketTanleathercarjacket- - B/w multi-Damier classic B/w multi-Damier classic

shirt with black silk tie and shirt with black silk tie and LVpuppetflowertiepinLVpuppetflowertiepin

- - Bistro green tailored Bistro green tailored andzippednarrowtrousers andzippednarrowtrousers- - BlackMonogramflowerBlackMonogramflower

sunglassessunglasses- - B/w distorted Damier B/w distorted Damier Hybrid boots Hybrid boots- - Monogram Macassar canvas Monogram Macassar canvas Wallet trunk Wallet trunk

Look 73 Look 73 - - White shearling and leather White shearling and leather

mixed coat with LV scorpion mixed coat with LV scorpion patch puppetpatch puppet

- - White tailored cigarette White tailored cigarette trouserstrousers

- - White classic shirtWhite classic shirt- - PairofblackMonogramflowerPairofblackMonogramflower

stud earringsstud earrings- - Set of 3 golden L Set of 3 golden L andMonogramflowers andMonogramflowers balloon rings balloon rings- - Black Crushed felt top hat Black Crushed felt top hat

with printed bandanas with printed bandanas- - Black distorted sunglassesBlack distorted sunglasses- - WhiteandfluorescentorangeWhiteandfluorescentorange

leather Hybrid lace-upsleather Hybrid lace-ups- - White Taurillon leather White Taurillon leather Trunk backpack with LV puppet Trunk backpack with LV puppet

embroidered patchesembroidered patches

Look 74 Look 74

- - B/wflameLVhand-knittedB/wflameLVhand-knittedcrewneckjumpercrewneckjumper

- - Black bunched-up tailored Black bunched-up tailored flaredtrousers flaredtrousers- - B/w distorted Damier B/w distorted Damier

knitted work glovesknitted work gloves- - White distorted sunglassesWhite distorted sunglasses- - BlackandfluorescentgreenBlackandfluorescentgreen

Hybrid lace-upsHybrid lace-ups

Look 75 Look 75

- - B/W window pane check B/W window pane check tailored slant-lapel suit tailored slant-lapel suit jacket jacket- - Black cigarette trousers Black cigarette trousers in recycled wool tailoring in recycled wool tailoring

fabricfabric- - BlazingyellowclassicshirtBlazingyellowclassicshirt

with black silk tiewith black silk tie- - Pair of golden Monogram Pair of golden Monogram flowersballoonrings flowersballoonrings- - Set of mismatched earrings: Set of mismatched earrings: b/w checkerboard LV drop b/w checkerboard LV drop earring(left)andbirdstud earring(left)andbirdstud

earring(right)earring(right)- - Classicblack(greenand Classicblack(greenand

yellowversion)LVtrainersyellowversion)LVtrainers B/w distorted Damier Keepall B/w distorted Damier Keepall

bag with LV dragon puppet key bag with LV dragon puppet key ring ring

70

Look 76 Look 76

- - Monument grey kite car coatMonument grey kite car coat- - Raspberry rose tailored Raspberry rose tailored jumpsuit jumpsuit- - Cobalt blue classic shirt Cobalt blue classic shirt with white silk tie with white silk tie- - White Space sunglassesWhite Space sunglasses- - B/w distorted B/w distorted Damier Hybrid boots Damier Hybrid boots- - Anagram black Keepall bagAnagram black Keepall bag

Look 77 Look 77

- - Monument grey leather surcoatMonument grey leather surcoat- - Monument grey tailored Monument grey tailored andzippednarrowtrousers andzippednarrowtrousers- - Raspberry rose classic shirt Raspberry rose classic shirt

with black silk tiewith black silk tie- - PairofblackMonogramflowerPairofblackMonogramflower

stud earringsstud earrings- - Mid-grey crushed felt top hat Mid-grey crushed felt top hat

with printed bandanaswith printed bandanas- - Black and white leather Black and white leather Hybrid boots Hybrid boots- - Monogram Macassar canvas Monogram Macassar canvas

Papillon messenger bag with Papillon messenger bag with LV dragon patch puppet LV dragon patch puppet

Look 78 Look 78

- - CamelcrewneckjumperCamelcrewneckjumper with LV bear patch puppet with LV bear patch puppet- - Raspberry rose cigarette Raspberry rose cigarette

trouserstrousers- - Golden LV and bird puppet Golden LV and bird puppet

necklace necklace - - Mid grey Crushed felt top hat Mid grey Crushed felt top hat

with printed bandanaswith printed bandanas- - White distorted sunglassesWhite distorted sunglasses- - B/w distorted Damier B/w distorted Damier LV pin-lock loafers LV pin-lock loafers- - Purple ostrich leather Purple ostrich leather Soft Trunk bag with LV dragon Soft Trunk bag with LV dragon

patch puppetpatch puppet

Look 79 Look 79

- - Camel woven shearling coat Camel woven shearling coat withLVflamingopatchpuppet withLVflamingopatchpuppet- - Cobalt blue tailored Cobalt blue tailored shirt-jacket shirt-jacket- - Cobalt blue tailored Cobalt blue tailored andzippednarrowtrousers andzippednarrowtrousers- - Bistro green classic shirt Bistro green classic shirt with bistro green silk tie with bistro green silk tie- - Black baseball cap with Black baseball cap with

yellow LV dragon patch puppetyellow LV dragon patch puppet- - Black Millionaire sunglassesBlack Millionaire sunglasses- - Black LV pin-lock loafersBlack LV pin-lock loafers- - Black fake crocodilian Black fake crocodilian

leather Keepall bag with LV leather Keepall bag with LV dragon patch puppet dragon patch puppet

