Loud Pedal Feb. 2011

$3.00February 2011 The Offi cial Magazine of Oregon Region SCCA February 2011 The Offi cial Magazine of Oregon Region SCCA

Loud Pedal

Inside this Issue:25 Hours of ThunderhillVolunteer Appreciation

Vintage: The Grassy Knoll

Please send address

changes to:

Oregon Region SCCA4800 SW Macadam Ave., Ste. 110Portland, OR, 97239

Photographers: Doug Berger, George Dwinell, Wayne Flynn, Ron Coelho

The Loud Pedal is published monthly by the Oregon Region of the Sports Car Club of America. All contents copyright © 2011by Oregon Region SCCA Inc.

Articles and letters to the editor may be submitted in writing, by mail, by fax, electronically on a CD disk or by electronic mail. Original photographs may be submitted, but do not submit, and Oregon Region will not accept, copyrighted materials without prior written permission from the photographer specifically granting Loud Pedal permission to reprint his or her work.

It is to be understood that all materials submitted and accepted for use by Oregon Region for publication in Loud Pedal may be used by Oregon Region in all of the forms that Loud Pedal is published and in all of the ways that Loud Pedal is used and distributed by Oregon Region, both as a physical magazine, and as an electronic magazine available at the Oregon Region website.

These additional uses include, but are not limited to: membership communications, membership recruitment, and publicity.

Opinions expressed in this publication are those of the credited author only, and not necessarily those of Oregon Region, its officers, members, or the Loud Pedal staff. Publication of ads, articles, photos, etc. are subject to available space.

2 FEBruary 2011

Loud Pedal

The Official Membership Magazine of Oregon region Sports Car Club of america.

Editor:

randy unsbee, aBC

Sponsor Pr & Marketing1260 nE 20thGresham, Or 97030 [email protected]

Editorial/advertising Deadlines:20th of prior month

Oregon region Office

4800 SW Macadam ave, Suite 110Portland, Or 97239

Voice and Message Line

503-224-9469 Fax 503-224-9542

Tues. - Wed. - Thurs. 10 a.m. - 2 p.m.

Please call

or use email below:

[email protected]

http://www.oregonscca.com

SCCa national Toll Free number1-800-770-2055

Membership Application Page 3The Twisty Bits Page 4Motorsports MarCom Part II Page 5Solo Page 8Rallying with Chris & Kristen Page 9The Grassy Knoll Page 10Driver School Page 11March Race Schedule Page 12Event Sked Page 13Volunteer Appreciation Page 14Region Directory Page 21World Challenge Schedule Page 21Board Minutes Page 22Classifi eds Page 23

Th e latest news from the Oregon region Sports Car Club of america.

LOuD PEDaL 3

4 January 2011

Let the Games

Begin…Elsewhere in this issue

you’ll find the schedule for our March PIr race weekend with drivers’ school, March 11-13; it’s a single regional race weekend, same as last year. you can sign up online for school, race or both; check out MotorSportreg.com. Pro Drive also has a Test Day, March 10, as per past practice. We look forward to seeing you out there soon!

Meanwhile, there’s a Tech Day scheduled at PIr on February 19, 10am to 3 pm, so you can complete your annual Tech inspection prior to the

Bitsrace weekend, and make late improvements as needed.

We’ve now closed our market survey which had been posted, also on MotorSpor-treg.com. your Board of Di-rectors is analyzing the results now, and we’ll write more in Loud Pedal in the future. The response rate was excellent, with 184 total responses re-ceived. Many of you took time to write additional comments, which are much appreciated. Look for more surveys in the future; we want your opinions and comments, always.

you might recall our con-test questions about Sebastian Vettel, Mark Webber and Denny Hamlin. This was pro-moted in last two Loud Pedals as follows:

Brief quiz: Vettel, Web-ber and Hamlin…each has something in common with your writer. Send us an email with your guesses; the first three readers who guess all three answers will win a $10 Starbucks card.

This is no multiple-choice exercise, either; you have to guess out of thin air! and no…it’s not that each driver’s surname has six letters…as does your correspondent’s. It’s a little tougher than that. But, not that tough. Winners’ names will be published in the next Loud Pedal; if there are no winners we’ll reveal the answers.

We have no winners in the contest, so we’ll now reveal the answers (drum roll):

Sebastian Vettel’s birthday is July 3. He was born in 1987 and your writer, same day…never mind the year! Mark Webber went upside down (endo) in 2010, emerging unscathed. Ditto your writer. Denny Hamlin’s car number is 11. Ours too…subject to change…

Since we received no winning entries, the Starbucks cards will be retained for a future event…

as the 2011 season unfolds, you’ll see several changes in our schedules. Our focus this year is to enhance the value of your racing ex-perience; as we have outlined in previous articles, our race weekends almost always will offer full double races.

We are moving away from the Sprint race format used in recent years, trying to offer more racing opportunities and options. We hope you’ll like the new formats (beginning with the april schedule) and would like your opinions and suggestions.

We hope you share our pride in the Oregon region. Our region, with over 1,000 members, is a “jumbo” region in SCCa. Our membership has grown, albeit slightly, in recent years, even holding strong through the tougher economic times.

(Continued on page 20)

The Twisty

with Jim Murray

About the author:

randy unsbee has 40 years of professional experience in mar-keting communications, public relations, advertising, journal-ism, photography, and social media in 14 different industries, including motorsports.

a winner of over 30 professional awards and five sports car racing championships, he won the first of several hundred races begin-ning at the age of four in 1/4 midgets.

