LOREAL Beauty Trends

8/8/2019 LOREAL Beauty Trends

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FoREwoRD

In Aril this year, Loral ublished the rst UK Beauty Bareter rert, riding actualand eirical eidence the iact the current ecnic cliate as haing n cnsuershing habits in the UK beauty industry.

Draing n this research, the lling dcuent utlines the key trends Loral anticiatesill drie the UK beauty industry in 2010. The trends are based n the latest arket research,sales inratin and cnsuer behaiural analysis.

The rert slits the trends accrding t the lling categries: csetics and ragrance,skin care, and haircare and styling.

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ExECUTIvE SUmmARY

wen ill cntinue t use cosmetics to cheer themselves up and t hel the ace theressures rlnged ecnic uncertainty In Aril 2009, research by Loral discered that a Foundation Factor had relaced the

Listick Inde as a ne ecnic indicatr. Ne research indicates that sales undatinill cntinue t reain strng in 2010 at resent, they are utacing listick and liglsssales by 13 ercent (Source: AC Nielsen, October 2009)

The ntin escais ill drie cnsuer urchasing habits in 2010, as cnsuers lk atays t escae the ressure ratinal cnsutin, by ebracing ersnal creatiity andeerientatin. In 2009, Loral und that as the recessin tk hld, en ere ur

ties re likely t chse natural lking ake-u than they ere t ear brighter clurs.Heer, latest research cnrs that bolder colours are beginning to replace thenudes, as cnsuers drie a backlash against recessin

The arket r alse lashes and alse lash eect mascaras is als gring raidly, ascnsuers eerient ith their aearance and ebrace a blder, re draatic lk

Cnscius their budgets, consumers are choosing trusted, established brands hichreresent alue r ney and hich er accuntability in ters rduct clais

Faced ith nancial ressure, discerning cnsuers ill cntinue t sh arund r the bestrducts and theraies and are increasingly seeking specialist, pre-purchase advice tensure they buy rducts that best eet their needs

Key innatins in beauty in 2010 and beynd ill ce r advancements in genomics(the study genes in the skin), proteomics (the study rteins in the skin) and stemcell research and their ability t ride highly-tailred rducts hich best resnd tindiiduals skin age t sl the ageing rcess

Cst-cnscius cnsuers ill lk r rducts hich er integrated application toolst ensure aiu eectieness

Strong demand in the womens market or lightened hair ill cntinue t drie thearket r hair clurants bth in the saln and at he


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CoSmETICS AND FRAGRANCE

In times o stress, anxiety oten maniests itsel on the skin, and so aawless complexion can boost a womans confdence, making her eelless vulnerable and more in control. This trend became very evident

at the start o the economic downturn and is set to continue in 2010

because women are still seeking a groomed, refned look.Lucy Beresord, leading Pyschotherapist

Foundation actor

In Aril 2009, research by Loral discered that a Fundatin Factr had relaced theListick Inde as a ne ecnic indicatr. The ularity undatin sared acrss allsectrs and age grus and as cnsidered t be the ne ust-hae rduct that enanted*. Latest research by Loral cnrs that the arket r undatin has since grnsi ties aster than the erall csetics arket sales undatin are n utacinglistick and liglss sales by 13 ercent in the ass arket**.

(*Source: Internet MR, poll o 1000 women in Dec 08 & Feb 09 Asked which one product women could not live

without, 26 percent selected oundation (lipstick 25 percent). **Source: AC Nielsen, 52 weeks ending October 2009)

Accrding t leading sychtheraist Lucy Beresrd, this trend is set t cntinue in 2010 asen t r undatin that aintains a faless clein and hides the eects stressand ney rries n the skin. Heer, as cnsuer cndence begins t ire, Loralanticiates gring deand r undatins that ride a re luinus lk. In February

2010, Loral paris ill launch Matte Morphose its rst undatin rulated ith mati-Crystaltechnlgy, hich unlike attiying ders, alls light t ass thrugh it, resulting in luinuslking skin that cntrls shine in all the right areas.

At the end 2009. maybelline Ne Yrk launched Dream Cream undatin r enrne t dry skin and r h a attiying nish is nt an tin. oering 100% baby-stherectin, 14 hur hydratin and a dey nish, Drea Crea rises t encasulateSring/Suer catalk trends r ake-u in 2010.


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Personal creativity and alse lashes

Accrding t a study by wGSN, (.gsn.c) ersnal creatiity ill return t the t the agenda in 2010 as en eerient ith their style and aearance, ith a cusn sel-eressin. The arket r alse eyelashes is ne such arket hich cntinues tgr; at shu ueura sales alse eyelashes (rices start r 12) reresent re than 30ercent the brands business in Selridges and is gring at 60 ercent like-r-like.