Look 80 Look 80

- - Camel tailored double- Camel tailored double-breasted coat with LV dog breasted coat with LV dog patch puppet patch puppet

inaracingredoutfit inaracingredoutfit- - Racing red tailored and Racing red tailored and

zippednarrowtrouserszippednarrowtrousers- - White classic shirt White classic shirt with black silk tie with black silk tie- - Black distorted sunglassesBlack distorted sunglasses- - Black and white leather Black and white leather Hybrid boots Hybrid boots- - Monogram Macassar canvas Monogram Macassar canvas

Christopher backpack Christopher backpack with LV puppet embroidered with LV puppet embroidered

patches patches

Look 81 Look 81

- - BlazingyellowtailoredBlazingyellowtailored peak-lapelsuitjacket peak-lapelsuitjacket- - Camel tailored cigarette Camel tailored cigarette

trouserstrousers- - Frog pastel printed classic Frog pastel printed classic

shirt with white silk tieshirt with white silk tie- - Metal and glass bead necklaceMetal and glass bead necklace

71

- - Black Crushed felt top hat Black Crushed felt top hat with printed bandanas with printed bandanas- - Pair of LV puppet Monogram Pair of LV puppet Monogram bandanas bandanas - - Black LV pin-lock loafersBlack LV pin-lock loafers- - Black leather LV scorpion Black leather LV scorpion puppet bag puppet bag

Look 82 Look 82

- - Tricolor Monogram tufted Tricolor Monogram tufted leather surcoatleather surcoat

- - Black bunched-up tailored Black bunched-up tailored flaredtrousersflaredtrousers

- - Black classic shirt Black classic shirt with bistro green silk tie with bistro green silk tie- - Pair of b/w checkerboard Pair of b/w checkerboard LV drop earrings LV drop earrings- - Black baseball capBlack baseball cap- - BlackandfluorescentgreenBlackandfluorescentgreen

Hybrid lace-ups Hybrid lace-ups - - Monogram Macassar canvas Monogram Macassar canvas

Briefcase trunk with LV Briefcase trunk with LV dragon and Louis the wolf dragon and Louis the wolf patch puppetspatch puppets

Look 83 Look 83

- - Tricolorfil-coupeMonogramTricolorfil-coupeMonogramoversizedshirtwithteddyoversizedshirtwithteddybear puppetbear puppet

- - Tricolorfil-coupeMonogramTricolorfil-coupeMonogramtailored cigarette trouserstailored cigarette trousers

- - Black classic shirt Black classic shirt with white silk tie with white silk tie- - Set of mismatched earrings: Set of mismatched earrings: b/wcheckerboard(left)LV b/wcheckerboard(left)LV anddragon(right)drop anddragon(right)drop

earringsearrings- - Metal and glass bead necklaceMetal and glass bead necklace- - Light grey crushed felt top Light grey crushed felt top hat with printed bandanas hat with printed bandanas- - Black and white leather Black and white leather Hybrid boots Hybrid boots- - BlackIbizasunglassesBlackIbizasunglasses

- - Accumulation LV puppet Accumulation LV puppet on Trunk wearable wallet on Trunk wearable wallet

Look 84 Look 84

- - BlazingyellowLVPuppetBlazingyellowLVPuppetaccumulationonoversizedaccumulationonoversizedclassic shirtclassic shirt

- - BlazingyellowtailoredBlazingyellowtailored laced-up football trousers laced-up football trousers- - Black Crushed felt top hat Black Crushed felt top hat with printed bandanas with printed bandanas- - Black LV Horloge knitted Black LV Horloge knitted

scarf scarf - - White distorted sunglassesWhite distorted sunglasses- - Cobalt blue leather Cobalt blue leather Hybrid boots Hybrid boots

Look 85 Look 85

- - Tricolor Monogram embroidered Tricolor Monogram embroidered tailored low-lapel evening tailored low-lapel evening jacketinrecycledwooljacketinrecycledwooltailoring fabrictailoring fabric

- - Tricolor Monogram embroidered Tricolor Monogram embroidered tailored cigarette trouserstailored cigarette trousers

- - Raspberry rose Monogram Raspberry rose Monogram madras classic shirtmadras classic shirt

- - PairofgoldenMonogramflowerPairofgoldenMonogramflowerballoon ringsballoon rings

- - Blue Monogram madras hood Blue Monogram madras hood and coast hat and coast hat- - Black Summerland boat shoesBlack Summerland boat shoes

Look 86 Look 86

- - Tricolorfil-coupeMonogramTricolorfil-coupeMonogramtailored peak-lapel suit tailored peak-lapel suit jacketjacket

- - Tricolorfil-coupeMonogramTricolorfil-coupeMonogramtailored cigarette trouserstailored cigarette trousers