He has worked for such world-wide powerhouse agencies as Burson-Marsteller, aaron D. Cushman & associates and Waggener-Edstrom among oth-ers, and was the award-winning Director of Communications for the Sports Car Club of america national headquarters.

an experienced online commu-nications advocate for over 25 years, he is currently completing a Masters Degree in e-Commu-nication with Sheffield-Hallam university, Sheffield, England.

He has been the Loud Pedal Pub-lisher/Editor and evangelized Oregon region SCCa's Pr and Marketing efforts since 2006.

This series of articles are adapted from his presentation at the northern Pacific Division Conference held in reno, nV this past november, and form the foundation for an upcoming e-book.

The latest news from the Oregon region Sports Car Club of america.

[email protected]

Part IIIn Part I of this series in

the January issue of the Loud Pedal we looked at why we need Integrated Marketing Communications (IMC) and Web 2.0 to be successful in the motorsports marketplace.

More importantly, how can they help your team, spe-cialty, or region in solo, rally or road racing?

First, a couple of brief definitions:

Integrated Marketing Communications (IMC) is focused on what customers (members) want to know about products and services and not necessarily what mar-keters want to tell them in order to sell something.

It’s the process of manag-ing all sources of informa-tion to which a customer is exposed, which behaviorally moves the customer towards an action and maintains loy-alty. It’s about assuring con-sistency of messages at every contact point where company

meets customer.

Web 2.0 encompasses all that we know, and is being de-veloped, in social media and other digital delivery systems, like smart phones and digital tablets, to name but a few.

you can (and should) start small, build the founda-tion for your program, and then expand as needed. at Oregon region SCCa we first offered the traditional advertising placements in the Loud Pedal magazine for our marketing partners to reach the most loyal, pre-qualified customers and participants in the northwest.

Then, we began building the IMC structure by combin-ing the magazine advertising with Internet Wire Service Press releases and event sponsorship. Last year, we added the Web 2.0 delivery systems to the package, offer-ing additional sponsorship and exposure opportunities with Facebook and live race updates via Twitter.

are these big money mak-ers? no, but they do establish a value as to what we do, makes us competitive in the market-

place with competitors like local newspaper advertising or radio, and opens the door to new outlets for exposing our region to the non-initiated.

In 2010, our monthly Loud Pedal magazine adver-tising held steady, but event sponsorship took a big dive. I believe it would have been much worse if we hadn’t found ways to add value to what we offer to our marketing part-ners. Words to live by: always give your partners more than they expect.

Does IMC with Web 2.0 work? There are more success stories than we have room for this month, but even though our region’s sponsorship, entries and attendance were down in 2010, our mem-bership has grown and we lead the Sports Car Club of america’s jumbo regions. Our retention rate is high because, I think, of the quality of events and people running them.

I’d like to think the positive experiences we’ve had with our marketing commu-nications effort have played a part as well.


LOuD PEDaL 5

Motorsports

MarComwith Randy Unsbee, ABC

25 Hourswith Bruce Wilson

a Win for Team Miata-Cage.com

It is often said that any-thing worth having is worth fighting for. For the Oregon-based Miatacage.com team,

this will never ring as true as it did in December when we embarked upon our third campaign of the 25 Hours of Thunderhill. We had run the race twice before and came up short on both attempts. Even though we dominated the growing and popular endur-ance race in our previous attempts, we broke both times

with just hours remaining to the checkered flag.

This time we knew we

had the correct strategy and enough driving talent with all of the drivers being past SCCa regional and/or divi-sional champions. We had it all figured out -- build a rock solid car and prepare for every

contingency by having enough spare parts. We even started preparing some 10 months before the race. But what we didn’t anticipate was that Honda (yes that’s right Honda the automobile manufacture) had the same idea.

about a month before the race, it came to our attention

Back row (L-R): Carrie Sutherland, Brian Clemons, Jeff Jenks, Sean Hedrick, Kevin Clark, Dave Suther-land, Brian Towey, Josh McKinney, Ed Pavone, Jason Rawlins, Cheree RawlinsFront row (L-R): Ken Sutherland, Bruce Wilson, Jon Davies, Will SchraderNot pictured: Claire Davies, Samantha Davies

Specializing in the design, installation and maintenance of water-based fire sprinkler systems

Call us at (503) 684-2928

that Honda Performance De-velopment (HPD) had devel-oped a new Hybrid car (Cr-Z) that was not only brand new for 2011, but was sporting 75 horsepower more than our Miata. Honda had announced their intent to bring this car to the 25 hour race to prove out its endurance capabilities. Wow, our hopes for an easy cruise to a win were in jeop-ardy. How could this happen?

On top of that, Honda decided to stack the deck by hiring some of the best talent in the industry to drive their car. as it turns out, they were coming to win… The driver lineup read like a who’s who of american sedan racing with Peter Cunningham, Law-son achenbach, and Simon Pagenaud slated to take the wheel of the well prepped and mightily powered car.

So somebody changed the game! In past years, we had been competing mostly against amateur and semi-pro teams, but now we were up against a factory effort with a team of championship win-ning pro drivers. But deep down inside, we knew we still had a chance and remained amazingly calm as we finished our preparations and made our way down South to Wil-lows. With Honda bringing a car that was capable of beating us by more than 2 seconds a lap, our proven race strat-egy and driver lineup of Ken Sutherland, Will Schrader, Jonny Davies and myself would be a key factor in our campaign against this factory backed team. In the past, our

strategies were based solely on a go-for-broke, winning strategy. But this time that strategy would play itself out time and time again, as we pushed the car and drivers to the limit in every possible way.

