1117 Riney Road Denton, TX 76207 940-349-8737 fax 940-349-8396

Keep Denton Beautiful, Inc. is an affiliate of Keep Texas Beautiful and Keep America Beautiful, Inc.

Contact: Jannibah Coleman Volunteer and Program Coordinator

Phone: 940-349-8737 | Fax: 940-349-8396 Email: jannibah@kdb.org

FOR IMMEDIATE RELEASE

Keep Denton Beautiful Launches New Look

In January, Keep Denton Beautiful (KDB) launched a branding contest reaching out to schools,

businesses and Denton citizens to develop a new look and feel for the organization. The goal for

rebranding KDB was to create an integrated marketing concept that would convey KDB’s mission

while still reflecting the organization’s grassroots appeal to the Denton community. Fortunately,

several budding graphic designers, aspiring marketing gurus and just a couple of creative people

answered the call. The winning entry was submitted by CJ Cobianco, a Marketing Assistant at Sally

Beauty Company.

Cobianco is a west Texas native who moved to the area after graduating from Texas Tech University in

2007. He majored in Advertising and English, which probably explains his fondness for all things

creative. He sees himself as less of an artist and more of a strategic thinker.

“In the future, I see myself as the co-founder of an avant-garde idea,” Cobianco reports.

Rebranding KDB is a development that was initiated in the annual Board of Directors retreat. Several

committees were formed consisting of board and staff members, including one that was charged with

increasing visibility for KDB.

“The KDB board was hoping to engage the Denton community and its citizens by launching a logo

branding contest,” Lisa Lemons, KDB Board member, stated. “Part of the organization’s strategic

planning includes steps to increase visibility for KDB and its programs. One of those steps was to

rebrand KDB and give citizens a voice in the process.”

1117 Riney Road Denton, TX 76207 940-349-8737 fax 940-349-8396

Keep Denton Beautiful, Inc. is an affiliate of Keep Texas Beautiful and Keep America Beautiful, Inc.

KDB will officially launch the new look at this year’s Denton Redbud Festival. The annual event will be

held from 10 a.m. to 4 p.m. this Saturday, April 9 at the Denton Civic Center (321 E. McKinney Street,

Denton, TX). Attendees can get a first look at KDB’s new logo, buy fun new KDB t-shirts and visit

more than 60 booths featuring tree and plant sales, gardening products, landscaping and home

improvement items, children’s environmental exhibits and activities, and fun festival foods. The Home

and Garden Show also includes exciting vendors such as outdoor pottery, birdhouses, sunrooms, wind

chimes, and yard art. There will educational seminars throughout the day. The best part: admission

is free!

Keep Denton Beautiful is a nonprofit organization serving the community of Denton. The mission of

KDB is to inspire individuals to take greater responsibility for creating a clean and beautiful city

through litter prevention, reduction of waste, and community beautification. For more information

about KDB programs, please visit www.kdb.org.

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