- - BlazingyellowclassicshirtBlazingyellowclassicshirtwith black silk tiewith black silk tie

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- - Pair of LV dragon puppet Pair of LV dragon puppet drop earrings drop earrings- - BlackIbizasunglassesBlackIbizasunglasses- - Anagram black Mini Keepall Anagram black Mini Keepall

bagbag- - B/w Hybrid bootsB/w Hybrid boots

Look 87 Look 87

- - Black tailored peak-lapel Black tailored peak-lapel suitjacketinrecycled suitjacketinrecycled wool tailoring fabric wool tailoring fabric- - Black bunched-up tailored Black bunched-up tailored

flaredtrousersflaredtrousers- - Racing red classic shirt Racing red classic shirt with bistro green silk tie with bistro green silk tie andblackMonogramflower andblackMonogramflower tiepin tiepin- - Black Millionaire sunglasses Black Millionaire sunglasses- - B/w distorted Damier B/w distorted Damier Hybrid boots Hybrid boots- - B/w distorted Damier B/w distorted Damier Steamer Nano bag Steamer Nano bag

Look 88 Look 88

- - Black shearling and leather Black shearling and leather mixed coat with LV scorpion mixed coat with LV scorpion patch puppetpatch puppet

- - Tricolorfil-coupeMonogramTricolorfil-coupeMonogramtailored cigarette trouserstailored cigarette trousers

- - Black classic shirtBlack classic shirt- - Pair of b/w checkerboard Pair of b/w checkerboard LV drop earrings LV drop earrings- - Black Crushed felt top hat Black Crushed felt top hat with printed bandanas with printed bandanas- - Pair of LV puppet Monogram Pair of LV puppet Monogram

bandanasbandanas- - BlackIbizasunglassesBlackIbizasunglasses- - Classicblack(greenandClassicblack(greenand

yellowversion)LVtrainersyellowversion)LVtrainers- - Black Taurillon leather Black Taurillon leather Keepall bag with LV puppet Keepall bag with LV puppet

embroidered patchembroidered patch

Look 89 Look 89

- - Multicolour knitted sequins Multicolour knitted sequins mockneckjumper,bluemockneckjumper,blueversionversion

- - Blazingyellowbunched-upBlazingyellowbunched-uptailoredflaredtrouserstailoredflaredtrousers

- - Golden L, V and Monogram Golden L, V and Monogram flowersballooncharmnecklaceflowersballooncharmnecklace

- - Multicolour knitted sequins Multicolour knitted sequins balaclava, blue versionbalaclava, blue version

- - Black and racing red Black and racing red knitted work glovesknitted work gloves

- - Silver Space sunglassesSilver Space sunglasses- - Black Taurillon leather Black Taurillon leather LV belt with LV puppet LV belt with LV puppet- - Norse blue distorted Damier Norse blue distorted Damier LV Skate sneakers LV Skate sneakers

Look 90 Look 90

- - BlazingyellowandblackBlazingyellowandblackneedle-punch shearling needle-punch shearling surcoatsurcoat

- - Cobalt blue tailored Cobalt blue tailored cigarette trousers cigarette trousers- - Raspberry rose classic shirt Raspberry rose classic shirt

with black silk tiewith black silk tie- - B/w checkerboard LV and bird B/w checkerboard LV and bird

puppet necklace puppet necklace - - Set of mismatched earrings: Set of mismatched earrings: LVbirdstudearring(left) LVbirdstudearring(left)

and LV dragon drop earring and LV dragon drop earring (right)(right)

- - PairofgoldenMonogramflowerPairofgoldenMonogramflowerballoon ringsballoon rings

- - Black baseball capBlack baseball cap- - Cobalt blue and black leather Cobalt blue and black leather

Hybrid bootsHybrid boots

Look 91 Look 91

- - Multicolour knitted sequins Multicolour knitted sequins mockneckjumper,blackmockneckjumper,blackversionversion

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- - Raspberry rose tailored Raspberry rose tailored laced-up football trousers laced-up football trousers- - Multicolour knitted sequins Multicolour knitted sequins

balaclava, black versionbalaclava, black version- - Pair of golden L and Monogram Pair of golden L and Monogram

flowerballoonringsflowerballoonrings- - Golden L, V and Monogram Golden L, V and Monogram

flowersballooncharmnecklaceflowersballooncharmnecklace- - Silver Space sunglassesSilver Space sunglasses- - Black and white LV trainersBlack and white LV trainers

Look 92 Look 92

- - Norse blue and white Norse blue and white distorted checkerboard distorted checkerboard leatherbikerjacketandleatherbikerjacketandtrouserstrousers

- - BlazingyellowclassicshirtBlazingyellowclassicshirtwith black silk tiewith black silk tie

- - Set of mismatched earrings: Set of mismatched earrings: LVbirdstudearring(left) LVbirdstudearring(left)

and LV dragon drop earring and LV dragon drop earring (right)(right)

