Embed Size (px)
Citation preview
LOLs, FAILs and User-Generated Content
Scott PoradCTO, Cheezburger Network
[email protected]://scottporad.comhttp://twitter.com/scottporad
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
UGC is the means to an end.
@scottporad.com | scottporad.com
The “end” is higher quality content.
@scottporad.com | scottporad.com
UGC is Not New
@scottporad.com | scottporad.com
America’s Funniest Home Videos
Successful UGC is about filtering
@scottporad.com | scottporad.com
Crowdsourcing is based uponThe Wisdom of Crowds
@scottporad.com | scottporad.com
SimpleIndependent
DiverseAggregation
@scottporad.com | scottporad.com
The audience broadcastsback to themselves
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
KHXBAI!
Scott PoradCTO, Cheezburger Network
[email protected]://scottporad.comhttp://twitter.com/scottporad
