London College of Communication

7/29/2019 London College of Communication

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London College of Communicationdrives digital publishing momentum

among students with QuarkXPress 9

SUCCESS STORY

The London College of Communication (LCC), oneof the six Colleges that make up the University of

the Arts London and which specialises in graphic

design and advertising, journalism and publishing, suc-

cessfully introduced QuarkXPress 9 as part of the course

programme at the Master of Arts (MA) in Publishing and

saw enthusiastic uptake by students, who produced out-

standing digital publications with the cross-media

design functionality of App Studio.

The MA Publishing at LCC is a one-year full-time course

of around 45 students that come from countries across

the world, including India, Brazil, China, Denmark, as well

as the UK. Students come to the course to establish andadvance their publishing skillset and to take advantage

of the course’s connections with the publishing industry.

The MA Publishing course is at the forefront of digital

developments and actively promotes this aspect of

publishing through course units such as ‘Future

Applications for Digital Content,’ which enables stu-

dents to experiment with the potential for new digital

products. Keith Martin, Senior Lecturer on LCC’s MA

Publishing course, explained: “We are embedding digi-

tal interactive publishing into the course at all levels:

from theoretical and financial considerations through to

practical production. The digital aspect of publishing isincreasingly central to everyone in this industry.”

World leader in media and design courses chooses App Studiofor digital publishing curriculum

With only two weeks of QuarkXPress training under her belt, Gabriela

Sánchez-Curiel Nyssen, a student at the London College of Communication,

produced an interactive iPad app about lifestyle and travel photographer

Francisco Guerrero, featuring picture slideshows, audio interviews and videos.



Martin continued: “QuarkXPress 9 has enabled our students to

produce working digital prototypes and finished iPad magazines

without fuss. This gives our students valuable skills and insights,

and it helps them understand the implications and possibilities of

the developments that challenge today’s publishers.”

MA Publishing students at LCC were required to plan and produce

a digital publication as their assignment for the ‘Future Applications

for Digital Content’ unit, and the majority chose QuarkXPress 9 to

create iPad apps. Gabriela Sánchez-Curiel Nyssen, a graphic

designer with experience working for Time Warner Inc. in Mexico

and now a student at the London College of Communication, used

QuarkXPress 9 to develop one of her digital projects: “I used

QuarkXPress 9 professionally for the first time in a workshop when

completing my MA in Publishing. The college lecturer, Keith Martin,

taught our group some of the features and easy ways to design dig-

ital content. So when we were asked to conceive and complete a

digital publishing assignment for part of the MA assessment,

QuarkXPress 9 was always my first choice.”

Sánchez-Curiel Nyssen continued: “I was astonished at the results

of my digital design project: it looked very professional and

exceeded my expectations. It took me only two weeks to learn

the program and to make the iPad design on QuarkXPress 9, and

I really feel that I got an excellent quality result.”

Sánchez-Curiel Nyssen graduated with a Graphic Design Bachelor

of Arts in 2004, and even though she had twelve years of experi-

ence in the publishing industry, she did not have the skills to code

and realised that QuarkXPress 9 was the way for her to take the

plunge into digital publishing: “QuarkXPress is made for people

like me: it’s easy to learn, very user-friendly, but most of all, it’s atool made for a normal designer, and not for a very specialised

engineer with a PhD in physics, requiring several man-years to

learn and to write the code.”

In London Sánchez-Curiel Nyssen founded Global Transmedia

Publishing, whose business model was presented at the prestigious

London Book Fair in April 2012, where Gabriela was featured as a

publishing innovator: “One of my aims in London has been to learn

how to transfer content to digital devices easily and affordably. Even

with growing demand and economy in Mexico, the current publish-

ing business models do not allow for large expenditure for the

development of apps. The knowledge of how to make apps has

become a must for all designers in this digital publishing era across

all platforms. QuarkXPress is the design tool that I am considering

for designing the tablet digital content for my future clients.”

2 ©2012 Quark Software Inc. All rights reserved

SUCCESS STORY

What the students say:

“The tools were easy to find;

I knew what I had to press when

I wanted to make

something, so in other words,

the product is very accessible.”

“The internal navigation of

the program is quick.”

“QuarkXPress is very similar to

other programs that I have used,

so it was very user-friendly and

easy to use. I liked the

product from the beginning.”

“I used some graphics that I

had made from Adobe and

they worked very well. This

was very important for me.”

“The tutorials at

http://goo.gl/7Eije were really

useful to learn how to work on

scroll bars or take out layers

that I was not using anymore.”

“I really like QuarkXPress.

I really enjoy using it.”



Peter Schaebbicke, Quark European Channel and Education

Programmes Director, commented: “It’s great to see universities

like the London College of Communication raising the bar and

allowing students to explore the intriguing complexity of today’s

publishing industry: from producing and designing content to

delivering it cost-effectively to multiple platforms. Thanks toQuarkXPress, students can learn skills that will help them to stand

out in the ever-evolving publishing sector, where digital is driving

revenue and innovation. Quark supports the education sector with

very affordable pricing for teachers, students, schools, colleges or

universities, who can have access to a professional publishing tool

with a discount of up to 90 per cent on the original price.”

SUCCESS STORY

About Quark

Founded in Denver in 1981, Quark’s vision was to create

software that would lay the foundation for modern

publishing. For 30 years, Quark has delivered on that

promise. Quark’s dynamic publishing solutions are setting

new standards in automated cross-media publishing by

combining the power of XML with flexible layout and

design to automate the delivery of customised, intelligent

communications across print, the Web, and digital media.

©2012 Quark Software Inc. All rights reserved. Unauthorized use and/or reproduction are violations of applicable laws. Quark, the Quark logo and QuarkXPress

are trademarks or registered trademarks of Quark Software Inc. and its affiliates in the U.S. and/or other count ries. All other marks are the property of their

respective owners. 02613CS_IE

North America

Quark Software Inc.

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Suite 1200

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[email protected]

www.quark.com

+1.800.676.4575

+1.303.894.8888

Europe

Quark Software Inc.

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London WC2R 0NE

United Kingdom

[email protected]

+44 (0)20 7632 5608

Asia

Quark Software Inc.

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Punjab, India

[email protected]

www.quarkindia.com

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Japan

Quark Software Inc.

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150-0021 Japan

[email protected]

japan.quark.com

+81-3-3476-9440

No need to spend money and time to buy and learn a whole suite of applications to

stay ahead of the digital publishing curve: with the cutting-edge capabilities of

QuarkXPress, students can create beautiful, functional digital designs and

publications with a single tool.

QuarkXPress for Education

With QuarkXPress — superior page-layout and design

software — anyone can create professional-quality promo-

tional materials for print, Web, and interactive formats in asingle, affordable application.

Quark offers discounted and volume pricing programmes

on QuarkXPress for qualified education customers.

Whether you’re a graphic design student, design instructor,

school teacher, or university, Quark’s education programme

gives you access to the tools professionals use at a fraction

of the cost.

Documents

London College of Communication