- - White Space sunglasses White Space sunglasses- - Black leather Abbesses lace- Black leather Abbesses lace-

ups ups - - White Taurillon leather Trunk White Taurillon leather Trunk

backpack with LV puppet printbackpack with LV puppet print

Look 93 Look 93

- - EgretmohairknittedblazerEgretmohairknittedblazer- - Indigo destroyed-patchwork Indigo destroyed-patchwork

denimjeansdenimjeans- - Bistro green classic shirt Bistro green classic shirt with black silk tie with black silk tie- - Yellow strass LV stud earring Yellow strass LV stud earring- - Pair of multicolour glass Pair of multicolour glass

bead necklacesbead necklaces- - Blue LV cartoon embroidered Blue LV cartoon embroidered

baseball capbaseball cap- - Black Millionaire sunglassesBlack Millionaire sunglasses- - Yellow Summerland boat shoesYellow Summerland boat shoes

Look 94 Look 94

- - Norse blue and white Norse blue and white distortedDamieroversizeddistortedDamieroversizedtruckerjacketwithLVtruckerjacketwithLVflamingopatchpuppetflamingopatchpuppet

- - Black tailored bootcut Black tailored bootcut trousers trousers

- - BlazingyellowclassicshirtBlazingyellowclassicshirtwith black silk tiewith black silk tie

- - LV checkerboard drop earring LV checkerboard drop earring - - Black baseball capBlack baseball cap- - B/w distorted Damier B/w distorted Damier LV Skate sneakers LV Skate sneakers - - Black Taurillon leather Black Taurillon leather

Gym bag with LV puppet Gym bag with LV puppet embroidered patchembroidered patch

Look 95 Look 95

- - White Horloge intarsia White Horloge intarsia crewneckjumper crewneckjumper- - White bunched-up tailored White bunched-up tailored

flaredtrousersflaredtrousers- - Golden L balloon ringGolden L balloon ring- - PairofblueMonogramflowerPairofblueMonogramflower

stud earringsstud earrings- - Black Taurillon leather capBlack Taurillon leather cap- - Black Millionaire sunglassesBlack Millionaire sunglasses- - B/w distorted Damier B/w distorted Damier - - LV Skate sneakers LV Skate sneakers - - Monogram Macassar canvas Monogram Macassar canvas Mini Keepall bag with Mini Keepall bag with crocheted LV monkey puppet crocheted LV monkey puppet- - LV wolf puppet bag LV wolf puppet bag

Look 96Look 96

- - Multicolour LV Puppet Multicolour LV Puppet accumulation on a Desert sage accumulation on a Desert sage cotton hoodiecotton hoodie

- - Desert sage pleated wrap- Desert sage pleated wrap-skirtskirt

- - White custom LV trainersWhite custom LV trainers

74

Look 97 Look 97

- - Norse blue and white Norse blue and white distorted Damier distorted Damier tailored low-lapel evening tailored low-lapel evening jacketjacket

- - Raspberry rose distorted Raspberry rose distorted Damier tailored laced-up Damier tailored laced-up

football trousersfootball trousers- - Raspberry rose classic shirt Raspberry rose classic shirt

with black silk tiewith black silk tie- - Set of mismatched earrings: Set of mismatched earrings:

pinkMonogramflowerstudpinkMonogramflowerstudearring(left)andLVdragonearring(left)andLVdragondropearring(right)dropearring(right)

- - Black Space sunglassesBlack Space sunglasses- - Classicblack(greenandClassicblack(greenand

yellowversion)LVtrainersyellowversion)LVtrainers- - B/w distorted Damier Flap B/w distorted Damier Flap

Soft Trunk bagSoft Trunk bag

Look 98 Look 98

- - Multicolour distorted Multicolour distorted Monogram trucker-collar Monogram trucker-collar jumper jumper- - BlazingyellowDamierBlazingyellowDamier

motorcycle trousersmotorcycle trousers- - Bistro green classic shirt Bistro green classic shirt with white silk tie with white silk tie- - PairofblackMonogramflowerPairofblackMonogramflower

stud earringsstud earrings- - BlackIbizasunglassesBlackIbizasunglasses- - Classicblack(orangeandClassicblack(orangeand

greenversion)LVtrainersgreenversion)LVtrainers

Look 99 Look 99

- - Norse blue and white Norse blue and white distorted Damier kite parkadistorted Damier kite parka

- - BlazingyellowclassicshirtBlazingyellowclassicshirt- - BlazingyellowtailoredBlazingyellowtailored

bootcut trousersbootcut trousers- - Black leather Abbesses lace- Black leather Abbesses lace-

ups ups

Look 100 Look 100

- - Norse blue and white LV Norse blue and white LV Puppet accumulation on Puppet accumulation on oversizedclassicshirtoversizedclassicshirt

- - Black tailored cigarette Black tailored cigarette trouserstrousers

- - Blue Monogram madras hood Blue Monogram madras hood and coast hat and coast hat- - Classicblack(fluorescentClassicblack(fluorescent

yellow)LVtrainersyellow)LVtrainers

Look 101 Look 101

- - Multicolour distorted Multicolour distorted Monogram and Damier kite Monogram and Damier kite

parkaparka- - Bistro green tailored Bistro green tailored laced-up football trousers laced-up football trousers- - Multicolour distorted Multicolour distorted Monogram and Damier tee shirt Monogram and Damier tee shirt- - PairofLVredflowerpuppetPairofLVredflowerpuppet

stud earringsstud earrings- - PairofgoldenMonogramflowerPairofgoldenMonogramflower

balloon ringballoon ring- - Golden L, V and Monogram Golden L, V and Monogram

flowersballooncharmnecklaceflowersballooncharmnecklace- - Light blue Space sunglassesLight blue Space sunglasses- - Black LV pin-lock loafersBlack LV pin-lock loafers