Our veteran Crew Chief, Brian Clemmons was un-canny in his calculations and decisions. He was precise in his fuel calculations down to the lap. Even when chal-lenged with rain and drying conditions, and quite a few full course cautions, Brian just continued to get more accu-rate as he gathered more data. Tires changes were sched-uled with the same accuracy, although the wear was slightly more than we expected. We only had one flat and that happened on an in lap, pure genius!

In the end, Brian matched wits with the Honda team for fuel, tire and driver change strate-gies to the nth degree all the way to the last minutes of the race. We had faster

tire changes, fuel stops, and made fewer mistakes, and as the race progressed we started to see them copy some of our methodology. How cool is that! In the end, the fac-tory effort was reminded how powerful grassroots racing, a strong passion, and a commit-ment to winning can produce.

The race finish was noth-ing short of amazing, with team MiataCage.com best-ing the Honda Performance Development team for the win in the hotly contested E3 class. after 25 hours of racing, the two cars were separated by just over 1 minute (on the same lap), finishing many laps ahead of the 3rd place team and ahead of many faster classed cars -- It was a battle

like no other in the race. The final laps were very intense with the Honda team turning 5-8 seconds faster laps, but as it played out, the factory effort fell short to a team with a lot of talent, perseverance and maybe, just maybe, a little bit of luck.

Many thanks to all our sponsors at Toyo Tires, Mi-das, northwest Superfinish, InspiredSalts.com, Wyatt Fire Protection, FatCat Motor-sports, Hood river Coffee, Fast underCar, SMI Motor-sports and Ed Pavone. But many, many thanks to our very good friend Sean Hedrick and team owner at Miatacage.com for his support and tire-less efforts. Without Sean this would have never come to pass.

8 FEBruary 2011

Solowith Andrew Howe

The Wait is Over

The wait is over. The 2011 Oregon region Solo schedule is posted on the website. This year’s schedule features more events than in past years and also is remarkably balanced between our three sites. Here’s the breakdown:

We start the season in March with three dates on the north Paddock. a practice event on March 5th starts things off and it is quickly

followed by a points event the following day. a second championship event is sched-uled on March 27th.

The annual novice School is scheduled for april 30th in the South Paddock. The third championship event is sched-uled for the next day.

We’re off on the Mother’s Day weekend but back at it May 14th and 15th with two points events in Packwood.

Here’s where we get lucky. It has been a while since we

were able to schedule an event weekend in the north Pad-dock during the summer, but this year we have events on June 4th and 5th.

These are champion-ship events #6 and #7 and are, indeed, scheduled in the north Paddock. I expect these events will be popular.

We’re in Packwood for July 2nd (Intermediate School) and July 3rd (Event #8). and, we’re in Packwood again for Events #9 and #10 on august 13th and 14th. This

brings us to September and season ending events in the South Paddock on September 17th (Event #11) and 18th (Event #12).

Wow. 12 events! and the major-ity of these events are in Portland! With FOur events in the north

Paddock! I love running in Packwood, but more than that I love being able to have this many north Paddock dates.

Other highlights from the northwest autocross calendar:

Evolution Schools are scheduled for May 7th and 8th. I’m not sure what Phases are expected to be offered or who the contact is, but I’m sure the information will be available soon enough.

northwest region has their events scheduled in Bremerton and Packwood. Highlights for me are the regional ProSolo events that are scheduled on april 16th and June 25th. These events are a blast!

Finally, I understand that a northern Pacific Divisional event is tentatively scheduled for Helena, Montana on the weekend of June 11th and 12th.

Helena is a long way from Oregon, but I have heard that they put on a good Divisional.



LOuD PEDaL 9

Rallyingwith Chris & Kristen

Calendars Coming

TogetherOne of the goals of the off

season is to start planning the events for the upcoming year. With that in mind, here’s what we’ve got going on for 2011:

Our rallyCross season calendar is being finalized; generally speaking, we’ll be on similar weekends this year as we were last year. The schedule will be posted on the Oregon rally Group website hopefully in the next week. I believe the first event is slated for March 20 out at the Wash-ington County Fairgrounds in Hillsboro. Speaking of rallyCross, once again we’re in need of helmets.

If you have an old helmet Sa-95 and newer that you don’t know what to do with, please consider donating it to our rallyCross program. It gets it out of your closet and onto heads that need it, and continues its useful life as a helmet. Contact Chris Hale, rally Director, for where to drop it off.

Stage rally is once again in full swing organizing the Oregon Trail rally. This year’s round of the rally america/rallyCar national Champi-onship will be on May 13-15. Friday’s competition will be at PIr again, and Saturday and Sunday will be based out of the Dalles and Dufur.

as always, we need vol-unteers in order to put on the awesome and safe event we’re known for. Prior knowledge of rally working is not needed, but a willingness for adventure is! rallymaster Mike nagle is working up some really cool stuff this year, and it’s going to be great to be a part of it.

Speaking of rally working, if you are curious as to what it all entails but don’t want to commit to working a rally just to find out, you should come out to our rally Day, February 27 at Dick Hannah Subaru. We’ll have mini seminars on what “volunteering for a rally” really means, what the jobs are and how to do them.