Gring deand r re draatic lking eyes is als driing the arket r alse lasheect ascaras and ascaras ering draatic styling. Sales Yes Saint Laurents False

Lash Eect Volumizing mascara are u seen ercent (year t date), hile LancesHypnse mascaras hae eerienced a 27 ercent sales grth year n year (Source: LOralsales data, Epos YTD week 50 2009). In 2010 maybelline Ne Yrk ill launch Falsies ascara asan etensin the UKs nuber 1 sellingVolum Express range ering the ass arketinstant alse lash gla in a tube.

Based n studies by Loral Research n the echaniss that deterine eyelash grthcycles, Loral paris intrduced Renewal Lash Serum ascara in 2009. Caitalising n theanti-hairlss technlgy deeled by Lorals haircare diisins, researchers establishedthat by nurishing the lashes, they culd reent lash lss during the telgen hase (theint at hich hair/lashes are shed) and ride tial cnditins r lashes t re-enter the

anagen, r grth hase. The result is the creatin a thicker ringe lashes. The lashseru n sells ne unit eery inute, cnring that cnsuers ant quality ites that illdelier n their rise by draing n ren scientic research.

False lashes are a un and easy way to experiment with your look,without breaking the bank. Our lashes come in a variety o styles,

suitable or every occasion, and are popular with women and girls alike!

Our in-store make-up artists also oer complimentary lash applications,making them simple to use and perect or a quick pre-party fx.

Amandine Ohayon, General Manager shu uemura, Kiehls and Biotherm


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In the run up to Christmas women want to enjoy the excitement o theseason with a dramatic assertion o their emininity. By accentuating

the eminine eatures o eyes and lips in bold colours, alse eyelashes

and dramatic mascaras, the caution evident during the recession is

being trumped by escapism, playulness and reedom o expression. Lucy Beresord, leading Pyschotherapist

Boldness is back

In early 2009 Loral als und that as the recessin tk hld, en ere tending t tr re natural lking ake-u (Source: Internet MR, poll of 1000 women in Dec 08 & Feb 09 over athird (41%) of women opted for a pared-down, natural look as a direct result of the economic climate, while one in

eight (12%) experimented with brighter colours). Heer, as ecnic diculty becae certain andcnsuer cndence began t lateau, Loral has bsered a resurgence in the deandr re draatic lks and darker shades. Dark listicks are rising in ularity and deandr deeer, re draatic shades are relacing the discreet clurs and neutral shades early 2009. Since it as launched in octber 2009, Rouge dArmani has ast bece ne the brands t sellers. Sales Lances LAbsolu Rouge listick hae als increased 17

ercent er the last year. The Fatal Red shade maybelline Ne Yrks Color Sensationallipstick is the st ular shade in the range, accunting r 12 ercent sales, desitenly being launched in August 2009 (Source: LOral sales data).

For the past twenty years, LOral has been working towards

understanding how hair and skin work. Our most recent work ocusedon comparing the hair fbres on the head with those that orm the

eyelashes. We were able to establish that scalp hairs and eyelashes

are composed o the same proteins, which meant that the technologies

that we had developed or hair are transerable to eyelashes.

Julie McManus, LOrals Scientifc Director in the UK and Ireland


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Integrated application tools

Loral is rking n a nuber relutinary rducts hich incrrate technlgy-basedalicatin tls and eects the arket r csetic technlgy t gr quickly in 2010, asre rducts are intrduced bth in the ass and luury arkets.

In 2009 Lance intrduced its rst ibrating ascara scillation hich ulsates ut 7,000 ties er inute t ensure that lashes are cated thrugh 360, highlightingcnsuers interest in innatie rducts.

maybelline Ne Yrk is renned r ering innatie ascara technlgy and in 2009launched its rst ibrating ascara, Pulse Perection. The erul tr inside generatesa 100 icr-ulsatins eery secnd, this cbinatin ith a atented aed elasteric

brush ensures lashes are erectly cated r rt t ti.

Loral paris als intrduced Roll On True Match, an innatie ne beauty tl r falessundatin alicatin. Ne Rll on True match cbines a high errance undatinith an innatie alicatr r erect cerage. with its ergnic shae, the alicatrcnrs t acial cnturs, een n dicult areas like the eyes and the sides the nse.

Multi-purpose products

In 2010, cnsuers ishing t kee a clser eye n their urse-strings ill lk r ulti-urse

rducts such as Loral paris Color Riche Serum Inside lipsticks, hich include Loralsst adanced skincare technlgy (including Hyalurnic Acid Cllagen and pr-xylane) in arange trical shades t eet net seasns trend r stateent lis.