Look 102 Look 102

- - LV Puppet multicolour LV Puppet multicolour accumulation on norse blue accumulation on norse blue

tee-shirt tee-shirt- - BlacktailoredandzippedBlacktailoredandzipped

narrow trousers narrow trousers - - Black Crushed felt top hat Black Crushed felt top hat with printed bandanas with printed bandanas- - Black LV Horloge knitted Black LV Horloge knitted

scarf scarf - - Black Millionaire sunglassesBlack Millionaire sunglasses- - Classicblack(blueandpinkClassicblack(blueandpink

version)LVtrainersversion)LVtrainers- - Anagram black Mini Keepall bag Anagram black Mini Keepall bag

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Look 103Look 103

- - Norse blue and distorted Norse blue and distorted Damier crewneck knitted Damier crewneck knitted

jumperjumper- - Cobalt blue bunched-up Cobalt blue bunched-up tailoredflaredtrousers tailoredflaredtrousers- - BlazingyellowclassicshirtBlazingyellowclassicshirt

with black silk tie with black silk tie - - Multicolor LV medallion Multicolor LV medallion

necklace dipped in green necklace dipped in green rubberrubber

- - Classicblack(blueandpinkClassicblack(blueandpinkversion)LVtrainersversion)LVtrainers

- - Monogram Macassar Keepall bag Monogram Macassar Keepall bag with LV puppet embroidered with LV puppet embroidered patches and LV bunny key ringpatches and LV bunny key ring

Look 104 Look 104

- - White LV bird printed White LV bird printed cotton tee-shirt cotton tee-shirt- - Bistro green bunched-up Bistro green bunched-up

tailoredflaredtrouserstailoredflaredtrousers- - Multicolour LV medallion Multicolour LV medallion

necklace dipped in green necklace dipped in green and black rubber and black rubber - - LV Puppet multicolour LV Puppet multicolour

accumulation charm-braceletaccumulation charm-bracelet- - Black Millionaire sunglassesBlack Millionaire sunglasses- - White LV trainersWhite LV trainers- - LVBirdinflatablefloatLVBirdinflatablefloat

harnessharness

Look 105 Look 105

- - Cobalt blue tailored hoodieCobalt blue tailored hoodie- - Blue Monogram madras Blue Monogram madras tailored bootcut trousers tailored bootcut trousers- - Multicolour multi-motif Multicolour multi-motif pleated wrap-skirt pleated wrap-skirt- - Black classic shirt Black classic shirt with white silk tie with white silk tie- - Pair of mismatched drop Pair of mismatched drop

earrings: back LV puppet earrings: back LV puppet

flower(right)andLVpuppetflower(right)andLVpuppetdragon(left)dragon(left)

- - White distorted sunglasses White distorted sunglasses- - Classicblack(redandyellowClassicblack(redandyellow

version)LVtrainersversion)LVtrainers- - White Taurillon leather Trunk White Taurillon leather Trunk

wearable wallet with LV wearable wallet with LV puppet embroidered patchpuppet embroidered patch

Look 106Look 106

- - Blue Monogram madras tailored Blue Monogram madras tailored slant-lapelsuitjacketslant-lapelsuitjacket

- - Blue Monogram madras Blue Monogram madras tailored cigarette trousers tailored cigarette trousers- - Cobalt blue classic shirt Cobalt blue classic shirt with white silk tie with white silk tie- - Mid-grey Crushed felt top Mid-grey Crushed felt top hat with printed bandanas hat with printed bandanas- - Pair of LV puppet Monogram Pair of LV puppet Monogram

bandanas bandanas - - Anagram Black Keepall bagAnagram Black Keepall bag- - Classicblack(orangeandClassicblack(orangeand

greenversion)LVtrainersgreenversion)LVtrainers

Look 107 Look 107

- - Monument grey satin coat Monument grey satin coat with cobalt blue shearling with cobalt blue shearling

lining and collarlining and collar- - Cobalt blue tailored bootcut Cobalt blue tailored bootcut

trouserstrousers- - Raspberry rose classic shirt Raspberry rose classic shirt

with white silk tiewith white silk tie- - Pair of raspberry rose Pair of raspberry rose Monogramflowerstudearrings Monogramflowerstudearrings- - Pair of silver V and Monogram Pair of silver V and Monogram

flowerballoonringsflowerballoonrings- - Classicblack(blueandpinkClassicblack(blueandpink

version)LVtrainersversion)LVtrainers- - Monogram Macassar canvas Monogram Macassar canvas Trunk phone box with LV Trunk phone box with LV

dragon embroidery patch dragon embroidery patch puppetpuppet

76

Look 108 Look 108

- - Stone-washed indigo Stone-washed indigo crystal-embroidered Monogram crystal-embroidered Monogram

over-shirt and LV dragon over-shirt and LV dragon patch puppetpatch puppet

- - Stone-washed indigo Stone-washed indigo crystal-embroidered Monogram crystal-embroidered Monogram

flaredtrousersflaredtrousers- - Bistro green classic shirt Bistro green classic shirt with white silk tie with white silk tie- - Stone-washed indigo Stone-washed indigo crystal-embroidered Monogram crystal-embroidered Monogram

bucket hat and face maskbucket hat and face mask- - B/w distorted Damier B/w distorted Damier LV Skate sneakers LV Skate sneakers