We’ll also have rally cars on display and being checked over by certified rally scruti-neers, as well as rally driv-

ers and co-drivers and the organizers themselves. Come ask all your questions about rally— we’ll answer what-ever rally questions you have! along with all the learning opportunities, we’ll have a barbecue going, rally videos and games, and fun for the whole family.

next up: road rally. This year sees the return of the fabled road not Taken—a rally adventure by the light of august’s full moon. This all-night time-speed-distance event takes place august 13-14. no special equipment is needed for road rally except, again, a well-developed sense of adventure! and a good watch, some pencils, a clip-board, and a navigator who can hold their dinner down. I’ll have more details as we get closer to the event, but one thing I can tell you now: this is a straight-forward, no traps, touring rally, where the only challenge is staying on time. and staying focused.

as always, the Friday nighter series will be on the first Friday of the month with a couple of exceptions dur-ing the summer. also, the

Mountains to the Sea rally will be July 23, so if you’re in to a nice day-time drive with some challenges built in and a great dinner at the finish, you’ll want to get this one on your calendar. One big change to the rally calendar this year is the change of Ghoul’s Gambol from a Hal-loween rally to a harvest-time GTa. Cascade also has a rally school they’ll be putting on in advance of their first Friday nighter—the school is Febru-ary 26 (day before rally Day) and the first Friday nighter is March 4th, written by some Zurschmeides.

My dad has volunteered (which means I’m volun-teered too) to write on the events, but I’m not telling which one. Let me just say that it won’t be as hard as you think it is, and if you follow the one simple premise you won’t get lost. really.

Well, that’s all I’ve got right now. More information on all the events mentioned and more will be found on www.oregonrally.com. Like the rest of the world, I’m ea-gerly awaiting the “go” season!

10 FEBruary 2011

The Grassy Knollwith Dan Mullin

Did you Get your Email?

Greetings from the grassy knoll Vintage parking lot!

We are going to attempt to write a monthly column about SCCa Vintage and Vintage racing in general. Dave Franks and myself hope to alternate months but if you would like to contribute something for the good of the order…please feel free to let one of us know.

So how do you know its almost racing season? ya get an e-mail from Bud Smola about his annual get together up in Washington State. The racing season will be here before you know it! and we start things off in March with a driver’s school and regional/vintage race weekend.

The schedule has been posted for the year…lots of racing for all and we will also include dates for other Vintage organizations as well. also we have the norPac Vin-tage Series schedule. What

we try to do is have at least one race in each region. a few years back it worked out great…we ran at Portland, Seattle, Infineon and Fernley.

It gave those of us chas-ing points some good track time, a chance to see other tracks, and to let other re-gions know we are alive and well. This year the norPac Vintage schedule will include:

april 30-May 1 Laguna, SFr

May 28-30 Pacific race-ways, nWr

June 17-19 PIr (rose Cup), OrE

aug 20-21 OrP, OrE

Some of the weekends are dou-ble race weekends and will count for double points. any questions on points stand-ings refer them to Dave Franks.

In years past we have run Laguna with San Francisco region..

it’s a great venue but a long pull for some and you might encounter snow as we have in the past. Last year we moved the SFr race to Thunderhill (different venue and different time of year).

We had a pretty good turnout from OrE region but the numbers were less than they expected…it seems the SoCal group didn’t want to travel that far.

This year it's back to the april date and may be tough for some up north to make due to the time of year, weath-er constraints, and financially taxing. But it’s a fun Series, great racing, and as always great people!

Ok, now guys and gals..let’s get out in the garage and get cracking!

Check your safety gear (belts, helmets, fire systems) I would hate to get stuck in Tech and find out my belts are out of date! If you need new belts-go for the FIa ones! and before I forget…get your annual Tech done early…at PIr February 19th, from 10:00am till 3:00pm!

Driver School

LOuD PEDaL 11The latest news from the Oregon region Sports Car Club of america.

with Brian ToweyOregon region Driver

SchoolIf participation in the

March Driver’s School is in your plans, then congratula-tions! you have just started on a fabulous adventure that few have earned the privilege to take. you will make lifelong friends and tell stories you have never imagined possible. There is a little bit of business to take care of first, however…

Without putting too fine a point on it – when you arrive for an SCCa Driver’s School, you must be prepared (car and driver) exactly as for any other SCCa race weekend. Luckily, you knew that day was com-ing, anyway…

We all had a beginning in this sport and you aren’t expected to immediately know all that an experienced racer knows – but, when you arrive Thursday evening for Ground School, the bullet has left the gun (so to speak).

So first, bring a “race” car that you believe is prepared to complete an entire SCCa race weekend.

Second, bring everything that you think you might need for a complete race weekend (most people benefit from something easily disguised to be a pit crew).

To help you understand

more specifically what the above means, I suggest you peruse the copy of “Go ahead - Take the Wheel” that you received when you applied for your novice Permit. Start with Chapters 1,3,4,5 and 6, if you are time crunched. If you want a head start on the topics that will arise regarding driving your car, read Speed Secrets Parts 1 and 2 (get that at amazon).

Some good news - Oregon region SCCa is fortunate to be the home of some excep-tional racing, driving and teaching talent. and, we will be relying more on instructors with “professional” teaching experience than in the past – which also means a change in format. The new schedule allows for much more track time - this means the cur-

riculum can focus a bit on developing driving skills. The main points here are that this is going to be even better than in the past, and that what any-body else has told you about what to expect might be tossed out the window…

also different from a typical SCCa School - if you bring a car properly equipped to carry a passenger, we may be able to briefly put an instructor in the race car with you. Some people learn more quickly this way, and while many of us did just fine without a riding instructor, it can be helpful. Contact me ([email protected]) if you have questions about this.

If you haven’t registered yet – do it now. If any of the above doesn’t make sense to you, Contact Karen (503-224-9469, [email protected]) and she will make everything better!!! If we know you are coming, we can plan for it – and racing (as you will soon learn) is much about making and executing plans. Help us out by giving us a heads up.

