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A2LPANN ARBOR LANGUAGE PARTNERSHIP

Tong Gao

SI 520

STYLE GUIDE

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A2LPANN ARBOR LANGUAGE PARTNERSHIP

Logotype Design

C: 70%

M: 15%

Y: 0%

K: 0%

R: 51

G: 153

B: 204

C: 50%

M: 0%

Y: 100%

K: 0%

R: 153

G: 204

B: 51

C: 0%

M: 35%

Y: 85%

K: 0%

R: 255

G: 153

B: 51

C: 15%

M: 100%

Y: 90%

K: 10%

R: 204

G: 51

B: 51

Compound Harmony

I choose light colors and the colors are from multiple hues that gives people a happy feeling.

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Font Used

Logotype Font: Myriad Pro

Myriad Pro BoldTHE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.

the quick brown fox jumps over the lazy dog.

1234567890

Myriad Pro Regular

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.

the quick brown fox jumps over the lazy dog.

1234567890

Myriad Pro Condensed

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.

the quick brown fox jumps over the lazy dog.

1234567890

Myriad Pro Italic

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.

the quick brown fox jumps over the lazy dog.1234567890

A2LPANN ARBOR LANGUAGE PARTNERSHIP

I chose Myriad Pro

because the style

looks simple, formal

and elegent, whichis consistant with the

simplicity of the

shapes in the logo.

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Logotype Scalability

A2LPANN ARBOR LANGUAGE PARTNERSHIP

A2LP

5

3

1

0.5

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Free Space

A2LPANN ARBOR LANGUAGE PARTNERSHIP

X 6X X

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Color Variants

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T-shirt Designs

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Design Concept

The logo uses three round faces with big mouths, which looks like

three children are talking together and conveys the concept of

language learning. The round faces, big mouths and light colorsare also symbols for children as required. Since A2LP is a partnership

organization, three faces also convey the concept of connection.