The trend as rst stted by Loral in Aril 2009, hich und that cnsuers lking rne ays t cnslidate their beauty budgets, ere ting r ulti-urse rducts, suchas t-in-ne ace ashes hich eerienced a 5.4% increase in sales in the ass-arket(Source: Internet MR, poll of 1000 women in Dec 08 & Feb 09).

Consumers will continue to respond to innovation, which will havea positive eect on the market overall. In the climate we ace today,

consumers want to get as much as they can or their money and weare thereore looking to provide what they want.

Grita Loebsack, Managing Director, LOral UK & Ireland


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Fashionable and aspirational brands drive ragrance sales this Christmas

The ragrance arket is als ebracing the ntin escais, as cnsuers lk tragrances t eerient ith and ugrade their style at ardable rices.

The intrductin restige ragrance brands such as Diesel and Stella mcCartney has alscreated a ne trend angst cnsuers, h are urchasing ragrance t cleent theirardrbes, rather than ugrade the.

At Loral, er a third ull year ragrance sales are ade in the ur eeks t Christas(Source: LOral sales data 2008) and ardable ashin brands ering ragrances t be bughtalngside their clthes, are eected t rt st this Christas and beynd. In 2009,Diesel, knn r its alternatie and urban ashins, launched Diesel Only the Brave

ragrance r en. Only the Brave has bece Lorals biggest eer ragrance launchand is n the best-selling ragrance in the ens rtli (Source: LOral sales data 09).

In the reiu ragrance arket, cnsuers h asire t designer brands such as Arani,Yes Saint Laurent and Ralh Lauren, are lking t ragrance lines, as a ay buying-int the brand at re ardable rices. viktr and Rl has grn 48 ercent YTD and 19ercent like-r-like (Source: LOral sales data 2009).

The success o ragrance brands such as Diesel whose heritage liesin unconventional, urban ashion, is indicative o consumers appetiteor high-ashion, aordable luxuries. Fragrances have always been a

popular git choice at Christmas but now, more than ever, consumers

are considering their spend on gits more careully; brands which oer

aspirational ashion at accessible prices will be the biggest winners

this Christmas and in 2010.

Thierry Cheval, Managing Director o LOral Luxury Products UK


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SKINCARE

Scientifc innovation

Key innatins in skincare in 2010 ill ce r adanceents in scientic research,articularly genics (study the rle genes in the skin), rteics (study rteins inthe skin) and ste cell research, and their ability t ride highly-tailred rducts hich bestresnd t indiiduals skin age t sl the ageing rcess. Anti-ageing skin creas reresent

a third all acial skincare rducts (Source: AC Nielsen, 52 weeks ending 3.10.9).

Until recently, scientists did nt kn hich genes and rteins are resnsible r the yuthulcharacteristics skin. Heer, r the rst tie, Loral has deeled a ay t identiy thesegenes by nitring the iact eternal infuences t the skin (such as skin rictin andcntact ith detergents). This has enabled the cany t better understand the rcesseshich take lace during eideral recery.

(For further information see: Large scale study of epidermal recovery after stratum corneum removal: dynamics of

genomicresponse. Experimental Dermatology. (2009) DOI:10.1111/j.1600-0625.2009.00976.x)

The rst these rducts ere intrduced n the arket in 2009; Lances Genifque andBithers Skin Vivo hich sld ut ithin si eeks launch. Genique has ast becene the t-selling luury skincare rducts in the UK, ith ne unit sld eery t inutes(Source: UK sales data for Lancmes Genique product which launched in march 2009. Before September,

one product sold every ve minutes). Genique is n Lances biggest selling rduct in theUK cnring cnsuer aetite r anti-ageing rducts based n ren science.

The discoveries which LOral made available this year, mark the start o a newand very exciting era or anti-ageing skincare products. Understanding and

isolating the gene response o skin to external stresses means we can develop

products which are proven to improve and accelerate the process o epidermal

recovery, which we know plays a vital actor in youthul-looking skin.

Bruno Bernard, Group Leader o Lie Sciences Department, LOral Research.


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SKINCARE

A secnd area scientic discery hich is set t lead the arket r anti-aging skincarerducts in 2010, is ste cell technlgy. In 2009, Loral becae the rst cany tdiscer that cntrary t reius industry thinking, the nuber ste cells in skin desnt decrease ith age, it is their errance that diinishes. Using its recnstructed skindel, Loral as able t identiy ne actie ingredients hich uld restre the tential ste cells t err as eectiely as they did in yunger skin.

with this knledge, Loral intrduced t ajr rduct breakthrughs: LancelaunchedAbsolue Precious Cells, its rst anti-ageing crea that hels restre thetential skin ste cells by riding an tial enirnent r the ste cells tunctin. vichy als launchedAqualia Antiox with Citrus Polyphenol hich helsrtect ste cells r idatie stress s that skin reains resh and radiant and hydrated.