In most cases, it is help-ful (perhaps, necessary) to

have documentation of your previous on-track experi-ence if you desire to have it considered to streamline your permit / licensing process. and, this must be done before the school is completed. and, proof is more useful than simple documentation – pho-tocopies of licenses, certifi-cates, race results, etcetera all work great. Bring them to the track with you.

We are here to help you succeed – all you have to do is cooperate and everything will work out. I promise. That does not, however, mean that there won’t be trick questions on the test… The old guys did it to us, so we have to do it to you – tradition, you know..?

Complete your paper-work with SCCa (call Karen, 503-224-9469)

Document your previous experience

read “Go ahead - Take the Wheel”

Bring a prepared “race” car

Bring help to keep it run-ning

ask for help when the process seems confusing (see Karen, above)

12 FEBruary 2011

road racing

March 11-13 -- Driver School & Single regional, PIr

april 16-17 -- Double regional, PIr

May 6-8 -- regional & national, PIr

June 17-19 -- rose Cup Double regional, PIr

July 1-3 -- Double national, PIr

august 6-7 -- Double regional, PIr

august 20-21 -- Single regional, OrP

September 9 -11 -- Double regional, PIr

Solo

Kickoff Party Saturday, February 19th - Sykart

Practice Day Saturday, March 5th - PIr north Pad-dock - Stock aM

Event #1 Sunday, March 6th - PIr north Pad-dock - Stock aM

Event #2 Sunday, March 27th- PIr north Pad-dock - Stock PM

novice School Saturday, april 30th, PIr South Pad-dock (Pre-registration is required)

Event #3 Sunday, May 1st - PIr South Paddock - Stock aM

SkedEvent #4 Saturday,

May 14th - Packwood, Wa - Stock PM

Event #5 Sunday, May 15th, - Packwood, Wa - Stock PM

Event #6 Saturday, June, 4th - PIr north Paddock - Stock aM

Event #7 Sunday, June, 5th - PIr north Paddock - Stock aM

Intermediate School Saturday, July 2nd - Pack-wood, Wa (Pre-registration is required)

Event #8 Sunday, July 3rd - Packwood, Wa - Stock PM

Event #9 Saturday, august 13th - Packwood, Wa - Stock aM

Event #10 Sunday, august 14th - Packwood, Wa - Stock aM

Event #11 Saturday, September 17th - PIr South Paddock - Stock PM

Event #12 Sunday, September 18th - PIr South Paddock - Stock PM

rally/rallyCross

Feb 27CSCC TSD rally SchoolPortland, Oregon, and OrG rally DayVancouver Wa

Mar 4 CSCC Friday nighterPortland / Vancouver Mar 20 rallyCross #1Hillsboro, Oregon apr 1 CSCC Friday nighterPortland / Vancouver apr 17 rallyCross #2Hillsboro, Oregon May 6 CSCC Friday nighterPortland / Vancouver

May 8 rallyCross #3Hillsboro, Oregon

May 13 - 15 Oregon Trail rally5/13 - Portland, Or5/14 & 5/15 - Dufur, Or

Jun 10 CSCC Friday nighterPortland / Vancouver Jun 12 rallyCross #4Hillsboro, Oregon Jul 1 CSCC Friday nighterPortland / Vancouver area Jul 23 CSCC Mountains

to the Sea road rally; Port-land, Oregon to the beach


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2011 Test Days

WE APPRECIATE OUR VOLUNTEERS!

Many of you know, but some may not, Oregon region encourages volunteers to work at our road race events by subsidizing their SCCa dues.

For instance, in 2011 if you work 11 days out of the total 22 days available at Or-egon region races, the region will pay all your individual SCCa dues when they come due.

There are only two things you have to do: (1) Show up and work in the specialty of your choice, and (2) at the end of your membership year, fill out the “Club racing Volunteer Incentive Program” form. Mail that form and your membership invoice to the Oregon region office and your dues will be paid. Please plan ahead and renew early.

If you are unable to participate in 11 days during the year for Oregon region but you do attend other SCCa events, national SCCa pro-

Appreciationvides a discount on your dues. The amount of the discount depends on how many days you work during your mem-bership year.

Of course, subsidizing your dues is only one way the region demonstrates our appreciation for your dedica-tion at our events. There are drawings for gift cards and other prizes, and dinner or snacks and adult beverages are provided at the end of each on-track day, too! We encour-age all participants to join the social at the end of the day so workers, drivers and crews can bench race and get to know each other better.

Thanks for all you do—we appreciate you!

Volunteer

14 FEBruary 2011

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(Continued from page 6)

The other known Di-visional event date is right around the corner… San Francisco region is hosting a Divisional February 19th and 20th (you’ll have to miss the Kick Off Party!). They know it is early in the year, but it was the only time they could get the nice lot.

I know this month isn’t an exciting article. Sorry… But the season and the excite-ment are just around the corner.

16 FEBruary 2011

(Continued from page 5)For the first time in our

region’s history, you can find out what’s going on through our monthly magazine, Web site, Facebook and Twitter. We even have high definition video clips on Facebook and high definition podcasts are soon to come. Live race cover-age via Twitter and Facebook were highly successful.

To be successful at this, do you need to know all about strategy, tactics, branding and other mumbo jumbo?

not necessarily, though it helps. There are dozens of really good books out there to give you some ideas. Two I recommend are: “Value added Public relations: the Secret Weapon of Integrated Mar-keting” by Harris, and “The new rules of Marketing and Pr: How to use Social Media, Blogs, news releases, Online Video, and Viral Marketing to reach Buyers Directly” by Scott.