Look 109 Look 109

- - Cobalt blue classic shirt Cobalt blue classic shirt with shoulder-pads and white with shoulder-pads and white

silk tiesilk tie- - Cobalt blue tailored Cobalt blue tailored andzippednarrowtrousers andzippednarrowtrousers- - White Space sunglasses White Space sunglasses- - Classicblack(orangeandClassicblack(orangeand

greenversion)LVtrainersgreenversion)LVtrainers- - PinkMonogramflowerearringsPinkMonogramflowerearrings- - Set of two b/w glass bead Set of two b/w glass bead

necklacesnecklaces- - Cobalt blue LV puppet Cobalt blue LV puppet

accumulation Monogram accumulation Monogram Macassar canvas Mini Soft Macassar canvas Mini Soft trunk bagtrunk bag

Look 110 Look 110

- - Orange and black needle-punch Orange and black needle-punch shearlingcarjacketshearlingcarjacket

with LV mouse patch puppet with LV mouse patch puppet- - Racing red tailored Racing red tailored andzippednarrowtrousers andzippednarrowtrousers- - Bistro green classic shirt Bistro green classic shirt with white silk tie with white silk tie - - PairofGoldenMonogramflowerPairofGoldenMonogramflower

balloon ringsballoon rings- - Bicolor, green and beige Bicolor, green and beige

sunglassessunglasses- - Racing red and black Racing red and black LV sneakers LV sneakers

Look111(exLook110)Look111(exLook110)

- - Blackleatherpuffer-perfectoBlackleatherpuffer-perfectowith LV wolf puppetwith LV wolf puppet

- - Black tailored suit shortsBlack tailored suit shorts- - Racing red classic shirt Racing red classic shirt with white silk tie with white silk tie- - Racing red classic shirt Racing red classic shirt with black silk tie with black silk tie- - BlackIbizasunglassesBlackIbizasunglasses- - Racing red and black leather Racing red and black leather

Hybrid boots with b/w Hybrid boots with b/w Monogram socks Monogram socks- - B/w distorted Damier B/w distorted Damier Keepall bag Keepall bag

77

Look 112 Look 112

- - Racing red bias-cut dress Racing red bias-cut dress with LV puppets with LV puppets- - Custom b/w LV trainers Custom b/w LV trainers

Look 113 Look 113

- - Black satin padded coat Black satin padded coat with wolf and LV padlock with wolf and LV padlock

patch puppetspatch puppets- - BlacktailoredandzippedBlacktailoredandzipped

narrow trousersnarrow trousers- - B/w distorted Damier classic B/w distorted Damier classic

shirt with shoulder-padsshirt with shoulder-pads- - Black baseball capBlack baseball cap- - Pair of raspberry rose Pair of raspberry rose

MonogramflowerstudearringsMonogramflowerstudearrings- - Black Square sunglassesBlack Square sunglasses- - B/w distorted Damier beaded B/w distorted Damier beaded LV Skate sneakers LV Skate sneakers - - Anagram black Mini Keepall bag Anagram black Mini Keepall bag

Look 114 Look 114

- - B/w distorted Damier B/w distorted Damier trench-coat with frog puppet trench-coat with frog puppet- - Black tailored cigarette Black tailored cigarette

trouserstrousers- - Black classic shirt Black classic shirt with white silk tie with white silk tie- - Racing red and black leather Racing red and black leather

Hybrid bootsHybrid boots

Look 115 Look 115

- - B/w distorted Damier LV B/w distorted Damier LV Puppet accumulation on racing Puppet accumulation on racing red tailored shirtred tailored shirt

- - Racing red tailored laced-up Racing red tailored laced-up football trousersfootball trousers

- - White LV cartoon embroidered White LV cartoon embroidered knitted balaclavaknitted balaclava

- - B/w distorted Damier beaded B/w distorted Damier beaded LV Skate sneakers LV Skate sneakers

Look 116Look 116

- - Racing red satin hoodie Racing red satin hoodie with LV scorpion puppet patch with LV scorpion puppet patch- - Racing red tailored Racing red tailored cigarette trouserscigarette trousers- - RacingredjacquardRacingredjacquard Monogram classic shirt Monogram classic shirt with black silk tie with black silk tie- - BlackIbizasunglassesBlackIbizasunglasses- - Pink dyed LV trainers Pink dyed LV trainers - - LV Puppet multicolour LV Puppet multicolour

accumulation on Monogram accumulation on Monogram Macassar canvas Keepall bagMacassar canvas Keepall bag