Our customers are discerning and want brands they can trust andwhich are accountable or product claims, making scientifc innovation

and proven results critical to our success.

Thierry Cheval, Managing Director o LOral Luxury Products, LOral UK& Ireland

Integrated application tools

In 2010, discerning cnsuers h ant t aiise the ecacy a rduct ill chserducts hich er integrated alicatin tls based n technlgy. In 2009, Garnierintrduced the Garnier Eye Roll On, the rst eer rll-n alicatr t assage the eye areaand hel reduce the aearance tired-lking eyes. In its adertising caaign, Garniercnred that ne rduct n sells eery 15 secnds. Loral is rking n a nuber relutinary rducts hich incrrate technlgical alicatin tls and eects the

arket r these rducts t gr heaily in net year and beynd. This integratin ill betaken ne ste urther in 2010 ith the launch Garnier Tinted Eye Roll On, a 2-in-1rduct ering anti-dark circle care. The rll-n ers instant cerage using tinted ineraligents in the caeine enriched rula.


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The recession has made customers much more conscious o buyingthe right product or their skin type and by inorming and providing

derma-skincare advisors with the right diagnosis tools, so that they

can provide a personalised, added value customer service, sales o

pharmacy skincare products will continue to grow.

Denis Donohoe, Managing Director, Active Cosmetics, LOral UK and Ireland

SKINCARE

In deartent stres and haracies, cnsuers are deanding re secialist adice bereaking urchases. Loral eects this trend t bece re engrained in the urchasingcycle thrughut 2010, as cnsuers cntinue t ensure their ney is ell sent.

vichy and La Rche-psay are at the rernt a ne dera skincare categry ithinBts ering ree skin health cnsultatins t eet the deand r accessible, heluladice and guidance r skin health eerts. In 2009 vichy and La Rche psayhsted Natinal Skin Health mnth in assciatin ith Bts. The radsh ered reeindeendent skin health cnsultatins t the ublic acrss ten shing centres arundthe UK, t ensure that cnsuers ere aking the best skincare chices r the. Ateach vichy Skin Health Centre, indeendent deratlgical nurses analysed skin tye, ilhydratin leels, elanin and skin ageing and recended indiidual skin rescritins.

Custers ere als gien the rtunity t seak ith a Bts dera skincare adisrusing the eclusie Dermo Analyzer (digital skin analysis tl).


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HAIRCARE

Scientifc research

Key trends in hair care in 2010 ill als be drien by scientic research and ne rductinnatin. In Seteber 2009, LOral Proessionnel intrduced the rst ania-ree,eranent hair clur called INOA. The absence ania eans that the alicatin the clurant is durless. Heer, ne the greatest benets INoA is its ability treturn hair t a irgin r re clur-treated state, ater ultile alicatins, by using the

rducts innatie oil Deliery Syste. The rduct has already been adted by 3,000salns in the UK, and Loral eects cnsuer deand r the rduct t take- in 2010,as re cst-cnscius cnsuers deand treatents hich er greater lng-terbenets r hair.

Blonde is back

Loral als anticiates a gring deand r natural-lking highlights, articularly in the rstart the year and in run u t the suer nths. At he, en are eerienting reith their lk; the success rducts such as Garnier Nutrisse (hich has eerienced er1,000 ercent* grth r its Shade the Natin clur) has led t an increase in the nuber

h are lking r ineensie ays t udate their lk and h are eerienting ith hehair clurants (Source: TNS Worldpanel Salon Survey, 6 months to March).

(*Source: UK sales data Nov 08- March 09)

The under 24 categry is leading this trend and is the age gru st requently buying hehair clurants(Source: TNS Worldpanel Salon Survey, 6 months to March). T eet this deand, insring, Loral paris ill be intrducing a ne Blnde cllectin under its Excell 10 brand.Garnier ill launch t blnde ranges in 2010, Belle Color Luminous Blondes and NutrisseRadiant Blondes.

Blonde hair suggests youth, playulness and ertility, so by goingblonde, women are tapping in to an I-like-to-have-un image. The

soter look o blonde hair emphasizes the eminine and, especially in

the winter months, highlights suggest attractive sun-kissed health.

Lucy Beresord, leading Pyschotherapist


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LOREAL Beauty Trends