Okay, so what can you start doing today?

Most organizations, com-mittees and teams pick out a few individual tactics, throw them at the wall, and hope one or more of them stick.

I am going to advise that you turn that model upside down. Start with an objective, determine a battle plan, and then select the right tactics.

align your objec-tives with your marketing communications effort. That objective could be revenue growth, which means starting by attract-ing new members and retaining who you have. Maybe your objective is geared towards generat-ing advertising revenue, sponsors, or drawing more entries from outside of region. Perhaps it is garnering more publicity for your team or volun-teer activities.

Draw out your battle plan. Whatever they may be, write down your busi-ness goals in detail. a good source in this area is “Business Model Genera-tion” by Osterwalder and Pigneur.

Then, learn as much as you can about your tar-get audiences; break them down into segments and develop a list of potential tactics for reaching them.

a “one-size-fits all” marketing communica-tions campaign rarely works anymore. If you’re running your region or team’s campaign then create a biography for each group – solo, rally, rallycross, road race, time trials, officials, volun-teer workers, drivers, crew members, etc. (Continued on page 17)


Would you like to get involved in Road Racing?

But maybe not in a race car? And maybe inside where it’s

dry and cool (or warm, as the case may be)?

Want to meet new friends & get all the scuttlebutt on what’s

going on in our racing family?

could be just the place for you. We have on-the-job training.

No technical skills needed. Just a smiling face and a can-do

attitude to greet the drivers and other participants when they

show up at the track.

Contact: Karen McCoy 503-224-9469

[email protected]

Or see us at the track!


Determine what you want each segment of your audience to know and believe about you. Different segments have different interests and prob-lems for you to solve.

Whether you are a driver, team owner, chief of specialty, regional executive or com-mittee leader, use the tools at hand to tell your members and prospects about what you do that is unique and interest-ing. In sales this is called the unique Selling Proposition (uSP.)

This can be accomplished through your region’s maga-zine, newsletter, Web site, Facebook page, Blog, email or text messages.

Plan to stay in touch with your audience on at least a monthly basis. If you are pre-paring for particularly busy time of year, like race season, this contact may be much more frequent. But, don’t make the mistake of disap-pearing during the off season.

If you do, you’ll find in-terest, support and participa-tion in your project may dis-appear as well, or be extremely difficult to jump start. your credibility will suffer.

Then, select OnE tactic to try out, track the results, modify as needed, and try again. Then, add another, and another.

As Oregon’s largest group of newspapers, Pamplin Media Group is focused on providing great journalism for our communities and state.

We believe that our newspapers give our readers essential knowledge about important issues and the inspiration to contribute to the quality of life and economic futures of the place we call home.

But information and knowledge is not enough.Great communities, and a great future for the people who live here requires individuals and institutions

to work together to make things better.As a business and community leader, we pledge to work with the Portland area auto industry, other

businesses and community residents to promote the economic success of this important industry and to participate in efforts to improve the environmental impact of vehicles in our community, and to promote effective transportation systems and solutions.

Proud sponsor of the 2011 Portland International Auto Show


20 FEBruary 2011


We receive praise from visiting Stewards who chair and observe our events, both for our efficiency of race operations, and for our good spirit.

These results are a credit to our race operations man-agement, our chiefs, and our workers. When it’s pelting down rain, with mud every-where, the corner workers are all smiles. need I say more?

Drivers, here’s a thought (I doubt it’s original): If there’s a race weekend you’re not running, try coming out to work, especially if you haven’t before. We’re always short workers on Fridays because of their jobs.

Come out and volun-teer…if you show up an hour before first green flag, there’s a workers’ meeting (contact myself, or Karen and we can introduce you). you will be assigned a spot, probably placed on a corner, and see the other side of our race weekends. It’s a great way to appreciate the organizational skill and dedication, not to mention the attitude, of our race operations and crew.

SCCa overall remains this country’s premier ama-teur road racing organization.

The SCCa cre-ates the structure for our racing, with an emphasis on safety, fair competition and high driving standards. Our race weekends are run based on these rules, with an emphasis lo-cally on “safe, fair and fun”.

Our intent is to offer you the most competitive, safest racing you can find in the Pacific northwest; your SCCa racing license enables you to run anywhere from Pacific raceways to road atlanta, Watkins Glen to road america. and right here at home: Portland International raceway.

Come out and race! We look forward to see-ing you this year!

More comments or questions? 541 788 2797 or [email protected] - aloha -

LOuD PEDaL 21

2011 Board of Directors Regional Executive Andrew Foley [email protected]. R. E. Dan Mullin [email protected] R. E. Dan Halloran [email protected] Racing Director Jim Murray [email protected] Director George Wilder [email protected] Director Chris Hale [email protected] at Large 1 Peggy Gaston [email protected] at Large 2 Kim Kuzma McFarland [email protected]

region Officials Membership/Merchandise Karen McCoy 503-224-9469 Region Office Admin Karen McCoy 503-224-9469 Secretary to BOD Mary Thompson [email protected] Treasurer C. Sutherland [email protected] Publicity/Marketing Randy Unsbee [email protected] Pedal Publisher/Editor Randy Unsbee [email protected]

rally Officials RoadRally Manager Kevin PoirierRallyCross Manager Rebecca Ruston

road racing Officials Road Racing Director Jim Murray [email protected] Ops Manager Bob Smethers 971-207-5147Regl Points Keeper* Kari L. Macfarlane [email protected] Racing Chair Dan Mullin 541-683-1091 Vintage Points* Dave Franks 503-968-8134

*Please contact Dave Franks for Vintage Series Points. Contact Kari Macfarlane for all other Oregon Region points matters.

