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Lou Latham
AIIM William Penn
Content Is Everything, Everything Is Content
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Content management will be ubiquitous by 2004
Embedded in: Portals Application servers Email clients Business applications
Copyright © 2002
The real-time enterprise cannot be realized without widespread content management adoption.
The creation and sharing of information is a fundamental underpinning of the real-time enterprise.
Control Chaos or It Controls You
Domains
Unstructured: IDM, KM, WCM, collaborative, personal
Structured: Databases,catalog content management
EnlightenedApplications address all major needsContent management architectureAccepted and implemented policiesContent strategist/organization
Need to AddressTechnologyArchitecture
CreationDeliveryAccessArchive
GlobalizationCollaboration
SyndicationWeb services
Content Free-for-All
Controlled Chaos
ContentMgmt. is
Comprehensive
Copyright © 2002
What Is Content Management?
Kbps
1024728128
724824
6
Media
MPEGMP3SMILFlashDHTMLIM
IP Video Conference
Streaming Video
Streaming Audio
Web Conference
Dynamic Web Page
IM Session
Interactivity
Density
Content density is increasing
Copyright © 2002
Interactivity and Richness Grow
TechnologiesThrough 2004, Web conferencing without
video will be the fastest-growing
conference modality (0.8 probability).
CategorizationThrough 2004, enterprises will
catalog and index rich content largely through human inspection (0.8
probability).
DeliveryStreaming can be reliable on LANs
today, on WANs in 2003, and on the
Internet in 2004 (0.8 probability).
CreationThrough 2004, enterprises will
outsource media development, and
costs will remain high (0.8 probability).
SecurityEnterprises will keep high-value content behind the firewall
through 2003; Internet content will be low value through 2005
(0.8 probability).
CaptureEnterprises will have
to convert analog media through 2004, which will raise the price of production (0.7 probability).
Copyright © 2002
Planning for Rich Content
Features Marketing
information Brochures
Additional features
Intranet applications
Interactivity Personalization Basic search Linked sites
Additional features Text/audio-only
device support Streaming media Media asset
management Customer data
aggregation Decision support
architectures
Additional features
DTV-exploited Advanced
digital set-top box applications
Interactive TV Data mining Agent
technologies Advanced
personalization
Increasing Application Cost
Presence1996 to 1999
1998 to 2003
2000 to 2005
1997 to 2000
Phase 3Phase 2 Phase 4Phase 1
Interaction
Transaction
Transformation
IncreasingBusinessValue
Copyright © 2002
New Media Aspects of Business: Four Phases
WebDAV (limited functionality)
Proprietary APIs, Replication
(most common approach)
ICE Protocol(low acceptance)
P2P Transport
Web Services (shows promise), Bridges, Buses,
BPM,
Repository
WCM/ IDMSystem
Syndication Server
WCM/ IDMSystem
WCM/ IDMSystem
Repository
WCM/ IDMSystem
Syndication Server
Network-Resident Content
Application-Resident Content
Copyright © 2002
Distributed Architectures Options
Messages
News
Data
Documents
Organizing and managing knowledge withtaxonomies, linking, indexing, value coding, securing, archiving, profiling, personalizing, pushing and other ...
Many DiverseSources and Formats• Web public information• Internal• Business partners• Customers
Many Views of Same Content:• Employee users• Customer users• Business partners• Content managers• Content owners• Others
Managing Content as Knowledge
CM“prism”
Metadata
XML
Copyright © 2002
Smart Enterprise Suites — All in One?
Content management
Collaboration
Information organization and retrieval
Expertise location and management
Community technology
Ad hoc process support
Portal framework
divine Hummingbird Hyperwave IBM/Lotus MicrosoftOpenTextiManage
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Document Component Management
WCM
Structured document authoring
Database publishingDocument intelligence
Multiple authoring toolsMultiple output formats
WorkflowApplication integration
Imaging
Digital Asset Management
Asset catalogingAsset retrieval
WorkflowDistribution
Content rendering for reuse
IDM
Web content authoringWeb-focused outputSupport for a large number of users
Response optimization
Copyright © 2002
Market Convergence Under Way
User Personalization/
Permissions
Delivery
Portal Functions
Application Integration
Communities
Search/Index
Formatting
Syndication
AggregationSite Placement
“Gray Area”
On-the-Fly Assembly
Multichannel
Commerce
Globalization
ReplicationSecurity
Collaboration
Creation
Change Control
Workflow
Templates
Author Personalization/
Permissions
WCM Functions
WCM or . . . Portals?