Look 117 Look 117

- - Racing red Damier Racing red Damier motorcyclejacket motorcyclejacket- - White classic shirt White classic shirt with black silk tie with black silk tie- - Cobalt blue tailored Cobalt blue tailored cigarette trousers cigarette trousers- - Pair of rainbow stud earringsPair of rainbow stud earrings- - White Space sunglassesWhite Space sunglasses- - Classicblack(greyandClassicblack(greyand

yellowversion)LVtrainersyellowversion)LVtrainers- - Cobalt blue satin baseball cap Cobalt blue satin baseball cap

Look 118 Look 118

- - Racing red kite parkaRacing red kite parka- - Cobalt blue tailored Cobalt blue tailored cigarette trousers cigarette trousers- - CobaltbluejacquardCobaltbluejacquard Monogram classic shirt Monogram classic shirt with white silk tie with white silk tie- - Light blue Space sunglassesLight blue Space sunglasses- - Classicblack(yellowandredClassicblack(yellowandred

version)LVtrainersversion)LVtrainers- - B/w distorted Damier Keepall bag B/w distorted Damier Keepall bag

78

Look 119 Look 119 - White tailored peak-lapel - White tailored peak-lapel suitjacket suitjacket- White tailored bootcut - White tailored bootcut trousers trousers- White classic shirt - White classic shirt with bistro green silk tie with bistro green silk tie- White and blue Hybrid - White and blue Hybrid lace-ups lace-ups - LVwolfinflatablefloat- LVwolfinflatablefloat harness harness

79

Look 1Look 1

- White short sleeve classic - White short sleeve classic shirtshirt

- Grey micro Damier and LV - Grey micro Damier and LV jacquardcigarettetrouserjacquardcigarettetrouser

- LV Mountain grey Damier tie - LV Mountain grey Damier tie with bearwith bear

- LV lock black sunglasses- LV lock black sunglasses- Silvermetalcuffwith- Silvermetalcuffwith

crystals Louis Vuittoncrystals Louis Vuitton- Black Voltaire loafers in - Black Voltaire loafers in

glazedcalfleatherglazedcalfleather

Look 2Look 2

- Blackfishtailparka- Blackfishtailparka withmonogramandLVjacquard withmonogramandLVjacquard

lininglining- Grey micro Damier and LV - Grey micro Damier and LV

jacquardcroppedsuitjacquardcroppedsuit- White short sleeve - White short sleeve classic shirt classic shirt- LV lock black sunglasses- LV lock black sunglasses- LV Mountain grey Damier tie - LV Mountain grey Damier tie

with bearwith bear- Damier giant and Monogram - Damier giant and Monogram

wave grey scarfwave grey scarf- Black Voltaire loafers - Black Voltaire loafers inglazedcalfleather inglazedcalfleather

Look 3Look 3

- Black embroidered - Black embroidered military blouson military blouson - Brown micro check wool vest- Brown micro check wool vest- Brown micro check wool - Brown micro check wool

cigarette trouserscigarette trousers- White short sleeve - White short sleeve classic shirt classic shirt- LV lock black sunglasses- LV lock black sunglasses- LV Mountain grey Damier - LV Mountain grey Damier tie with bear tie with bear- Metal ring with crystals LV²- Metal ring with crystals LV²- Keepall bag in Giant Damier - Keepall bag in Giant Damier

Ebene canvas and natural Ebene canvas and natural leather with drippy wave leather with drippy wave motif in Monogram canvasmotif in Monogram canvas

- Black Voltaire derbies - Black Voltaire derbies inglazedcalfleather inglazedcalfleather

Look 4Look 4

- BrownlargeDamierjacquard- BrownlargeDamierjacquardcropped suit cropped suit

- GreyDamierandLVjacquard- GreyDamierandLVjacquardDNA shirt DNA shirt

- LVflowerblacksunglasses- LVflowerblacksunglasses- LV Mountain brown Damier - LV Mountain brown Damier tie with duck tie with duck- LV² gold key ring- LV² gold key ring- NanoAmazoneMessengerbag- NanoAmazoneMessengerbag in Giant Damier Ebene canvas in Giant Damier Ebene canvas and natural leather with and natural leather with drippy wave motif drippy wave motif in Monogram canvas in Monogram canvas- LV Mods ankle boots - LV Mods ankle boots in Monogram canvas in Monogram canvas

Look 5Look 5

- GreylargeDamierjacquard- GreylargeDamierjacquardcropped suit cropped suit

- GreyDamierandLVjacquard- GreyDamierandLVjacquard

Louis Vuitton X Nigo® Men’s collectionby Virgil Abloh and Nigo® Pre-Fall 2020

80

DNA shirt DNA shirt - LV lock black sunglasses- LV lock black sunglasses- LV Mountain grey Damier - LV Mountain grey Damier tie with bear tie with bear- Mini Tote bag - Mini Tote bag in Giant Damier Ebene canvas in Giant Damier Ebene canvas and natural leather and natural leather with drippy wave motif with drippy wave motif in Monogram canvas in Monogram canvas- Black Voltaire derbies - Black Voltaire derbies inglazedcalfleather inglazedcalfleather