SCCa area 13 Director Todd Butler [email protected]

road racing Chiefs Course Marshal Mike GunnipEmergency Christopher Nawrocki 503-789-7653Flagging Ken Killam 503-970-5644Communications Grace Skinner 971-506-6171Medical TBD Paddock/HotPits Del Bockman 503-515-5977Pre-Grid Julie Winslow 360-513-6728Sound Judge Sherm Egge [email protected] Tech Ric Farrar 503-245-2506Registration (pre-race) Karen McCoy 503-224-9469Registration (at track) Win Casey 503-297-4049Chief Starter Dwain Panian 503-285-0989Pace Car Tim Stanley 503-693-8139 Tech Inspection Rick BahrTiming and Scoring Randi Graffy 360-573-5307Driver Services/Trophies Jeannie Loyning 503-775-2999

StewardsGary Meeker - NorPac Executive Steward [email protected] Niess - OR Deputy Executive Steward [email protected] Bradley - Norpac RallyCross Steward [email protected] Allen [email protected] Archer [email protected] Bachofner [email protected] Butler [email protected] Carr [email protected] Casey [email protected] Ebelmesser [email protected] Fetterman [email protected] Franks [email protected] Gorham [email protected] Holland [email protected] Mead [email protected] Mullin [email protected] Robinson [email protected] Scott 503-646-3840Don Smethers [email protected] Shively [email protected] Van Horn [email protected] Yocom [email protected]

DirectoryThe latest news from the Oregon region Sports Car Club of america.


Jul 31rallyCross #5Location to be announced

aug 5 CSCC Friday nighterPortland / Vancouver

Sep 9 CSCC Friday nighterPortland / Vancouver

Sep 11rallyCross #6Hillsboro, Oregon

Oct 7 CSCC Friday nighterPortland / Vancouver

Oct 9rallyCross #7Hillsboro, Oregon

nov 5 CSCC autumn GTa

rally, Portland / Vancouver

World Challenge Announces Final Two Venues to Complete 2011 Season

TOPEKa, Kan. (February 8, 2011) – WC Vision and SCCa Pro racing today an-nounced the final two events that will showcase Sports Car Wars and complete the 12-race 2011 World Challenge GT, GTS and Touring Car Championships campaign: Mazda raceway Laguna Seca (MrLS) and road atlanta.

now in its 22nd consecu-tive year, north america’s top professional series for production-based sports cars will return to Mazda raceway Laguna Seca and the famous corkscrew on Sept. 16-18.

The series last raced at MrLS in 2009 and the 2011 event is scheduled along with the american Le Mans Series.

Then it’s off to road atlanta in Braselton, Ga, Sept. 28-Oct. 1, as the World Chal-lenge season finale will take place during the prestigious Petit Le Mans weekend, also with the american Le Mans Series.

Later that same weekend, World Challenge will also host its season-ending awards banquet, officially crowning its GT, GTS and Touring Car Drivers’, Manufacturers’ and Team Champions.

The 12-race, eight-venue schedule will be televised on VErSuS, with more details on the TV schedule to be an-nounced soon. additionally, fans can watch all of the races on world-challengetv.com.


OrEGOn rEGIOn SCCa BOarD OF DIrECTOrS MEETInG MInuTESDaTE: 12-1-2010 PLaCE: China Bay restaurant

PrESEnT: Board Members: andrew Foley, Dan Mullin, Dan Halloran, Chris Hale, Jim Murray, George Wilder, Peggy Gaston, Kim McFarland

Officials: Mary Thompson, Karen McCoy, randy unsbeeMembers: andy Howe, GaryManchester, Bob Smethers absent: Carrie Sutherland

CaLL TO OrDEr – recently elected rE, andrew Foley called the meeting to order.

rEGIOnaL EXECuTIVE In-TrO – andrew thanked Dan H. for his service as rE and welcomed him to the BOD as Past rE. MEMBEr/nEW BuSInESS COMMEnTS – Bob Smethers provided the group a look at TC and how the club operates. He also expressed thanks for The regions cooperation in the past, ie lending equipment and vehicles to them for their events.

Gary Manchester mentioned the fact that he thought there should have been more information provided earlier regarding the election of new BOD. This may have given members extra momentum to become involved.

COMMITTEE & OFFICIaLS rEPOrTS

rEGIOnaL OFFICE rE-POrT – Karen reported hours worked as 89 ½. This encom-passed mostly cleanup of the past season and preparation for the upcoming one of 2011.

TrEaSurEr rEPOrT – ab-sent Karen provided balance sheets for both the region and road racing. She also provided a summary of the banquet budget.

LOuD PEDaL rEPOrT – randy reported that the latest issue is up on the web and is at the printer. He also reported a slight increase in advertising.

DIrECTOr’S rEPOrTS

SOLO II rEPOrT – George advised that they would be working on their budgetnext week. andy mentioned that their banquet was good.

raLLy rEPOrT – Chris provided a look at, “rally In a nutshell”. This helpedthose not familiar with rally to understand their opera-tions. DIrECTOr I rEPOrT – Peggy thanked Frank McKin-non for his help in securingthe awards for the banquet. It was a big job but she was pleased with the outcome.