Copyright © 2002
Content Management
Security
ApplicationServers
EAI
WebServices
E-Forms
SearchBPM
E-Learning
Directory
SharedTeam Space
ELM
Distribution
Wireless
PortalProductPortal
Product
BI
KnowledgeManagement
DocumentManagement
Portals — Center of Convergence
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Portal Product Market: What a Mess!
Documentum
Plumtree
CoreChange
Epicentric
Tibco
SAP PeopleSoft
Siebel
HummingbirdCognosFileNet
Sun
MicrosoftIBM
BroadVisionVignette
Autonomy
Compuware
Netegrity
Sybase
Computer Associates
OracleBEA
Novell (Silverstream)
Viador
Citrix
InfoImage
OpenText
Iona
80-20
Enfish
Hyperwave
Yahoo Portal Solutions
Document and Web Content
Management
Knowledge Management
Portal Solution Builders
Application Servers
Pure Play Vendors
Business Applications
Business Intelligence Integration
SecuritySearch
“WeHave aPortal!”
Copyright © 2002
APS, SES, Traditional: Where to Go?
Gen 2.5 PortalGen 2.5 Portal
Application ServerApplication Server
Operating SystemOperating System
Gen 3+ Portal (SES or traditional)Gen 3+ Portal (SES or traditional)
Portal-EnabledApp Server (APS or traditional)
Portal-EnabledApp Server (APS or traditional)
Operating SystemOperating System
Basic Portal Functionality Moves Into the App Server
Portal Product Moves Up the “Food Chain”
Today 2004 (0.7 probability)
ApplicationsApplications
Traditional InfrastructureTraditional InfrastructureApplications InfrastructureApplications Infrastructure
Basic InfrastructureBasic Infrastructure
ApplicationsApplications
A New Breed of Infrastructure Is BornCopyright © 2002
PortalFramewor
k
ContentManagement
InformationRetrieval
ApplicationServer
ApplicationPlatform
Suite
SmartEnterprise
Suite
CollaborationSupport
IntegrationSuite
BPM
Application Servers and Portals, Merge and Diverge
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Convergence in Integration
Portal
Portal
Application/Repository
Application/Repository
Portlet
AbstractionLayer
Copyright © 2002
It’s Not Content, It’s Context
Customer 1Customer 2
Siebel
CustomerList
Invoice 1Invoice 2
SAP
AccountsReceivable
Status
Lead 1Lead 2
HomegrownLead System
Lead List
To: AR clerk #1Any problemswith this customer?
IM Tool
To: CustomerPlease, pay your bills!
Copyright © 2002
Manifesto for the E-Workplace
• Tools provisioning no longer the right approach– Basic needs have been satisfied– Diversity is the norm: of user needs, of devices
• Tools selection driven from analyzing business processes
• Needs IT and business skills• The user is a consumer, not a resource
Collaborative Processes Are a Key Component
of the Real-Time Enterprise
Business Processes Drive IT Choices
Copyright © 2002
Who Delivers the E-Workplace?In
frast
ruct
ure
Applications
“Groupw
are”
SAP, Oracle, PeopleSoft, Primus,
PTC, Atlas Commerce
IBM
, BE
A, O
racl
e,
Mic
roso
ft, S
un
Collaboration for E-Business
InteractionDocumentsWeb content
Process support
Lotus, Microsoft,
Open Text,
eRoom
,
Groove
Copyright © 2002
Recommendations
Convergence is occurring on many fronts, with portals seemingly in the eye of the storm. Enterprises should:
– Recognize convergence trends of portals into other technologies (APS, SES) as well as other technologies into portals.
– Look at the portal ecosystem technologies being imbedded into portal products to determine if they are “good enough” for use.
– Determine if existing ecosystem technologies will have a sustained existence outside the scope of the portal.
Copyright © 2002