Look 6Look 6

- Indigo Monogram and Damier - Indigo Monogram and Damier jacquardmixdenimjacketjacquardmixdenimjacket

- Indigo Monogram and Damier - Indigo Monogram and Damier jacquardmixprintedjacquardmixprintedoversizedshirtoversizedshirt

- Indigo Monogram and Damier - Indigo Monogram and Damier jacquardmixdenimtrousersjacquardmixdenimtrousers

- Indigodamierjacquard- Indigodamierjacquard denim bucket hat denim bucket hat- Silver double ring - Silver double ring with crystals Louis Vuitton with crystals Louis Vuitton- Duck can and LV² gold - Duck can and LV² gold

pendantspendants- Duck and bear bag charms- Duck and bear bag charms- Nil Messenger bag - Nil Messenger bag in Giant Damier Ebene canvas in Giant Damier Ebene canvas

and natural leather with and natural leather with drippy wave motif in Monogram drippy wave motif in Monogram canvascanvas

- LV Mods ankle boots- LV Mods ankle boots in Damier suede calf leather in Damier suede calf leather

Look 7Look 7

- Black Monogram and Damier - Black Monogram and Damier jacquardmixdenimjacketjacquardmixdenimjacket

- Black Monogram and Damier - Black Monogram and Damier jacquardmixprintedjacquardmixprintedoversizedshirtoversizedshirt

- Black Monogram and Damier - Black Monogram and Damier jacquardmixdenimtrousersjacquardmixdenimtrousers

- Brown Damier giant wool scarf- Brown Damier giant wool scarf

- LV² brown Damier belt- LV² brown Damier belt- Black LV Hiking ankle boots - Black LV Hiking ankle boots

in plain calf leatherin plain calf leather

Look 8Look 8

- Black Damier knitted cardigan - Black Damier knitted cardigan - Black Monogram and Damier - Black Monogram and Damier

jacquardmixprintedjacquardmixprintedoversizedshirtoversizedshirt

- Black Monogram and Damier - Black Monogram and Damier jacquardmixdenimtrousersjacquardmixdenimtrousers

- LV lock black sunglasses- LV lock black sunglasses Christopher backpack Christopher backpack in Giant Damier Ebene canvas in Giant Damier Ebene canvas

and natural leatherand natural leather with drippy wave motif with drippy wave motif in Monogram canvas in Monogram canvas- Black LV Hiking ankle boots - Black LV Hiking ankle boots

in plain calf leatherin plain calf leather

Look 9Look 9

- BrownbigDamierjacquard- BrownbigDamierjacquarddoublefacecroppedduffledoublefacecroppeddufflecoatcoat

- Brown micro check wool vest- Brown micro check wool vest- Brown micro check wool - Brown micro check wool

cigarette trouserscigarette trousers- White short sleeve - White short sleeve classic shirt classic shirt- LV lock black sunglasses- LV lock black sunglasses- LV Mountain brown Damier - LV Mountain brown Damier tie with duck tie with duck Voltaire loafers Voltaire loafers in Monogram canvas in Monogram canvas

Look 10Look 10

- Brown Damier knitted cardigan - Brown Damier knitted cardigan - Brown large Damier - Brown large Damier jacquardcigarettetrousers jacquardcigarettetrousers- White short sleeve - White short sleeve classic shirt classic shirt- Black cotton cap- Black cotton cap

81

- LVflowerblacksunglasses- LVflowerblacksunglasses- LV Mountain brown Damier - LV Mountain brown Damier tie with duck tie with duck- Mini Tote in Giant Damier - Mini Tote in Giant Damier

Ebene canvas and natural Ebene canvas and natural leather with drippy wave leather with drippy wave motif in Monogram canvasmotif in Monogram canvas

- LV Mods ankle boots - LV Mods ankle boots in Monogram canvas in Monogram canvas

Look 11Look 11

- GreybigDamierjacquard- GreybigDamierjacquarddouble face cropped double face cropped

dufflecoat dufflecoat- White short sleeve - White short sleeve classic shirt classic shirt- Grey micro Damier and LV - Grey micro Damier and LV

jacquardcigarettetrousersjacquardcigarettetrousers- Damier giant and Monogram - Damier giant and Monogram

wave grey scarfwave grey scarf- LVflowerblacksunglasses- LVflowerblacksunglasses- LV Mountain grey Damier - LV Mountain grey Damier tie with bear tie with bear- Black Voltaire loafers in - Black Voltaire loafers in

glazedcalfleatherglazedcalfleather

Look 12Look 12

- BeigeandMonogramjacquard- BeigeandMonogramjacquardreversible blousonreversible blouson

- BrownlargeDamierjacquard- BrownlargeDamierjacquardcigarette trouserscigarette trousers

- LVflowerblacksunglasses- LVflowerblacksunglasses- Brown Damier giant wool scarf- Brown Damier giant wool scarf- Double Phone Pouch - Double Phone Pouch in Giant Damier Ebene in Giant Damier Ebene canvas and natural leather canvas and natural leather with “LV Made” Turtle print with “LV Made” Turtle print - Voltaire loafers - Voltaire loafers in Monogram canvas in Monogram canvas