DIrECTOr II rEPOrT – Kim was pleased to say that she had many good comments about the banquet. The facil-ity worked out well and the food was good. She would not hesitate to recommend the same site for the next banquet.

rOaD raCInG rEPOrT – Jim is currently working on the 2011 budget. HeProvided a draft of the pro-posed schedule for the upcom-ing season.

He would like to have a survey created for the drivers to pro-vide feedback to The region’s proposed event to be held at OrP.

22 FEBruary 2011

Jim suggests that all drivers take time to join a specialty at one of our events as a worker. He has found this to be highly fulfilling to see the track from another aspect than as a driver. It helps to understand the track better as well as the essential role of our workers.

Jim and Karen prepared an Entry History encompassing 2005-2010. This provided an overview of each race for those years. This report also showed the actual cost to run a race weekend with the averages as follows:2 day = $37,283 3 day = $38,894.

These amounts include track rental, security, ambulance, towing, food, beverages, insurance and sanction fees. This is where the driver entry fee goes.

He mentioned that nW is interested in co-sanctioning an event with us this year.

More will be discussed on this later.

Bob Smethers, race Opera-tions, provided a list of the chiefs for 2011 The BOD voting on the list with no discussion. M/S (Dan H/Dan M) M/P. any specialties not filled at this time will be an-nounced at a Chief ’s meeting to be held Feb 5th. Place TBD. He mentioned the possibil-ity of separating F & C into two separate specialties. This decision will be reported on at said meeting.

PaST rEGIOnaL EXEC – Dan thanked andy for his past representation as Solo Director on the BOD. He has provided a strong voice with profound knowledge of our sport.

Dan also suggested that it might be helpful to have reports sent prior to the BOD meeting this month so that they could then be discussed at the meeting after having been perused prior to the meeting.

aSST rEGIOnaL EXEC - none

rEGIOnaL EXEC – andrew was happy to have the oppor-tunity to lead The region into the new season. He wanted to use this first meeting to listen to his BOD, and their reports and gather info that he can use to go into the season better informed of the operations.

He has ideas for change and will initiate them as we move into the new year.

The rE will advise of the selec-tion of a committee to review the region Financial recordsas requested.

One change was to the meet-ing date. a BOD member had a conflict so the meeting date has been changed from the first Wednesday of each month to the third Wednes-day. The first meeting of 2011 will be held 1/19/11. Meetings are subject to change due to conflicts that might arise due to holidays, race dates etc. Prior notice will always be advised.

nOTE: andrew requested that Carrie and Mary remain in their current positions as Treasurer and Secretary. They both accepted his appoint-ment.

adjourn M/S (Dan H./Dan M) M/Prespectfully submitted,Mary Thompson

BOD Minutes


LOuD PEDaL 23

Commercial classified text and dis-play advertising as a very affordable way to reach our readers. Text ads are $10 for the first 20 words and 10-cents per word thereafter. Display Classified ads are as little as $10 per column inch. Submission deadline is the 20th day of the month prior to publication. Please contact the edi-tor for further information.

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Race Cars for Sale

One of the fastest MG Midgets on West Coast. Professionally built and maintained by Loyn-ings Engine Service, Portland OR.

New all steel engine built 2010 only three-race weekend. New tires only two-race weekend. New belts. Mounted rain tires and extra parts.

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Turn high 1:34s and low 1:35s at Portland. Race ready just been prepared by Loynings for next year.

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Trailer for Sale

Trailer, 16 feet, double axle. Electric brakes, deck wood in ex-cellent condition, less than 100 miles on new wheel bearings. $1,100. Bill Duncan 503-246-5333.

Request for Bid

Parts installation needed for ITA race car: exhaust header, coilovers, Prothane bushings, underdrive pulley, EGR blockoff, and brake-lines. Parts received and ready to install. Email Randy at [email protected].

Non-CommercialClassifieds

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2011 World Challenge Schedule of Events

March 25 – 27, rounds 1 & 2Streets of St. Petersburg (with IndyCar)St. Petersburg, FL

april 15 – 17, round 3Streets of Long Beach (with IndyCar/aLMS)Long Beach, Ca

april 29 – May 1, round 4Miller Motorsports Park (co-headliner, naSCar West)Tooele, uT

May 20 – 22, rounds 5 & 6Mosport International raceway (World Challenge Headliner)*Bowmanville, On, CDn

august 5 – 7, rounds 7 & 8Mid-Ohio Sports Car Course (with IndyCar/aLMS)*Lexington, OH

august 26 – 28, rounds 9 & 10Infineon raceway (with IndyCar)*Sonoma, Ca

September 16 – 18, round 11Mazda raceway Laguna Seca (with aLMS)Monterey, Ca

September 28 – October 1, round 12 road atlanta (with aLMS, Petit Le Mans Weekend)Braselton, Ga

* denotes doubleheader race event

World Challenge is north america's top production car-based racing championship. Divided into three separate categories (World Challenge GT, World Challenge GTS, and World Challenge Tour-ing Car), each race features a thrilling standing start, adrenaline filled door-to-door action and world class drivers. World Challenge features cars from the world's most popular manufactur-ers – race-prepped versions of the cars driven on the streets. Sanctioned by SCCa Pro rac-ing, World Challenge races at north america's premier road and temporary street courses. For more informa-tion about World Challenge, visit www.world-challenge.com.

CommercialClassifieds

Loud PedalOregon Region SCCA4800 SW Macadam Ave, Ste 110Portland, Oregon 97239http://www.oregonscca.com

Time Value Data • Do Not DelayChange Service RequestedIssue: February 2011

Documents

Loud Pedal Feb. 2011